Danlaw
Danlaw is a privately held automotive technology company providing connected vehicle telematics hardware (7M+ OBD-II devices deployed), the BitBrew cloud platform, V2X systems, embedded software test automation (MxSuite), and engineering services to OEMs, Tier-1 suppliers, fleets, insurers, and consumers across global facilities.
- Company typePrivate
- Founded1985
- HeadquartersNovi, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Danlaw does
Danlaw, Inc. is a privately held, founder-led automotive technology company founded circa 1984-1985 and headquartered in Novi, Michigan. The company operates three integrated business lines: Connected Mobility (DataLogger OBD-II telematics devices with 7M+ units deployed, the BitBrew Edge-to-AI connected vehicle cloud platform, CleverCharge AI-powered home EV chargers, and V2X hardware including RouteLink roadside units, SkyLink antennas, and AutoLink on-board units significantly enhanced by the January 2024 acquisition of Australia-based Cohda Wireless); Engineering Solutions (MxSuite embedded software test automation platform supporting MIL/SIL/PIL/HIL environments with ISO 26262 qualification, plus testing services, embedded engineering development, and technical consulting/staffing); and Automotive Electronics (custom ECU design and interior electronics such as EV charge port lamps, PTC heaters, shift-by-wire, and capacitive touch components for OEMs and Tier-1 suppliers). Revenue is generated through a diversified mix of hardware sales, software licensing, project-based engineering services, technical staffing, and recurring platform/data services.
Danlaw's customer base spans automotive OEMs (Ford, General Motors, Stellantis, Toyota, Volkswagen México), Tier-1 suppliers, fleet management companies (ALD Automotive), insurance technology integrators (Hitachi Solutions America), connected-car startups (Bouncie), smart city and government agencies, and a growing consumer base via the CleverCharge direct-to-consumer e-commerce channel. The company holds a stack of regulatory certifications that function as competitive moats: Ford ITV certification (where Danlaw performs more Netcom ECU testing than any other provider), ISO 26262 tool qualification via TUV SUD, OmniAir V2X DSRC certification, USDOT pre-certification, and Build America, Buy America compliance for federally funded infrastructure. With 500+ engineers across facilities in the USA, India (Bangalore, Hyderabad, Goa), UK (York), Spain (Barcelona), and Australia (Wayville, post-Cohda), Danlaw positions itself as a vertically integrated automotive embedded electronics and connected vehicle technology provider targeting the connectivity, safety, electrification, and software-defined vehicle megatrends.
Danlaw firmographics
Firmographics- Name
- Danlaw
- Legal name
- Danlaw, Inc.
- Website
- https://danlawinc.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Danlaw is a privately held automotive technology company providing connected vehicle telematics hardware (7M+ OBD-II devices deployed), the BitBrew cloud platform, V2X systems, embedded software test automation (MxSuite), and engineering services to OEMs, Tier-1 suppliers, fleets, insurers, and consumers across global facilities.
- Ownership category
- akta.pro rank
Danlaw industry classification
Industry- Product category
- Automotive Electronics & Connected Vehicle Technology
- NAICS
- Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Electrical Equipment Manufacturing (33531)
- SIC
- Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Automotive Infotainment, Telematics & Connectivity Hardware Manufacturing (TCU/V2X/GNSS) (IMACAJAH)
Keywords
Where Danlaw is headquartered
LocationHeadquarters
- HQ city
- Novi
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
Danlaw business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales - OBD2 Devices: Sale of DataLogger OBD-II telematics devices that plug into vehicle OBD ports to collect and transmit vehicle data. One-time hardware purchase model.
- V2X Hardware Products: Sale of V2X hardware including RouteLink roadside units, SkyLink antennas, and AutoLink aftermarket safety devices.
- CleverCharge EV Chargers: Direct-to-consumer and retail sale of CleverCharge home EV charging stations available through Amazon and clevercharge.com.
- Embedded Software Development Services: Project-based software and hardware development services for automotive ECUs, infotainment, telematics, V2X applications, ADAS/AV algorithms. Custom development engagements.
- Testing Services: Comprehensive testing solutions including network conformance testing, functional testing, cybersecurity fuzz testing, and test bench creation. Provides certification support for Ford ITV and other OEM programs.
- BitBrew Connected Vehicle Platform: Cloud-based connected vehicle data platform providing plug-configure-play services for partners and customers. Platform licensing and data services.
- MxSuite Software Licensing: Embedded software test automation platform licensing. Tools for ECU testing, AUTOSAR testing, V2X testing with ISO 26262 compliance. License server and subscription model.
- Technical Consulting and Staffing: Engineering talent augmentation and technical consulting services. Direct hire, contract hire, and contract-to-hire staffing solutions. Onsite, offsite, and offshore delivery options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | CleverCharge Home EV Charger |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels6 records
Danlaw product offering
Product offeringCore offering
Danlaw designs, develops, and manufactures telematics hardware (OBD-II DataLogger devices, V2X roadside units and antennas), connected vehicle software platforms (BitBrew cloud, MxSuite test automation), and consumer EV charging products (CleverCharge). It also provides embedded automotive engineering services, conformance testing, technical consulting, and automotive interior electronics manufacturing to OEMs, Tier-1 suppliers, fleet operators, insurers, and smart cities.
Product overview
Danlaw's product portfolio is organized around Connected Mobility and Engineering Solutions. The Connected Mobility line includes hardware telematics products (DataLogger OBD2 device), the BitBrew cloud-based connected vehicle platform (Plug-Configure-Play AI/IoT services), and the consumer CleverCharge AI-powered home EV charger — all underpinned by V2X technology (RouteLink roadside units, SkyLink antennas, AutoLink OBU) significantly enhanced by the 2024 acquisition of Cohda Wireless. The Engineering Solutions line offers MxSuite (embedded software test automation platform), MxDrive mobility simulator, and MxDSRC conformance test system, alongside Testing Services, Embedded Engineering development, and Technical Consulting staffing. The Automotive Electronics division manufactures interior electronics components (EV charge port lamps, PTC heaters, shift-by-wire, lighting, capacitive touch) for OEMs and Tier-1 suppliers.
Differentiator
Problem solved
Functional benefit
Brands
- DataLogger: OBD2 telematics device that plugs into a vehicle's OBD port to collect vehicle, sensor, and behavioral data, wirelessly transmitted to a backend platform for connected vehicle applications.
- BitBrew
- CleverCharge
- MxSuite
- V2X (Cohda Wireless)
Products and services
- DataLogger OBD2 telematics IoT device that securely collects and transmits vehicle, sensor, and behavioral data to a backend platform via cellular or Bluetooth connection. Designed for insurance, fleet, and service telematics markets.
- BitBrew Edge-to-AI connected vehicle platform offering Plug-Configure-Play services for mobility applications, delivering AI-powered insights for vehicle health, driver behavior, fleet management, insurance underwriting, and smart city services.
- CleverCharge AI-powered Level 2 home EV charging system with patent-pending capabilities, supporting up to four EVs with real-time energy insights, smart scheduling, AI learning, and OBD-II connectivity.
- RouteLink (V2X Roadside Unit) V2X Roadside Unit (RSU) that easily adapts to existing traffic infrastructure, enhancing safety and mobility by alerting drivers to adverse conditions, enabling pre-emption for first responders, and granting signal priority to buses.
- SkyLink (Through Glass V2X Antenna) Dual-radio glass-mounted V2X antenna that passes DSRC or C-V2X RF signals from the vehicle interior to exterior, enabling aftermarket connected vehicle applications without drilling holes or running cables.
- AutoLink (Aftermarket V2X Safety Device) Aftermarket V2X safety device (OBU) that collects real-time driving information from other vehicles and roadside equipment to generate predictive insights for 360-degree situational awareness.
- MxSuite (Embedded Software Test Automation) Comprehensive embedded software test automation platform for Model-in-the-Loop, Software-in-the-Loop, Processor-in-the-Loop, and Hardware-in-the-Loop testing, supporting AUTOSAR, ISO 26262 functional safety, and integration with ALM systems.
- MxDrive (Mobility Simulator) Multi-vehicle and infrastructure mobility simulator that generates real-world V2X test conditions (vehicle routes, infrastructure transmissions, GPS signals, CAN data) to test connected vehicle applications in virtual environments.
- MxDSRC (DSRC Conformance Test System) DSRC compliance test system that validates DSRC modules against WAVE standards and provides USDOT pre-certification testing, evaluating RF quality and protocol conformance across system layers.
- Cohda Wireless V2X Products (MK6 RSU and OBU) V2X technology products from acquired Cohda Wireless including MK6 Road-Side Units and MK6 On-Board Units, supporting Smart City, Connected Autonomous Vehicle (CAV), and underground mining applications.
- Automotive Electronics (Interior Electronics & Lighting) Interior electronics and lighting components including EV charge port lamps, charge port switches, PTC cabin heaters, power closure control modules, carpet and ambient lighting, shift-by-wire PRNDL, and capacitive touch integration.
- Testing Services Comprehensive automotive embedded software testing services including network conformance testing (Ford ITV, GM, Stellantis, Toyota), cybersecurity fuzz testing, ECU functional testing, AUTOSAR testing, test bench creation, and test automation.
- Embedded Engineering Services Software and hardware development services for embedded automotive electronics covering AUTOSAR software components, basic software, complex device drivers, communication drivers, boot loaders, ADAS/AV algorithms, EV battery management, HMI, and V2X stack development.
- Technical Consulting and Staffing Services Technical staffing and consulting services providing direct hire, contract hire, and contract-to-hire options with on-site, off-site, and offshore delivery models, supporting roles such as Connected Services Engineer, Functional Safety Engineer, AUTOSAR Software Engineer, and Validation Engineer.
Quantifiable outcome
- 7+ million DataLoggers deployed globally
- +3 more outcomes
Companies that use Danlaw
Customer profileNamed customers8 records
Segments8 records
Ideal customer profiles5 records
Danlaw technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability7 records
Feature8 records
Danlaw partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Cohda WirelesscoreDanlaw acquired Australia-based Cohda Wireless, a recognized leader in V2X technology since 2004. The acquisition enhances Danlaw's connected vehicle safety and smart city solutions capabilities globally. Cohda brings V2X-Locate technology, ETSI/North American/China communication stacks, and proven V2X intellectual property.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Danlaw competitors and assessment
Company assessmentDirect peers
- Aptiv: Aptiv is a global technology company focused on making mobility safer with advanced driver assistance, autonomous driving, and connected vehicle solutions. Comparable in connected vehicle architecture, V2X/ADAS electronics, and embedded software delivery to OEMs.
- Vector Informatik: Vector Informatik is a leading supplier of automotive embedded software development and testing tools (CANoe, vTESTstudio, etc.). Direct peer to Danlaw's MxSuite embedded software test automation platform, AUTOSAR support, and ISO 26262 functional safety tooling.
- Samsara: Samsara provides IoT-based fleet telematics hardware (vehicle gateways) and a cloud platform serving fleet and industrial customers. Comparable business model to Danlaw's connected mobility line — hardware device + AI-driven cloud platform + subscription services.
- Visteon: Visteon is a pure-play automotive electronics supplier focused on cockpit electronics, infotainment, telematics, and display solutions. Comparable as a tier-1 infotainment/telematics hardware vendor to global OEMs with overlapping product scope in connected vehicle electronics.
- Elektrobit (Continental): Elektrobit is an automotive embedded software specialist (owned by Continental) providing AUTOSAR, connected vehicle, and functional safety solutions. Comparable to Danlaw's embedded engineering services and MxSuite test platform addressing OEM software complexity.
- Geotab: Geotab is a leading provider of OBD2 fleet telematics hardware and cloud platform, with millions of connected vehicles globally. Most direct peer to Danlaw's DataLogger and BitBrew fleet/insurance offerings, with similar GTM into enterprise fleet customers and insurance telematics.
- dSPACE: dSPACE provides simulation and validation solutions for embedded controller development, including HIL systems and AUTOSAR tools. Direct peer to Danlaw's MxDrive mobility simulator and MxSuite testing platforms serving automotive ECU and V2X development workflows.
- CalAmp (now Microlise / Silicon Labs): CalAmp (legacy telematics hardware business now part of Microlise / Silicon Labs) provided OBD2 and asset telematics devices with subscription services — a direct comparator to Danlaw's DataLogger hardware and BitBrew cloud services for fleet and insurance.
Broad incumbents
- Harman International (Samsung): Harman is a global leader in connected car, infotainment, telematics, and ADAS solutions, owned by Samsung. Directly comparable as a tier-1 supplier of automotive infotainment, telematics control units, and V2X/connectivity hardware to OEMs worldwide — operating at significantly larger scale than Danlaw.
- Continental AG (Automotive): Continental is a top-tier automotive supplier with broad V2X, telematics, infotainment, and ADAS portfolios. Comparable to Danlaw's V2X (Cohda), infotainment, and connected vehicle work, but operates at vastly larger scale across many more product lines.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Danlaw social profiles
Digital presenceDanlaw compliance and trust
Trust signalCompliance5 records
Danlaw financial estimates
Financial estimateRevenue estimate
Valuation estimate
Danlaw leadership team
Management profileNumber of profiles
Profiles6 records
Danlaw subsidiaries and ownership
Company hierarchySubsidiaries3 records
Danlaw funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Danlaw M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Danlaw
What does Danlaw do?
Danlaw designs, develops, and manufactures telematics hardware (OBD-II DataLogger devices, V2X roadside units and antennas), connected vehicle software platforms (BitBrew cloud, MxSuite test automation), and consumer EV charging products (CleverCharge). It also provides embedded automotive engineering services, conformance testing, technical consulting, and automotive interior electronics manufacturing to OEMs, Tier-1 suppliers, fleet operators, insurers, and smart cities.
Is Danlaw a public or private company?
Danlaw is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Danlaw founded?
Danlaw was founded in 1985. It employs 501 to 1,000 people.
Where is Danlaw based?
Danlaw is headquartered in Novi, United States, in the North America region.
How does Danlaw make money?
Eight revenue lines are on record. Hardware Sales - OBD2 Devices are the primary driver. The others are V2X Hardware Products, cleverCharge EV Chargers, embedded Software Development Services, testing Services, bitBrew Connected Vehicle Platform, mxSuite Software Licensing and technical Consulting and Staffing.
Who are Danlaw's main competitors?
Direct peers on record are Aptiv, Vector Informatik, Samsara, Visteon, Elektrobit (Continental), Geotab, dSPACE and CalAmp (now Microlise / Silicon Labs). Broad incumbents are Harman International (Samsung) and Continental AG (Automotive).
Does Danlaw have an API?
No public API is recorded for Danlaw.
What industry is Danlaw in?
Danlaw's product category is Automotive Electronics & Connected Vehicle Technology. Its primary akta.pro industry code is IMACAJAH, Automotive Infotainment, Telematics & Connectivity Hardware Manufacturing (TCU/V2X/GNSS). Its NAICS code is 33451 and its SIC code is 3600.