What State & Liberty does

State & Liberty (legal entity: State and Liberty Clothing Company) is a US-based direct-to-consumer apparel company that designs, manufactures (via third parties), and sells performance stretch menswear engineered specifically for men with athletic body types — broader shoulders, developed glutes, and thighs that do not fit standard off-the-rack sizing. Founded in 2014 and headquartered in Ann Arbor, Michigan, the company opened its first retail stores in 2017 and has since grown to 50+ owned retail locations across 15 major US metros alongside a national e-commerce platform at stateandliberty.com. Across its history the brand has served 750,000+ customers and carries 50,000+ verified reviews averaging 4.8 stars.

The company's product platform is built around proprietary performance stretch fabrics — branded formulations including Pro Performance, Sport Tech, Performance Pique, Performance Flannel, and Pima Cotton blends — combining 4-way stretch, moisture-wicking, breathability, wrinkle-free performance, and machine-washability to eliminate dry cleaning. The catalog spans formalwear (suits $480–$585, tuxedos, blazers $350–$585, dress shirts $105–$150), casualwear (polos, quarter zips, hoodies, sweaters, t-shirts, chinos, jeans, shorts, joggers), outerwear, and accessories, plus a Made-to-Order custom suiting program with personalization across liner pattern, lapel style, button stitching color, and pocket details. Fitting and consultation are delivered through in-store specialists and virtual suit fitting consultations.

The business model is straightforward DTC product sales through owned e-commerce and owned retail, supplemented by custom suiting services and a wedding-party bulk-order vertical that drives higher-AOV group transactions. Pricing is unit-based with no subscription component; the company offers free shipping above $150 and 30-day returns. The company is private, with no disclosed venture or private-equity backing in the source material, and does not publish revenue figures. Headcount is reported in the 51–100 range, and it operates with a HubSpot-integrated CRM for wedding and consultation booking.

Name

State & Liberty

Legal name

State and Liberty Clothing Company

Website

https://stateandliberty.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

State & Liberty is a US DTC apparel company that designs, sells, and retails performance stretch menswear — suits, sportswear, and casualwear — engineered for athletic body types. It operates an e-commerce platform and 50+ owned retail stores across 15 major US metros, serving 750,000+ customers.

Ownership category

akta.pro rank

Product category

Athletic Fit Performance Menswear

NAICS

Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Men’s Apparel Retail (CRAAABAC)

akta.pro secondary industry

Athletic / Performance & Activewear Brands (CRAAAAAD)

Keywords

• Athletic fit menswear
• Performance stretch fabrics
• Custom tailored suits
• Wedding party attire
• Professional dress shirts

Headquarters

HQ city

Ann Arbor

HQ country

United States

HQ region

North America

Offices15 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: State & Liberty generates revenue through direct-to-consumer sales of athletic fit performance menswear including suits, blazers, shirts, pants, outerwear, and accessories. Products are sold through owned e-commerce platform and 50+ retail locations. Revenue is one-time transactional with no recurring subscription component.
2. Custom Suiting Services: Made-to-order custom suits with personalization options including liner pattern, lapel style, button stitching color, and pocket details. Services include virtual suit fitting consultations and sizing consultations.
3. Wedding Party Services: Bulk order services for wedding parties including outfitting entire bridal parties with coordinated athletic fit suits and formal wear.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

State & Liberty designs, manufactures, and retails athletic-fit performance menswear — including suits, tuxedos, blazers, dress shirts, casual shirts, tops, bottoms, outerwear, and accessories — engineered with proprietary stretch, moisture-wicking, wrinkle-free, and machine-washable fabrics. Products are sold direct-to-consumer through the company's e-commerce site and 50+ owned retail stores across the United States, with additional revenue from a custom Made-to-Order suiting program and a wedding party outfitting service.

Product overview

State & Liberty is an athletic fit performance menswear brand offering a comprehensive clothing portfolio designed for men with broader shoulders, developed glutes, and thighs. The product line centers on performance stretch fabrics that are moisture-wicking, wrinkle-free, and machine washable. Core offerings include suits, tuxedos, blazers, dress shirts, casual shirts, tops (polos, quarter zips, hoodies, sweaters, t-shirts), bottoms (dress pants, chinos, jeans, shorts, joggers), outerwear (jackets, overcoats, vests), and accessories. The company differentiates through its proprietary athletic fit technology combined with premium performance fabrics, and offers custom tailoring services through its Made to Order program. With over 50 retail locations across the United States and wedding services for groups, State & Liberty positions itself as a premium menswear brand that bridges athletic comfort with professional appearance.

Differentiator

Problem solved

Functional benefit

Products and services

• Athletic Fit Stretch Suits Performance stretch suits engineered for athletic body types, with wrinkle-free, machine-washable construction and tailored silhouette; priced $480–$585.
• Athletic Fit Tuxedos Stretch tuxedos for formal occasions, available in peak and shawl lapel options with moisture-wicking performance fabrics; tuxedo jackets $450–$550, pants $180.
• Athletic Fit Stretch Blazers & Sports Coats Unconstructed stretch blazers and sports coats in seersucker, linen, and performance wool blends; designed for movement with a professional appearance; priced $350–$585.
• Performance Dress Shirts Moisture-wicking, wrinkle-free dress shirts in athletic fit with various collar styles and patterns (solid, check, plaid, stripe); priced $105–$150.
• Casual Button-Down Shirts Performance fabric casual button-downs with soft hand feel and subtle texture, designed in athletic fit.
• Athletic Fit Tops (Polos, Quarter Zips, Hoodies, Sweaters, T-Shirts) Athletic-fit tops including performance pique polos, quarter zips, hoodies, knit sweaters (crewnecks, turtlenecks, mock necks, sweater bombers), and Peruvian Pima cotton t-shirts with stretch and moisture-wicking properties; priced $38–$285.
• Athletic Fit Bottoms (Dress Pants, Chinos, Jeans, Shorts, Joggers) Athletic-fit stretch dress pants, chinos, jeans, performance shorts, and joggers constructed from tech fabrics for tailored and casual looks.
• Performance Outerwear (Jackets, Overcoats, Vests) Performance stretch jackets, overcoats ($450–$525), and puffer vests including unstructured linen blazers; engineered for movement and weather resistance.
• Accessories (Belts, Ties, Pocket Squares, Cufflinks, Scarves, Gloves) Complementary accessories including leather belts ($78), neck and bow ties, pocket squares, cufflinks and collar stays ($10–$30), scarves, and gloves.
• Custom Made-to-Order Suits Custom tailored suits crafted from stretchy performance fabrics with made-to-measure fit and customizable details including lapel style, liner pattern, and button stitching color. Pricing available via consultation.
• Wedding Party Outfitting Services Bulk outfitting services for grooms and wedding parties, including coordinated athletic-fit formal wear, dedicated phone consultations via HubSpot booking, reservation system, and styling lookbooks.
• Virtual Suit Fitting Consultation Online sizing and style consultation service helping customers identify the right fit and garment for custom and standard orders.
• Gift Cards Digital gift cards available for purchase on the State & Liberty e-commerce storefront.

Quantifiable outcome

• 750,000+ customers served with 4.8 average rating from 50,000+ reviews
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Indochino: Custom-made menswear brand offering made-to-measure suits and shirts. Directly comparable to State & Liberty's custom suiting and tailored fit positioning, with overlapping customer base of men seeking better-fitting formalwear.
• Suitsupply: Modern menswear retailer offering suits, blazers, and formalwear through both DTC e-commerce and owned showrooms. Comparable in hybrid retail model, price point, and product breadth, though with a more European-cut aesthetic versus athletic fit.
• Bonobos: Better-fit menswear brand focused on tailored casual and dress apparel. Direct comparable on fit-first positioning, omnichannel retail (guideshop + e-commerce), and men's apparel category focus.
• Ministry of Supply: Performance professional menswear brand using technical fabrics for dress shirts, suits, and trousers. Comparable on the integration of performance textiles into professional attire and similar price-to-quality positioning.
• Rhone: Men's performance apparel brand spanning activewear, casual wear, and commuter/professional pieces. Comparable on the performance-fabric DNA and the men's active-lifestyle customer that overlaps State & Liberty's active-lifestyle segment.
• Mizzen+Main: Performance dress shirt and menswear brand built around moisture-wicking, wrinkle-free fabrics. Closest direct competitor on the performance-fabric-into-formalwear thesis that State & Liberty extends across suits and blazers.

Emerging players

• Stitch Fix: Online personal styling service for men and women that uses data-driven fit and style recommendations. Comparable on the discovery/fit solution layer for men who struggle to find well-fitting apparel, though delivered through subscription rather than owned brand.
• Oliver Wicks: Online custom menswear brand offering made-to-measure suits and shirts at accessible price points. Comparable on custom-fit DTC menswear and overlapping customer base seeking tailored formalwear online.

Broad incumbents

• Men's Wearhouse: Large established menswear and formalwear retailer with national store footprint and tuxedo rental services. Comparable as the legacy incumbent whose off-the-rack fit challenges State & Liberty solves; competes on assortment breadth and wedding services.
• Jos. A. Bank: Established menswear retailer specializing in suits, formalwear, and dress clothing with broad store footprint. Comparable as a legacy menswear incumbent whose sizing and fit gaps State & Liberty targets.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about State & Liberty