Name

Natures Element

Legal name

UAB "Mėlynė"

Website

https://natureselement.lt

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Specialty and Natural Foods (Freeze-Dried / Lyophilized Products)

NAICS

Dried and Dehydrated Food Manufacturing (311423), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Flavoring Syrup and Concentrate Manufacturing (31193)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Canned, Fruits, Veg, Preserves, Jams & Jellies (2033), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Dried Fruit & Fruit Snacks Manufacturing (AFAKAIAL)

akta.pro secondary industries

Natural Extracts & Botanical Concentrates for Beverages (herbal, spice, aromatic extracts) (AFAFAGAJ), Clean-Label/Natural Flavor Solutions (Natural WONF, Natural Identical where applicable) (AFAJADAL), Plant-Based Dairy-Alternative Powders & Concentrates (Powdered Milks, Creamers, Bases) (AFAHAJAH)

Keywords

• Freeze-dried berries
• Organic fruit products
• Plant protein powders
• Natural fruit jams
• Herbal teas

Headquarters

HQ city

Kaunas

HQ country

Lithuania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Online retail of freeze-dried products, jams, juices, syrups, honey products, and plant protein powders sold directly to consumers through the company's e-commerce platform. Products priced per unit with free shipping threshold for orders over €30.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Natures Element produces and sells lyophilized (freeze-dried) berries, fruits, vegetables, herbs, and a range of complementary natural foods including jams, juices, syrups, honey with freeze-dried berries, birch and fruit saps, plant-based protein powders, floral hydrolates, and herbal teas, made without preservatives, colorings, or flavor enhancers and sold directly to Lithuanian consumers via its online store with parcel-locker and courier delivery.

Product overview

Nature's Element is a Lithuanian e-commerce company (operated by UAB Mėlynė) specializing in freeze-dried (liofilizacija) food products made from locally sourced berries, fruits, vegetables, and herbs. The company collaborates with scientists and uses advanced freeze-drying technology to preserve natural vitamins, enzymes, and bioactive compounds without synthetic additives, preservatives, or colorings. The product portfolio is organized around freeze-dried whole berries and berry powders (the core product line), complemented by honey with freeze-dried berries, jams and preserves, juices, syrups, birch/fruit juices, plant protein concentrate powders (Green Power, Sweet Berry Protein, Cacao Protein Power), floral hydrolates, herbal teas, and pre-curated gift sets. The freeze-drying process (performed at low temperatures under vacuum) removes only water while preserving 100% of naturally occurring vitamins and biologically active substances. Products are primarily sold through the company's WooCommerce e-commerce store, with delivery via Venipak parcel lockers or courier.

Differentiator

Problem solved

Functional benefit

Products and services

• Freeze-dried berries (Liofilizuotos uogos) Whole freeze-dried berries and fruits (blueberries, raspberries, strawberries, cranberries, sea buckthorn) preserved through vacuum freeze-drying to retain vitamins, enzymes, natural color, flavor, and aroma without preservatives or additives, sold to health-conscious consumers.
• Freeze-dried berry powders (Liofilizuotų uogų milteliai) Powdered freeze-dried berries (blueberry, raspberry, strawberry, cranberry, blackcurrant, sea buckthorn, chokeberry) sold as dietary supplements or food ingredients.
• Honey with freeze-dried berries (Medus su liofilizuotomis uogomis) Honey blended with freeze-dried berries such as sea buckthorn, chokeberry, and actinidia, combining the health benefits of both ingredients.
• Jams and preserves (Džemai ir uogienės) Fruit jams and preserves in 170 ml jars made from local berries and fruits, including varieties such as chokeberry-rhubarb, blueberry, cranberry-chokeberry, sea buckthorn, cranberry, mandarin-rhubarb, elderberry, sea buckthorn-mandarin, and haskap.
• Juices (Sultys) Pressed juices made from local berries without added sugar, including chokeberry, haskap, raspberry, and blackcurrant-red currant blends, sold in 250 ml bottles.
• Syrups (Sirupai) Fruit and berry syrups including haskap, rhubarb, chokeberry, and quince varieties, sold in 250 ml containers.
• Birch and fruit juices (Sulos) Fresh birch sap (beržų sula) blended with fruit juices and freeze-dried fruits, including quince, sea buckthorn, blackcurrant, raspberry, heart aralia flower, and freeze-dried mandarin varieties.
• Plant protein concentrate powders (Augalinių baltymų koncentrato milteliai) Functional plant protein powder blends in three formulations — Green Power, Sweet Berry Protein (with freeze-dried berries and vanilla), and Cacao Protein Power (with freeze-dried fruits and cocoa) — free from synthetic additives, GMOs, artificial sweeteners, gluten, and soy; suitable for vegans and vegetarians; each 37 g serving provides approximately 22 g of protein from a balanced rice and pea protein blend.
• Gift sets (Dovanų rinkiniai) Pre-curated gift combinations of freeze-dried products and honey, including freeze-dried berries and snacks set (€20), freeze-dried berries and honey set (€21), large gift set (€53), and large freeze-dried berries set (€32).
• Hydrolates (Hidrolatai) Natural floral waters including lavender flower hydrolate and sage hydrolate, sold in 100 ml bottles.
• Herbal teas (Arbatos) Herbal beverages including rhubarb tea and quince tea, sold in 250 ml bottles.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Local Lithuanian FarmerscoreOthersThe company primarily works with local Lithuanian farmers who grow the berries, fruits, vegetables, and herbs used in their products. This partnership ensures supply of locally-sourced raw materials for their freeze-dried products and other offerings.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Bonne Maman: Iconic French premium jam and preserve brand with extensive global retail distribution. Comparable on jams/preserves category and premium positioning, representing the established incumbent that any scaling Lithuanian preserve brand would eventually compete against.

Emerging players

• Pulsin: UK plant-based protein and snack brand with vegan/clean-label positioning. Comparable on the plant-protein powder line and health-conscious consumer targeting, serving as a useful benchmark for category expansion potential.
• North Coast Naturals: Canadian plant-based protein brand offering clean-label, vegan protein powders. Comparable on the rice/pea protein formulation, clean-label positioning, and direct-to-consumer + retail hybrid distribution model.

Regional players

• AUGA Group: Lithuanian-listed organic food producer with broad packaged organic product portfolio including ready meals and snacks. Comparable as a Lithuanian organic food brand, though operating at much larger scale and broader category breadth.
• Holy Berry: Lithuanian producer of haskap berry and other functional berry products. Comparable as a regional Lithuanian functional berry brand with similar sourcing-from-local-farmers ethos, representing direct competition in the freeze-dried berry space.
• Sula (Birch Juice): Latvian producer of birch sap and birch-based beverages. Directly comparable on the birch sap ('sula') product category within the Baltic region, offering the closest geographic and product overlap for the Sulos line.

Direct peers

• St. Dalfour: French premium fruit preserves and jam brand with similar no-additive, high-fruit-content positioning. Directly comparable on the jam/preserve category and pricing tier, though broader geographic distribution.
• Natierra (Nature's All Foods): US/global freeze-dried fruit and berry snack brand sold through retail and online channels. Most directly comparable on core product (freeze-dried whole berries and powders) and clean-label positioning, though at significantly larger scale.
• Freeze Dried Foods Co. US freeze-dried fruit and ingredient supplier with both consumer and ingredient (B2B) channels. Directly comparable lyophilization process and berry/fruit SKU structure, though primarily serving North American markets.
• Lyo Food: Swedish freeze-dried (lyophilized) meal and fruit producer focused on outdoor and premium food markets. Directly comparable lyophilization technology base, similar premium natural positioning, and overlapping product formats (berries, fruit snacks).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/natures.element.nutrition
• Instagraminstagram.com/natures_element

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Natures Element