What NewAge Industries does

NewAge Industries, Inc. is a 70-year-old, 100% employee-owned (ESOP since 2019) Pennsylvania-based manufacturer of plastic tubing, hose, fittings, and clamps, operating through three sub-brands: AdvantaPure (high-purity tubing, single-use systems, and aseptic assemblies for pharmaceutical and biopharmaceutical manufacturing), NewAge Performance Products (industrial tubing for dairy, wastewater, automotive, and OEM applications), and Verigenics (RFID tracking technology for medical device and pharmaceutical consumables). The company manufactures across three facilities — a 294,000 ft² headquarters in Southampton, PA with ISO Class 7/8 cleanrooms and 1 MW of solar capacity, a 97,000 ft² Warrington, PA facility for AdvantaFlex TPE products, and a 93,300 ft² Coevorden, Netherlands facility (operationally independent since May 2024) — supplemented by sales offices in Hong Kong and São Paulo and a network of regional distributors across Asia-Pacific, Europe, and the Americas.

The business model is hardware manufacturing and direct sales of specialty fluid transfer components, with pricing conducted via quote-based custom orders rather than disclosed list pricing. Distribution combines enterprise field sales (phone/email-based direct contact) with regional distributors and manufacturer representatives, supported by industry trade show presence (Interphex, BioProcess International Europe, BPSA Summit) and membership in PDA, ISPE, BPSA, AAMI, and ISO. NewAge has invested in regulatory depth (ISO 9001:2015, BPOG extractables testing, Rx-360 audits), sustainability credentials (EcoVadis Platinum top 1% globally, zero net Scope 2 emissions in 2024, 70+ metric tons of silicone recycled), and IP (30+ trademarks, VP Operations holds 59+ patents). Recent strategic activity — the December 2024 CEO transition to Mary Marcus, the 2024 Netherlands independence, and 2026 product launches (EcoFlex sustainable TPE tubing and AdvantaMatrix composite pump tubing) — indicates a deliberate expansion phase in European biopharma supply and sustainable product lines.

Customer end-markets are diversified across pharmaceutical/biopharmaceutical manufacturing (primary), industrial fluid handling (food/beverage, dairy, automotive, wastewater), and craft brewing (BrewSavor brand). Revenue is not publicly disclosed and the company is privately held, with no external institutional investors; ownership rests entirely with employees through the ESOP trust, supplemented by B Corp and Benefits Corporation legal structures that lock in stakeholder governance.

Name

NewAge Industries

Legal name

NewAge Industries, Inc.

Website

https://newageindustries.com

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

101–250 employees

Short description

NewAge Industries is a 100% employee-owned Pennsylvania manufacturer of plastic tubing, hose, and single-use bioprocessing systems, serving pharmaceutical, biopharmaceutical, and industrial fluid transfer customers globally through its AdvantaPure, NewAge Performance Products, and Verigenics brands.

Ownership category

akta.pro rank

Product category

Plastic Tubing and Hose Manufacturing

NAICS

Rubber and Plastics Hoses and Belting Manufacturing (326220), Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914), Pump and Compressor Manufacturing (33391)

SIC

Pumps & Pumping Equipment (3561), General Industrial Machinery & Equipment (3560)

akta.pro primary industry

Dispensing & Pump Systems (Pumps, Sprayers, Misters, Droppers) (IMALAJAB)

akta.pro secondary industries

Single-Use Systems Assembly & Consumables Manufacturing (Bags/Tubing/Assemblies) (HLAGAGAH), Water & Home System Care (Water Softeners, Septic Treatments, Drain/Openers, Appliance Cleaners) (CRADAKAK)

Keywords

• Plastic tubing manufacturing
• Fluid transfer systems
• Single-use bioprocessing
• High-purity pharmaceutical tubing
• Silicone hose products

Headquarters

HQ city

Southampton

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Fluid Transfer Products: Manufacture and distribution of tubing, hose, and components for high-purity pharmaceutical, biopharmaceutical, and industrial applications. Products include silicone tubing, TPE products, PVC hose, reinforced hose, and single-use assemblies.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

NewAge Industries manufactures and sells plastic tubing, hose, fittings, clamps, and single-use fluid transfer systems for pharmaceutical, biopharmaceutical, food and beverage, dairy, wastewater, automotive, and OEM industrial customers. The company operates three divisions: AdvantaPure (high-purity tubing, single-use bioprocessing systems, and aseptic hose assemblies for pharma/biopharma), NewAge Performance Products (industrial tubing and hose for dairy, wastewater, and OEM applications), and Verigenics (RFID tracking technology for medical device and pharmaceutical consumables).

Product overview

NewAge Industries operates as a manufacturer of fluid transfer systems with three distinct product brands. AdvantaPure serves the high-purity pharmaceutical and biopharmaceutical markets with tubing, single-use systems, and aseptic assemblies. NewAge Performance Products (NAPP) provides industrial-grade tubing and hose for dairy, wastewater, automotive, and OEM applications. Verigenics GammaTag offers RFID tracking and authentication solutions across all product lines. The company also recently launched EcoFlex, a sustainable TPE tubing product using bio-based materials, and maintains the BrewSavor line for craft brewing applications. The portfolio spans from high-purity biopharma solutions to industrial and specialty applications, unified by fluid transfer expertise.

Differentiator

Problem solved

Functional benefit

Products and services

• AdvantaPure High-purity tubing, single-use systems, and aseptic hose assemblies designed for pharmaceutical and biopharmaceutical manufacturing, serving vaccine development, biologics manufacturing, cell therapy production, and aseptic processing applications.
• NewAge Performance Products (NAPP) Robust tubing and hose solutions for dairy, wastewater processing, automotive, food and beverage, and various OEM industrial sector applications, rebranded in 2024 from the legacy Industrial Division.
• Verigenics GammaTag RFID technology solutions enabling medical device, pharmaceutical, and other regulated companies to trace and authenticate consumables, assets, and equipment using radio frequency identification.
• EcoFlex Sustainable TPE Tubing Sustainable thermoplastic elastomer tubing utilizing bio-based oil in place of traditional fossil-based oil, delivering approximately 25% reduction in product carbon footprint compared to traditionally manufactured TPE, designed for biopharmaceutical and pharmaceutical applications.
• BrewSavor High-quality tubing and hose products for craft brewing, home brewing, and beverage dispensing applications.
• AdvantaFlex Thermoplastic elastomer (TPE) tubing product line for single-use biopharmaceutical applications, including standard TPE tubing and assemblies.
• Single-Use Assemblies Custom single-use assemblies for the biopharm industry including molded manifold connections and BioClosure stopper assemblies, manufactured at US facilities with in-house product and technical team guidance.

Quantifiable outcome

• 25% reduction in product carbon footprint with EcoFlex sustainable TPE tubing
• +5 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

20 partnerships are on record, tiered regional, industry association, standards body and industry consortium.

• Carolina Components GroupregionalChannel Partner/ Reseller/ Distributor · 25 February 2026Regional distributor partnership for the EcoFlex sustainable tubing product launch. Partnership conducted at ISPE Carolina-South Atlantic Chapter event in Raleigh, NC on February 25, 2026.
• Pharmequip Pty LtdregionalChannel Partner/ Reseller/ DistributorDistributor partner for Australia region supporting Asia-Pacific distribution network.
• Saniuse IncregionalChannel Partner/ Reseller/ DistributorDistributor partner for China supporting Asia-Pacific distribution network.
• Shah BrothersregionalChannel Partner/ Reseller/ DistributorDistributor partner for India supporting Asia-Pacific distribution network.
• Double Helix InternationalregionalChannel Partner/ Reseller/ DistributorDistributor partner for Japan supporting Asia-Pacific distribution network.
• BT ResourcesregionalChannel Partner/ Reseller/ DistributorDistributor partner for Korea supporting Asia-Pacific distribution network.
• Air DynamicsregionalChannel Partner/ Reseller/ DistributorDistributor partner for Indonesia and Singapore supporting Asia-Pacific distribution network.
• BNC Materials Taiwan LtdregionalChannel Partner/ Reseller/ DistributorDistributor partner for Taiwan supporting Asia-Pacific distribution network.
• Raksarin Supply Co. LtdregionalChannel Partner/ Reseller/ DistributorDistributor partner for Thailand supporting Asia-Pacific distribution network.
• TIT Industry Co LtdregionalChannel Partner/ Reseller/ DistributorDistributor partner for Vietnam supporting Asia-Pacific distribution network.
• Victoria Fittings & ValvesregionalChannel Partner/ Reseller/ DistributorDistributor partner for Australia (alongside Pharmequip) supporting Asia-Pacific distribution network.
• Shanghai Shiyi BioengineeringregionalChannel Partner/ Reseller/ DistributorDistributor partner for China (alongside Saniuse) supporting Asia-Pacific distribution network.
• Monucla IncregionalChannel Partner/ Reseller/ DistributorDistributor partner for Korea (alongside BT Resources) supporting Asia-Pacific distribution network.
• Cintrade Enterprises IncregionalChannel Partner/ Reseller/ DistributorDistributor partner for Taiwan (alongside BNC Materials) supporting Asia-Pacific distribution network.
• PDA (Parenteral Drug Association)industry associationOthersIndustry association membership supporting pharmaceutical and biopharmaceutical manufacturing standards and best practices.
• ISPE (International Society for Pharmaceutical Engineering)industry associationOthersIndustry association membership with chapter events for product launches and industry engagement.
• BPSA (Bioprocess Systems Alliance)industry associationOthersIndustry association membership for single-use bioprocessing standards.
• AAMI (Association for the Advancement of Medical Instrumentation)industry associationOthersIndustry association membership for medical device and healthcare technology standards.
• ISO (International Organization for Standardization)standards bodyOthersStandards organization for ISO 9001:2015 quality management system certification.
• Rx-360industry consortiumOthersNon-profit consortium with mission involving quality, patient safety and supply chain security. AdvantaPure audited through Rx-360 Joint Audit Program using Single-Use Audit Guideline.

Scale indicators8 records

Recent moves12 records

Expansion highlights6 records

Direct peers

• Raumedic: Raumedic specializes in high-purity polymer tubing, single-use assemblies, and fluid handling systems for medical and pharmaceutical applications, making it a focused direct competitor to AdvantaPure.
• Watson-Marlow (Spirax Group): Watson-Marlow is the global leader in peristaltic pumps and high-purity biopharmaceutical tubing, including silicone and TPE products, directly competing with AdvantaPure's pump tubing and single-use fluid transfer portfolio.
• Freudenberg Medical: Freudenberg Medical manufactures silicone and thermoplastic tubing, single-use components, and pharma-grade fluid handling products, overlapping directly with NewAge's AdvantaPure single-use bioprocessing offering.
• Trelleborg Sealing Solutions: Trelleborg produces high-performance polymer tubing, hoses, and sealing components for pharmaceutical and industrial customers, competing with both AdvantaPure and NewAge Performance Products divisions.
• Saint-Gobain Life Sciences: Saint-Gobain produces high-purity silicone, TPE and fluoropolymer tubing plus single-use assemblies for biopharmaceutical manufacturing — a direct competitor to AdvantaPure and NewAge Performance Products across pharma and industrial fluid handling.

Emerging players

• Cole-Parmer (Antylia Scientific): Cole-Parmer distributes Masterflex-brand peristaltic pump tubing and high-purity silicone/TPE tubing for laboratory and bioprocessing applications, competing in adjacent distribution-led segments of the same fluid transfer category as NewAge.

Broad incumbents

• IDEX Corporation: IDEX owns numerous fluid handling and dispensing businesses (including hose and tubing components) serving life sciences and industrial markets, placing it as a broad incumbent competitor to NewAge across multiple end markets.
• Nordson Corporation: Nordson provides precision dispensing and fluid management equipment and consumables for industrial and life science customers; its tubing and connection products partially overlap with NewAge's portfolio across bioprocessing and industrial applications.
• Parker Hannifin: Parker Hannifin's Parflex and Sporlan divisions offer industrial and high-purity thermoplastic tubing and hose products, providing overlapping capabilities to NewAge's industrial and biopharma product lines as part of a much broader fluid handling portfolio.

Regional players

• Advantec MFS: Advantec manufactures filtration, tubing and fluid handling consumables primarily for laboratory and life science customers in Asia, providing a regional alternative to NewAge's product portfolio for bioprocessing and analytical applications.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCkdJynrE56Nb7YExzCMaOjA
• Facebookfacebook.com/NewAge-Industries-Plastic-Tubing-and-Hose-177844861329
• LinkedInlinkedin.com/company/newage-industries-advantapure
• Xx.com/Tubing_and_Hose

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NewAge Industries