What Nextlane does

Nextlane is a European automotive software platform headquartered in Paris, France, providing cloud-native Dealer Management Systems (DMS), CRM, and a suite of digital dealership and OEM solutions to car dealerships and automakers across 11 European markets. Originally operating as ImaWeb, the company rebranded to Nextlane around 2023 and now serves 10,000+ dealerships and 60+ OEM brands through a unified platform anchored on open APIs that connect DMS, CRM, and third-party tools with both private and public cloud deployment options. The product portfolio includes regional DMS variants (Drive, Datacar, Europlus, iCar, Serauto, Ecaros, Kobra II DMS), digital add-ons (BI360, CRM360, Carswip, Remarketing, MaxLead, MaxSat, Digital Invoice, Digital Signature, Inspect, Appointment Center), and OEM-facing tools (CRMAuto Sales, LeadHub). AI is being layered into core workflows, most visibly through LeadHub — described as an agentic-AI lead management solution — and Appointment Center for after-sales scheduling.

Nextlane monetizes primarily through annual and multi-year software subscriptions covering DMS, CRM, and Digital Dealership/OEM Solutions, supplemented by professional services for deployment, implementation, and customer success management. Distribution is enterprise-direct via 11 wholly-owned national subsidiaries, complemented by a channel/reseller network and a Platform Partner Program that includes AWS, Salesforce, Microsoft, Esker, and Sage. The customer base spans major OEMs (BMW, Mercedes-Benz, Volkswagen, Stellantis, Renault, Ford, Toyota, Honda, Nissan, Volvo, Kia, Jaguar, Land Rover, Audi) and large European dealer groups (Hedin Group, Emil Frey, Van Mossel, Astara, AMAG).

As of 2025–2026, Nextlane is in a deliberate operational transformation: revenue exceeded €100M in 2022; in 2025 it onboarded new CRO, CTO, and CCO leadership; in late 2025 it signed a strategic alliance with AWS; and in March 2026 it announced an AI-First Cloud Transformation Initiative coupled with a 20–24% workforce reduction and relocation of customer operations to a new European Customer Center in Porto, Portugal. The combination of cost discipline, leadership refresh, marquee cloud partnership, and AI productization indicates a company repositioning its cost structure and product surface for the next phase of European automotive retail software demand.

Name

Nextlane

Legal name

NEXTLANE France SAS

Website

https://nextlane.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Nextlane is a European automotive software platform providing cloud-native DMS, CRM, and digital solutions to 10,000+ dealerships and 60+ OEM brands across 11 European markets via an AI-first, open-API platform.

Ownership category

akta.pro rank

Product category

Automotive Dealership Management Software

NAICS

Motor Vehicle Parts (Used) Merchant Wholesalers (42314)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Dealer-to-Dealer (B2B) Vehicle Remarketing Networks (TLABAKAB)

Keywords

• Automotive software platform
• Dealer management system
• Digital dealership solutions
• Automotive CRM software
• OEM dealer network software

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices14 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Subscriptions (DMS, CRM, Digital Solutions): Annual and multi-year subscription licensing of the Nextlane platform and its integrated software solutions (DMS, CRM, Digital Dealership Solutions, Digital OEM Solutions) to car dealerships and OEM manufacturers. Revenue is recurring in nature, supported by cloud-based delivery and ongoing product updates.
2. Professional Services: Deployment, implementation, customization, and onboarding services delivered by Professional Services teams and Customer Success Managers. Supports customers from initial deployment through functional and technical support.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Nextlane provides cloud-native automotive retail software connecting Dealer Management Systems (DMS), CRM, and third-party tools via an open-API platform for car dealerships and automotive OEMs across Europe. The portfolio covers the full customer journey — from sales, inventory, e-procurement, and e-billing through CRM, lead management, remarketing, customer satisfaction, after-sales scheduling, digital invoicing, and signature — with regional DMS variants (Drive, Kobra II DMS, Europlus, iCar, Serauto, Ecaros, Datacar) and embedded AI capabilities such as LeadHub. Revenue is generated primarily through subscription licensing of the platform and modules, supplemented by professional services for deployment, customization, and ongoing customer success.

Product overview

Nextlane is a European automotive software platform providing a comprehensive suite of solutions for OEMs and car dealerships. The offering is organized as a platform-plus-modules architecture centered on a core Dealership Management System (DMS) - the ERPs for dealerships that handles sales, inventory, e-procurement, e-billing, and customer management. The DMS is complemented by Digital Dealership Solutions (DMS) including CRM360, BI360, Carswip, Remarketing, MaxLead, MaxSat, Digital Invoice, Digital Signature, Inspect, and Appointment Center - all integrated via the Nextlane Platform. For OEMs, the Digital OEM Solutions (DOS) include CRMAuto Sales and LeadHub. Regional variants include Kobra II DMS (Nordics), iCar, Datacar, Europlus, Serauto, and Ecaros. The platform is cloud-native with both private and public cloud deployment options, powered by open APIs connecting DMS, CRM, and third-party tools. AI capabilities are integrated throughout, with LeadHub using agentic AI for lead management. The company serves 10,000+ dealerships and 60+ OEM brands across 11 European markets.

Differentiator

Problem solved

Functional benefit

Brands

• Drive: Dealership management solution
• Datacar
• Europlus
• iCar
• Serauto
• Ecaros
• Kobra II DMS
• BI360
• Carswip
• Remarketing
• MaxLead
• MaxSat
• Digital Invoice
• Digital Signature
• CRM360
• Inspect
• Appointment Center
• CRMAuto Sales
• LeadHub
• Nextlane Platform

Products and services

• Dealership Management System (DMS) The core ERP system for car dealerships that simplifies dealership operations by streamlining sales, inventory, e-procurement, e-billing, customer management, and related workflows. Available regionally via Drive, Kobra II DMS, Europlus, iCar, Serauto, Ecaros, and Datacar variants, and powers 10,000+ dealerships across 11 European markets.
• Digital Dealership Solutions (DDS) Suite of digital solutions that increase efficiency in dealership operations by integrating AI and advanced technology to streamline sales, marketing, and customer engagement. Includes CRM360, BI360, Carswip, Remarketing, MaxLead, MaxSat, Digital Invoice, Digital Signature, Inspect, and Appointment Center, fully integrated with the DMS on the Nextlane Platform.
• Digital OEM Solutions (DOS) CRM and remarketing tooling tailored for automotive OEMs, enabling improved customer experience and dealer efficiency by controlling sales and after-sales processes across OEM dealer networks. Includes CRMAuto Sales and LeadHub for CRMAuto.
• Nextlane Platform Open, secure cloud-native platform that connects the Nextlane DMS, CRM, and third-party solutions via open APIs. Available on private and public cloud, integrating the company's own products with complementary third-party solutions through the Nextlane Platform Partner Program.

Quantifiable outcome

• Nextlane exceeded €100M revenue in 2022, indicating strong commercial scale as a European automotive software leader.
• +1 more outcomes

Named customers19 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability7 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Amazon Web Services (AWS)coreTechnology or Integration · 25 November 2025Nextlane and AWS entered into a strategic alliance to drive cloud transformation in the European automotive industry. AWS serves as a key technology infrastructure and cloud platform partner supporting Nextlane's cloud-native, AI-first automotive software platform across 11 European markets.
• SalesforcecoreTechnology or IntegrationSalesforce is listed as a leading technology partner in the Nextlane Partners Ecosystem, providing CRM technology integration within the Nextlane automotive software platform.
• MicrosoftcoreTechnology or IntegrationMicrosoft is listed as a leading technology partner in the Nextlane Partners Ecosystem, providing technology integration within the Nextlane platform ecosystem.
• System Integrators and Consulting PartnersminorImplementation/ SI/ Consulting PartnerSystem integrators and consulting companies are part of the Nextlane Partners Ecosystem, ensuring successful implementation of Nextlane solutions at dealerships and OEM customers.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Tekion: Cloud-native, AI-first automotive retail platform offering a unified Dealer Management System, CRM, and consumer experience suite — the closest functional analogue to Nextlane's cloud-native, AI-first positioning across dealer and OEM workflows.
• CDK Global: One of the largest dealership management system (DMS), CRM and digital retailing providers globally, serving dealer groups and OEMs in North America — the most directly comparable competitor to Nextlane's DMS/CRM business.
• incadea: Provider of automotive retail software (DMS and dealer-network solutions) with global footprint including Europe — directly comparable to Nextlane as a multi-country dealer software platform with OEM/dealer-group customers.
• PBS Systems: Canadian provider of dealership management software and accompanying modules (CRM, desking, inventory) to franchised auto dealers — directly comparable in vertical SaaS model and dealership-first customer base.
• Cox Automotive: Broad automotive retail technology provider (Dealertrack, VinSolutions, Kelley Blue Book) covering DMS, CRM, inventory, and digital retailing — a direct enterprise-stack peer to Nextlane's combined DMS + Digital Dealership Solutions offering.
• Reynolds and Reynolds: Long-standing US dealer software vendor specializing in DMS, retail management, and document services for franchised dealerships — comparable in product scope and dealer-centric focus to Nextlane's DMS and Digital Dealership Solutions stack.

Broad incumbents

• Salesforce: Global CRM cloud platform and a named Nextlane technology partner, but also a potential competing layer via Salesforce Automotive Cloud — relevant as the leading horizontal CRM whose OEM/automotive vertical products can directly overlap with CRM360 and CRMAuto Sales.
• Solera Holdings: Large automotive software incumbent covering dealer management, claims, repair, and fleet across many verticals — an adjacent broader-portfolio incumbent that overlaps with Nextlane on dealer software and remarketing tools (e.g., DealerSocket, AUTOPROP).

Others

• Constellation Software: Vertical-market software acquirer with a track record of consolidating dealer, automotive, and ERP software assets — relevant as both a strategic acquirer archetype for Nextlane and an indirect peer via portfolio companies in adjacent dealer/automotive software categories.

Regional players

• Tietoevry: Nordic-headquartered IT services and software provider with automotive industry solutions including dealer and OEM systems — relevant regional peer given Nextlane's Nordic subsidiaries (Sweden, Denmark) and platform localization footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/imaweb_
• Facebookfacebook.com/Imaweb2000

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A7 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nextlane