Ice Barrel
Ice Barrel designs, manufactures, and sells USA-made ice bath barrels, a precision-controlled chiller, and accessories direct-to-consumer, serving health-conscious individuals, athletes, and chronic-pain users with at-home cold therapy. Following Sunlighten's May 2025 acquisition, it operates as a wholly owned subsidiary.
- Company typePrivate
- Founded2017
- HeadquartersDenver, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Ice Barrel does
Ice Barrel is a US-based cold-therapy equipment company that designs, manufactures, and sells ice bath products for at-home consumer use. Founded in 2017 and headquartered in Denver, the company offers two core barrel models — the Ice Barrel 300 (portable, shorter-and-wider design for users up to 6' tall) and the Ice Barrel 500 (upright barrel with built-in stairs and interior seat, accommodating users up to 6'9"). A proprietary precision-controlled Chiller accessory chills water on a set schedule with ultra-quiet (<55dB), energy-efficient operation and is sold standalone or bundled with a barrel at $5,749.98 for the flagship 500 + Chiller Bundle. A companion mobile app enables remote temperature control and session scheduling, and accessories (Water Stabilizer, Maintenance Kit) provide aftermarket consumables.
The company sells direct-to-consumer through icebarrel.com with HSA/FSA eligibility and multi-option installment financing (Affirm, Afterpay, Wells Fargo), supplemented by phone-based wellness consultant sales and a wholesale program for gyms, wellness studios, and retailers. In May 2025, Sunlighten — a Kansas-based infrared wellness operator with 25 years of category experience — acquired key assets of Ice Barrel Inc. and formed Ice Barrel, LLC as a wholly owned subsidiary, with founder Wyatt Ewing retained in a transitional role. Ice Barrel holds a pending US patent (Serial No. 29/736,303) on its core product design, manufactures in the USA, and operates with 1-10 employees. Target customers are health-conscious individuals, athletes and fitness enthusiasts, and individuals with chronic pain or inflammation seeking non-pharmaceutical recovery and mental-resilience benefits.
Ice Barrel firmographics
Firmographics- Name
- Ice Barrel
- Legal name
- Ice Barrel Inc.
- Website
- https://icebarrel.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ice Barrel designs, manufactures, and sells USA-made ice bath barrels, a precision-controlled chiller, and accessories direct-to-consumer, serving health-conscious individuals, athletes, and chronic-pain users with at-home cold therapy. Following Sunlighten's May 2025 acquisition, it operates as a wholly owned subsidiary.
- Ownership category
- akta.pro rank
Ice Barrel industry classification
Industry- Product category
- Cold Therapy Equipment
- NAICS
- Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415)
- SIC
- Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)
- akta.pro primary industry
- Hot/Cold Contrast Therapy (Hot Tubs, Plunge Pools & Hydrotherapy) (HSADAKAD)
- akta.pro secondary industry
- Hot/Cold Therapy Services (Cryotherapy/Ice Baths) (HSALAFAH)
Keywords
Where Ice Barrel is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Markets served
Ice Barrel business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Cold Therapy Hardware Sales: One-time hardware sales of Ice Barrel products including barrels, chillers, bundles, and accessories. Products are manufactured in the USA with high-quality materials. Revenue is generated from direct consumer purchases with optional financing.
- Accessories and Consumables: Ongoing revenue from accessories (Water Stabilizer, Maintenance Kit) and replacement parts to maintain and extend the life of Ice Barrel products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Ice Barrel 500 + Chiller Bundle |
| One time/ perpetual license | Pay-as-you-go | Ice Barrel 500 |
| One time/ perpetual license | Pay-as-you-go | Ice Barrel 300 |
| One time/ perpetual license | Pay-as-you-go | Ice Barrel Chiller |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
Ice Barrel product offering
Product offeringCore offering
Ice Barrel designs, manufactures, and sells cold water therapy equipment in the USA, including upright ice bath barrels (Ice Barrel 300 and 500) and an app-enabled precision-controlled chiller. Products are sold direct-to-consumer via the company's own e-commerce storefront with optional installment financing and HSA/FSA eligibility. The portfolio also includes accessories (Water Stabilizer, Maintenance Kit) that support ongoing use.
Product overview
Ice Barrel is a cold water (contrast) therapy equipment company offering a portfolio of ice bath and chiller products. The core lineup consists of two barrel models—the Ice Barrel 300 (portable, shorter-and-wider design for easier entry) and the Ice Barrel 500 (largest model with built-in stairs and seat, rated as the most advanced). An optional Chiller accessory provides precision temperature control and app-enabled scheduling, available as a standalone purchase or bundled with a barrel. A companion mobile app enables remote control of the Chiller. Accessories (Water Stabilizer, Maintenance Kit, etc.) round out the ecosystem. The company was acquired by Sunlighten in May 2025 and operates as Ice Barrel, LLC, a wholly owned Sunlighten subsidiary.
Differentiator
Problem solved
Functional benefit
Products and services
- Ice Barrel 300
Quantifiable outcome
- 2.5x increased dopamine levels for improved mood and mental focus (clinical trial by PubMed)
- +2 more outcomes
Companies that use Ice Barrel
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles4 records
Ice Barrel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature4 records
Ice Barrel partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SunlightencoreSunlighten, a Kansas-based leader in infrared light and wellness products with 25 years of industry expertise, acquired key assets from cold therapy innovator Ice Barrel Inc. The acquisition created Ice Barrel, LLC as a new wholly owned subsidiary of Sunlighten. Ice Barrel founder Wyatt Ewing supports the transition to ensure continuity in brand vision while positioning the combined entity for global expansion.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Ice Barrel competitors and assessment
Company assessmentDirect peers
- Plunge: Plunge is the most direct competitor in the premium cold plunge category, offering all-in-one cold plunge tubs with integrated chillers and app connectivity. It targets the same DTC wellness consumer as Ice Barrel with comparable $4,000-$6,000 price points and feature parity on chiller systems.
- Renu Therapy: Renu Therapy sells cold plunge tubs with proprietary chiller systems and similar ergonomic barrel designs. It directly competes with Ice Barrel in the home cold plunge category and overlaps on premium pricing and feature positioning.
- Cold Plunge: Cold Plunge offers a range of home cold plunge products including chiller-equipped tubs and ice-ready barrels. It targets the same health-conscious and athletic customer segments as Ice Barrel with comparable feature sets.
- Morozko Forge: Morozko Forge manufactures cold plunge tubs with proprietary self-cooling technology, positioning in the premium segment. It competes directly with Ice Barrel in the home cold plunge market and emphasizes similar cold therapy recovery benefits.
- The Cold Pod: The Cold Pod offers more affordable, ice-based cold plunge solutions targeting first-time buyers and broader market access. It competes with Ice Barrel on the entry-level side of the home cold therapy category.
- Blue Cube Cold Plunge: Blue Cube Cold Plunge sells premium portable cold plunge tubs with integrated cooling systems, directly competing with Ice Barrel's portable Ice Barrel 300 model in design philosophy and target customer.
Broad incumbents
- Sun Home Saunas: Sun Home Saunas (related to Sunlighten, Ice Barrel's parent) sells premium infrared saunas that pair with cold therapy for contrast protocols. It represents a complementary product category that could be cross-sold with Ice Barrel under combined Sunlighten ownership.
- Arctic Spas: Arctic Spas manufactures hot tubs and swim spas with year-round use capability that includes cold water therapy settings. It serves a broader recreation/wellness customer base with overlapping cold therapy positioning but at higher price points.
Others
- Sunlighten: Sunlighten is Ice Barrel's parent company post-May 2025 acquisition. While not a direct competitor, Sunlighten provides distribution, manufacturing, and customer cross-sell leverage as the infrared sauna industry leader with 25 years of wellness expertise.
Emerging players
- Restore Hyper Wellness: Restore operates wellness studios offering cryotherapy, IV therapy, and recovery services. It represents the commercial/institutional channel that cold plunge brands like Ice Barrel target via their wholesale programs, and could be both a customer and indirect competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Ice Barrel social profiles
Digital presenceIce Barrel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ice Barrel leadership team
Management profileNumber of profiles
Profiles1 record
Ice Barrel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ice Barrel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ice Barrel
What does Ice Barrel do?
Ice Barrel designs, manufactures, and sells cold water therapy equipment in the USA, including upright ice bath barrels (Ice Barrel 300 and 500) and an app-enabled precision-controlled chiller. Products are sold direct-to-consumer via the company's own e-commerce storefront with optional installment financing and HSA/FSA eligibility. The portfolio also includes accessories (Water Stabilizer, Maintenance Kit) that support ongoing use.
Is Ice Barrel a public or private company?
Ice Barrel is a private company. It is classified as corporate owned and is currently operating.
When was Ice Barrel founded?
Ice Barrel was founded in 2017. It employs 1 to 10 people.
Where is Ice Barrel based?
Ice Barrel is headquartered in Denver, United States, in the North America region.
How does Ice Barrel make money?
Two revenue lines are on record. Cold Therapy Hardware Sales are the primary driver. The others are accessories and Consumables.
Who are Ice Barrel's main competitors?
Direct peers on record are Plunge, Renu Therapy, Cold Plunge, Morozko Forge, The Cold Pod and Blue Cube Cold Plunge. Broad incumbents are Sun Home Saunas and Arctic Spas. Sunlighten is listed as an others. Restore Hyper Wellness is listed as an emerging player.
Does Ice Barrel have an API?
No public API is recorded for Ice Barrel.
What industry is Ice Barrel in?
Ice Barrel's product category is Cold Therapy Equipment. Its primary akta.pro industry code is HSADAKAD, Hot/Cold Contrast Therapy (Hot Tubs, Plunge Pools & Hydrotherapy), with a secondary code of HSALAFAH, Hot/Cold Therapy Services (Cryotherapy/Ice Baths). Its NAICS code is 333415 and its SIC code is 3585.