What Humm Group does

Humm Group is an ASX-listed (ASX: HUMGF) diversified non-bank financial services company headquartered in Sydney, Australia, providing Buy Now Pay Later (BNPL) and installment credit solutions across four countries: Australia, Ireland, the United Kingdom, and Canada. Originally founded in 1993 as FlexiGroup Limited, the company rebranded and now operates under multiple sub-brands including humm, humm90, Q Mastercard, and FlexiCommercial, serving both individual consumers and retail merchants through point-of-sale financing partnerships.

The company's product portfolio spans interest-free short-term installment plans (repayable within 12 months, unregulated by the FCA in the UK) and interest-bearing longer-term loans with terms up to five years and financing limits up to AUD/EUR/GBP/CAD 30,000 depending on jurisdiction. Humm operates a partner-driven distribution model reaching consumers through thousands of retail merchants across categories including furniture, electronics, automotive, health and dental, veterinary, home improvement, and solar. The company maintains regulatory licenses across all operating jurisdictions (ASIC in Australia, FCA in the UK with registration 954478, CBI in Ireland via Flexifi Europe Limited). Its digital application infrastructure enables instant or near-instant credit decisions (under 7 minutes in Canada). In April 2024, Humm acquired BidFin, a fintech specializing in payment solutions and sales enablement, which continues to operate as a standalone subsidiary. The company is currently undergoing a multi-year technology transformation with new loan and cards platform implementations launched in February 2026.

Humm generates revenue primarily through net interest income on its lending book, with stable net interest margins of approximately 5.5% and H1 FY26 net interest income of AUD 134.4 million. Additional revenue streams include merchant service fees for transaction processing and late payment fees. In H1 FY26 (half-year ending December 31, 2025), statutory profit after tax fell 49% year-over-year to AUD 13.9 million due to elevated credit losses in the Commercial portfolio and a Forum Finance litigation provision following a Federal Court judgment, though this was up 13% sequentially from H2 FY25. Credit losses remain controlled at 1.95% of average net receivables. The company received a non-binding indicative acquisition offer from Credit Corp Group in November 2025 and entered into a confidentiality deed in March 2026.

Name

Humm Group

Legal name

humm group limited

Website

https://shophumm.com

Company type

Public

Founded year

1993

Operating status

Operating

Headcount range

251–500 employees

Short description

Humm Group is an ASX-listed diversified non-bank lender providing Buy Now Pay Later and installment credit solutions across Australia, Ireland, the UK, and Canada, serving consumers and retail merchants through point-of-sale financing partnerships spanning furniture, automotive, health, veterinary, and home improvement verticals.

Ownership category

akta.pro rank

Product category

Consumer Lending

NAICS

Sales Financing (522220), Nondepository Credit Intermediation (5222)

SIC

Short-Term Business Credit Institutions (6153), Finance Lessors (6172), Personal Credit Institutions (6141)

akta.pro primary industry

Merchant-Integrated BNPL (Online Checkout) (FSAKACAA)

akta.pro secondary industries

B2B / Invoice-Based BNPL (Trade Credit at Checkout) (FSAGAIAC), Buy Now, Pay Later (BNPL) (CRAFALAD), Prepaid Card Program Managers & Issuers (BIN Sponsors) (FSAMANAK)

Keywords

• Buy Now Pay Later
• Point-of-sale lending
• Consumer credit cards
• Merchant finance solutions
• Commercial lending

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Installment financing interest and fees: humm Group generates revenue through interest charges on longer-term loan agreements (beyond 12 months), merchant service fees charged to retail partners for processing humm transactions, and late payment fees. The company offers both interest-free short-term plans (repayable within 12 months in 12 or fewer installments, which are unregulated in the UK) and interest-bearing longer-term loans.
2. Interest-bearing loan products: Revenue is generated from interest charged on longer-term credit agreements. Representative example from UK: £10,000 loan over 5 years at 9.9% variable APR with monthly payments of £211, totaling £12,718 (cost of credit £2,718). Interest rates available from 0% to 19.9% depending on retailer and customer circumstances.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Humm Group provides point-of-sale Buy Now Pay Later (BNPL) financing (humm, humm90), personal loans (humm loan), credit cards (Q Mastercard, Flight Centre Mastercard), and commercial finance solutions (FlexiCommercial, bundll) to consumers and retail/merchant partners across Australia, the United Kingdom, Ireland, and Canada. The company operates a dual B2C/B2B model, earning revenue through interest, fees, and merchant commissions on financed transactions, supported by digital origination platforms and regulated credit activities.

Product overview

Humm Group is a diversified non-bank financial services company and ASX-listed fintech provider (ASX: HUM) offering Buy Now Pay Later (BNPL) and credit solutions globally. The product portfolio includes the core humm BNPL service, humm90 interest-free credit card, humm loan product, Q Mastercard and Flight Centre Mastercard in New Zealand, and FlexiCommercial for commercial financing. Operations span Australia, New Zealand, Canada, UK, and Ireland with local regulatory compliance (ASIC, FCA, CBI). The company completed acquisition of BidFin in 2024 and is undergoing technology transformation with new loan and cards platform products.

Differentiator

Problem solved

Functional benefit

Brands

• BidFin: Fintech payment solutions and sales enablement platform acquired by humm group
• bundll

Products and services

• humm (BNPL) Buy Now Pay Later product providing consumers with interest-free and interest-bearing installment payment options for in-store and online purchases at participating retailers, typically repaid over multiple installments.
• humm90 Humm90 is a higher-ticket Buy Now Pay Later/extended payment product for consumers, used for larger purchases with longer repayment terms.
• humm loan Personal loan product for consumers, delivered through the new humm digital origination platform with online application and servicing.
• Q Mastercard Mastercard-branded credit card issued to consumers, operated on Humm's new CARDS product platform.
• Flight Centre Mastercard Co-branded Mastercard credit card offered in partnership with Flight Centre, providing travel-linked credit to consumers.
• FlexiCommercial Commercial finance and equipment/leasing solution offered by Humm Group to business customers in Australia.
• bundll

Quantifiable outcome

• 30% increase in average order value for merchants
• +4 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Credit CorpminorStrategic or Co-development Partner · 1 November 2025Credit Corp Group submitted a non-binding indicative offer for Humm Group Limited in November 2025, which would complement its lending products distribution through Humm's point-of-sale platform. Humm Group entered into a confidentiality deed with Credit Corp. The potential acquisition was discussed in Credit Corp's H1 FY2026 results as part of their strategic expansion considerations.
• BidFincoreStrategic or Co-development Partner · 30 April 2024Humm Group acquired BidFin, a fintech provider, as a strategic move to expand its financial services offerings. BidFin will continue operating as a standalone company with its employees transitioning to the new ownership while maintaining independent operations. The acquisition was driven by increasing demand for BidFin's solutions in payment solutions and sales enablement, aiming to enable further growth and partnerships for the company. BidFin will continue to focus on payment solutions and sales enablement while benefiting from Humm Group's resources to accelerate customer onboarding and partner with more technology suppliers.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Zip Co: ASX-listed BNPL provider operating across Australia, the US, and the UK. Closest direct competitor to humm in the Australian BNPL market with overlapping merchant networks and a similar installment-financing value proposition.
• Affirm: US-listed point-of-sale lender offering longer-term installment financing for larger purchases. Highly comparable to humm's higher-ticket, longer-tenor product positioning and merchant integration model, although primarily focused on the US market.
• Latitude Financial Group: Australian and New Zealand consumer finance provider offering personal loans, credit cards, and interest-free installment plans. Directly comparable to humm's diversified BNPL/credit/lease portfolio across ANZ markets.

Broad incumbents

• Block (Afterpay): Afterpay, owned by Block, is the dominant ANZ-origin BNPL brand with global scale. Directly competes with humm at the high end of the BNPL ticket range and benefits from a much larger merchant ecosystem and balance sheet.
• Klarna: Global BNPL leader offering both short-term installment plans and longer-term interest-bearing loans in the UK, Ireland, and other markets. Comparable to humm in extending longer-term credit, but with significantly larger scale and a broader retail brand footprint.
• PayPal (Pay in 4 / PayPal Credit): Global payments giant offering BNPL via Pay in 4 and longer-term credit via PayPal Credit. Competes with humm in the UK, Ireland, and Australia checkout integrations, leveraging a vastly larger merchant base.

Emerging players

• Openpay: Australian BNPL focused on higher-ticket verticals (healthcare, automotive, home improvement) similar to humm's verticals. Less scaled than humm but a niche competitor in overlapping merchant categories.
• Sezzle: US/Canada-focused BNPL provider offering interest-free and longer-term installment plans. Comparable to humm Canada in product structure and Canadian merchant focus.

Others

• Credit Corp Group: Australian debt-buyer and consumer-credit provider that has submitted a non-binding indicative offer to acquire Humm. Connected as a strategic acquirer and a participant in the same Australian consumer-credit ecosystem.

Regional players

• Flexirent Capital (Humm subsidiary) competitors - e.g., Direct Capital, Finance Now: Equipment and asset finance lessors in Australia/NZ that overlap with humm's Flexirent leasing operations. Relevant comparable for the lease/asset-financing portion of humm's portfolio.

Market position

Strengths5 records

Weaknesses6 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/shophummCA
• LinkedInlinkedin.com/company/humm-group
• Instagraminstagram.com/shophummie

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Humm Group