EML Payments
EML Payments (ASX:EML) is a Brisbane-based prepaid card issuer and program manager operating across 27 countries and 23 currencies, providing white-label card, wallet, and spend-control infrastructure to fintechs, retailers, gaming operators, governments, and corporates.
- Company typePublic
- Founded2011
- HeadquartersBrisbane, Australia
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What EML Payments does
EML Payments Limited (ASX:EML) is a Brisbane-headquartered, publicly traded prepaid card issuer and program manager operating across 27 countries with 23 multi-currencies and a workforce of more than 450 employees distributed across nine offices. The company provides a B2B payment infrastructure platform spanning physical, virtual, and tokenized card issuance (Mastercard, Visa, Eftpos, Discover networks), multi-currency wallets with up to 15 currencies per card, digital wallets with virtual IBANs, and configurable spend controls via its ControlPay product. Its proprietary processing engine captures 43 data points per transaction, supporting real-time fraud monitoring across 23 currencies, 3D Secure 2.0 authentication, and embedded merchant discount programs.
EML serves enterprise and mid-market customers across fintech/neobanking, retail and ecommerce (including the world's largest shopping mall gift card program), sports betting and gaming, BNPL, government stimulus and emergency relief payouts, corporate expense management, gig economy payments, human capital management (on-demand pay, salary packaging, employee rewards), and travel. The company is currently deploying Project Arlo, a cloud-native global technology platform, as the centerpiece of its EML 2.0 transformation program intended to unify and replace legacy regional infrastructure.
Revenue is generated primarily through program management fees, transaction processing fees, FX and currency conversion margins, card product licensing for white-label/OEM partners, and API/integration services under multi-year B2B contracts with custom quote-based pricing. Following the 2024 divestiture of Sentenial/Nuapay to GoCardless, the company has narrowed its strategic focus to prepaid issuance and program management. In Q2 FY2026, EML reported a 6% revenue decline and 16% decline in underlying EBITDA amid ongoing restructuring and platform investment, and a shareholder class action settlement was approved by the Supreme Court of Victoria in March 2026. Adam Olding was appointed CEO in March 2026 to lead the next phase of the transformation.
EML Payments firmographics
Firmographics- Name
- EML Payments
- Legal name
- EML Payments Limited
- Website
- https://emlpayments.com
- Company type
- Public
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- EML Payments (ASX:EML) is a Brisbane-based prepaid card issuer and program manager operating across 27 countries and 23 currencies, providing white-label card, wallet, and spend-control infrastructure to fintechs, retailers, gaming operators, governments, and corporates.
- Ownership category
- akta.pro rank
EML Payments industry classification
Industry- Product category
- Prepaid Payment Solutions
- NAICS
- Credit Card Issuing (522210), Credit Card Issuing (52221)
- SIC
- Finance Services (6199), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Embedded Payments (Pay-ins, Pay-outs, Wallets) (FSAGALAB)
- akta.pro secondary industries
- Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure (FSAGABAE), Prepaid, Gift Cards & Voucher-Based Payments (MPAEALAE), E-Wallets & Stored-Value Accounts for Gaming (MPAEALAD)
Keywords
Where EML Payments is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Offices4 records
Markets served
EML Payments business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales
Revenue model
- Program Management Fees: EML provides full-service program management for card programs, charging fees for card issuance, transaction processing, program setup, and ongoing management services.
- Transaction Processing Fees: EML earns transaction fees for processing card transactions across its network, with volume-based economics tied to transaction value processed.
- Card Product Licensing: EML licenses its payment card infrastructure and program management capabilities to businesses who want to offer branded card products, including white-label and embedded solutions.
- FX and Currency Conversion: EML provides multi-currency solutions and earns revenue through foreign exchange margins and currency conversion fees when customers use cards across different currencies.
- API and Integration Services: EML provides API-driven solutions with RESTful APIs, webhooks, and SDKs for integration, enabling businesses to embed EML's payment capabilities into their platforms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | B2B enterprise pricing - custom quote-based |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
EML Payments product offering
Product offeringCore offering
EML Payments operates a proprietary prepaid card and digital wallet processing platform that enables businesses to issue branded physical, virtual, and tokenized payment cards, manage multi-currency wallets, and run full card programs across 27 countries and 23 currencies. The company functions as an Issuer, Processor, and Program Manager under one roof, offering white-label, no-code, low-code, and full-API solutions that process over $80.2 billion in annual transaction volume for fintechs, retailers, gaming operators, governments, and corporates.
Product overview
EML Payments operates a platform-plus-modules architecture offering a comprehensive suite of payment solutions. The core offerings include Card Payments (physical, virtual, and mobile prepaid cards), FX Solutions (multi-currency cards with up to 23 currencies), and Digital Account Payments (digital wallets and virtual accounts). These core products are supported by feature modules including Digital Wallets, Card Funding, Spend Controls (ControlPay), Program Management, and Loyalty & Rewards. The platform serves multiple vertical use cases including Banking & Financial Services, BNPL, Government Stimulus Payouts, Corporate Expense Cards, Gig Economy Payments, B2B Payments, Employee Benefits (Human Capital Management Suite with On Demand Pay, Employee Rewards, Employee Benefits, and Salary Packaging), Sports Betting & Gaming, Travel & Transport, Insurance Claims, and Retail Gift Cards. The company is undergoing EML 2.0 transformation with deployment of Project Arlo, a cloud-native global platform replacing legacy systems. EML processes over $80.2 billion annually across 27 countries, enabling real-time payments, digital wallet issuance, and programmable spend controls for businesses and their customers.
Differentiator
Problem solved
Functional benefit
Brands
- ControlPay: Spend controls product allowing businesses to configure where, when and how customers transact based upon their requirements
- EML Finlabs
- Project Arlo
- EML 2.0
Products and services
- Card Payments EML's primary prepaid card solution enabling businesses to offer branded physical, virtual, or mobile payment cards. Supports reloadable and single-use cards, open loop (Visa/Mastercard) and closed loop configurations, and multi-currency options across 23 currencies.
- FX Solutions Multi-currency card and account solutions enabling businesses and consumers to hold and transact in multiple currencies (up to 15 currencies on one card, with 23 available) with reduced foreign exchange costs and real-time currency management.
- Digital Account Payments Digital wallet and virtual account solutions providing real-time digital account payments, virtual IBANs, and multi-account management capabilities for banking and financial services applications.
- Digital Wallets White label digital wallet solution enabling customers to securely store and use payment cards with features including virtual IBANs, multiple sub-accounts, real-time fund transfers, and multi-currency support.
- Card Funding
- Spend Controls (ControlPay) Configurable spend control capabilities allowing businesses to set limits on when, where, and how cards are used. Includes ControlPay for parent/child card configurations with merchant type and spend limit enforcement.
- Program Management End-to-end program management services including account management, treasury management, fraud monitoring (24/7 across 23 currencies with 3D Secure 2.0), training, support, card management, data and analytics (43 data points per transaction), and security compliance.
- Loyalty & Rewards Loyalty and reward solutions including embedded merchant discounts (access to 5,500+ merchants in Australia), Perx employee rewards cards, customer incentives, and instant redemption capabilities.
- Retail Gift Cards Retail gift card solutions including branded loop cards, physical and virtual gift cards, loyalty programs, and e-commerce point-of-sale integration for shopping malls, premium outlets, and retail distributors.
- Government Stimulus & Emergency Relief Payouts
- Banking & Financial Services
- Buy Now Pay Later (BNPL) BNPL card solutions enabling installment payment functionality with spend controls, digital wallets, and embedded merchant rewards. Features TAPP for instant merchant integration without point-of-sale modifications.
- On Demand Pay
- Corporate Expense Cards
- Gig Economy / Contractor Payments
- B2B Payments / Accounts Payable
- Employee Benefits
- Employee Rewards
- Sports Betting & Gaming
- Travel & Transport
- Insurance Claims & Compensation Payouts
- Salary Packaging
Quantifiable outcome
- $80.2 billion+ transacted on platform annually
- +3 more outcomes
Companies that use EML Payments
Customer profileNamed customers4 records
Segments8 records
Ideal customer profiles6 records
EML Payments technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability2 records
Feature7 records
EML Payments partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered strategic, former, core and minor.
- OneJourneystrategicEML partnered with OneJourney, an embedded payments platform for hospitality, to help hotels modernize supplier payments and replace paper gift vouchers with digital stored-value cards. The combined platform enables hotels to issue controlled virtual cards to suppliers, automate reconciliation, and integrate with accounting systems including QuickBooks, NetSuite, Sage Intacct, and Xero, with no integration costs or capital investment required. The partnership targets luxury and premium hotels initially.
- GoCardlessformerGoCardless completed its acquisition of Sentenial Ltd (operating as Nuapay) from EML Payments Limited. This divestiture was originally announced in March 2024. The acquisition expands GoCardless' indirect channel proposition and allows entry into new vertical sectors including payroll, financial services, utilities, insurance, and gaming.
- MastercardcoreEML is a principal member of Mastercard in Australia and Europe. As a certified Issuer, Processor, and Program Manager with Mastercard, EML can provide full service card programs across Mastercard, Visa, Eftpos, and Discover networks.
- VisacoreEML is certified with Visa to process and authorise card transactions, enabling card programs across the Visa network globally.
- Bullring Shopping CentreminorBullring Shopping Centre became an EML customer for gift card program management, replacing a previous provider with significant improvements in backend reconciliation and finance team efficiency.
- OrendastrategicOrenda uses EML's payment infrastructure to offer white-labelled, zero-code integration of financial services. Orenda provides a serverless technology platform with real-time tech provision, enabling ultimate scalability for their customers.
- hummstrategichumm partnered with EML to power their BNPL card solution, leveraging EML's payment processing capabilities and holistic payment knowledge to roll out TAPP (remote instant merchant integration) enabling customers to use Apple Pay or Google Pay at checkout.
Scale indicators7 records
Recent moves8 records
Expansion highlights6 records
EML Payments competitors and assessment
Company assessmentDirect peers
- Marqeta: Modern card-issuing and processing platform enabling businesses to launch and manage physical, virtual and tokenized card programs via APIs. Highly comparable to EML's PFS-originated issuer/processor capabilities and white-label model.
- Blackhawk Network: Global prepaid gift card and payments network, including branded mall gift cards, corporate incentives and digital payments. Closest direct overlap with EML's shopping mall gift card franchise and prepaid program management.
- InComm Payments: Provider of prepaid gift cards, reloadable cards and payment technology for retail and digital channels. Directly comparable to EML's retail gift card and reloadable prepaid card offerings across multiple networks.
- Galileo Financial Technologies: Payment processing platform powering fintechs and neobanks with card issuing, transaction processing and program management APIs. Overlaps with EML's fintech/BaaS segment and PFS multi-currency platform.
Emerging players
- Pleo: Corporate expense and multi-currency card platform for SMBs across Europe, with strong spend controls. Comparable to EML's Corporate and B2B segment, particularly in Europe, but without EML's broader issuing/white-label breadth.
- Wirex: Multi-currency card and payments app allowing consumers and businesses to hold and spend in multiple currencies on Visa rails. Comparable to EML's multi-currency card capabilities and FX solutions targeting fintech and consumer use cases.
- Payfare: Issuing and program management platform purpose-built for gig economy worker payouts and instant pay. Directly comparable to EML's Gig Economy and Contractor Payments use case in the US market.
- Spendesk: European spend management platform with corporate cards, virtual cards and expense automation. Comparable to EML's Corporate Expense Cards and B2B Payments use cases, particularly for European SMB and mid-market customers.
Broad incumbents
- Wise (TransferWise): Global multi-currency account and cross-border payments platform with debit card products. Overlaps with EML's multi-currency and FX value proposition but operates at vastly greater consumer scale and owns its A2A rails.
- Revolut: Global neobank offering multi-currency accounts, cards and embedded finance APIs for businesses. Comparable to EML's banking/financial services segment and multi-currency infrastructure, though at much larger consumer scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights6 records
Customer concentration
EML Payments social profiles
Digital presenceEML Payments compliance and trust
Trust signalCompliance13 records
EML Payments financial estimates
Financial estimateRevenue estimate
Valuation estimate
EML Payments leadership team
Management profileNumber of profiles
Profiles6 records
EML Payments subsidiaries and ownership
Company hierarchySubsidiaries3 records
EML Payments funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EML Payments M&A and investment
M&A and investmentM&A5 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EML Payments
What does EML Payments do?
EML Payments operates a proprietary prepaid card and digital wallet processing platform that enables businesses to issue branded physical, virtual, and tokenized payment cards, manage multi-currency wallets, and run full card programs across 27 countries and 23 currencies. The company functions as an Issuer, Processor, and Program Manager under one roof, offering white-label, no-code, low-code, and full-API solutions that process over $80.2 billion in annual transaction volume for fintechs, retailers, gaming operators, governments, and corporates.
Is EML Payments a public or private company?
EML Payments is a public company. It is classified as public and is currently operating.
When was EML Payments founded?
EML Payments was founded in 2011. It employs 501 to 1,000 people.
Where is EML Payments based?
EML Payments is headquartered in Brisbane, Australia, in the Oceania region.
How does EML Payments make money?
Five revenue lines are on record. Program Management Fees are the primary driver. The others are transaction Processing Fees, card Product Licensing, FX and Currency Conversion and API and Integration Services.
Who are EML Payments's main competitors?
Direct peers on record are Marqeta, Blackhawk Network, InComm Payments and Galileo Financial Technologies. Emerging players are Pleo, Wirex, Payfare and Spendesk. Broad incumbents are Wise (TransferWise) and Revolut.
Does EML Payments have an API?
Yes. EML Payments offers RESTful APIs, webhooks, and SDKs that enable developers to build and automate payment solutions. The technology is described as configurable and scalable, with options for no-code, low-code, or fully customized API solutions. APIs are used for payment processing, card management, virtual card issuance, fund transfers, and program management. Integration options include RESTful APIs, webhooks, SDKs, or portals.
What industry is EML Payments in?
EML Payments's product category is Prepaid Payment Solutions. Its primary akta.pro industry code is FSAGALAB, Embedded Payments (Pay-ins, Pay-outs, Wallets), with a secondary code of FSAGABAE, Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure. Its NAICS code is 522210 and its SIC code is 6199.