What Stream2Sea does

Stream2Sea is a privately held beauty and personal care company founded in 2015 by cosmetic chemist and diver Autumn Blum. The company manufactures reef-safer mineral sunscreens and biodegradable personal care products at an FDA-registered, ISO 22716-certified facility in Bowling Green, Florida, employing 101–250 staff. Products are sold direct-to-consumer via a Shopify storefront, through Amazon and iHerb marketplaces for international reach, and via wholesale programs serving dive shops, outdoor retailers, resorts, and a Pro Deal program for diving professionals.

Core products include mineral-based sunscreens (SPF 20–45) built on non-nano titanium dioxide and zinc oxide, featuring the patented WetBoost™ technology that demonstrated a 45% increase in measured SPF after 80 minutes of water immersion. The Coral Care™ line carries Reef Protection Factor certification and was shown to boost healthy coral growth by up to 29% in University of Derby trials. The proprietary Reef Safer™ formulation standard tests complete formulations (not just ingredient exclusions) for aquatic toxicity, biodegradability, and effects on C. elegans, freshwater fish, saltwater fish, and coral larvae. The product portfolio also includes USDA Certified 100% Biobased shampoo bars, biodegradable body care, dive accessories (mask defog, gear wash, ear rinse), after-sun care, and travel-ready bundles.

Revenue is generated through three primary streams: direct-to-consumer e-commerce at retail price points ($4.95–$28.95 standard sizes, $54.95–$239.99 bulk/refill sizes), third-party marketplace sales, and wholesale/bulk sales to specialty retailers and resorts. The customer base is distributed across four primary segments—water sport and diving enthusiasts, families with young children, eco-conscious consumers, and travelers to destinations with sunscreen regulations (Hawaii, Palau, USVI, Bonaire). Marketing emphasizes scientific transparency, community-driven word-of-mouth, and a Stream2Sea Rewards loyalty program.

Name

Stream2Sea

Legal name

Stream2Sea

Website

https://stream2sea.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Stream2Sea is a privately held Florida-based manufacturer of reef-safer mineral sunscreens and biodegradable personal care products, selling DTC, on Amazon/iHerb, and via wholesale to divers, water sport enthusiasts, families, and eco-conscious consumers since 2015.

Ownership category

akta.pro rank

Product category

Mineral Sunscreen and Personal Care

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Mineral/Physical Sun Protection (CRABAHAC)

akta.pro secondary industries

Sun Protection for Sensitive/Medical Needs (Reef-Safe, Hypoallergenic, Post-Procedure) (CRABAHAN), Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories) (CRAMABAI)

Keywords

• Reef-safe sunscreen
• Mineral sunscreen
• Biodegradable personal care
• Water sport sunscreen
• Dive accessories

Headquarters

HQ city

Wauchula

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Direct-to-Consumer E-commerce: Primary revenue stream through the company's owned Shopify e-commerce storefront (stream2sea.com). Products sold at full retail price with free shipping threshold of $50 in the USA. Includes subscription rewards program to drive repeat purchases.
2. Third-Party Marketplaces: Products sold through Amazon and iHerb for expanded reach. International direct shipping available via Stream2Sea.net. These channels serve customers outside the company's direct e-commerce footprint.
3. Wholesale / B2B: Bulk and refill products (e.g., 32oz sunscreen refills at $139–$239.99) sold to retail partners, dive shops, resorts, and outdoor specialty retailers. Professional programs (Pro Deal) target diving and outdoor professionals.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Stream2Sea manufactures and sells reef-safe mineral sunscreens and biodegradable personal care products for water sports enthusiasts, divers, snorkelers, surfers, and eco-conscious consumers. The product range covers mineral SPF body and facial sunscreens, kids' sunscreen, lip balm with SPF, after-sun care, hair and body washes, leave-in conditioner, skincare serums, and water-sport care accessories such as mask defog, gear wash, and ear rinse.

Product overview

Stream2Sea is a direct-to-consumer brand offering reef-safe mineral sunscreens and biodegradable personal care products for water sports enthusiasts, divers, and outdoor adventurers. The core product portfolio centers on mineral-based sunscreens with SPF levels from 20 to 45, including the patented WetBoost™ Technology (which increases SPF by 45% after water immersion), Coral Care™ (proven to boost coral growth by 29%), and traditional Water Sport formulas. Beyond sunscreens, the product line extends to after-sun care (Aloe Gel, Nourishing Body Lotion), hair care (Shampoo & Bodywash, Leave-In Conditioner, Shampoo Bars in three variants), facial skincare (Squalane Serum, BB Cream), dive accessories (Professional Mask Defog, Water Sport Gear Wash, Ear Rinse), and travel-ready bundles. All products are formulated without oxybenzone, octinoxate, parabens, or nanoparticles, and undergo rigorous aquatic toxicity testing. The company operates its own FDA-registered manufacturing facility in Bowling Green, Florida, and holds multiple certifications including USDA Biobased, EWG Verified®, and Protect Land + Sea Certification.

Differentiator

Problem solved

Functional benefit

Brands

• Coral Care: Sunscreen line specifically designed to nourish coral reefs; first sunscreen proven to boost coral growth by up to 29% in University of Derby trials
• WetBoost Technology
• EcoSafe Zinc

Products and services

• Coral Care SPF 30 Reef Safer Mineral Sunscreen Reef-safer mineral sunscreen SPF 30 carrying RPF (Reef Protection Foundation) certification, formulated for ocean users and marketed around marine conservation.
• Every Day Mineral Sunscreen SPF 45 High-SPF reef-safe mineral sunscreen designed for daily wear by consumers seeking everyday UV protection with non-nano zinc.
• Water Sport Sunscreen SPF 30 Mineral sunscreen engineered for in-water activity, leveraging WetBoost Technology to maintain adherence on wet skin during surfing, diving, and snorkeling.
• SPF 40 Reef Safer Mineral Sunscreen (Zinc Balm) High-SPF zinc-oxide stick/balm format reef-safe sunscreen for targeted application on the face, lips, and high-exposure areas.
• EcoStick Sunscreen Solid stick-format reef-safe mineral sunscreen for convenient, on-the-go application during travel and outdoor activity.
• Tinted Sunscreen SPF 20 / SPF 30 / SPF 45 Tinted mineral sunscreen line offered across SPF 20, 30, and 45, combining reef-safe UV protection with cosmetic coverage.
• Sun Protect Lip Balm SPF 30 Reef-safe SPF 30 lip balm providing mineral UV protection for the lips during sun and water exposure.
• Every Day Mineral Sunscreen 4 Kids Reef-safe mineral sunscreen formulated for children's skin, positioned for parents seeking gentle, mineral-based daily UV protection.
• After Sun Care Products Post-sun skincare products designed to soothe and hydrate skin after UV exposure, complementing the sunscreen line.
• Active Shampoo & Bodywash Biodegradable 2-in-1 shampoo and body wash formulated for use after water sports, removing salt, chlorine, and sunscreen residue.
• Shampoo Bars Solid-format biodegradable shampoo bars for travel-friendly, low-waste hair cleansing within Stream2Sea's eco-focused hair care line.
• Leave-In Hair Conditioner Leave-in biodegradable conditioner formulated to detangle and protect hair after sun, salt, and chlorinated water exposure.
• Super Hydration Squalane Squalane-based hydrating skincare product positioned within Stream2Sea's eco-conscious skincare range.
• MAKAI Hydrating Vitamin E Squalane Serum Hydrating facial serum combining squalane and vitamin E in a reef-safe, eco-aligned formulation.
• Active Foot Cream Moisturizing foot cream positioned for active water-sport users who experience dryness from sand, salt, and sun exposure.
• Active Hand Cream Hand cream formulated to counteract dryness from sun, saltwater, and frequent rinse cycles for water-sport participants.
• Professional Mask Defog Defogging solution for dive and snorkel masks, targeted at divers and snorkelers as a water-sport accessory.
• Water Sport Gear Wash Specialty wash formulated to clean and care for water-sport gear such as wetsuits, rashguards, and technical fabrics.
• Water Sport Ear Rinse Ear rinse product designed to help water-sport participants clear and dry ears after ocean, pool, or lake exposure.
• Value Bundles & Explorer Kits Multi-product bundled kits combining sunscreen, body care, and accessories for travelers, families, and water-sport users.

Quantifiable outcome

• 45% increase in SPF after 80 minutes of water immersion with WetBoost technology
• +5 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• Eckerd College (EcoTox Team)coreStrategic or Co-development PartnerStream2Sea partners with the EcoTox team at Eckerd College to conduct aquatic toxicity testing on its products. Studies evaluated impact on freshwater and saltwater fish feeding behavior, swimming behavior, and mortality rates. Fish were exposed to the highest concentration of product that any marine animal or plant would naturally encounter, with competitor products used as controls. No mortality was observed with Stream2Sea products.
• University of Derby (Dr. Michael J. Sweet)coreStrategic or Co-development PartnerDr. Michael J. Sweet, Professor of Molecular Ecology and Head of the Nature-based Solutions Research Centre at University of Derby, conducted independent coral studies on Stream2Sea's Coral Care sunscreen and other formulations. Research demonstrated that Coral Care boosted healthy coral growth by as much as 29% compared to control treatment. Results published and publicly available as Summary Report.
• Haereticus Environmental LabcoreStrategic or Co-development PartnerHaereticus Environmental Lab (HEL), a non-profit scientific organization dedicated to conserving wildlife and ecosystems, developed the Protect Land + Sea certification. Stream2Sea's SPF 30 Water Sport Sunscreen meets the requirements of this independent environmental certification, allowing consumers, park rangers, and businesses to verify the product contains no harmful environmental pollutants.
• Reef Renewal USAcoreGTM or Marketing PartnerStream2Sea partners with Reef Renewal USA, a coral restoration organization, for fundraising campaigns to support coral nursery trees growing endangered elkhorn coral for future outplanting on Florida's Coral Reef. July campaign aimed to raise $1,000 to fund one full year of care for an elkhorn coral tree. Strengthens brand mission alignment with marine conservation.
• EcoVadiscoreOthersEcoVadis conducts independent sustainability assessments of companies across environmental, social, and ethical dimensions. Stream2Sea received an EcoVadis Gold Medal for sustainability performance and management, demonstrating commitment to responsible manufacturing, quality, and transparency.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Badger Balm: Badger Balm is a closely comparable direct peer: a small, founder-led U.S. brand selling mineral-based, reef-safe sunscreens and natural personal care products with a strong eco/ingredient-conscious positioning. Both brands compete for the same dive, surf, and outdoor specialty retail shelf and target consumers seeking clean, reef-safer alternatives.
• Goddess Garden: Goddess Garden is a direct peer offering mineral-based, reef-safe sunscreens and natural skincare for families and outdoor users. It competes head-to-head with Stream2Sea in the natural and reef-safe sun care segment across both DTC and specialty retail channels.
• Suntegrity: Suntegrity is a direct peer offering mineral, reef-safe sunscreens and clean beauty skincare with comparable eco-conscious positioning and DTC/wholesale distribution. Both brands emphasize non-nano minerals and clean formulations targeted at active, health-conscious consumers.
• All Good Products: All Good is a direct peer brand specializing in mineral, reef-safe sunscreens and organic skincare with a similar ocean-environmental mission and clean-ingredient positioning. The brands overlap meaningfully on retail buyer guides, dive/outdoor shelf placement, and eco-conscious consumer targeting.
• Raw Elements USA: Raw Elements USA is a direct peer focused on reef-safe and ocean-friendly mineral sunscreen sticks and lotions, frequently featured in the same reef-safe buyer's guides as Stream2Sea. The brands share target customers (surfers, divers, eco-conscious families) and compete in the same specialty retail and DTC channels.
• Thinksport / Thinksuncreen: Thinksport's Thinksuncreen line is a direct peer in mineral, reef-safe sun care with strong penetration in outdoor specialty retail and youth/family segments. Both brands compete for sport, family, and active-lifestyle consumers and frequently appear side-by-side on natural sun care retail shelves.

Emerging players

• Dr. Bronner's: Dr. Bronner's is an emerging player in reef-safe and natural sunscreen, expanding from its soap and body care core into mineral sunscreen sticks. It overlaps with Stream2Sea on natural, organic, and ocean-friendly consumer positioning, and is increasingly present in the same dive and outdoor retail channels.
• Reef Repair: Reef Repair is an emerging niche brand in the reef-safe and coral-restoration personal care space, with a mission closely aligned to Stream2Sea's. It represents a smaller, more mission-focused entrant that competes for the same eco-conscious consumer and dive/outdoor retail buyer.

Broad incumbents

• Australian Gold: Australian Gold is a broad incumbent sun-care brand with a mineral/reef-friendly product line spanning body, sport, and botanical collections. It competes broadly with Stream2Sea in the sunscreen category but at much greater scale and broader mass-market distribution rather than a reef-safe niche.
• Sun Bum: Sun Bum is a broad incumbent sun-care and personal care brand with mineral, reef-friendly, and sport sunscreen lines. While far larger and broader in portfolio than Stream2Sea, it directly competes in the water-sport and beach sunscreen category and is the type of well-capitalized brand Stream2Sea must out-niche to retain shelf space.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/Stream2Sea
• Facebookfacebook.com/stream2sea
• Instagraminstagram.com/stream2sea
• TikToktiktok.com/@stream2sea?lang=en
• Xx.com/stream2sea

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stream2Sea