Australian Gold, LLC
Australian Gold, LLC is a privately held suncare and personal care products company that manufactures and sells chemical and mineral-based sunscreen, after-sun care, and insect repellent products to US consumers through direct-to-consumer e-commerce and authorized third-party retail channels, operating as a subsidiary of New Sunshine, LLC.
- Company typePrivate
- Founded1985
- HeadquartersIndianapolis, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Australian Gold, LLC does
Australian Gold, LLC is a privately held suncare and personal care products company headquartered in Indianapolis, Indiana (8001 Woodland Drive), operating as a subsidiary of New Sunshine, LLC, which also controls Cal Tan, Designer Skin, Helios, and Swedish Beauty. Founded in 1985 and originally sold through beach and surf shops in Florida, the company manufactures chemical and mineral-based sunscreen formulations across multiple formats — lotions, sprays, continuous mists, and gels — at SPF levels ranging from 4 to 50+. The portfolio is organized into specialized lines including the Extreme Sport collection (with proprietary Ultra Chill menthol-based cooling technology), the pediatrician-tested Little Joey hypoallergenic kids line, the Botanical mineral sunscreen collection, Mineral SPF 50 Tinted Face, Ultimate Hydration, instant bronzers with SPF, Hemp Nation tan extenders, after-sun skincare, and insect repellent products. The signature Cocoa Dreams fragrance (coconut, orange, vanilla) functions as a cross-product brand asset.
The company employs 51–100 staff and operates a dual-channel go-to-market: direct-to-consumer e-commerce at australiangold.com shipping from Indiana to the 48 contiguous United States, alongside third-party retail distribution managed through a B2B authorized-seller portal at newsunshineb2b.com. Unit pricing is publicly disclosed across a $4.00–$14.99 range, with core SPF lotions and continuous sprays priced between $10.99 and $13.49. International orders are handled via a separate Dist-AG-International email contact rather than the website checkout. Marketing is multi-channel: organic social (Facebook, Instagram, TikTok), content marketing through the Sydney's Corner blog, email newsletters, event sponsorship (Official Sunscreen of Miami Swim Week – The Shows), and PR placements in Allure, Women's Health, Cosmopolitan, and Ocean Drive. The company is CCPA-compliant and operates under New Sunshine's California Transparency in Supply Chains Act disclosure framework.
Australian Gold, LLC firmographics
Firmographics- Name
- Australian Gold, LLC
- Legal name
- Australian Gold, LLC
- Website
- https://australiangold.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Australian Gold, LLC is a privately held suncare and personal care products company that manufactures and sells chemical and mineral-based sunscreen, after-sun care, and insect repellent products to US consumers through direct-to-consumer e-commerce and authorized third-party retail channels, operating as a subsidiary of New Sunshine, LLC.
- Ownership category
- akta.pro rank
Australian Gold, LLC industry classification
Industry- Product category
- Sun Care Products
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Health and Personal Care Retailers (4561)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Sunscreen (Body) (CRABAHAB)
- akta.pro secondary industries
- Sunscreen (Face) (CRABAHAA), Mineral/Physical Sun Protection (CRABAHAC), Kids & Baby Sun Protection (CRABAHAE), Sun Protection for Sensitive/Medical Needs (Reef-Safe, Hypoallergenic, Post-Procedure) (CRABAHAN), Sunless Tanning Product Retail (Self-Tanners/Branded Products) (HSALAJAH)
Keywords
Where Australian Gold, LLC is headquartered
LocationHeadquarters
- HQ city
- Indianapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Australian Gold, LLC business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Suncare Products: Australian Gold generates revenue primarily through the sale of sunscreen and suncare products including SPF with bronzer, mineral sunscreens, sport sunscreens, and kids sunscreens. Products are sold in various formats (lotions, sprays, continuous mists, gels) at price points ranging from $4 to $14.99.
- After Sun Products: Revenue from after sun care products including moisturizers, tan extenders, and face creams with ingredients like aloe vera, hemp seed oil, vitamin E, hyaluronic acid, and peptides.
- Personal Care and Insect Repellent: Sale of insect repellent products (continuous sprays and pump sprays) and general personal care items.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Little Joey SPF 50 Lotion 8 fl oz |
| Unit Pricing | Pay-as-you-go | Little Joey SPF 50 Continuous Spray 6 oz |
| Unit Pricing | Pay-as-you-go | Extreme Sport SPF 30 Lotion 8 fl oz |
| Unit Pricing | Pay-as-you-go | Extreme Sport SPF 50 Continuous Spray 6 oz |
| Unit Pricing | Pay-as-you-go | SPF with Bronzer Products |
| Unit Pricing | Pay-as-you-go | Insect Repellent Products |
| Unit Pricing | Pay-as-you-go | Lip Balm and Face Guard |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Australian Gold, LLC product offering
Product offeringCore offering
Australian Gold, LLC manufactures and sells branded sun care and personal care products, including broad-spectrum SPF sunscreens (chemical and mineral) in lotion, spray gel, and continuous mist formats, instant bronzers, after-sun moisturizers and tan extenders, and insect repellents. The portfolio spans dedicated lines for sport (Ultra Chill), children (Little Joey), mineral-sensitive skin (Botanical), tinted face protection, hydration, and a Hemp Nation tan-extender collection. Products are sold direct-to-consumer via australiangold.com and through authorized third-party retail sellers across the 48 contiguous U.S. states.
Product overview
Australian Gold, LLC is a suncare and personal care products company offering a diversified portfolio of SPF protection, tanning, and after-sun products. The core product lines include the Extreme Sport SPF Collection featuring Ultra Chill cooling technology for active consumers; the Little Joey pediatrician-tested hypoallergenic sunscreen line for children; Botanical Mineral Sunscreens with physical UV-blocking formulations; Mineral SPF 50 Tinted Face products for facial protection with color correction; Ultimate Hydration Collection combining moisture and sun protection; Instant Bronzers providing temporary color with SPF protection; and comprehensive After Sun care including Moisture Lock and Hemp Nation tan extenders. New 2025 additions include Sunscreen Cleanser, Face and Scalp Sunscreen Mist, and After Sun Face Cream with Hyaluronic Acid & Peptides. The company also offers insect repellent products. All products emphasize key features including broad-spectrum protection, water resistance, and signature Cocoa Dreams fragrance, positioning the brand around the tagline 'Celebrate Life Outside.'
Differentiator
Problem solved
Functional benefit
Brands
- Cocoa Dreams: Australian Gold's signature fragrance, inspired by Cocoa Beach, featuring notes of coconut, orange, and vanilla.
- Hemp Nation
- Little Joey
- Botanical
- Seaside Retreat
- Solar Dust
- Face & Scalp Mist
Products and services
- Extreme Sport SPF Collection (Ultra Chill) High-performance sport sunscreens featuring proprietary Ultra Chill menthol-based cooling and refreshing technology. Available in lotions, spray gels, and continuous sprays with broad-spectrum SPF 30 and SPF 50 protection, quick-drying formulas, 360-degree spray capability, and 80-minute water resistance for athletes, runners, cyclists, and outdoor fitness enthusiasts.
- Little Joey Kids/Baby Sunscreen Pediatrician-tested, hypoallergenic, fragrance-free sunscreen line formulated specifically for children's sensitive skin. Available as SPF 50 lotion and SPF 50 continuous spray, broad-spectrum, paraben-free, mineral-oil-free, and water-resistant for 80 minutes.
- Botanical Mineral Sunscreen Collection Mineral (physical) sunscreen collection that creates a barrier to reflect and scatter UV light. Includes lotions and continuous mists that are hypoallergenic, dermatologist- and pediatrician-tested, suitable for consumers with sensitive skin.
- Mineral SPF 50 Tinted Face Collection Mineral-based tinted facial sunscreen with broad-spectrum SPF 50 protection, available in multiple subtle shades to suit different skin tones and delivering a matte, powder-like finish.
- Sunscreen Cleanser Dedicated facial cleanser designed to remove sunscreen products, intended to be paired with Mineral SPF Tinted Face products in a daily skin-care routine.
- Face and Scalp Sunscreen Mist (SPF 50) Lightweight spray sunscreen formulated for face and scalp protection, featuring Desert Honey Myrtle, Sea Kale, Vitamin E, and Lupinus Albus for antioxidant protection and scalp health.
- After Sun Face Cream with Hyaluronic Acid & Peptides Post-sun facial moisturizer formulated with hyaluronic acid and peptides to hydrate and soothe skin after sun exposure.
- Ultimate Hydration Collection Hydrating SPF line that combines moisturization with broad-spectrum sun protection and is positioned for all skin tones and types.
- Hemp Nation Tan Extender Collection Tan-extending lotions and body washes featuring hemp seed oil and an age-defying blend, available in multiple fragrances including Original Hemp Nation (Tropical Dream), Cocoa Dreams, Pomaberry, Vanilla Pineapple, White Peach & Hibiscus, Sparkling Citrus & Champagne, Eucalyptus & White Tea, Sea Salt & Sandalwood, Kiwi & Cactus Water, and Sugar Plum Cookie.
- Moisture Lock Tan Extender Tan extender with aloe vera and vitamin E that locks in moisture to prolong and maintain tan color, featuring the signature Cocoa Dreams fragrance.
- Instant Bronzers with SPF Sunscreen products that impart temporary color for an immediate sun-kissed glow, available in SPF 4, 8, 15, 30, and 50 across spray gel, lotion, and continuous spray formats with and without shimmer effects, priced from $6.99 to $13.49.
- After Sun Collection Post-sun care products, including moisturizers, tan extenders, and face creams designed to soothe, hydrate, and prolong tan color after sun exposure, with ingredients such as aloe vera, hemp seed oil, vitamin E, hyaluronic acid, and peptides.
- Insect Repellent Products Personal care insect repellent sprays in continuous spray and pump spray formats, with select SKUs offering combined SPF 30 protection, priced from $11.99 to $14.49.
- Solar Dust Dark Tanning Power Gel Tanning accelerator gel designed to enhance dark tanning results for indoor and outdoor tanning enthusiasts.
- Cooling Mist Spray Cooling spray product designed for post-sun or active-use cooling sensation.
Companies that use Australian Gold, LLC
Customer profileSegments5 records
Ideal customer profiles5 records
Australian Gold, LLC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Australian Gold, LLC partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Australian Gold, LLC competitors and assessment
Company assessmentDirect peers
- Sun Bum: Sun Bum is a sun-care and after-sun brand with a comparable lifestyle positioning, broad SPF portfolio (mineral, sport, kids), and a strong DTC plus retail wholesale model; it competes head-to-head with Australian Gold across beach, sport, and family segments.
- EltaMD: EltaMD is a dermatologist-developed sunscreen brand with strong mineral, sport, and tinted face franchises sold through dermatology channels, spas, and DTC; it directly competes with Australian Gold's Mineral SPF 50 Tinted Face and Botanical collections in the sensitive-skin and active segments.
- Panama Jack Body & Sun: Panama Jack offers beach-themed sunscreen, tanning, and after-sun products (lotion and spray formats) targeting the same sun-loving consumer and beach/surf retail channel where Australian Gold built its original following.
Broad incumbents
- Banana Boat: Banana Boat (owned by Edgewell Personal Care) is a mass-market sunscreen leader offering lotions, sprays, and kids/mineral lines across grocery, drug, and mass channels, directly overlapping Australian Gold's sport, family, and beach segments at a similar price tier.
- Coppertone: Coppertone (Beiersdorf) is one of the largest U.S. sun-care brands with broad SPF, sport, kids, and mineral ranges sold across mass and drug retail; it competes with Australian Gold on the same shelves and for the same family and active-lifestyle consumers.
- Hawaiian Tropic: Hawaiian Tropic (Edgewell) competes almost identically with Australian Gold: beach-lifestyle branding, signature tropical fragrance, sport and kids lines, sold through mass and drug retail — making it one of the closest incumbents for portfolio overlap.
- Neutrogena Sun & Sport: Neutrogena (Johnson & Johnson) offers dermatologist-backed sun-care across face, body, mineral, and sport lines at mass and drug channels; it overlaps Australian Gold's mineral and face-sensitive franchises, particularly through its Dry-Touch and Hydro Boost SPF SKUs.
Emerging players
- Vacation Inc. Vacation is a fast-growing DTC sun-care startup with retro-lifestyle branding, mineral-leaning SPF, and after-sun products that competes with Australian Gold's classic beach aesthetic and Cocoa Dreams-style fragrance position among younger consumers.
- Badger Balm: Badger is a certified-organic, mineral-focused sun-care brand overlapping with Australian Gold's Botanical Mineral line on reef-safe, hypoallergenic positioning; it appeals to a more natural/eco consumer but competes for the same mineral shelf at natural and specialty retail.
- Sun Bum Mineral Collection / Goddess Garden: Goddess Garden is a mineral and reef-safe sunscreen brand sold through natural and DTC channels that overlaps with Australian Gold's Botanical and sensitive-skin lines, particularly in the reef-safe/hypoallergenic consumer segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Australian Gold, LLC social profiles
Digital presenceAustralian Gold, LLC compliance and trust
Trust signalCompliance2 records
Australian Gold, LLC financial estimates
Financial estimateRevenue estimate
Valuation estimate
Australian Gold, LLC leadership team
Management profileNumber of profiles
Australian Gold, LLC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Australian Gold, LLC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Australian Gold, LLC
What does Australian Gold, LLC do?
Australian Gold, LLC manufactures and sells branded sun care and personal care products, including broad-spectrum SPF sunscreens (chemical and mineral) in lotion, spray gel, and continuous mist formats, instant bronzers, after-sun moisturizers and tan extenders, and insect repellents. The portfolio spans dedicated lines for sport (Ultra Chill), children (Little Joey), mineral-sensitive skin (Botanical), tinted face protection, hydration, and a Hemp Nation tan-extender collection. Products are sold direct-to-consumer via australiangold.com and through authorized third-party retail sellers across the 48 contiguous U.S. states.
Is Australian Gold, LLC a public or private company?
Australian Gold, LLC is a private company. It is classified as corporate owned and is currently operating.
When was Australian Gold, LLC founded?
Australian Gold, LLC was founded in 1985. It employs 51 to 100 people.
Where is Australian Gold, LLC based?
Australian Gold, LLC is headquartered in Indianapolis, United States, in the North America region.
How does Australian Gold, LLC make money?
Three revenue lines are on record. Suncare Products are the primary driver. The others are after Sun Products and personal Care and Insect Repellent.
Who are Australian Gold, LLC's main competitors?
Direct peers on record are Sun Bum, EltaMD and Panama Jack Body & Sun. Broad incumbents are Banana Boat, Coppertone, Hawaiian Tropic and Neutrogena Sun & Sport. Emerging players are Vacation Inc., Badger Balm and Sun Bum Mineral Collection / Goddess Garden.
Does Australian Gold, LLC have an API?
No public API is recorded for Australian Gold, LLC.
What industry is Australian Gold, LLC in?
Australian Gold, LLC's product category is Sun Care Products. Its primary akta.pro industry code is CRABAHAB, Sunscreen (Body), with a secondary code of CRABAHAA, Sunscreen (Face). Its NAICS code is 456120 and its SIC code is 2844.