Dr.Brite
Dr. Brite was a US-based natural oral care brand, founded in 2015 in Irvine, California, that sold toothpaste and related oral care products to American consumers before announcing the wind-down of all operations in June 2025.
- Company typePrivate
- Founded2015
- HeadquartersIrvine, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Dr.Brite does
Dr. Brite was a privately held US-based natural oral care company headquartered in Irvine, California, founded in 2015. The company sold consumer oral care products — with toothpaste described as the largest product segment — to US customers. The company was led by founder and CEO Pooneh Ramezani, co-founder and COO Paris Sabo, and VP of National Sales Krystal McLevish, with a total headcount reported in the 11-50 employee range. No disclosed information on funding history, revenue, distribution partnerships, retail accounts, or proprietary technology was available in the source data, leaving the underlying business model mechanics (pricing, channels, customer acquisition) largely undocumented.
On June 12, 2025, Dr. Brite publicly announced it would cease accepting new orders and begin winding down all operations. The company committed to fulfilling outstanding orders by the end of June 2025 and to issuing full refunds by July 1, 2025 for any unfulfilled items. The closure was framed by the company as the result of deep reflection, with no disclosed financial, competitive, or regulatory catalysts behind the decision in the available sources. As of the announcement, the operating status is closed.
Dr.Brite firmographics
Firmographics- Name
- Dr.Brite
- Legal name
- Dr. Brite
- Website
- https://drbrite.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Closed
- Headcount range
- 11–50 employees
- Short description
- Dr. Brite was a US-based natural oral care brand, founded in 2015 in Irvine, California, that sold toothpaste and related oral care products to American consumers before announcing the wind-down of all operations in June 2025.
- Ownership category
- akta.pro rank
Dr.Brite industry classification
Industry- Product category
- Natural Oral Care Products
- NAICS
- Toilet Preparation Manufacturing (325620)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening) (CRADAMAA)
Keywords
Where Dr.Brite is headquartered
LocationHeadquarters
- HQ city
- Irvine
- HQ country
- United States
- HQ region
- North America
Markets served
Dr.Brite business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations
Dr.Brite product offering
Product offeringCore offering
Dr. Brite is a U.S.-based natural oral care brand that designs and sells consumer oral care products, with toothpaste representing the largest product segment. The company operated as a small private CPG brand out of Irvine, California, before announcing a wind-down of operations effective June 12, 2025.
Product overview
Dr. Brite was an oral care products company operating in the U.S. market. Based on the market context, the company offered general purpose oral care products, with toothpaste representing the largest segment. As of June 12th, Dr. Brite announced it is winding down all operations, no longer accepting new orders, and will cease operations after fulfilling outstanding orders.
Differentiator
Problem solved
Functional benefit
Products and services
- Dr. Brite Toothpaste Natural toothpaste products sold by Dr. Brite as part of its consumer oral care line; targeted at individual consumers seeking natural alternatives to mainstream toothpaste brands.
- Dr. Brite Oral Care Product Line Broader natural oral care product assortment offered by Dr. Brite to U.S. consumers under the Dr. Brite brand. Individual SKU names were not enumerated in the source.
Companies that use Dr.Brite
Customer profileIdeal customer profiles1 record
Dr.Brite technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Dr.Brite partnerships and signals
Strategic signalRecent moves1 record
Dr.Brite competitors and assessment
Company assessmentDirect peers
- Hello Products: Hello is a direct-to-consumer natural oral care brand offering fluoride-free toothpaste, mouthwash, and floss — the closest direct comparable to Dr. Brite's natural-positioned oral care portfolio.
- The Natural Dentist: The Natural Dentist offers natural oral care products including toothpaste and mouthwash positioned around clean ingredients — a direct category peer to Dr. Brite.
- Boka: Boka is a direct-to-consumer natural toothpaste brand emphasizing nano-hydroxyapatite and clean ingredients, competing with Dr. Brite in the premium natural oral care niche.
- Davids: Davids is a premium natural toothpaste brand sold DTC and through natural retail channels, directly comparable in positioning and price point to Dr. Brite.
Broad incumbents
- Crest: Crest (Procter & Gamble) is a category-defining incumbent in oral care offering natural and whitening product lines, representing the mainstream competitive context against which small natural brands compete.
- Burt's Bees: Burt's Bees, owned by Clorox, has a natural oral care line and shares the natural personal care positioning, though it operates as a broader personal care brand rather than a focused oral care specialist.
- Tom's of Maine: Tom's of Maine is a long-established natural oral care brand owned by Colgate-Palmolive, covering toothpaste, mouthwash, and floss — a directly comparable natural oral care positioning now operating at large scale.
- Colgate-Palmolive: Colgate-Palmolive is a global oral care incumbent owning Colgate, Tom's of Maine, and EltaMD-adjacent portfolios — defining the dominant competitive set in the category where Dr. Brite operated.
Market position
Strengths1 record
Weaknesses3 records
Competitive moat1 record
Key risks5 records
Key highlights4 records
Customer concentration
Dr.Brite social profiles
Digital presenceDr.Brite financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dr.Brite leadership team
Management profileNumber of profiles
Profiles3 records
Dr.Brite funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dr.Brite M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dr.Brite
What does Dr.Brite do?
Dr. Brite is a U.S.-based natural oral care brand that designs and sells consumer oral care products, with toothpaste representing the largest product segment. The company operated as a small private CPG brand out of Irvine, California, before announcing a wind-down of operations effective June 12, 2025.
Is Dr.Brite a public or private company?
Dr.Brite is a private company. It is classified as founder individual operated bootstrapped and is currently closed.
When was Dr.Brite founded?
Dr.Brite was founded in 2015. It employs 11 to 50 people.
Where is Dr.Brite based?
Dr.Brite is headquartered in Irvine, United States, in the North America region.
Who are Dr.Brite's main competitors?
Direct peers on record are Hello Products, The Natural Dentist, Boka and Davids. Broad incumbents are Crest, Burt's Bees, Tom's of Maine and Colgate-Palmolive.
Does Dr.Brite have an API?
No public API is recorded for Dr.Brite.
What industry is Dr.Brite in?
Dr.Brite's product category is Natural Oral Care Products. Its primary akta.pro industry code is CRADAMAA, Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening). Its NAICS code is 325620 and its SIC code is 2844.