Elliott's Custom Trailers and Carts
Elliott's Custom Trailers & Carts is a woman-owned Indiana dealer and custom fabricator selling race trailers, E-Z-GO golf carts, and Bolt motorcoaches to motorsports teams, government/military, telecom, and consumer markets with nationwide delivery.
- Company typePrivate
- Founded2004
- HeadquartersWarsaw, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Elliott's Custom Trailers and Carts does
Elliott's Custom Trailers & Carts is a privately held, woman-owned dealership and custom fabrication business headquartered in Warsaw, Indiana, with a second showroom in Brownsburg serving the Indianapolis market. Founded in 2004 by Tony and Cindy Elliott, the company sells and customizes enclosed and race trailers, E-Z-GO and MadJax golf carts, and Bolt motorcoaches and toterhomes, operating nationwide delivery across all 50 states. It serves five primary customer segments: professional motorsports teams (INDYCAR, NHRA, NASCAR, USAC, and short-track series), government and military agencies (with SAM.gov registration, WOSB certification, and a documented Edwards Air Force Base contract), telecom and utility contractors, commercial/event marketing buyers, and individual consumers seeking recreational golf carts.
The core product line spans seven authorized premium brands — ATC, inTech, Featherlite, Haulmark, and Alumitech for trailers; E-Z-GO for golf carts; and Bolt for motorcoaches — supplemented by the company's own custom design and build services delivered through an in-house Trailer Design Center. This center converts buyer specification sheets into one-of-one builds for racing logistics, mobile command and communications facilities, fiber optic splicing trailers, and specialty commercial applications. Supporting capabilities include OEM and accessory parts sourcing, factory-trained service technicians, trade-in valuation, a golf cart rental program offering 2-, 4-, and 6-seaters on daily-to-monthly terms, and a financing desk for qualified buyers.
The business model is primarily hardware sales with ancillary professional services and usage-based rental income. Pricing ranges from approximately $8,935 for entry-level E-Z-GO carts to $439,900 for a 2025 Bolt Toterhome (MSRP $491,153). Go-to-market combines direct showroom sales through two Indiana locations, a sales-led custom-design motion, event-driven motorsports marketing (PRI show, INDYCAR Supplier Partnership, race track presence at IMS, Eldora, and Knoxville), and digital channels including the company website, Facebook, Instagram, YouTube (with 21+ driver testimonial videos), and TikTok. The company is privately owned by the Elliott family, holds no external funding, and employs 1-10 people.
Elliott's Custom Trailers and Carts firmographics
Firmographics- Name
- Elliott's Custom Trailers and Carts
- Legal name
- Elliott's Custom Trailers & Carts LLC
- Website
- https://elliottscustomtrailers.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Elliott's Custom Trailers & Carts is a woman-owned Indiana dealer and custom fabricator selling race trailers, E-Z-GO golf carts, and Bolt motorcoaches to motorsports teams, government/military, telecom, and consumer markets with nationwide delivery.
- Ownership category
- akta.pro rank
Where Elliott's Custom Trailers and Carts is headquartered
LocationHeadquarters
- HQ city
- Warsaw
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Elliott's Custom Trailers and Carts business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Trailer Sales: Sales of new and used enclosed trailers, race trailers, and custom builds. Brands include ATC, inTech, Featherlite, Haulmark and Alumitech. Types include bumper pull, gooseneck, fifth wheel, stacker, merchandise and spectator trailers.
- Golf Cart Sales: Sales of new and used E-Z-GO golf carts including gas, electric and lithium models. Both personal carts and street-ready custom builds.
- Motorcoach/Toterhome Sales: Sales of Bolt motorcoaches and custom tow vehicles - lighter, stronger and longer-lasting haulers.
- Parts Sales: OEM and accessory sourcing for trailers and golf carts.
- Service/Maintenance: Factory-trained technician services for trailers, golf carts and specialty vehicles.
- Golf Cart Rentals: Short-term rentals of 2-seaters, 4-seaters and 6-seaters for weekends, events or cruising.
- Financing Services: Financing options available for qualified buyers on trailers, golf carts and specialty vehicles.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Utility Cart - Daily rental |
| Unit Pricing | Pay-as-you-go | 2 Seater - Daily rental |
| Unit Pricing | Pay-as-you-go | 4 Seater - Daily rental |
| Unit Pricing | Pay-as-you-go | 6 Seater - Daily rental |
| Unit Pricing | Pay-as-you-go | Premium 6 Seater - Daily rental |
| Unit Pricing | Pay-as-you-go | E-Z-GO Golf Carts - Entry models |
| Unit Pricing | Pay-as-you-go | E-Z-GO Golf Carts - Mid-range |
| Unit Pricing | Pay-as-you-go | E-Z-GO Golf Carts - Premium lithium |
| Unit Pricing | Pay-as-you-go | Bolt Toterhome Motorcoach |
| Unit Pricing | Pay-as-you-go | AlumiTech Trailers |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Elliott's Custom Trailers and Carts product offering
Product offeringCore offering
Elliott's Custom Trailers and Carts designs, sells, and services custom enclosed and race trailers (carrying ATC, inTech, Featherlite, Haulmark, and Alumitech brands), E-Z-GO and MadJax golf carts, and Bolt motorcoaches/toterhomes. The business operates two Indiana showrooms (Warsaw and Brownsburg) with nationwide delivery to all 50 states and supports customers with custom design, parts, service, and financing.
Product overview
Elliott's Custom Trailers & Carts is a physical goods dealer and custom fabricator operating as a single business rather than a platform architecture. The core product portfolio consists of three main categories: enclosed and race trailers (ATC, inTech, Featherlite, Haulmark, Alumitech brands), E-Z-GO and MadJax golf carts (gas, electric, and lithium variants, new and used), and Bolt motorcoaches and toterhomes. These products are supported by a suite of services including custom design/build capabilities through an in-house Trailer Design Center, golf cart and tow vehicle customization, financing, factory-trained service and parts, nationwide delivery, trade-in valuation, and golf cart rentals. The company specializes in fully customized one-of-one builds for racing teams, government agencies, telecom contractors, and specialty markets, distinguishing itself from standard dealers through its design-to-delivery capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Enclosed and Race Trailers
- E-Z-GO Golf Carts
- Bolt Motorcoaches and Toterhomes
- Custom Trailer Design and Fabrication
- Custom Golf Cart Builds
- Golf Cart Rentals
- Service, Parts, and Maintenance
- Trailer Financing
Quantifiable outcome
- Nationwide delivery to all 50 states
- +2 more outcomes
Companies that use Elliott's Custom Trailers and Carts
Customer profileNamed customers20 records
Segments5 records
Ideal customer profiles4 records
Elliott's Custom Trailers and Carts technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Elliott's Custom Trailers and Carts partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered flagship and core.
- INDYCARflagshipOfficial Supplier Partner of INDYCAR - premier open-wheel racing series. Elliott's provides custom trailers, golf carts and motorcoaches for INDYCAR teams and operations.
- Tony Elliott FoundationcoreCharitable foundation supported by Elliott's. Named after Tony Elliott, the company's co-founder.
- E-Z-GOcoreAuthorized E-Z-GO dealer for golf carts. Sells new and used E-Z-GO vehicles including gas, electric and lithium models.
- Bolt MotorcoachescoreAuthorized dealer for Bolt custom motorcoaches and toterhomes. Sells and customizes Bolt products.
- ATC TrailerscoreAuthorized dealer for ATC enclosed and race trailers.
- inTech TrailerscoreAuthorized dealer for inTech trailers including Lite Series and other models.
- Featherlite TrailerscoreAuthorized dealer for Featherlite trailers including car haulers and enclosed trailers.
- Haulmark TrailerscoreAuthorized dealer for Haulmark trailers including drag race and enclosed trailers.
- Alumitech TrailerscoreAuthorized dealer for Alumitech aluminum trailers including vending, merchandise and enclosed trailers.
Scale indicators5 records
Recent moves7 records
Expansion highlights4 records
Elliott's Custom Trailers and Carts competitors and assessment
Company assessmentDirect peers
- Featherlite Trailers: Manufacturer of enclosed, car-hauler, and race trailers. Elliott's is an authorized Featherlite dealer, and the two share direct overlap in race and specialty trailer categories.
- ATC Trailers: Manufacturer of aluminum enclosed and race trailers. Elliott's is an authorized ATC dealer, competing and partnering in the same race-trailer customer base.
- Haulmark Trailers: Manufacturer of enclosed, drag-race, and cargo trailers. Elliott's is an authorized Haulmark dealer serving overlapping motorsports and commercial customers.
- inTech Trailers: Manufacturer of all-aluminum enclosed trailers including toy haulers and race models. Elliott's is an authorized inTech dealer in an overlapping product category.
- E-Z-GO (Textron): Manufacturer of golf carts and utility vehicles. Elliott's is an authorized E-Z-GO dealer selling the same gas, electric and lithium product lines directly to consumers and racing customers.
- Club Car: Major golf cart and low-speed vehicle manufacturer. Competes head-to-head with E-Z-GO in the golf cart category that represents roughly one-third of Elliott's revenue.
- Bolt Motor Coach: Manufacturer of custom toterhomes and motorcoaches. Elliott's is an authorized Bolt dealer and Bolt is the sole motorcoach supplier in Elliott's portfolio.
Broad incumbents
- REV Group: Large diversified manufacturer of specialty vehicles including RVs, motorhomes, and mobile command centers. Overlaps with Elliott's on motorcoach and specialty/government mobile facility work at much greater scale.
- Thor Industries: Largest RV manufacturer globally, with operating companies spanning motorhomes, travel trailers, and fifth-wheels. Overlaps with Elliott's Bolt toterhome business but at vastly greater scale and broader portfolio.
- Camping World Holdings: National retailer of RVs, camping gear, and service. While focused on traditional RVs rather than race trailers, Camping World's nationwide dealership footprint and financing scale set the bar for what a multi-state trailer/RV retailer can become.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Elliott's Custom Trailers and Carts social profiles
Digital presenceElliott's Custom Trailers and Carts financial estimates
Financial estimateRevenue estimate
Valuation estimate
Elliott's Custom Trailers and Carts leadership team
Management profileNumber of profiles
Profiles3 records
Elliott's Custom Trailers and Carts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Elliott's Custom Trailers and Carts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Elliott's Custom Trailers and Carts
What does Elliott's Custom Trailers and Carts do?
Elliott's Custom Trailers and Carts designs, sells, and services custom enclosed and race trailers (carrying ATC, inTech, Featherlite, Haulmark, and Alumitech brands), E-Z-GO and MadJax golf carts, and Bolt motorcoaches/toterhomes. The business operates two Indiana showrooms (Warsaw and Brownsburg) with nationwide delivery to all 50 states and supports customers with custom design, parts, service, and financing.
Is Elliott's Custom Trailers and Carts a public or private company?
Elliott's Custom Trailers and Carts is a private company. It is classified as family owned and is currently operating.
When was Elliott's Custom Trailers and Carts founded?
Elliott's Custom Trailers and Carts was founded in 2004. It employs 1 to 10 people.
Where is Elliott's Custom Trailers and Carts based?
Elliott's Custom Trailers and Carts is headquartered in Warsaw, United States, in the North America region.
How does Elliott's Custom Trailers and Carts make money?
Seven revenue lines are on record. Trailer Sales are the primary driver. The others are golf Cart Sales, motorcoach/Toterhome Sales, parts Sales, service/Maintenance, golf Cart Rentals and financing Services.
Who are Elliott's Custom Trailers and Carts's main competitors?
Direct peers on record are Featherlite Trailers, ATC Trailers, Haulmark Trailers, inTech Trailers, E-Z-GO (Textron), Club Car and Bolt Motor Coach. Broad incumbents are REV Group, Thor Industries and Camping World Holdings.
Does Elliott's Custom Trailers and Carts have an API?
No public API is recorded for Elliott's Custom Trailers and Carts.