HitFix
- Company typePrivate
- Founded2009
- HeadquartersSanta Monica, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
HitFix firmographics
Firmographics- Name
- HitFix
- Website
- https://hitfix.com
- Company type
- Private
- Founded year
- 2009
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
HitFix industry classification
Industry- Product category
- Entertainment News & Media
- NAICS
- Broadcasting and Content Providers (516)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Digital Magazine & Newspaper Subscription Platforms (Paywalls, Membership) (MPAJAMAD)
- akta.pro secondary industry
- Content Curation & Bookmarking/Read-Later Platforms (MPACAKAH)
Keywords
Where HitFix is headquartered
LocationHeadquarters
- HQ city
- Santa Monica
- HQ country
- United States
- HQ region
- North America
Markets served
HitFix business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
HitFix product offering
Product offeringCore offering
HitFix is a digital entertainment media outlet that publishes breaking news, insider information, exclusives, reviews, and feature coverage on film, movies, television, music, local events, and awards shows. The content is targeted at general entertainment consumers seeking timely and behind-the-scenes commentary on pop culture.
Differentiator
Problem solved
Functional benefit
Products and services
- HitFix Entertainment News Website Online publication delivering breaking entertainment news, insider information, and exclusives on film, movies, television, music, local events, and awards coverage, targeted at general entertainment consumers.
Companies that use HitFix
Customer profileIdeal customer profiles1 record
HitFix technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
HitFix partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights3 records
HitFix competitors and assessment
Company assessmentBroad incumbents
- Deadline: Leading entertainment industry trade publication covering film, TV, and digital content; part of Penske Media Corporation's portfolio, offering broader resources and a larger editorial staff than HitFix.
- Variety: Iconic entertainment trade publication owned by Penske Media covering film, TV, music, and digital media; serves the same entertainment-industry advertising market but at significantly larger scale and brand recognition.
- The Hollywood Reporter: Major entertainment industry trade owned by Penske Media, covering film, TV, and awards with deep industry reach; competes for the same studio and network advertiser spend but with substantially larger resources.
- Entertainment Weekly: Established mass-market entertainment media brand covering film, TV, music, and awards; part of Dotdash Meredith's portfolio and operates at substantially larger scale than HitFix.
Direct peers
- Vulture: Digital entertainment vertical from Vox Media covering film, TV, music, and awards; operates on an ad-supported digital publishing model targeting the same pop-culture-savvy audience as HitFix.
- UPROXX: Digital entertainment media company covering music, film, TV, and pop culture; operates in the same online entertainment news vertical with overlapping editorial verticals (film/TV, music, awards) and a similar ad-supported digital publishing model.
- IndieWire: Digital entertainment news outlet covering film, TV, and awards with a strong awards-season focus; closest direct competitor given overlapping editorial positioning, and notably connected to In Contention (which HitFix acquired in 2012).
- The Wrap: Digital entertainment and media news outlet based in Los Angeles covering film, TV, and awards; competes head-to-head for entertainment-industry advertising dollars and awards-season audience share.
Emerging players
- https://uproxx.com/Film: Digital film and entertainment news site with a focused editorial voice and large enthusiast audience; competes in the film-vertical slice of HitFix's coverage with similar lean-team economics.
- ScreenCrush: Digital entertainment news property covering film, TV, and pop culture; operates as a smaller-scale competitor in the same online entertainment news category.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
HitFix financial estimates
Financial estimateRevenue estimate
Valuation estimate
HitFix leadership team
Management profileNumber of profiles
Profiles1 record
HitFix funding detail
Funding detailFunding overview
Funding rounds4 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HitFix M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HitFix
What does HitFix do?
HitFix is a digital entertainment media outlet that publishes breaking news, insider information, exclusives, reviews, and feature coverage on film, movies, television, music, local events, and awards shows. The content is targeted at general entertainment consumers seeking timely and behind-the-scenes commentary on pop culture.
Is HitFix a public or private company?
HitFix is a private company. It is classified as venture growth investor backed.
When was HitFix founded?
HitFix was founded in 2009. It employs 11 to 50 people.
Where is HitFix based?
HitFix is headquartered in Santa Monica, United States, in the North America region.
Who are HitFix's main competitors?
Broad incumbents on record are Deadline, Variety, The Hollywood Reporter and Entertainment Weekly. Direct peers are Vulture, UPROXX, IndieWire and The Wrap. Emerging players are https://uproxx.com/Film and ScreenCrush.
Does HitFix have an API?
No public API is recorded for HitFix.
What industry is HitFix in?
HitFix's product category is Entertainment News & Media. Its primary akta.pro industry code is MPAJAMAD, Digital Magazine & Newspaper Subscription Platforms (Paywalls, Membership), with a secondary code of MPACAKAH, Content Curation & Bookmarking/Read-Later Platforms. Its NAICS code is 516 and its SIC code is 2721.