Gentoo Media

What Gentoo Media does

Gentoo Media Inc. is a publicly traded iGaming affiliate marketing company (Nasdaq Stockholm: G2M) that connects online casino and sportsbook operators with high-intent players through a portfolio of more than 150 owned-and-operated websites and in-house marketing services. Its consumer-facing portfolio includes flagship brands AskGamblers, Casinomeister, WSN, Time2Play, and CasinoTopsOnline, which generate organic traffic via SEO and community-driven player reviews and serve as the primary channel for converting visitors into referred players; the company reported approximately 450,000 First Time Depositors and EUR 202 million in end-user deposits in Q4 2025 alone.

The company's product surface spans three layers: (1) affiliate media properties monetized via revenue share and CPA commissions from operators, (2) Marketing Services that deliver paid media (SEM, social, display, CRM) across 200 markets using proprietary ad tech, and (3) Sitebee, a SaaS brand protection and affiliate compliance monitoring tool (rebranded from GiG Comply in October 2024) sold on subscription to enterprise operators. Gentoo operates from headquarters in Birkirkara, Malta, with 292 employees following a Q1 2026 strategic realignment that delivered EUR 12 million in annualized cost savings.

Gentoo was created in September 2024 via the spin-off and rebrand of Gaming Innovation Group's affiliate division, previously known as GiG Media and tracing its origins to Rebel Penguin (founded 2007). The company reported FY2025 revenue of EUR 98.7 million with EBITDA of EUR 41.3 million, but announced a restatement of FY2024 and FY2025 financial statements in November 2025 due to material errors, and in February 2026 secured an EUR 18 million shareholder loan facility after abandoning a planned bond refinancing.

Name

Gentoo Media

Legal name

Gentoo Media Inc.

Website

https://gentoomedia.com

Company type

Public

Founded year

2007

Operating status

Operating

Headcount range

251–500 employees

Short description

Gentoo Media is a publicly listed iGaming affiliate company that connects online casino and sportsbook operators with players via 150+ owned websites, marketing services across 200 markets, and the Sitebee SaaS brand-protection tool.

Ownership category

akta.pro rank

Product category

iGaming Affiliate Marketing

NAICS

Media Representatives (541840), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Casino/iCasino Affiliate & Review Sites (MPAEAMAB)

Keywords

• IGaming affiliate marketing
• Online casino reviews
• Sports betting content
• Affiliate lead generation
• Compliance brand protection

Headquarters

HQ city

Birkirkara

HQ country

Malta

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Affiliate Marketing Revenue: Revenue generated by connecting players with iGaming operators. The company earns commissions or revenue shares based on player referrals and deposits generated through its network of 150+ websites. This is the primary revenue stream, connecting high-intent players with operators globally.
2. SaaS Subscription (Sitebee): Subscription-based SaaS revenue from Sitebee brand protection tool, which provides automated compliance monitoring and brand protection services to iGaming operators.
3. Marketing Services: In-house paid media services including SEM, Social Media, Display Advertising and CRM, helping partners communicate marketing messages to target audiences across 200 markets.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Gentoo Media operates a portfolio of over 150 iGaming affiliate websites and community review platforms (including AskGamblers, Time2Play, CasinoTopsOnline, WSN, and Casinomeister) that connect online casino and sportsbook operators with high-intent players and generate first-time depositor leads. The company also sells the Sitebee SaaS tool for automated affiliate compliance and brand protection, and provides in-house paid media marketing services covering SEM, social, display, and CRM across 200 markets.

Product overview

Gentoo Media is an iGaming affiliate company operating a portfolio of consumer-facing casino and sports betting websites alongside B2B SaaS and services. The core offering consists of six flagship affiliate websites (AskGamblers, Time2Play, CasinoTopsOnline, WSN, and Casinomeister) that connect players with online casino and sportsbook operators through reviews, guides, and exclusive offers. Complementing the media portfolio is a Marketing Services unit providing in-house paid media expertise (SEM, Social Media, Display Advertising, CRM) across 200 markets, and Sitebee, a SaaS brand protection and compliance automation tool (rebranded from GiG Comply in October 2024) that monitors affiliate partner marketing activities. The company manages over 150 websites globally and uses proprietary ad technology to control, serve, and monitor marketing touchpoints.

Differentiator

Problem solved

Functional benefit

Brands

• AskGamblers: Leading player safety-focused casino review site founded in 2006, known for genuine player reviews, community, and AskGamblers awards with free complaints service
• Time2Play
• CasinoTopsOnline
• WSN
• Casinomeister
• Sitebee
• Marketing Solutions

Products and services

• AskGamblers Casino affiliate website featuring genuine player reviews, community discussions, casino awards, and a free complaints service that helps players recover millions of euros annually. Targeted at online casino and sportsbook players seeking trustworthy reviews and dispute resolution.
• Time2Play US casino flagship site providing objective reviews, in-depth betting insights, and guides to help players find legal and reputable casinos and sportsbook brands across the United States and internationally.
• CasinoTopsOnline International casino review platform accessible in 19 languages and attracting 1.5 million visitors annually. Committed to featuring only reputable and licensed casinos, providing expert reviews based on player experiences and insights.
• WSN North American sports betting flagship site covering odds, expert insights, betting analysis, honest sportsbook reviews, and comprehensive betting strategy guides.
• Casinomeister Long-established casino review site (since 1998) hosting one of the industry's largest player communities, featuring an active casino complaints centre, resolution service, and an accredited casinos list promoting transparency and fairness.
• Sitebee (formerly GiG Comply) SaaS brand protection and compliance automation tool that scans websites to identify platforms where a brand has been published, automates affiliate compliance processes, monitors brand exposure, and safeguards brand reputation. Targeted at enterprise iGaming operators on an annual subscription basis.
• Marketing Services In-house paid media services covering SEM, social media, display advertising, and CRM, running paid campaigns across 200 markets in the online casino and sports betting segments. Uses proprietary ad tech to control, serve, and monitor all touchpoints in the funnel.

Quantifiable outcome

• Record end-user deposits exceeding EUR 200 million in Q4 2025
• +4 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and strategic.

• Betsson Group (BGA)coreGTM or Marketing Partner · 18 September 2024Partnership with Betsson Group Affiliates (BGA) for GiG Comply extended for another year - marking the fifth consecutive year of partnership for automated brand protection tool.
• bet365coreGTM or Marketing Partner · 24 July 2024bet365 has been a long-standing partner for GiG Comply (now Sitebee), the automated compliance and brand protection tool. The partnership was extended for another year, with bet365 continuing to utilize Gentoo Media's automated compliance and brand protection services.
• SkyCitystrategicGTM or Marketing Partner · 4 July 2024New partnership agreement with New Zealand brand SkyCity, Australasia's leading gaming, entertainment and hospitality businesses, for the provision of automated brand protection tool GiG Comply.
• 888 PartnerscoreGTM or Marketing PartnerAffiliate partnership with 888 Partners. Working with Gentoo Media has been described as a game-changer, with leads significantly boosting growth and dedication to meeting specific needs.
• V PartnerscoreGTM or Marketing PartnerPartnership with V Partners, describing Gentoo Media's professionalism and proactive approach as invaluable. Their renowned sites have been crucial to acquisition strategy.
• Grande AffiliatesstrategicGTM or Marketing PartnerPartnership spanning several years with Grande Affiliates. Highly rewarding experience with dedication, professionalism, and innovative approach in the online casino and sports betting industry.
• BitStarz (Starz Partners)strategicGTM or Marketing PartnerCollaboration with BitStarz through Starz Partners has been excellent. Team demonstrates client service levels of the highest degree with unwavering commitment.

Scale indicators15 records

Recent moves10 records

Expansion highlights5 records

Others

• AffiliateINSIDER: AffiliateINSIDER is a consultancy and media company focused on the affiliate marketing industry. Provides industry research and benchmarks relevant to understanding Gentoo's competitive positioning in the iGaming affiliate ecosystem.

Direct peers

• BonusFinder: BonusFinder operates a network of country-specific casino and sportsbook bonus comparison sites. Directly competes with Gentoo's flagship properties like AskGamblers and CasinoTopsOnline in driving bonus-driven player acquisition for iGaming operators.
• XLMedia (Evoke plc): XLMedia operates as part of Evoke plc and runs a portfolio of gambling and personal finance affiliate websites. Historically a direct competitor in iGaming affiliate marketing with similar focus on SEO-driven lead generation for online casino and sportsbook operators.
• Raketech Group: Raketech is a Nordic-listed iGaming affiliate marketing company operating casino and sports betting comparison sites. Directly comparable business model focused on performance-based affiliate marketing for iGaming operators across European and emerging markets.
• Gambling.com Group: Gambling.com Group operates a portfolio of gambling affiliate websites including Gambling.com, Casinos.com, and Bookies.com. Publicly listed company that directly competes with Gentoo in iGaming affiliate marketing with similar SEO-driven traffic acquisition and operator referral business model.
• Catena Media: Catena Media is a leading iGaming affiliate marketing company that previously owned AskGamblers before selling it to GiG in 2023. Operates a similar portfolio of casino and sports betting affiliate sites and serves the same operator customer base with affiliate lead generation services.
• Better Collective: Better Collective is one of the largest sports betting and iGaming affiliate companies globally, operating flagship sites like BettingExpert and bonuses.com. Directly competes with Gentoo in the sports betting affiliate space and serves similar operator customers with similar commission-based revenue models.
• Covers (Covers Media Group): Covers operates one of North America's largest sports betting media platforms with sportsbook reviews and odds content. Comparable to Gentoo's WSN in the North American sports betting affiliate space and serves similar operator customers with player acquisition services.
• Oddschecker (Oddschecker Global Media): Oddschecker is a leading sports betting odds comparison platform serving UK and international markets. Comparable to Gentoo's WSN and sportsbook-focused properties in driving sports betting player acquisition for operators through affiliate referrals.

Emerging players

• ReferOn (affiliate platform): ReferOn is an affiliate management platform serving iGaming operators with affiliate program management software. Comparable to Gentoo's Sitebee compliance tool as B2B SaaS infrastructure for iGaming affiliate program operators, though focused on program management rather than brand protection.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/gentoomedia
• LinkedInlinkedin.com/company/gentoomedia
• Instagraminstagram.com/gentoosocial

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gentoo Media