Dropicts
Dropicts is an Indonesia-based professional image editing services company serving e-commerce sellers, fashion brands, photographers, and enterprise clients worldwide through ghost mannequin, background removal, color correction, retouching, flat lay, and brand activation services.
- Company typePrivate
- Founded2016
- HeadquartersSingapore, Singapore
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Dropicts does
Dropicts (legally PT Dropindo Kreasi Fortuna) is an Indonesia-headquartered professional image editing services company founded in 2016, operating in the e-commerce visual content supply chain. The company offers five core editing services — Ghost Mannequin, Background Removal, Color Correction, Retouching, and Flat Lay — delivered by human editors using industry-standard tools (Adobe Photoshop, with Adobe Firefly's Generative Fill referenced in its content workflow). The company has expanded its portfolio to include Brand Activation and Event Organizing services targeting enterprise marketing teams, with a stated global client base across e-commerce, fashion, photography, and consumer goods.
The business operates a dual-tier commercial model. The Pay As You Go tier is fully transactional, per-image with no contract, designed for individual online sellers and small retailers on platforms such as Amazon, eBay, and Shopee. The Enterprise Package is a contracted monthly subscription with quantity discounts, a dedicated project manager, FTP/Dropbox sync, 24-hour turnaround, and a service-level agreement, targeting large e-commerce and brand clients. Free trials (1st image free for PAYG, first 5 images free for Enterprise) anchor the product-led go-to-market, supplemented by blog content, Instagram, and SEO. Notable enterprise logos — concentrated in the brand activation business — include multiple Nestlé brands (Lactogrow, Bear Brand, KitKat, Nescafe, Nestlé Purina, Friskies), Unilever-adjacent brands (Pepsodent, Rexona, Dove, Garnier), Cerave, ABC, Kiwi, CIMB Niaga, Permata Bank, Toyota, Mazda, XL Axiata, and Indonesian government agency Baparekraf.
The company has 51-100 employees, is privately held, and has raised minimal disclosed external capital (a single $50,000 round dated November 2015). Distribution is entirely digital: customers upload images via the website, Dropbox, or FTP and receive completed files in 24-48 hours. Founder Bintang Auralia serves as co-founder & CEO and Nico Widarsono as co-founder & Head of Production. The legal entity (PT Perseroan Terbatan) is domiciled in Indonesia with the operating office in Jakarta Selatan.
Dropicts firmographics
Firmographics- Name
- Dropicts
- Legal name
- PT Dropindo Kreasi Fortuna
- Website
- https://dropicts.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Dropicts is an Indonesia-based professional image editing services company serving e-commerce sellers, fashion brands, photographers, and enterprise clients worldwide through ghost mannequin, background removal, color correction, retouching, flat lay, and brand activation services.
- Ownership category
- akta.pro rank
Where Dropicts is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
Dropicts business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Pay As You Go Service: Per-image or per-project pricing for individual online sellers and small to intermediate quantities of images. Includes free trial for first image. No contract required.
- Enterprise Package: Ongoing contracted service for large-scale post-production or e-commerce companies with bulk projects. Includes quantity discounts, monthly billing, dedicated project manager, FTP/Dropbox sync, and professional consultation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Pay As You Go - For Online Retailers & Individual Sellers |
| Subscription | Monthly | Enterprise Package - For Large E-commerce Companies |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Dropicts product offering
Product offeringCore offering
Dropicts is a professional image editing service provider for e-commerce, offering Ghost Mannequin, Background Removal, Color Correction, Retouching, and Flat Lay services. It serves individual online sellers, small to large e-commerce companies, photographers, and fashion brands through a Pay As You Go tier and a contracted Enterprise Package, with additional brand activation and event organizing services for enterprise clients.
Product overview
Dropicts is a professional image editing services company founded in 2016 and based in Indonesia, offering a unified portfolio of on-demand image editing solutions primarily serving e-commerce businesses, online retailers, fashion brands, and photographers worldwide. The core offering consists of five distinct image editing services — Ghost Mannequin, Background Removal, Color Correction, Retouching, and Flat Lay — delivered through two service tiers: Pay As You Go (for individuals and small retailers) and Enterprise Package (for large-scale bulk post-production with dedicated project management, FTP/Dropbox storage, and SLA). Beyond image editing, the company has expanded into Brand Activation and Event Organizing services. The company provides free trials, quality assurance on all deliverables, and 24-hour turnaround times. Generative AI is referenced in blog content around Photoshop workflows but is not a standalone product offering.
Differentiator
Problem solved
Functional benefit
Products and services
- Ghost Mannequin Invisible mannequin photo editing service that removes the mannequin from clothing product photos while preserving the garment's natural shape, producing professional e-commerce-ready images for fashion and apparel sellers.
- Background Removal Image editing service that precisely isolates product subjects and removes backgrounds to deliver clean, professional images with transparent or white backgrounds suitable for e-commerce marketplaces and online stores.
- Color Correction Image editing service that adjusts color tones, temperature, tint, and saturation so product images accurately represent real-life colors and achieve a consistent, vibrant visual presentation.
- Retouching Professional retouching service that removes imperfections such as dust, wrinkles, creases, and blemishes from product images to deliver flawless, high-quality visuals for e-commerce and retail listings.
- Flat Lay Bird's-eye view styling and editing of product arrangements for social media, lookbooks, magazines, and catalogs, allowing brands to convey emotion and brand identity through composed product displays.
- Brand Activation Premier brand activation service encompassing product launches, experiential marketing, and pop-up events, designed to bring brands to life through visual execution and engaging brand interactions for large enterprise clients.
- Event Organizing Corporate events, festivals, and public engagement event logistics and production service offered alongside brand activation for large enterprise clients.
- Pay As You Go Service Package No-contract, per-image service tier for individual online sellers and small to intermediate image volumes (e.g., eBay and Amazon retailers), including a free first image trial, professional quality editing, and quality assurance.
- Enterprise Package Contracted monthly service tier for large-scale post-production and e-commerce companies with bulk projects, including a free first 5 images trial, 24-hour turnaround, dedicated project manager, FTP or Dropbox storage sync, quantity discounts, monthly billing, and an SLA.
Quantifiable outcome
- 24-hour turnaround time for edited images
- +2 more outcomes
Companies that use Dropicts
Customer profileNamed customers18 records
Segments5 records
Ideal customer profiles5 records
Dropicts technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature3 records
Dropicts partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Dropicts competitors and assessment
Company assessmentDirect peers
- Pixelz: Pixelz is a direct competitor in outsourced product photo editing and retouching for e-commerce brands. Both companies target the same market (online retailers, fashion brands, marketplaces) with similar service lines including background removal, ghost mannequin, and retouching, differentiated by enterprise-grade workflows.
- Fiverr Photo Editing Sellers: Fiverr is a freelance marketplace where hundreds of sellers offer background removal, retouching, and ghost mannequin services at low per-image prices. It is a direct alternative channel for the same e-commerce editing use case, often competing on price point.
- Path Edits: Path Edits provides outsourced photo editing, including background removal, retouching, and ghost mannequin services, to e-commerce sellers. It competes in the same offshore, per-image pricing model and overlapping customer base of marketplace sellers and DTC brands.
- Smart Photo Editor (SPE): Smart Photo Editor is an India-based photo editing outsourcing service that delivers retouching, clipping path, and ghost mannequin work to e-commerce and photography clients. Direct overlap in service catalog, pricing model, and offshore delivery model.
- Square Photo Edit: Square Photo Edit is a Bangladesh-based image editing outsourcing company offering ghost mannequin, background removal, retouching, and color correction services. Strong overlap in service offering, target market (e-commerce sellers), and offshore cost-arbitrage model.
- Clipping Path India (CPI): CPI is a Bangladesh-based photo editing outsourcing company offering clipping path, background removal, retouching, and ghost mannequin services to e-commerce clients globally. Direct overlap in service catalog and offshore cost-arbitrage business model makes it one of Dropicts' closest comparables.
Emerging players
- Remove.bg: Remove.bg (by Canva) provides one-click AI background removal. It is a self-serve, low-cost alternative to Dropicts' background removal service and exemplifies the AI commoditization threat to the company's core offering.
- Photoroom: Photoroom offers AI-powered background removal and product image generation directly to e-commerce sellers via mobile and web apps. It is an emerging threat as a self-serve, low-cost substitute for human-edited services — particularly relevant given Dropicts' reliance on the same workflow steps.
Broad incumbents
- Canva: Canva is a broad design platform with built-in background removal, Magic Studio AI editing, and product photo tools aimed at small business and e-commerce users. It overlaps with Dropicts' SMB/individual seller segment as a self-serve alternative.
- Adobe (Photoshop / Firefly): Adobe Photoshop with Firefly generative fill is both the underlying production tool Dropicts uses and a direct substitute for the end customer. As Firefly capabilities improve, sellers may bypass outsourcing altogether and use Adobe's AI directly.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Dropicts social profiles
Digital presenceDropicts financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dropicts leadership team
Management profileNumber of profiles
Profiles2 records
Dropicts funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dropicts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dropicts
What does Dropicts do?
Dropicts is a professional image editing service provider for e-commerce, offering Ghost Mannequin, Background Removal, Color Correction, Retouching, and Flat Lay services. It serves individual online sellers, small to large e-commerce companies, photographers, and fashion brands through a Pay As You Go tier and a contracted Enterprise Package, with additional brand activation and event organizing services for enterprise clients.
Is Dropicts a public or private company?
Dropicts is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dropicts founded?
Dropicts was founded in 2016. It employs 51 to 100 people.
Where is Dropicts based?
Dropicts is headquartered in Singapore, Singapore, in the Asia region.
How does Dropicts make money?
Two revenue lines are on record. Pay As You Go Service is the primary driver. The others are enterprise Package.
Who are Dropicts's main competitors?
Direct peers on record are Pixelz, Fiverr Photo Editing Sellers, Path Edits, Smart Photo Editor (SPE), Square Photo Edit and Clipping Path India (CPI). Emerging players are Remove.bg and Photoroom. Broad incumbents are Canva and Adobe (Photoshop / Firefly).
Does Dropicts have an API?
No public API is recorded for Dropicts.