The Insurance People
The Insurance People is a privately held, boutique insurance brokerage in Skokie, Illinois, serving individuals, families, and small businesses across Illinois with health, dental, vision, life, Medicare supplement, and disability products from multiple carriers.
- Company typePrivate
- Founded2009
- HeadquartersSkokie, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What The Insurance People does
The Insurance People is a privately held, boutique insurance brokerage founded in 2009 and headquartered in Skokie, Illinois. The firm serves individuals, families, and small business employers primarily across Illinois (with concentration in the Chicago metropolitan area including Wilmette, Winnetka, and surrounding communities). Core product offerings include individual health insurance (marketplace ACA plans via Healthcare.gov and GetCovered.Illinois.gov), group health insurance, Medicare supplement plans (Parts A, B, G, D), dental and vision coverage, life insurance (term, whole, universal), short-term disability, and referral-based long-term care insurance through Gordon Associates. Ancillary offerings include GeoBlue international travel insurance, enhanced dental benefit programs for qualifying health conditions, GLP-1 HRA administration through TASC (launching 2026), Employee Assistance Programs, and wellness program navigation (SilverSneakers, Blue365, One Pass Select). The firm also offers mental health benefits navigation as a specialized service.
The company operates as a broker rather than a carrier, earning commissions from multiple insurance carriers including BlueCross BlueShield of Illinois, Aetna, UnitedHealthcare, and Ambetter. All brokerage services are offered at no cost to clients, who pay the same premium rates as they would going direct to carriers. The go-to-market motion combines sales-led direct outreach (phone, email, website quote forms), inside sales for marketplace enrollments, and channel partnerships with carriers. Technology integrations include Employee Navigator for electronic group enrollment, Gusto for payroll benefit deduction setup, and TASC for HRA administration. The firm is founder-led by Alexandra Eidenberg (President & Founder, branded as 'Your Insurance Mom'), with Melissa Labellarte managing the small group department. No revenue, funding rounds, or institutional ownership are disclosed; the firm operates as an independent, founder-owned boutique brokerage with 1-10 employees.
The Insurance People firmographics
Firmographics- Name
- The Insurance People
- Legal name
- The Insurance People
- Website
- https://insuranceppl.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Insurance People is a privately held, boutique insurance brokerage in Skokie, Illinois, serving individuals, families, and small businesses across Illinois with health, dental, vision, life, Medicare supplement, and disability products from multiple carriers.
- Ownership category
- akta.pro rank
The Insurance People industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Small Group Health Insurance (2–50/100) (FSAIAFAD)
- akta.pro secondary industries
- Fully Insured Small Group Plans (HLAEAAAB), Individual & Family Vision Insurance Plans (HLAEAJAB), Basic Group Term Life (Employer-Paid) (FSAIADAA), Group AD&D (Standalone or Bundled with Life) (FSAIADAG)
Keywords
Where The Insurance People is headquartered
LocationHeadquarters
- HQ city
- Skokie
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Insurance People business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Insurance Brokerage Commissions: The Insurance People operates as an insurance broker/agency. All services are complimentary to clients - the company earns commissions from insurance carriers. Clients pay the same rates whether going direct or using The Insurance People as their broker.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Complimentary Broker Services |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
The Insurance People product offering
Product offeringCore offering
The Insurance People is an independent insurance brokerage that helps individuals, families, and small businesses in Illinois select and enroll in health, dental, vision, life, disability, Medicare supplement, and ancillary insurance plans from multiple carriers. Broker services — including plan comparison, enrollment, provider lookups, claims assistance, and year-round support — are provided at no additional cost to clients; the firm is compensated through carrier commissions.
Product overview
The Insurance People is a full-service insurance brokerage offering a comprehensive portfolio of insurance products and employee benefits. Their core offerings include health insurance (individual marketplace plans, group plans, and Medicare supplements), dental insurance, vision insurance, life insurance, and disability insurance. They function as insurance brokers working with multiple carriers including Blue Cross Blue Shield, Aetna, United Healthcare, Ambetter, and others. The company differentiates through value-added services including wellness programs (SilverSneakers, Blue365, One Pass Select), enhanced dental benefit programs for individuals with qualifying health conditions, GLP-1 HRA administration through TASC, and mental health benefits navigation. Their service model combines carrier partnerships with technology platforms including Employee Navigator for enrollment and Gusto for payroll integration.
Differentiator
Problem solved
Functional benefit
Products and services
- Health Insurance Comprehensive health insurance brokerage for individuals, families, and employer groups, including ACA-compliant marketplace plans (Healthcare.gov, GetCovered.Illinois.gov), employer-sponsored group plans, and short-term health insurance. The firm works with multiple carriers to match clients with appropriate coverage.
- Individual Health Insurance Personal health insurance policies owned by the individual or family rather than an employer. Includes Qualified and Non-Qualified plans available both on and off the marketplace exchange.
- Group Health Insurance Employer-sponsored health insurance policies offered to company employees and/or ownership. Provides access to larger networks, lower rates, and tax benefits for employers compared to individual plans.
- Dental Insurance Dental coverage available as standalone plans for individuals or as part of group benefits packages for employers. Includes standard dental plans and programs for individuals with qualifying health conditions.
- Vision Insurance
Quantifiable outcome
- Complimentary services with no additional cost to clients
- +1 more outcomes
Companies that use The Insurance People
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
The Insurance People technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
The Insurance People partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- TASCcoreTASC (Third Party Administrator) offers GLP-1 Health Reimbursement Arrangement (HRA) starting in 2026. The Insurance People helps employers implement GLP-1 HRAs through TASC to help employees manage costs of GLP-1 medications.
- Gordon Associates (Brian Gordon)corePreferred LTC (Long-Term Care) insurance agency partner. Brian Gordon, President of Gordon Associates, is recommended to clients needing long-term care insurance. Gordon Associates is licensed nationally in 40 states and has been providing comprehensive LTC packages and concierge services for over 50 years. The Insurance People refers clients requiring LTC coverage to this specialist partner.
- Employee NavigatorcoreElectronic enrollment platform used by The Insurance People for group client renewals and new benefit enrollments. Provides streamlined technology for businesses and employees to manage benefit elections.
- BlueCross BlueShield of IllinoiscorePrimary insurance carrier partner offering individual and group health plans, Medicare supplements, dental, and vision coverage. The Insurance People offers BCBS plans including Options PPO with tiered networks.
- AetnaminorInsurance carrier partner offering health plans with provider network access through Aetna's provider finder tool.
- UnitedHealthcareminorInsurance carrier partner offering health plans including One Pass Select wellness program and provider network access.
- AmbetterminorInsurance carrier partner offering marketplace health plans available through insurance exchanges.
- GeoBlueminorInternational travel insurance product from Blue Cross Blue Shield offered for clients traveling abroad, providing medical coverage worldwide.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
The Insurance People competitors and assessment
Company assessmentEmerging players
- Benefytt Technologies: Tech-enabled health insurance distribution platform focused on individual and Medicare products; intersects with The Insurance People in marketplace and Medicare brokerage.
Direct peers
- eHealth: Online health insurance marketplace and broker offering individual, family, Medicare, and small-group plans across multiple carriers — direct overlap on individual ACA marketplace and Medicare business.
- SelectQuote: Multi-carrier insurance brokerage focused on life, Medicare, and health products sold through inside-sales agents; competes for the same individual and senior insurance shopper in Illinois.
- HealthMarkets: National insurance brokerage specializing in individual and family health, Medicare, and small-group coverage through a multi-carrier agency model — directly comparable to The Insurance People's individual and SMB segment.
- Goosehead Insurance: Multi-carrier personal and commercial lines brokerage with a franchise and corporate agent model; comparable multi-line agency economics and carrier-agnostic positioning.
Regional players
- Insurance Office of America: Large independent insurance brokerage with strong employee benefits practice; comparable multi-carrier group health brokerage operating in adjacent geographies.
Broad incumbents
- World Insurance Associates: National retail insurance brokerage platform with significant group benefits and individual health capabilities — sets the bar for scale players acquiring small brokerages like The Insurance People.
- Hilb Group: National middle-market insurance brokerage offering group benefits and commercial lines; comparable multi-carrier benefits distribution model at greater scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Insurance People social profiles
Digital presenceThe Insurance People financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Insurance People leadership team
Management profileNumber of profiles
Profiles2 records
The Insurance People funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Insurance People M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Insurance People
What does The Insurance People do?
The Insurance People is an independent insurance brokerage that helps individuals, families, and small businesses in Illinois select and enroll in health, dental, vision, life, disability, Medicare supplement, and ancillary insurance plans from multiple carriers. Broker services — including plan comparison, enrollment, provider lookups, claims assistance, and year-round support — are provided at no additional cost to clients; the firm is compensated through carrier commissions.
Is The Insurance People a public or private company?
The Insurance People is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Insurance People founded?
The Insurance People was founded in 2009. It employs 1 to 10 people.
Where is The Insurance People based?
The Insurance People is headquartered in Skokie, United States, in the North America region.
How does The Insurance People make money?
One revenue line is on record: insurance Brokerage Commissions.
Who are The Insurance People's main competitors?
Benefytt Technologies is listed as an emerging player. Direct peers are eHealth, SelectQuote, HealthMarkets and Goosehead Insurance. Insurance Office of America is listed as a regional player. Broad incumbents are World Insurance Associates and Hilb Group.
Does The Insurance People have an API?
No public API is recorded for The Insurance People.
What industry is The Insurance People in?
The Insurance People's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAIAFAD, Small Group Health Insurance (2–50/100), with a secondary code of HLAEAAAB, Fully Insured Small Group Plans. Its NAICS code is 524210 and its SIC code is 6411.