What COOP does

COOP by Ryder is a commercial vehicle and trailer rental marketplace operated as a wholly-owned brand platform of Ryder System, Inc. (NYSE: R), a publicly traded transportation and logistics company headquartered in Miami, Florida. Founded in 2017, COOP functions as a two-sided digital marketplace that allows businesses with commercial trailers, tractors, cargo vans, and straight trucks to list eligible Ryder-leased or Ryder-maintained assets for short-term rental to motor carriers. The platform serves fleet operators, motor carriers, and logistics companies needing flexible access to commercial equipment across the United States, operating in 25+ cities via hundreds of Ryder locations nationwide.

The product surface spans four core offerings — commercial trailer rentals (dry van, refrigerated, flatbed, storage, and chassis), trailer pool/drop-and-hook arrangements, storage solutions, and a vehicle listing/rent-out capability — supplemented by modular services including trailer pickup and delivery, trailer repositioning, COOP Insurance ($100K physical damage and $1M liability per rental), 24/7 roadside assistance, and a centralized customer dashboard for fleet performance visibility. The underlying technology stack comprises a web-based TSP (Truck Sharing Program) software platform, GPS-based telematics for real-time vehicle geo-localization, a mobile application on iOS and Android supporting reservations, listing, chat, and paperless transactions, and a dynamic pricing tool (COOP Smart Rate) for optimizing utilization of idle fleet assets. Onboarding is gated by Dun & Bradstreet financial verification and active USDOT number checks, with Stripe serving as the payment processing layer.

Go-to-market combines self-serve product-led growth through the website and mobile app with sales-led enterprise engagement via Ryder account management teams, particularly for trailer-pool arrangements. Revenue mechanics are primarily transaction-based and usage-based — per-rental fees, take-rates on subleasing activity, and trailer pickup/delivery service charges — with quote-based pricing reflecting equipment type, duration, and specifications. The customer base spans 17,000+ businesses, and the platform is accessible to more than 30,000 specialized commercial vehicles. COOP is a registered trademark of Ryder System, Inc., and the platform has been continuously operating since 2017.

Name

COOP

Legal name

Ryder Truck Rental, Inc. d/b/a Ryder Transportation Services

Website

https://coop.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

COOP by Ryder is a digital marketplace for commercial trailer and vehicle rentals, connecting Ryder lease holders with motor carriers across the United States. It provides access to 30,000+ specialized vehicles serving 17,000+ businesses via web and mobile platforms.

Ownership category

akta.pro rank

Product category

Commercial Vehicle Rental Marketplace

NAICS

Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (53212), Automotive Equipment Rental and Leasing (5321), Commercial and Industrial Machinery and Equipment Rental and Leasing (5324)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Trailer Pooling, Rental & Depot Services (Yard Pools, One-Way) (TLABACAJ)

akta.pro secondary industries

Dry Van Trailer Leasing/Rental (TLABACAB), Refrigerated (Reefer) Trailer Leasing/Rental (TLABACAC)

Keywords

• Commercial vehicle rentals
• Trailer pooling services
• Truck sharing platform
• Fleet sharing marketplace
• Commercial trailer leasing

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Short-Term TSP Lease Rentals: Revenue generated from subleasing commercial trailers and vehicles through the TSP platform on a per-use basis. Lenders receive compensation based on actual usage of their vehicles by borrowing motor carriers.
2. Fleet Rental Services: Direct rental fees for commercial vehicles including dry van trailers, refrigerated trailers, flatbed trailers, storage trailers, and chassis. Pricing varies by vehicle type, rental duration, and specifications.
3. Trailer Pool Arrangements: Fees from businesses building trailer pools through bulk rental arrangements to optimize transportation and logistics operations.
4. Trailer Pickup & Delivery Services: Load out and tow away services for transporting trailers with goods or empty repositioning.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

COOP by Ryder operates an online commercial vehicle and trailer sharing marketplace that enables businesses to rent and list commercial trailers, trucks, tractors, and vans that are part of Ryder lease or maintenance programs. The platform provides on-demand access to 30,000+ specialized commercial vehicles including dry van, refrigerated, flatbed, storage trailers, and chassis, with telematics-based GPS tracking, integrated insurance coverage, and flexible daily, weekly, or long-term rental terms across the United States.

Product overview

COOP by Ryder is a fleet optimization platform that provides a unified marketplace for commercial trailer and vehicle rentals. The core platform enables businesses to rent and list quality trailers, trucks, tractors, and vans that are part of Ryder lease or maintenance programs. The product portfolio includes Commercial Trailer Rentals (the primary offering with access to 30,000+ vehicles), Trailer Pool/Drop & Hook services, Storage Solutions, and Renting Out Vehicles. Supporting modules include the Customer Dashboard for fleet performance tracking, the Online Platform/Mobile App for real-time reservations and management, Trailer Pick Up & Delivery Services, Trailer Repositioning, and COOP Insurance Coverage. The platform is backed by Ryder's transportation industry expertise and integrates telematics for vehicle tracking.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Trailer Rentals On-demand rental service offering access to over 30,000 specialized commercial vehicles nationwide, including dry van, refrigerated, flatbed, storage trailers, and chassis, for businesses needing flexible short- or long-term trailer access.
• Trailer Pool / Drop & Hook Rentals Bulk rental service that allows multiple companies to share and utilize a common pool of commercial trailers, supporting drop-and-hook applications to optimize transportation operations and reduce empty trailer miles.
• Storage Trailer Rentals Rental service for commercial storage trailers allowing businesses to store inventory with flexible terms and nationwide availability.
• Trailer Pick Up & Delivery Services Affordable trailer transfer service providing load outs (trailers with goods) and tow aways (empty trailers) with real-time tracking updates and nationwide availability.
• Renting Out Vehicles (Vehicle Listing Service) Platform service enabling businesses with idle commercial trailers, cargo vans, straight trucks, or tractors (part of a Ryder lease or maintenance program) to list those assets for rent to a network of 17,000+ vetted businesses.
• Trailer Repositioning Service Service allowing businesses to strategically relocate vehicles to areas with higher demand to enhance fleet utilization and optimize asset positioning.

Quantifiable outcome

• Save costs and reduce empty trailer miles through trailer pooling arrangements
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

One partnership is on record.

• StripecoreTechnology or IntegrationStripe provides payment processing services for all TSP participants in the COOP by Ryder platform. Payment processing is subject to the Stripe Connected Account Agreement. Stripe processes credit card payments and manages the financial transactions between Ryder, Lenders (LPs), and Borrowers (BMCs) on the platform.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Others

• Samsara: Samsara provides telematics, GPS tracking, and fleet operations software for commercial fleets. COOP's mobile platform depends on telematics for vehicle tracking and utilization analytics, making Samsara an adjacent enabling technology peer rather than a direct rental competitor.
• Bringg: Bringg is a last-mile delivery orchestration platform used by retailers, carriers, and logistics providers to manage fleets, drivers, and routes. It is adjacent to COOP's pick-up, delivery, and repositioning services, sharing customers and platform-based orchestration concepts.

Emerging players

• Turo: Turo operates a two-sided marketplace for peer-to-peer vehicle sharing, focused on passenger vehicles. Its technology model - listing idle assets, dynamic pricing, integrated insurance, mobile-first reservations - provides a useful reference for how COOP's commercial vehicle marketplace could evolve as it scales.
• Loadsmart: Loadsmart is a digital freight marketplace connecting shippers and carriers, with capabilities in drop-and-hook and trailer pooling services. It overlaps with COOP's trailer pooling and repositioning products and is emerging as a competing platform for orchestrating commercial fleet capacity.
• Fleetio: Fleetio is a fleet management software platform serving commercial trucking and logistics operators with vehicle, maintenance, and fuel tracking. It complements rather than competes with COOP, sharing similar commercial fleet buyers and use cases around utilization and idle asset optimization.

Direct peers

• Penske Truck Leasing: Penske is the largest US commercial truck and trailer leasing/rental operator with a deep branch network. It directly competes with COOP on full-service truck and trailer rentals and dedicated leasing, and is currently the most analogous competitor in commercial fleet rental.
• Budget Truck Rental: Budget Truck Rental, owned by Avis Budget Group, provides light-duty and medium-duty truck and trailer rentals primarily for commercial moving and contractor use. It serves a similar on-demand commercial rental use case as COOP, especially among smaller businesses.
• Enterprise Truck Rental: Enterprise's truck rental division offers commercial trucks, vans, and trailers for rent on short- and long-term bases, with branch locations across the US. It competes head-on with COOP on commercial fleet rentals and is a key alternative for businesses comparing COOP.
• U-Haul: U-Haul operates one of the largest US trailer and truck rental fleets, including commercial cargo vans and pickup trucks, with a nationwide dealer network. While more consumer-skewed, it competes for many of the same short-term commercial and SMB rental dollars that COOP targets.

Broad incumbents

• Ryder Truck Rental: Ryder's core truck rental and leasing business is the parent platform that COOP digital marketplace extends. While it offers the same trailers and tractor units, it sells through traditional sales channels rather than a self-serve marketplace, and functions as both a feeder of supply and a related service for COOP customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cooptruckshare
• YouTubeyoutube.com/@coopbyryder
• Facebookfacebook.com/coopbyryder
• LinkedInlinkedin.com/company/coopbyryder
• Instagraminstagram.com/coop_by_ryder

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about COOP