Vince
Vince is a publicly traded contemporary luxury apparel brand (NASDAQ: VNCE) founded in 2002 that designs and sells understated, California-inspired ready-to-wear clothing, footwear, and accessories for women and men through 60 US retail stores, e-commerce, and premium wholesale partners.
- Company typePublic
- Founded2002
- HeadquartersCity Of Industry, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Vince does
Vince is a publicly traded contemporary luxury apparel brand founded in 2002 and headquartered in Los Angeles, California. The company designs, merchandises, and sells understated, California-inspired ready-to-wear clothing, footwear, and accessories for women and men through two channels: a direct-to-consumer network of 46 full-price retail stores and 14 outlet locations in major US markets plus an owned e-commerce site (vince.com), and wholesale distribution through premium department-store and specialty partners including Saks Global. Product categories span sweaters, outerwear, shirts, pants, dresses, denim, shoes, and accessories, with signature material lines in cashmere (produced at the same Mongolian/Chinese factory since founding), silk, Italian/Turkish/French leather, and Peruvian Pima cotton. Pricing ranges from approximately $115 for basic tops to over $1,500 for premium leather jackets.
The company reported FY2025 net sales of $300 million and returned to profitability with $6.4M in net income after a $19M loss the prior year. In Q1 2026, net sales grew 10.5% YoY to $64M, with the DTC segment up 15.6% and wholesale up 5.9%. Gross margin expanded to 50.6% through surgical pricing actions and reduced discounting. The brand is led by CEO Brendan Hoffman (appointed February 2025) and Chief Creative Officer Caroline Belhumeur (since May 2017). Vince transferred its stock listing from NYSE to Nasdaq on October 21, 2025, and trades under ticker VNCE with a market capitalization of approximately $55M as of April 2026.
The business model is a traditional wholesale-plus-DTC luxury apparel model with no disclosed technology platform or proprietary software. Revenue mechanics are unit-based across seasonal collections (Pre-Fall, Spring, Holiday, Fall) priced at MSRP through retail and e-commerce, with wholesale orders flowing through premium partners. Customer concentration risk is low at the end-consumer level but the Saks Global wholesale relationship caused a $6M bad-debt charge following its January 2026 bankruptcy, highlighting a meaningful partner-concentration exposure. Recent strategic emphasis is on DTC acceleration, international expansion (London flagship successful, Paris under evaluation), men's category growth, and improved operating margins.
Vince firmographics
Firmographics- Name
- Vince
- Legal name
- V Opco, LLC
- Website
- https://vince.com
- Company type
- Public
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Vince is a publicly traded contemporary luxury apparel brand (NASDAQ: VNCE) founded in 2002 that designs and sells understated, California-inspired ready-to-wear clothing, footwear, and accessories for women and men through 60 US retail stores, e-commerce, and premium wholesale partners.
- Ownership category
- akta.pro rank
Vince industry classification
Industry- Product category
- Contemporary Luxury Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (45811), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Shoe Retailers (45821)
- SIC
- Retail-Family Clothing Stores (5651), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Streetwear & Contemporary Apparel Retail (CRAAABAM)
- akta.pro secondary industries
- Luxury & Designer Footwear (CRAAACAI), Luxury Fashion Jewelry & Designer Accessories (Non-fine) (CRAAAFAM)
Keywords
Where Vince is headquartered
LocationHeadquarters
- HQ city
- City Of Industry
- HQ country
- United States
- HQ region
- North America
Offices10 records
Markets served
Vince business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct-to-Consumer Retail: Company-operated retail stores (46 full-price and 14 outlet locations) and e-commerce platform generating the majority of revenue growth. Q1 2026 DTC sales grew 15.6% year-over-year, representing the primary growth driver.
- Wholesale Distribution: Sale of Vince branded products through premium wholesale partners including department stores and specialty retailers. Wholesale revenue grew 5.9% in Q1 2026. The company faced a $6 million bad debt expense related to Saks Global's reorganization but wholesale orders are increasing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Full-price retail and e-commerce at standard MSRP |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Vince product offering
Product offeringCore offering
Vince designs, sources, and sells luxury contemporary ready-to-wear apparel, footwear, and accessories for women and men under a single brand identity rooted in California-inspired ease and quiet sophistication. Its product range spans sweaters, tops, pants, denim, dresses, outerwear, shoes, handbags, and small leather goods, built around signature materials such as cashmere, silk, leather, and Pima cotton. The brand is delivered through 46 full-price retail stores, 14 outlet locations, an owned e-commerce storefront, and premium wholesale partners globally.
Product overview
Vince is a luxury contemporary apparel brand offering a unified product portfolio centered on understated luxury ready-to-wear for women and men. The brand operates as a single cohesive offering rather than a modular platform, with products spanning women's and men's clothing, footwear, and accessories across seasonal collections. Signature material categories including cashmere, silk, leather, and Pima cotton underpin the product range, which is sold through company-owned retail stores, outlet stores, e-commerce, and premium wholesale channels globally. The brand's collections include Pre-Fall 2026, Spring 2026, Holiday 2025, and Fall 2025, with the latest Pre-Fall 2026 campaign featuring California-inspired ease and quiet sophistication.
Differentiator
Problem solved
Functional benefit
Products and services
- Women's Ready-to-Wear Apparel Women's clothing collection including sweaters, jackets and outerwear, shirts and tops, T-shirts, pants, denim, dresses, skirts, and shorts, made from cashmere, silk, leather, cotton, and linen blends for contemporary luxury consumers.
- Men's Ready-to-Wear Apparel Men's clothing collection including sweaters, shirts, T-shirts and polos, pants, denim, shirt jackets, jackets and outerwear, sweatshirts and hoodies, and shorts, featuring quality materials sourced from Italy, Japan and beyond.
- Women's Shoes Women's footwear including loafers and flats, sneakers, heels, sandals, and boots, featuring luxury materials and contemporary design for women.
- Men's Shoes Men's footwear including loafers, boots, sneakers, dress shoes, and sandals, complementary to the men's ready-to-wear collection.
- Women's Accessories Women's accessories including handbags, wallets, sunglasses, scarves and hats, and belts, featuring leather and premium materials.
- Men's Accessories Men's accessories including bags, wallets, belts, and sunglasses, complementing the men's clothing collection.
Quantifiable outcome
- Direct-to-consumer sales grew 15.6% year-over-year in Q1 2026
- +2 more outcomes
Companies that use Vince
Customer profileSegments2 records
Ideal customer profiles2 records
Vince technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Vince partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Saks GlobalcoreSaks Global is a key wholesale distribution partner for Vince. The relationship experienced disruption following Saks Global's January 2026 bankruptcy, resulting in a $6 million bad debt expense and temporary pause of shipments. CEO Brendan Hoffman has expressed confidence in Saks Global's new leadership, noting that wholesale orders are increasing and a healthier Saks Global represents upside potential.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Vince competitors and assessment
Company assessmentDirect peers
- Theory: Theory is a contemporary luxury apparel brand owned by Fast Retailing, offering women's and men's ready-to-wear at similar price points and aesthetic to Vince. Operates a comparable DTC + wholesale model with global retail presence.
- Aritzia: Aritzia is a Canadian contemporary luxury apparel retailer with a strong DTC-led model, very similar target customer (women seeking quiet luxury essentials), and overlapping product categories in sweaters, dresses, and outerwear.
- Rag & Bone: Rag & Bone is a contemporary apparel and accessories brand with comparable women's and men's ready-to-wear offerings and a similar urban-professional customer base overlapping with Vince's.
- Veronica Beard: Veronica Beard is a contemporary women's apparel brand with a growing men's collection, positioned at similar price points and the same 'understated luxury' aesthetic. Closely comparable in category mix and customer profile.
- Frame: Frame is a contemporary apparel and denim brand with comparable price positioning, premium materials focus, and a shared customer base in the contemporary luxury segment where Vince competes.
Broad incumbents
- Banana Republic: Banana Republic (Gap Inc.) is a mass-affordable apparel retailer targeting a similar workwear and elevated-casual customer, with broader assortment and significantly larger scale, but overlapping wardrobe essentials categories.
- Michael Kors: Michael Kors (Capri Holdings) is a global accessible-luxury brand offering apparel, footwear, and accessories in a similar price band. Larger scale, broader portfolio, and stronger brand awareness, but overlapping customer segments.
- Tory Burch: Tory Burch is an established American accessible-luxury brand covering women's and men's apparel, footwear, and accessories. Operates at a higher scale with broader international footprint, competing for the same contemporary luxury customer.
- J.Crew: J.Crew is an established American apparel brand targeting a similar preppy/elevated-casual customer with comparable women's and men's categories. Operates at a larger scale with broader assortment and stronger brand legacy.
Emerging players
- COS: COS is H&M Group's contemporary fashion label offering minimalist apparel at slightly lower price points. Overlaps in aesthetic and product categories, with stronger European presence and a global flagship footprint that exceeds Vince's.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Vince social profiles
Digital presenceVince compliance and trust
Trust signalCompliance2 records
Vince financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vince leadership team
Management profileNumber of profiles
Profiles2 records
Vince funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vince M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vince
What does Vince do?
Vince designs, sources, and sells luxury contemporary ready-to-wear apparel, footwear, and accessories for women and men under a single brand identity rooted in California-inspired ease and quiet sophistication. Its product range spans sweaters, tops, pants, denim, dresses, outerwear, shoes, handbags, and small leather goods, built around signature materials such as cashmere, silk, leather, and Pima cotton. The brand is delivered through 46 full-price retail stores, 14 outlet locations, an owned e-commerce storefront, and premium wholesale partners globally.
Is Vince a public or private company?
Vince is a public company. It is classified as public and is currently operating.
When was Vince founded?
Vince was founded in 2002. It employs 501 to 1,000 people.
Where is Vince based?
Vince is headquartered in City Of Industry, United States, in the North America region.
How does Vince make money?
Two revenue lines are on record. Direct-to-Consumer Retail is the primary driver. The others are wholesale Distribution.
Who are Vince's main competitors?
Direct peers on record are Theory, Aritzia, Rag & Bone, Veronica Beard and Frame. Broad incumbents are Banana Republic, Michael Kors, Tory Burch and J.Crew. COS is listed as an emerging player.
Does Vince have an API?
No public API is recorded for Vince.
What industry is Vince in?
Vince's product category is Contemporary Luxury Apparel. Its primary akta.pro industry code is CRAAABAM, Streetwear & Contemporary Apparel Retail, with a secondary code of CRAAACAI, Luxury & Designer Footwear. Its NAICS code is 45811 and its SIC code is 5651.