Icetana
Icetana AI (ASX: ICE) is a Perth-based software company that provides a self-learning AI video analytics platform for real-time anomaly detection across enterprise CCTV networks, primarily serving shopping malls, security services, and public sector customers via a partner-led distribution model anchored by SoftBank Robotics.
- Company typePublic
- Founded2010
- HeadquartersPerth, Australia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Icetana does
Icetana is a Perth-headquartered, ASX-listed (ASX: ICE) software company founded in 2010 that develops an AI-powered video analytics platform for real-time anomaly detection across enterprise CCTV networks. The core product — Safety and Security — uses self-learning computer vision and machine learning models to characterize normal activity patterns for each camera environment without manual rule configuration, beginning to emit alerts within 24 hours and reaching full adaptation within one week. The product portfolio spans add-on modules including Facial Recognition, License Plate Recognition, Forensic Quick Find, Hazard Detection, GPT Agents (generative AI workflow automation), and Antara Core (private on-premises AI deployment), with certified integrations into Genetec Security Center and Milestone XProtect VMS platforms.
The company operates a partner-led go-to-market anchored by a master distribution agreement with SoftBank Robotics Group spanning Japan, Australia/New Zealand, Asia-Pacific, UAE/Saudi Arabia, and the Americas, supplemented by Macnica Americas distribution and a network of regional integrators including Certis, Convergint, and Prosegur. Named enterprise customers include Tamdeen Malls (Kuwait retail), Mitsubishi Estate (Japan commercial real estate), Delco Security (security services), and Malaysia's largest shopping mall, with primary vertical focus on mall management and secondary expansion into education, remote guarding, safe cities, hotels, and museums.
Revenue is generated via enterprise SaaS subscriptions on annual billing cycles under a quote-based pricing model. Icetana reported ARR of $2.6 million and Q3 FY26 quarterly revenue of $607,000 against a $1.2 million quarterly operating cash outflow, indicating a pre-profitability investment posture aligned with simultaneous geographic expansion and product surface growth. The company employs 1–10 people, consistent with a lean software model that relies on channel partners for delivery scale.
Icetana firmographics
Firmographics- Name
- Icetana
- Legal name
- icetana AI
- Website
- https://icetana.com
- Company type
- Public
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Icetana AI (ASX: ICE) is a Perth-based software company that provides a self-learning AI video analytics platform for real-time anomaly detection across enterprise CCTV networks, primarily serving shopping malls, security services, and public sector customers via a partner-led distribution model anchored by SoftBank Robotics.
- Ownership category
- akta.pro rank
Icetana industry classification
Industry- Product category
- AI Video Analytics Software
- NAICS
- Software Publishers (513210), Security Systems Services (except Locksmiths) (561621)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- AI/Analytics Video Surveillance (Detection, LPR, People Counting) (HSAHACAF)
- akta.pro secondary industry
- Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG)
Keywords
Where Icetana is headquartered
LocationHeadquarters
- HQ city
- Perth
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Icetana business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Subscription: Recurring subscription revenue model. Company reported ARR of $2.6 million and quarterly revenue of $607,000 in Q3 FY26.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise SaaS subscription pricing |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Icetana product offering
Product offeringCore offering
Icetana develops and sells an AI-powered video surveillance and analytics platform that uses self-learning computer vision to detect anomalous behavior in real time across CCTV camera networks. The system requires no manual configuration, begins sending alerts within 24 hours of deployment, and fully adapts to each environment within one week. The platform is sold as a SaaS subscription to enterprise customers including shopping malls, security service providers, commercial real estate, education, safe cities, hotels, and cultural institutions.
Product overview
Icetana offers an AI-powered video surveillance and analytics platform consisting of a core product (Safety and Security) complemented by specialized AI modules. The core Safety and Security product provides 24/7 real-time surveillance with self-learning anomaly detection that requires no manual configuration and begins sending alerts within 24 hours. Supporting modules include Analytics for business intelligence from surveillance data, Forensic Quick Find for cross-site investigations, Licence Plate Recognition and Facial Recognition for identity/vehicle tracking, GPT Agents for generative AI-driven workflow automation, Antara Core for private on-premises AI deployment, and Hazard Detection for workplace safety monitoring. The platform integrates with major VMS providers (Genetec, Milestone) and operates across industries including retail malls, education, safe cities, hotels, and remote guarding services.
Differentiator
Problem solved
Functional benefit
Brands
- Antara Core: Private AI for security operations, running inside your environment.
Products and services
- Safety and Security The foundational 24/7 real-time AI surveillance product that continuously learns normal behavior for each environment and generates alerts for anomalous events without manual configuration, beginning to alert within 24 hours and fully adapting within one week. Sold as a SaaS subscription to enterprise customers including malls, commercial real estate, security services, education, safe cities, hotels, and cultural institutions.
- Analytics Transforms surveillance data into actionable insights at scale, enabling organizations to derive business value from their camera networks beyond security applications, including capacity planning, risk mitigation, and site efficiency improvements.
- Forensic Quick Find Real-time search capability that locates individuals of interest across all sites, enabling rapid forensic investigation and incident response for security operators.
- Licence Plate Recognition Real-time automatic number plate recognition (ANPR) capability integrated with the core surveillance platform for vehicle tracking, security, and access control applications.
- Facial Recognition Instant biometric identification of individuals through facial recognition technology for identifying persons of interest in real time within security operations.
- GPT Agents Generative AI-powered security automation product that uses AI agents to automate security workflows one task at a time in response to events detected by the surveillance platform.
- Antara Core Private AI deployment option that runs inside the customer's own environment, offering on-premises AI processing for organizations requiring data sovereignty, edge deployment, or enhanced privacy controls.
- Hazard Detection Workplace safety AI module that detects spills, dropped items, and floor hazards in seconds, automatically alerting operators to potential safety hazards in monitored environments.
Quantifiable outcome
- Starts sending alerts within 24 hours
- +2 more outcomes
Companies that use Icetana
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles3 records
Icetana technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability10 records
Feature13 records
Icetana partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, flagship and minor.
- SoftBank Robotics AmericacoreFifth regional distribution agreement extending partnership into the Americas. Provides icetana access to US market through SoftBank Robotics' sales network. No contract value or minimum sales thresholds disclosed.
- GeneteccoreSafety & Security – VMS Bridge integration with Genetec Security Center officially certified by Genetec Development Acceleration Program (DAP) after meeting performance criteria. Enables security operators to leverage icetana's AI surveillance software directly within Genetec interface.
- SoftBank Robotics GroupflagshipStrategic partnership with SoftBank Robotics Group for global distribution. Broader partnership began June 2025. Distribution agreements established across Japan, Australia/New Zealand, Asia-Pacific, UAE/Saudi Arabia, and Americas - representing five regional deals. Grants access to one of the world's largest security technology markets through SoftBank Robotics' global sales network.
- Milestone SystemscoreIntegration partnership with Milestone XProtect VMS platform. Certified integration providing validated method for deploying AI video analytics within Milestone environment.
- Macnica AmericascoreDistribution agreement with Macnica Americas. Exclusive demo at ISC West 2025 showcased advanced anomaly detection. Supports partner-led growth model in Americas.
- CertisminorSecurity services partner and integrator.
- ConvergintminorSecurity systems integrator and channel partner.
- ProsegurminorSecurity services provider and integrator partner.
- Majid Al FuttaimminorRegional partner for Middle East market expansion.
- NITminorRegional integration partner (Middle East).
- 360 SecurityminorRegional security integration partner.
Scale indicators3 records
Recent moves5 records
Expansion highlights7 records
Icetana competitors and assessment
Company assessmentDirect peers
- BriefCam: BriefCam provides AI-driven video analytics for rapid video review and real-time alerting, the same core use case as icetana's Safety and Security product, and was acquired by Axis Communications, giving it both incumbent distribution and a directly overlapping feature set.
- IronYun (Vaidio): Vaidio is an AI video analytics platform offering anomaly detection, LPR, facial recognition, and workplace safety on standard camera infrastructure, a near-direct functional overlap with icetana's product suite, including hazard detection and behaviour analytics.
- Agent Video Intelligence (Agent Vi): Agent Vi delivers AI-powered video analytics, including real-time anomaly detection, people/vehicle counting, and search, with deep VMS integration heritage, putting it in direct competition with icetana for the same enterprise and safe-city customers.
- Eagle Eye Networks: Eagle Eye Networks is a cloud-managed video surveillance platform with built-in AI analytics and an open API/VMS integration strategy, overlapping directly with icetana's subscription SaaS model, VMS-agnostic stance, and enterprise security focus.
Emerging players
- Rhombus Systems: Rhombus provides cloud-managed cameras with AI-based anomaly detection and integrated analytics, competing for the same enterprise and multi-site customers as icetana, with a more bundled hardware-plus-software go-to-market.
Broad incumbents
- Avigilon (Motorola Solutions): Avigilon, part of Motorola Solutions, sells end-to-end video surveillance with built-in AI analytics and is a direct competitor to icetana in enterprise and public-sector deals, with the scale and bundling power of a much larger incumbent.
- Genetec: Genetec Security Center is the leading enterprise VMS platform and a certified icetana integration partner, but it also ships its own analytics and could expand native AI features, making it both a channel partner and a potential long-term competitive threat to icetana.
- Milestone Systems: Milestone XProtect is another top enterprise VMS and an icetana integration partner, but its parent Canon and its analytics partner ecosystem (including BriefCam) put it in a position to absorb the anomaly-detection layer that icetana sells as a separate product.
- Axis Communications: Axis is a dominant network camera and analytics provider, owner of BriefCam, and a broad incumbent in the same physical-security market where icetana competes, with the ability to bundle analytics into installed camera bases at scale.
- Hikvision: Hikvision is the world's largest surveillance equipment vendor with growing AI analytics capability, representing a low-cost, broad-line incumbent alternative to icetana for customers who prefer single-vendor bundled solutions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Icetana social profiles
Digital presenceIcetana financial estimates
Financial estimateRevenue estimate
Valuation estimate
Icetana leadership team
Management profileNumber of profiles
Profiles4 records
Icetana funding detail
Funding detailFunding overview
Funding rounds4 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Icetana M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Icetana
What does Icetana do?
Icetana develops and sells an AI-powered video surveillance and analytics platform that uses self-learning computer vision to detect anomalous behavior in real time across CCTV camera networks. The system requires no manual configuration, begins sending alerts within 24 hours of deployment, and fully adapts to each environment within one week. The platform is sold as a SaaS subscription to enterprise customers including shopping malls, security service providers, commercial real estate, education, safe cities, hotels, and cultural institutions.
Is Icetana a public or private company?
Icetana is a public company. It is classified as public and is currently operating.
When was Icetana founded?
Icetana was founded in 2010. It employs 1 to 10 people.
Where is Icetana based?
Icetana is headquartered in Perth, Australia, in the Oceania region.
How does Icetana make money?
One revenue line is on record: saaS Subscription.
Who are Icetana's main competitors?
Direct peers on record are BriefCam, IronYun (Vaidio), Agent Video Intelligence (Agent Vi) and Eagle Eye Networks. Rhombus Systems is listed as an emerging player. Broad incumbents are Avigilon (Motorola Solutions), Genetec, Milestone Systems, Axis Communications and Hikvision.
Does Icetana have an API?
No public API is recorded for Icetana.
What industry is Icetana in?
Icetana's product category is AI Video Analytics Software. Its primary akta.pro industry code is HSAHACAF, AI/Analytics Video Surveillance (Detection, LPR, People Counting), with a secondary code of HDAEANAG, Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII). Its NAICS code is 513210 and its SIC code is 7372.