Sun Home Saunas
Sun Home Saunas is a San Diego-based direct-to-consumer premium wellness brand designing and selling home infrared saunas, cold plunges, traditional steam saunas, and red light therapy products to health-conscious consumers, athletes, and longevity enthusiasts across the United States.
- Company typePrivate
- Founded2021
- HeadquartersSan Diego, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Sun Home Saunas does
Sun Home Saunas is a San Diego, California-based direct-to-consumer wellness brand founded in 2021 by Tyler Fish and Adam Fischer, who bootstrapped the company with $400,000 in personal savings after acquiring a distressed sauna website. The company designs, sources, and sells premium home thermal-therapy equipment spanning four product categories: full-spectrum infrared saunas (Equinox, Eclipse, and Luminar lines), far-infrared saunas (Solstice line), traditional Finnish steam saunas (Solaris outdoor and Nova indoor lines with HUUM Wi-Fi-enabled rock heaters), and a cold plunge portfolio (Pro, Pro Apex, Pro Commercial, Portable, Vertical). The proprietary technology stack centers on True Wave™ full-spectrum infrared heaters combining near, mid, and far infrared wavelengths, Vitatech-tested low-EMF shielding at 0.5 mG, VERT/AIHA-tested VOC levels at 27 µg/m³, and the Magne-Seal™ magnetic tool-free assembly system, with an in-house Sun Home mobile app supporting guided breathwork, remote preheat, and session scheduling on compatible models.
The business operates exclusively through owned direct-to-consumer channels: the sunhomesaunas.com Shopify storefront and phone-based wellness specialists, with Affirm 0% APR financing and TrueMed HSA/FSA payment integration broadening accessibility. Product pricing spans $499 for the portable infrared blanket to $45,399 for the Solaris Medium traditional sauna, with the core catalog concentrated in the $4,999–$14,999 range. Reported FY2024 revenue reached approximately $25 million, and the company ranks No. 20 on the 2025 Inc. 5000 and No. 7 on the 2026 Inc. Regionals Pacific list. Customer reach is reported at 20,000+ buyers, served through a horizontal segmentation strategy targeting health-conscious homeowners, athletes and fitness professionals, longevity and biohacking enthusiasts, and premium home wellness investors. The company has no institutional venture capital or private equity ownership disclosed, with co-founders retaining active operating roles.
Sun Home Saunas firmographics
Firmographics- Name
- Sun Home Saunas
- Legal name
- Sun Home Saunas Inc.
- Website
- https://sunhomesaunas.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Sun Home Saunas is a San Diego-based direct-to-consumer premium wellness brand designing and selling home infrared saunas, cold plunges, traditional steam saunas, and red light therapy products to health-conscious consumers, athletes, and longevity enthusiasts across the United States.
- Ownership category
- akta.pro rank
Sun Home Saunas industry classification
Industry- Product category
- Home Wellness Equipment
- NAICS
- Home Furnishings Retailers (44912)
- SIC
- Electric Housewares & Fans (3634)
- akta.pro primary industry
- Infrared Therapy (Infrared Sauna & Light Therapy) (HSADAKAG)
- akta.pro secondary industry
- Hydrotherapy & Thermal Spa Services (Sauna/Steam/Hot Tubs) (HSALAFAF)
Keywords
Where Sun Home Saunas is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sun Home Saunas business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D, Infrastructure
Revenue model
- Hardware Sales: One-time purchase of saunas, cold plunges, and accessories. Revenue generated primarily through direct-to-consumer e-commerce. Includes optional financing through Affirm (0% APR available).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Infrared Sauna Blanket - Entry-level portable infrared therapy |
| Unit Pricing | Pay-as-you-go | Solstice 1-Person Far Infrared Sauna - Most affordable Sun Home sauna |
| Unit Pricing | Pay-as-you-go | Equinox 2-Person Full-Spectrum Infrared Sauna - Best premium indoor infrared |
| Unit Pricing | Pay-as-you-go | Pod 1-Person Red Light & Infrared Sauna - Best compact solo sauna |
| Unit Pricing | Pay-as-you-go | Eclipse 2-Person Red Light & Infrared Sauna - Best with RLT and app |
| Unit Pricing | Pay-as-you-go | Eclipse 4-Person Red Light & Infrared Sauna - Best for groups with RLT |
| Unit Pricing | Pay-as-you-go | Luminar 2-Person Outdoor Full Spectrum Infrared Sauna - Best outdoor infrared |
| Unit Pricing | Pay-as-you-go | Luminar 5-Person Outdoor Full Spectrum Infrared Sauna - Best outdoor infrared for groups |
| Unit Pricing | Pay-as-you-go | Cold Plunge Pro - Premium stainless steel cold plunge |
| Unit Pricing | Pay-as-you-go | Cold Plunge Pro Apex - Vertical seated design cold plunge |
| Unit Pricing | Pay-as-you-go | Portable Cold Plunge - Inflatable with chiller, travel-friendly |
| Unit Pricing | Pay-as-you-go | Solaris Small Traditional Sauna - Best traditional Sun Home small |
| Unit Pricing | Pay-as-you-go | Solaris Medium Traditional Sauna - Best traditional Sun Home family-size |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Sun Home Saunas product offering
Product offeringCore offering
Sun Home Saunas designs, manufactures, and sells premium home wellness equipment directly to consumers, including full-spectrum infrared saunas, far-infrared saunas, traditional Finnish steam saunas, cold plunge tubs, infrared sauna blankets, and red light therapy devices. The portfolio spans entry-level ($499 blanket) to ultra-premium ($45,399 traditional sauna) price points and is anchored by proprietary True Wave™ heating, low-EMF shielding, and a native mobile app for session control.
Product overview
Sun Home Saunas is a premium wellness brand offering a comprehensive portfolio of home thermal therapy products. The product line includes four main categories: (1) Full-spectrum infrared saunas (Equinox, Eclipse, Luminar) combining near, mid, and far infrared wavelengths with optional red light therapy; (2) Far infrared saunas (Solstice line) and compact Pod model for targeted heat therapy; (3) Traditional steam saunas (Solaris outdoor and Nova indoor lines) featuring HUUM Wi-Fi-enabled rock heaters for Finnish löyly steam experiences; (4) Cold plunge systems (Pro, Pro Apex, Pro Commercial, Portable, Vertical models) with chiller technology reaching 32°F. Add-on modules include red light therapy panels, smart TV, and recovery bundles. The proprietary native Sun Home app enables remote preheat, guided breathwork, and session scheduling across compatible models.
Differentiator
Problem solved
Functional benefit
Products and services
- Sun Home Equinox 2-Person Full-Spectrum Infrared Sauna
Quantifiable outcome
- 25-35°F temperature advantage over competing infrared saunas in independent testing
- +4 more outcomes
Companies that use Sun Home Saunas
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
Sun Home Saunas technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature6 records
Sun Home Saunas partnerships and signals
Strategic signalScale indicators11 records
Recent moves6 records
Expansion highlights5 records
Sun Home Saunas competitors and assessment
Company assessmentEmerging players
- Sweat Tent: Portable infrared sauna tent brand offering a lower-cost, non-permanent alternative to traditional infrared saunas. Emerging player targeting entry-level wellness consumers and renters who cannot install a built-in Sun Home sauna.
Direct peers
- MiHigh: Infrared sauna blanket specialist competing directly with Sun Home's infrared blanket line. Comparable portable infrared therapy positioning targeting wellness enthusiasts seeking lower-cost entry points into infrared therapy.
- Almost Heaven Saunas: Traditional Finnish barrel and indoor sauna manufacturer with direct-to-consumer and dealer channels. Direct competitor to Sun Home's Solaris and Nova traditional steam sauna lines on craftsmanship, wood quality, and authentic löyly experience.
- HigherDOSE: DTC infrared wellness brand selling infrared sauna blankets, red light therapy, and PEMF mats. Direct competitor to Sun Home's infrared blanket and red light therapy categories with similar premium positioning and celebrity-driven marketing.
- Clearlight Infrared Saunas: Premium direct-to-consumer infrared sauna brand offering full-spectrum and far-infrared home saunas. Closest direct competitor to Sun Home, competing on verified low-EMF performance, third-party testing, and premium design across similar price points.
- Ice Barrel: Portable cold plunge brand competing directly with Sun Home's Cold Plunge Portable and Vertical models on price-point accessibility, ease of setup, and at-home wellness positioning for the same consumer segments.
- Plunge: Premium DTC cold plunge brand with strong lifestyle branding and influencer-driven growth. Directly competes with Sun Home's cold plunge line on the same target buyer (wellness, recovery, longevity enthusiasts) with overlapping celebrity endorsements and editorial coverage.
Others
- Therabody: Premium recovery technology brand (Theragun, RecoveryAir) carried by Sun Home as an accessory partner. Adjacent wellness category with overlapping buyer segments (athletes, recovery-focused consumers) and similar premium DTC editorial positioning.
Broad incumbents
- Jacuzzi: Established broad incumbent in premium home hydrotherapy with hot tubs, swim spas, and increasingly infrared saunas. Competes in adjacent wellness categories with strong dealer distribution and brand recognition, leveraging legacy reputation to enter the home sauna market.
- Hot Spring Spas: Premium hot tub and spa brand owned by Watkins Wellness with extensive dealer network. Broad incumbent in home hydrotherapy that overlaps with Sun Home's wellness positioning for affluent homeowners investing in premium home amenities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Sun Home Saunas social profiles
Digital presenceSun Home Saunas compliance and trust
Trust signalCompliance8 records
Sun Home Saunas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sun Home Saunas leadership team
Management profileNumber of profiles
Profiles12 records
Sun Home Saunas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sun Home Saunas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sun Home Saunas
What does Sun Home Saunas do?
Sun Home Saunas designs, manufactures, and sells premium home wellness equipment directly to consumers, including full-spectrum infrared saunas, far-infrared saunas, traditional Finnish steam saunas, cold plunge tubs, infrared sauna blankets, and red light therapy devices. The portfolio spans entry-level ($499 blanket) to ultra-premium ($45,399 traditional sauna) price points and is anchored by proprietary True Wave™ heating, low-EMF shielding, and a native mobile app for session control.
Is Sun Home Saunas a public or private company?
Sun Home Saunas is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sun Home Saunas founded?
Sun Home Saunas was founded in 2021. It employs 101 to 250 people.
Where is Sun Home Saunas based?
Sun Home Saunas is headquartered in San Diego, United States, in the North America region.
How does Sun Home Saunas make money?
One revenue line is on record: hardware Sales.
Who are Sun Home Saunas's main competitors?
Sweat Tent is listed as an emerging player. Direct peers are MiHigh, Almost Heaven Saunas, HigherDOSE, Clearlight Infrared Saunas, Ice Barrel and Plunge. Therabody is listed as an others. Broad incumbents are Jacuzzi and Hot Spring Spas.
Does Sun Home Saunas have an API?
No public API is recorded for Sun Home Saunas.
What industry is Sun Home Saunas in?
Sun Home Saunas's product category is Home Wellness Equipment. Its primary akta.pro industry code is HSADAKAG, Infrared Therapy (Infrared Sauna & Light Therapy), with a secondary code of HSALAFAF, Hydrotherapy & Thermal Spa Services (Sauna/Steam/Hot Tubs). Its NAICS code is 44912 and its SIC code is 3634.