Collars & Co.

What Collars & Co. does

Collars & Co. is a Bethesda, Maryland-based performance menswear brand founded in 2020 by Justin Baer. The company is anchored by its patent-pending Dress Collar Polo, which fuses a formal shirt collar with moisture-wicking polo construction to eliminate the visual gap between collar and placket that has historically forced consumers to choose between casual and dress shirts. The product line has since been extended to dress shirts, blazers, pants, shorts, footwear (including the Sorrento sneaker and loafers), accessories, and a skincare sub-brand called Collars+LAB.

The company sells primarily direct-to-consumer through a Shopify e-commerce storefront, supplemented by branded physical retail — a Rockville, Maryland pop-up launched in October 2025 and a planned permanent store at Reston Town Center in May 2026. Distribution is supplemented by licensing partnerships with collegiate programs, Greek life organizations, and the Arrow McLaren IndyCar racing team, plus an ambassador roster spanning NFL, NASCAR, and mainstream sports-media personalities (Tiki Barber, Greg Olsen, Jimmie Johnson, Joe Buck, Dan Orlovsky, Bill Rancic). The brand also maintains an affiliate/cashback distribution layer through partner platforms.

The revenue model is conventional apparel DTC: unit sales of branded merchandise at premium positioning relative to commodity polo competitors, with the affinity-licensing and ambassador programs functioning as demand-generation rather than separate revenue lines. The company has disclosed approximately $30 million in 2024 revenue against a customer base of 400,000+. Capital has been raised in two Shark Tank rounds — a 2022 deal of $300,000 equity plus a $700,000 line of credit from Mark Cuban and Daymond John at a $5 million pre-money valuation, and a 2023 $1 million investment from Mark Cuban and Michael Rubin. Reported headcount of 1–10 implies a heavily outsourced operating model.

Name

Collars & Co.

Legal name

Collars & Co.

Website

https://collarsandco.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Collars & Co. is a Bethesda, Maryland-based DTC performance menswear brand founded in 2020, anchored by its patent-pending Dress Collar Polo and selling apparel, footwear, and skincare directly to consumers online and through branded retail locations.

Ownership category

akta.pro rank

Product category

Men's Apparel

NAICS

Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Men’s Apparel Retail (CRAAABAC)

akta.pro secondary industry

Premium & Contemporary Apparel Brands (CRAAAAAB)

Keywords

• Performance menswear apparel
• Dress collar polos
• Premium casual wear
• Direct to consumer menswear
• Men's dress shirts

Headquarters

HQ city

Gaithersburg

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct Apparel Sales: The primary revenue stream is direct-to-consumer sales of branded menswear apparel through the company's e-commerce platform and retail stores. Products include Dress Collar Polos ($88), performance dress shirts ($119), blazers ($298-$448), knit polos, trousers, shorts, swimwear, accessories, and outerwear. The company also offers a Collars+LAB. skincare line.
2. Licensing Royalties: Revenue is generated through licensing deals including the Arrow McLaren IndyCar official performance dress shirt partnership, collegiate licensed apparel, and Greek life collections, where Collars & Co. receives royalties for use of its brand and product designs.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Collars & Co. designs, manufactures, and sells premium men's apparel directly to consumers, anchored by its signature patent-pending Dress Collar Polo that combines dress-shirt collar structure with polo-shirt comfort. The product portfolio has expanded beyond the signature polo to include performance dress shirts, blazers, knit polos, tailored pants, shorts, swimwear, outerwear, footwear, accessories, and a men's skincare line (Collars+LAB.). Distribution occurs through the brand's own e-commerce platform and company-operated retail stores.

Product overview

Collars & Co. is a menswear startup specializing in innovative polo shirts with dress shirt-style collars. The company operates a multi-product portfolio anchored by its signature patent-pending Dress Collar Polo line (available in Semi-Spread, English Spread, Button Down, and Cutaway collar styles), complemented by performance dress shirts (Apex, Quattro Flex, Toscano Linen), premium blazers (Maverick Performance, Lorenzo, Equinox), tailored pants (CEO Chino, Apex Tech, Aura Lux), knit polos, outerwear, footwear, accessories, and a skincare line (Collars+LAB.). The brand positions itself at the intersection of casual comfort and professional polish, targeting the modern gentleman who wants dress shirt appearance with polo shirt comfort. Recent expansions include collaborations with Arrow McLaren IndyCar and collegiate licensing programs. The company began as an online shop during the pandemic and has since expanded to physical retail locations.

Differentiator

Problem solved

Functional benefit

Brands

• Collars+LAB. Skincare line for men offering a streamlined routine to cleanse, repair, and fortify skin. Products include The Complete Regimen, Revitalizing Cleanser, Anti-Aging Peptide Serum, and Multi-Peptide Fortifying Moisturizer.

Products and services

• Dress Collar Polo Signature polo shirt featuring a patent-pending firm dress shirt-style collar that maintains structure throughout all-day wear, available in over 50 colors and patterns across Semi-Spread, English Spread, Button Down, and Cutaway collar styles. Priced at $88.
• Featherweight Flex Polo The brand's lightest fabric polo featuring the best-selling Semi-Spread Collar, with lightweight stretch fabric for versatility from office to golf course. Priced at $88-$98.
• Knit Polos Knit polo collection designed for coastal and warm-weather lifestyles, featuring short sleeve and long sleeve options with sun-drenched styling and polished appearance.
• Bellagio Merino Polo Premium merino wool polo available in short sleeve buttonless and long sleeve three-button options, with natural temperature regulation and luxury feel. Priced at $83-$118.
• Maranello Cotton & Silk Polo Luxury polo crafted from cotton and silk blend, available in mid-weight three-button and buttonless styles. Priced at $106-$128.
• Apex Performance Dress Shirts Performance dress shirts with stretch fabric and wrinkle-resistant properties, available in multiple collar styles including Italian Spread, Oxford Button Down, and Semi-Spread. Priced at $119.
• Quattro Flex Dress Shirts Stretch dress shirts offering flexibility and comfort while maintaining a dress shirt appearance, available in Semi-Spread and Button Down collar options. Priced at $104.
• Toscano Linen Shirts Linen blend dress shirts designed for warm weather, offering breathable comfort with refined styling as part of a summer weight collection. Priced at $119.
• Maverick Performance Blazer Premium stretch performance blazer combining luxury style with functionality, featuring lightweight, breathable fabric suitable for everyday professional wear. Priced at $348-$398.
• Maverick Knit Deconstructed Blazer Unstructured knit blazer offering relaxed comfort with refined appearance, made from premium stretch performance material. Priced at $228.
• Lorenzo Linen & Cotton Blazer Linen and cotton blend blazer designed for warm weather elegance, available in Pacific Blue, Navy, Light Sage, and Sand. Priced at $248-$298.
• Equinox All-Weather Blazer Jacket All-weather blazer jacket designed for versatility across different conditions. Priced at $348.
• Barbaresco Wool Blend Blazer Premium wool blend blazer, including a bib-style variant, designed for elevated professional wear. Priced at $368-$448.
• Maverick Windowpane Travel Blazer Windowpane-patterned travel blazer designed for stylish mobility on the road. Priced at $448.
• La Strada Hooded Blazer Hooded blazer combining outerwear styling with blazer construction.
• CEO Chino Five Pocket Pants Premium chino-style five pocket pants with cotton stretch fabric, designed for professional yet comfortable everyday wear. Priced at $108.
• Apex Tech Pants Technical performance pants with stretch fabric and modern tailoring. Priced at $118.
• Aura Lux Pants Premium pants collection featuring luxury fabric with comfortable stretch, available in Ivory, Clay, and Navy. Priced at $124.
• Amalfi Linen Trouser Linen trouser designed for warm-weather elevated styling.
• Velocity Pull-On Performance Shorts Performance shorts with elastic waistband, lightweight stretch, and streamlined fit, designed for all-day comfort. Priced at $90.
• Nantucket Chino Shorts Chino shorts for warm-weather casual wear. Priced at $54-$79.
• Riviera Swim Trunks Refined swim trunks with quick-dry comfort, modern tailoring, and beach-to-bar versatility. Priced at $79.
• Siena Summer Weight Tee Lightweight summer-weight t-shirt featuring Tencel and cotton blend fabric for warm weather comfort. Priced at $84.
• Como Textured Cotton Tee Textured cotton t-shirt with premium hand feel, part of the summer-weight collection.
• Velocity Performance Tee Performance t-shirt designed for athletic activities and active lifestyle, featuring performance fabric technology. Priced at $59.
• Cloud Cotton Hoodie Premium cloud cotton hoodie offering soft comfort and modern styling, available in multiple colors. Priced at $109.
• Quarter Zip Sweaters Collection of quarter-zip sweaters including Pima Blend, Cashmere Touch Merino, Luxury Touch Cotton and Cashmere options. Priced at $102-$128.
• Sorrento Sneakers Italian-inspired sneakers offering casual luxury footwear.
• Cavalier Loafers Premium loafer collection offering sophisticated casual footwear.
• CEO Sneakers Executive-style sneakers designed for professional yet comfortable footwear.
• Naples Penny Loafers Italian-inspired penny loafers available in suede and leather options including Chocolate Brown Suede, Pewter Grey Suede, Brown Leather, and Black Leather. Priced at $228.
• Dress Socks Premium dress socks including Barrington Diamond, Brighton, Hawthorne Floral, Prescott Pinstripe, and Whitman Micro Dot patterns. Priced at $22.
• Belts Collection of woven stretch belts and leather belts including Woven Stretch Belt with Leather Trim, Leather Braided Belt, and Woven with Suede Accents. Priced at $69.
• Luggage & Bags Travel-ready luggage and bags sold through the accessories collection.
• Hats Headwear sold through the accessories collection.
• Jackets and Vests Outerwear line including jackets and vests sold through the Outerwear collection.
• Overshirts Outerwear-style overshirts combining shirt and light jacket functionality.
• Collars+LAB. Skincare Line Men's skincare collection including The Complete Regimen (3-step system), Revitalizing Cleanser, Anti-Aging Peptide Serum, and Multi-Peptide Fortifying Moisturizer.
• Arrow McLaren Collection Licensed performance dress shirt and apparel collaboration with the Arrow McLaren IndyCar team, including racing-themed products.
• Collegiate Collection Officially licensed collegiate-themed dress shirts and apparel featuring university-affiliated designs (e.g., Auburn, Drake, Florida Atlantic, Georgia Southern, Georgia Tech, Illinois, Indiana State, Kansas).
• Greek Collection Officially licensed Greek life collection offering fraternity and sorority branded apparel.
• Greenwich Sound Polo Collection Co-branded collaboration collection with Greenwich Sound featuring music-inspired polo styling.

Quantifiable outcome

• Over 400,000 customers have purchased from the brand
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Five partnerships are on record, tiered flagship and minor.

• Arrow McLaren IndyCar TeamflagshipStrategic or Co-development Partner · 1 January 2025Collars & Co. entered a licensing deal as the official performance dress shirt partner of the Arrow McLaren IndyCar racing team. The company produces an Arrow McLaren branded collection, providing team-themed apparel while gaining visibility in the motorsports ecosystem. The partnership includes a dedicated collection page on the Collars & Co. website.
• Hire Heroes USAminorOthersCollars & Co. proudly supports veterans through Hire Heroes USA, a veteran employment nonprofit. This is a charitable/community partnership rather than a commercial relationship.
• Greenwich Sound PolominorStrategic or Co-development PartnerA co-branded collaboration collection with Greenwich Sound, appearing alongside other partnerships like Arrow McLaren and Collegiate collections on the company's website navigation and partners footer.
• Collegiate Institutions (Licensed Apparel)minorStrategic or Co-development PartnerCollars & Co. produces officially licensed collegiate apparel for various universities (Auburn, Drake, Florida Atlantic, Georgia Southern, Georgia Tech, Illinois, Indiana State, Kansas) with school-specific branded dress shirts, part of the company's licensing expansion strategy.
• Greek Life OrganizationsminorStrategic or Co-development PartnerAn officially licensed Greek collection is offered, targeting fraternity and sorority members with branded collegiate apparel through the Collars & Co. website.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Mizzen+Main: DTC performance menswear brand best known for performance dress shirts — the closest direct analogue to Collars & Co.'s Dress Collar Polo and dress shirt lines, targeting the same professional man seeking comfort + polish.
• Rhone: Premium men's performance apparel brand selling polo shirts, performance shirts, and activewear direct-to-consumer; comparable premium price points ($80–$150) and overlapping customer base of style-conscious professional men.
• Tommy John: DTC men's basics and underwear brand that has expanded into shirts and performance wear; comparable premium DTC positioning, comfort-first product narrative, and broad SKU expansion from a single-category origin.
• Mack Weldon: DTC men's basics brand offering polos, underwear, socks, and shirts with performance fabrics; directly comparable premium DTC positioning, category origin, and assortment expansion strategy.
• State & Liberty: DTC performance dress shirt brand targeting athletic/sporty professional men; closely mirrors Collars & Co.'s 'dress shirt comfort, athletic performance' value proposition at comparable price points.
• Proper Cloth: Made-to-measure and dress shirt DTC brand selling directly to style-conscious men; comparable on menswear DTC positioning, premium dress shirt assortment, and made-to-order customization.
• UNTUCIT: Men's casual shirt brand built on a single differentiated feature (shirts designed to be worn untucked); directly comparable to Collars & Co.'s strategy of building a brand around one differentiated product design.

Broad incumbents

• Vuori: Premium men's activewear/lifestyle brand with significantly larger scale and wholesale distribution; overlaps with Collars & Co.'s performance polo, shorts, and casual categories at similar premium price points.
• Bonobos: Pioneer DTC men's apparel brand with broad assortment (polos, dress shirts, suits, casual wear) and owned retail stores — directly comparable on the men's DTC + physical retail model Collars & Co. is building.

Emerging players

• Western Rise: DTC men's performance apparel brand offering versatile technical clothing (polos, pants, shirts) — comparable on premium DTC positioning, performance fabric innovation, and professional-lifestyle crossover.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/collarsandcousa
• Facebookfacebook.com/collarsandcoclothing
• Instagraminstagram.com/collarsandcoclothing
• TikToktiktok.com/@collarsandcoclothing
• LinkedInlinkedin.com/company/collarsandco

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Collars & Co.