rag & bone
rag & bone is a privately held contemporary fashion retailer selling men's, women's, and kids' apparel, denim, and accessories directly to consumers worldwide via its e-commerce site and physical stores.
- Company typePrivate
- Founded2002
- HeadquartersNew York, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What rag & bone does
rag & bone is a privately held contemporary fashion retailer operating as Rag & Bone Holdings, LLC, a New York–domiciled LLC. The company sells apparel and accessories directly to consumers through its owned e-commerce platform, rag-bone.com, and a network of physical retail stores, with international shipping to over 75 countries and complimentary shipping and returns. Its assortment is organized across women's, men's, and kids' collections, with denim positioned as the core category (men's Fit 2/3/4 jeans and women's Sutton, Cam, Harlow, and Kinsley silhouettes at $208-$288) and adjacent categories including blazers, outerwear, knitwear, shoes, handbags, and accessories. Signature products include The Newbury Boot (Chelsea silhouette priced at $498) and the Kelly Boxy Cotton Tee ($108), with the assortment spanning $98 entry-level items to $1,498 leather jackets.
The product portfolio is extended through sub-brands rb Miramar (a lifestyle collection spanning women, men, and kids in cotton terry, swimwear, and resort wear) and rb Sport (a vintage athletics-inspired capsule), plus an Infuse denim line. Distribution is fully DTC — no wholesale, marketplace, or B2B channels are evident in the source data — and customer support is delivered through phone, email, live chat, and an in-house E-Commerce Department. Pricing is one-time retail across the assortment with no subscription or licensing model.
From a financial, ownership, and strategic-action standpoint, the available material is thin. No revenue, headcount, funding rounds, acquisitions, leadership changes, partnerships, or regulatory actions are disclosed. Ownership structure, founder equity, and any institutional backing are not described; rag & bone is characterized only as a privately held single legal entity. The website and product catalog are currently active. No AI/ML capabilities, proprietary technology platforms, or technical differentiation beyond standard e-commerce infrastructure are evidenced in the input.
rag & bone firmographics
Firmographics- Name
- rag & bone
- Legal name
- Rag & Bone Holdings, LLC
- Website
- https://rag-bone.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- rag & bone is a privately held contemporary fashion retailer selling men's, women's, and kids' apparel, denim, and accessories directly to consumers worldwide via its e-commerce site and physical stores.
- Ownership category
- akta.pro rank
rag & bone industry classification
Industry- Product category
- Contemporary Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (45811), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Retail-Family Clothing Stores (5651), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Denim & Casualwear Brands (CRAAAAAE)
Keywords
Where rag & bone is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
rag & bone business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Apparel Retail: One-time purchase model for clothing and accessories. Products sold at full retail price through e-commerce and retail stores. No subscription model indicated.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard retail pricing across all product categories |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
rag & bone product offering
Product offeringCore offering
Rag & bone designs and sells contemporary apparel, denim, footwear, and accessories for women, men, and kids through its owned e-commerce site (rag-bone.com) and physical retail stores. The assortment is anchored by signature denim fits and extends to blazers, tops, dresses, outerwear, shoes, handbags, and lifestyle sub-brands such as rb Miramar and rb Sport, with styling services and worldwide shipping to 75+ countries.
Product overview
rag & bone is a contemporary fashion retailer offering a unified e-commerce platform for apparel and accessories across women's, men's, and kids' collections. The product portfolio centers on core denim offerings and extends to blazers, tops, dresses, outerwear, shoes, and accessories. Key sub-brands include rb Miramar (cotton terry lifestyle wear for the whole family) and the rb Sport Capsule (vintage athletics-inspired apparel). The company's signature products include The Newbury Boot (Chelsea silhouette) and the Kelly Boxy Cotton Tee. Products range from basic t-shirts ($108) to premium leather items ($1,498). The brand operates internationally with shipping to over 75 countries and offers styling services to complement its retail offering.
Differentiator
Problem solved
Functional benefit
Brands
- rb Miramar: A collection featuring swimwear, resort wear, and embroidered patches for men, women, and kids
- rb Sport
- Infuse
Products and services
- Women's Apparel
Companies that use rag & bone
Customer profileSegments3 records
Ideal customer profiles3 records
rag & bone technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
rag & bone partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
rag & bone competitors and assessment
Company assessmentDirect peers
- AllSaints: AllSaints is a contemporary fashion brand with premium pricing, a strong DTC and physical retail footprint, and a comparable women's and men's assortment. Comparable on premium positioning, channel mix, and target demographic.
- AG Jeans: AG Jeans is a premium denim and contemporary apparel brand with similar price points and a focus on craftsmanship. Directly comparable on denim-led assortment and premium positioning.
- 7 For All Mankind: 7 For All Mankind is a premium denim brand with extended contemporary apparel, operating at a similar price band and serving the same contemporary customer. Comparable on denim heritage, men's and women's assortment, and channel mix.
- Frame (Frame Denim): Frame is a premium denim and contemporary apparel brand at similar price points ($200-$300 jeans) targeting the same contemporary customer. Directly comparable on denim heritage, women's-led assortment, and DTC plus boutique wholesale distribution.
- Aritzia: Aritzia is a contemporary women's fashion DTC and retail brand with overlapping premium price points and a similar vertical retail strategy. Directly comparable to rag & bone on contemporary apparel assortment, pricing band, and own-channel distribution model.
- Citizens of Humanity: Citizens of Humanity is a premium denim and contemporary apparel brand operating at similar price points with a strong DTC and specialty wholesale presence. Comparable on denim craft, contemporary apparel extension, and target customer.
- Mother Denim: Mother Denim is a premium denim-focused contemporary brand at similar price points with a comparable DTC and specialty wholesale model. Highly comparable on denim expertise, women's contemporary assortment, and price band.
- Acne Studios: Acne Studios is a Swedish contemporary fashion house at similar premium price points with a strong DTC and global retail footprint. Comparable on premium pricing, signature products, denim heritage, and global DTC distribution.
- PAIGE: PAIGE is a premium denim and contemporary apparel brand with similar women's and men's fit architectures, premium pricing, and DTC plus wholesale distribution. Directly comparable on product breadth, denim focus, and price band.
Broad incumbents
- Madewell: Madewell is a broader contemporary apparel retailer with a denim-led assortment at slightly lower price points, owned by a larger parent. Comparable on denim focus and target customer but operates at a wider scale and broader assortment.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights6 records
Customer concentration
rag & bone social profiles
Digital presencerag & bone financial estimates
Financial estimateRevenue estimate
Valuation estimate
rag & bone leadership team
Management profileNumber of profiles
rag & bone funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
rag & bone M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about rag & bone
What does rag & bone do?
Rag & bone designs and sells contemporary apparel, denim, footwear, and accessories for women, men, and kids through its owned e-commerce site (rag-bone.com) and physical retail stores. The assortment is anchored by signature denim fits and extends to blazers, tops, dresses, outerwear, shoes, handbags, and lifestyle sub-brands such as rb Miramar and rb Sport, with styling services and worldwide shipping to 75+ countries.
Is rag & bone a public or private company?
rag & bone is a private company. It is classified as unknown and is currently operating.
When was rag & bone founded?
rag & bone was founded in 2002. It employs 501 to 1,000 people.
Where is rag & bone based?
rag & bone is headquartered in New York, United States, in the North America region.
How does rag & bone make money?
One revenue line is on record: apparel Retail.
Who are rag & bone's main competitors?
Direct peers on record are AllSaints, AG Jeans, 7 For All Mankind, Frame (Frame Denim), Aritzia, Citizens of Humanity, Mother Denim, Acne Studios and PAIGE. Madewell is listed as a broad incumbent.
Does rag & bone have an API?
No public API is recorded for rag & bone.
What industry is rag & bone in?
rag & bone's product category is Contemporary Apparel. Its primary akta.pro industry code is CRAAAAAE, Denim & Casualwear Brands. Its NAICS code is 45811 and its SIC code is 5651.