Danlaw

What Danlaw does

Danlaw, Inc. is a privately held, founder-led automotive technology company founded circa 1984-1985 and headquartered in Novi, Michigan. The company operates three integrated business lines: Connected Mobility (DataLogger OBD-II telematics devices with 7M+ units deployed, the BitBrew Edge-to-AI connected vehicle cloud platform, CleverCharge AI-powered home EV chargers, and V2X hardware including RouteLink roadside units, SkyLink antennas, and AutoLink on-board units significantly enhanced by the January 2024 acquisition of Australia-based Cohda Wireless); Engineering Solutions (MxSuite embedded software test automation platform supporting MIL/SIL/PIL/HIL environments with ISO 26262 qualification, plus testing services, embedded engineering development, and technical consulting/staffing); and Automotive Electronics (custom ECU design and interior electronics such as EV charge port lamps, PTC heaters, shift-by-wire, and capacitive touch components for OEMs and Tier-1 suppliers). Revenue is generated through a diversified mix of hardware sales, software licensing, project-based engineering services, technical staffing, and recurring platform/data services.

Danlaw's customer base spans automotive OEMs (Ford, General Motors, Stellantis, Toyota, Volkswagen México), Tier-1 suppliers, fleet management companies (ALD Automotive), insurance technology integrators (Hitachi Solutions America), connected-car startups (Bouncie), smart city and government agencies, and a growing consumer base via the CleverCharge direct-to-consumer e-commerce channel. The company holds a stack of regulatory certifications that function as competitive moats: Ford ITV certification (where Danlaw performs more Netcom ECU testing than any other provider), ISO 26262 tool qualification via TUV SUD, OmniAir V2X DSRC certification, USDOT pre-certification, and Build America, Buy America compliance for federally funded infrastructure. With 500+ engineers across facilities in the USA, India (Bangalore, Hyderabad, Goa), UK (York), Spain (Barcelona), and Australia (Wayville, post-Cohda), Danlaw positions itself as a vertically integrated automotive embedded electronics and connected vehicle technology provider targeting the connectivity, safety, electrification, and software-defined vehicle megatrends.

Name

Danlaw

Legal name

Danlaw, Inc.

Website

https://danlawinc.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Danlaw is a privately held automotive technology company providing connected vehicle telematics hardware (7M+ OBD-II devices deployed), the BitBrew cloud platform, V2X systems, embedded software test automation (MxSuite), and engineering services to OEMs, Tier-1 suppliers, fleets, insurers, and consumers across global facilities.

Ownership category

akta.pro rank

Product category

Automotive Electronics & Connected Vehicle Technology

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Electrical Equipment Manufacturing (33531)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Automotive Infotainment, Telematics & Connectivity Hardware Manufacturing (TCU/V2X/GNSS) (IMACAJAH)

Keywords

• Connected vehicle technology
• Automotive embedded electronics
• Telematics hardware devices
• V2X communication systems
• Embedded software testing

Headquarters

HQ city

Novi

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales - OBD2 Devices: Sale of DataLogger OBD-II telematics devices that plug into vehicle OBD ports to collect and transmit vehicle data. One-time hardware purchase model.
2. V2X Hardware Products: Sale of V2X hardware including RouteLink roadside units, SkyLink antennas, and AutoLink aftermarket safety devices.
3. CleverCharge EV Chargers: Direct-to-consumer and retail sale of CleverCharge home EV charging stations available through Amazon and clevercharge.com.
4. Embedded Software Development Services: Project-based software and hardware development services for automotive ECUs, infotainment, telematics, V2X applications, ADAS/AV algorithms. Custom development engagements.
5. Testing Services: Comprehensive testing solutions including network conformance testing, functional testing, cybersecurity fuzz testing, and test bench creation. Provides certification support for Ford ITV and other OEM programs.
6. BitBrew Connected Vehicle Platform: Cloud-based connected vehicle data platform providing plug-configure-play services for partners and customers. Platform licensing and data services.
7. MxSuite Software Licensing: Embedded software test automation platform licensing. Tools for ECU testing, AUTOSAR testing, V2X testing with ISO 26262 compliance. License server and subscription model.
8. Technical Consulting and Staffing: Engineering talent augmentation and technical consulting services. Direct hire, contract hire, and contract-to-hire staffing solutions. Onsite, offsite, and offshore delivery options.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels6 records

Core offering

Danlaw designs, develops, and manufactures telematics hardware (OBD-II DataLogger devices, V2X roadside units and antennas), connected vehicle software platforms (BitBrew cloud, MxSuite test automation), and consumer EV charging products (CleverCharge). It also provides embedded automotive engineering services, conformance testing, technical consulting, and automotive interior electronics manufacturing to OEMs, Tier-1 suppliers, fleet operators, insurers, and smart cities.

Product overview

Danlaw's product portfolio is organized around Connected Mobility and Engineering Solutions. The Connected Mobility line includes hardware telematics products (DataLogger OBD2 device), the BitBrew cloud-based connected vehicle platform (Plug-Configure-Play AI/IoT services), and the consumer CleverCharge AI-powered home EV charger — all underpinned by V2X technology (RouteLink roadside units, SkyLink antennas, AutoLink OBU) significantly enhanced by the 2024 acquisition of Cohda Wireless. The Engineering Solutions line offers MxSuite (embedded software test automation platform), MxDrive mobility simulator, and MxDSRC conformance test system, alongside Testing Services, Embedded Engineering development, and Technical Consulting staffing. The Automotive Electronics division manufactures interior electronics components (EV charge port lamps, PTC heaters, shift-by-wire, lighting, capacitive touch) for OEMs and Tier-1 suppliers.

Differentiator

Problem solved

Functional benefit

Brands

• DataLogger: OBD2 telematics device that plugs into a vehicle's OBD port to collect vehicle, sensor, and behavioral data, wirelessly transmitted to a backend platform for connected vehicle applications.
• BitBrew
• CleverCharge
• MxSuite
• V2X (Cohda Wireless)

Products and services

• DataLogger OBD2 telematics IoT device that securely collects and transmits vehicle, sensor, and behavioral data to a backend platform via cellular or Bluetooth connection. Designed for insurance, fleet, and service telematics markets.
• BitBrew Edge-to-AI connected vehicle platform offering Plug-Configure-Play services for mobility applications, delivering AI-powered insights for vehicle health, driver behavior, fleet management, insurance underwriting, and smart city services.
• CleverCharge AI-powered Level 2 home EV charging system with patent-pending capabilities, supporting up to four EVs with real-time energy insights, smart scheduling, AI learning, and OBD-II connectivity.
• RouteLink (V2X Roadside Unit) V2X Roadside Unit (RSU) that easily adapts to existing traffic infrastructure, enhancing safety and mobility by alerting drivers to adverse conditions, enabling pre-emption for first responders, and granting signal priority to buses.
• SkyLink (Through Glass V2X Antenna) Dual-radio glass-mounted V2X antenna that passes DSRC or C-V2X RF signals from the vehicle interior to exterior, enabling aftermarket connected vehicle applications without drilling holes or running cables.
• AutoLink (Aftermarket V2X Safety Device) Aftermarket V2X safety device (OBU) that collects real-time driving information from other vehicles and roadside equipment to generate predictive insights for 360-degree situational awareness.
• MxSuite (Embedded Software Test Automation) Comprehensive embedded software test automation platform for Model-in-the-Loop, Software-in-the-Loop, Processor-in-the-Loop, and Hardware-in-the-Loop testing, supporting AUTOSAR, ISO 26262 functional safety, and integration with ALM systems.
• MxDrive (Mobility Simulator) Multi-vehicle and infrastructure mobility simulator that generates real-world V2X test conditions (vehicle routes, infrastructure transmissions, GPS signals, CAN data) to test connected vehicle applications in virtual environments.
• MxDSRC (DSRC Conformance Test System) DSRC compliance test system that validates DSRC modules against WAVE standards and provides USDOT pre-certification testing, evaluating RF quality and protocol conformance across system layers.
• Cohda Wireless V2X Products (MK6 RSU and OBU) V2X technology products from acquired Cohda Wireless including MK6 Road-Side Units and MK6 On-Board Units, supporting Smart City, Connected Autonomous Vehicle (CAV), and underground mining applications.
• Automotive Electronics (Interior Electronics & Lighting) Interior electronics and lighting components including EV charge port lamps, charge port switches, PTC cabin heaters, power closure control modules, carpet and ambient lighting, shift-by-wire PRNDL, and capacitive touch integration.
• Testing Services Comprehensive automotive embedded software testing services including network conformance testing (Ford ITV, GM, Stellantis, Toyota), cybersecurity fuzz testing, ECU functional testing, AUTOSAR testing, test bench creation, and test automation.
• Embedded Engineering Services Software and hardware development services for embedded automotive electronics covering AUTOSAR software components, basic software, complex device drivers, communication drivers, boot loaders, ADAS/AV algorithms, EV battery management, HMI, and V2X stack development.
• Technical Consulting and Staffing Services Technical staffing and consulting services providing direct hire, contract hire, and contract-to-hire options with on-site, off-site, and offshore delivery models, supporting roles such as Connected Services Engineer, Functional Safety Engineer, AUTOSAR Software Engineer, and Validation Engineer.

Quantifiable outcome

• 7+ million DataLoggers deployed globally
• +3 more outcomes

Named customers8 records

Segments8 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability7 records

Feature8 records

Partnerships

One partnership is on record.

• Cohda WirelesscoreStrategic or Co-development Partner · 8 January 2024Danlaw acquired Australia-based Cohda Wireless, a recognized leader in V2X technology since 2004. The acquisition enhances Danlaw's connected vehicle safety and smart city solutions capabilities globally. Cohda brings V2X-Locate technology, ETSI/North American/China communication stacks, and proven V2X intellectual property.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Aptiv: Aptiv is a global technology company focused on making mobility safer with advanced driver assistance, autonomous driving, and connected vehicle solutions. Comparable in connected vehicle architecture, V2X/ADAS electronics, and embedded software delivery to OEMs.
• Vector Informatik: Vector Informatik is a leading supplier of automotive embedded software development and testing tools (CANoe, vTESTstudio, etc.). Direct peer to Danlaw's MxSuite embedded software test automation platform, AUTOSAR support, and ISO 26262 functional safety tooling.
• Samsara: Samsara provides IoT-based fleet telematics hardware (vehicle gateways) and a cloud platform serving fleet and industrial customers. Comparable business model to Danlaw's connected mobility line — hardware device + AI-driven cloud platform + subscription services.
• Visteon: Visteon is a pure-play automotive electronics supplier focused on cockpit electronics, infotainment, telematics, and display solutions. Comparable as a tier-1 infotainment/telematics hardware vendor to global OEMs with overlapping product scope in connected vehicle electronics.
• Elektrobit (Continental): Elektrobit is an automotive embedded software specialist (owned by Continental) providing AUTOSAR, connected vehicle, and functional safety solutions. Comparable to Danlaw's embedded engineering services and MxSuite test platform addressing OEM software complexity.
• Geotab: Geotab is a leading provider of OBD2 fleet telematics hardware and cloud platform, with millions of connected vehicles globally. Most direct peer to Danlaw's DataLogger and BitBrew fleet/insurance offerings, with similar GTM into enterprise fleet customers and insurance telematics.
• dSPACE: dSPACE provides simulation and validation solutions for embedded controller development, including HIL systems and AUTOSAR tools. Direct peer to Danlaw's MxDrive mobility simulator and MxSuite testing platforms serving automotive ECU and V2X development workflows.
• CalAmp (now Microlise / Silicon Labs): CalAmp (legacy telematics hardware business now part of Microlise / Silicon Labs) provided OBD2 and asset telematics devices with subscription services — a direct comparator to Danlaw's DataLogger hardware and BitBrew cloud services for fleet and insurance.

Broad incumbents

• Harman International (Samsung): Harman is a global leader in connected car, infotainment, telematics, and ADAS solutions, owned by Samsung. Directly comparable as a tier-1 supplier of automotive infotainment, telematics control units, and V2X/connectivity hardware to OEMs worldwide — operating at significantly larger scale than Danlaw.
• Continental AG (Automotive): Continental is a top-tier automotive supplier with broad V2X, telematics, infotainment, and ADAS portfolios. Comparable to Danlaw's V2X (Cohda), infotainment, and connected vehicle work, but operates at vastly larger scale across many more product lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/DanLawInc
• Xx.com/danlawinc
• Facebookfacebook.com/danlawinc
• LinkedInlinkedin.com/company/danlaw-inc

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Danlaw