What Keep Pinellas Beautiful does

Keep Pinellas Beautiful (legal name: Keep Pinellas Beautiful, Inc.; DBA "KPB Cares") is a 501(c)(3) nonprofit organization headquartered at 5090 66th Street North, Saint Petersburg, Florida, founded in 1992 as a certified affiliate of Keep America Beautiful (Florida registration CH13587). The organization operates a volunteer-based environmental stewardship model across Pinellas County — from Tarpon Springs to Ft. DeSoto and from Tampa Bay to the Gulf of Mexico — engaging residents of all ages, corporate sponsors, city governments, K-12 schools, and hospitality partners in litter prevention, waste reduction, conservation, and beautification activities. Core programs include a Litter Hotline for illegal dumping reporting, an Adoption Program (Adopt-A-Mile, Trail, Community, Alley, Coast), Community Improvement projects (cleanups, tree and native plantings, invasive removals, community gardens), educational presentations, and youth-focused tracks (VolunTeens, Youth Advisory Council, High School Chapters, Kids Can), plus an Internship Program and Ambassador roles. Annual signature events include the Great American Cleanup (March-June) and the International Coastal Cleanup (September-October), with the latter having logged 21,479.87 lbs of trash removed with 2,710 volunteers in 2022.

Revenue is generated entirely through donations (one-time and recurring via GiveSmart/PayPal), tiered corporate sponsorships ($1k+ through $100k+ Premier), individual/business/city memberships, special-event ticket sales (e.g., $35 comedy night tickets including one drink), and grants (notably from Community Foundation Tampa Bay). Revenue figures are not publicly disclosed. The organization reports a leverage ratio of $13.00 in services delivered per $1.00 of funding received and $1,533,162 saved for taxpayers last year. KPB operates a tech-light stack: a Squarespace-hosted marketing site (kpbcares.org), Constant Contact newsletter, Google Forms for adoption data, Instagram, and a third-party donation platform (GiveSmart) — with no proprietary software, APIs, mobile app, or AI/ML component. The organization is governed by a Board of Directors and run by an 11-person staff including an Executive Director (Patricia DePlasco, since 2015) and Deputy Director (Stephanie Lawler-Ellington, since 2016).

The go-to-market motion is community-led and event-driven: KPB mobilizes volunteers through cleanups, fundraisers (Annual Luncheon, Threshers baseball, comedy nights), and structured partnerships (14+ city members, corporate sponsorship tiers, hospitality eco-partnerships with hotels, FDOT Adopt-A-Highway coordination). Customer mix is heavily weighted to local government agencies (Pinellas County at $100k+, Cities of St. Petersburg, Clearwater, Largo) and corporate sponsors (Coca-Cola Beverages Florida, Publix, Walmart, Enterprise Holdings, KnowBe4, Sunrise Irrigation), supplemented by individual donors, educational partners (St. Petersburg High School, Richard O. Jacobson Technical High School), and tourism/hospitality partners (Winter the Dolphin's Beach Club, Tradewinds, Legacy Vacation Resort). Two disclosed grant rounds from Community Foundation Tampa Bay totaled $45,750 across 2023-2025.

Name

Keep Pinellas Beautiful

Legal name

Keep Pinellas Beautiful, Inc.

Website

https://kpbcares.org

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

Keep Pinellas Beautiful (KPB Cares) is a Saint Petersburg, Florida-based 501(c)(3) nonprofit and certified Keep America Beautiful affiliate, founded in 1992, that runs volunteer-driven litter cleanup, beautification, and environmental education programs across Pinellas County for residents, schools, government agencies, and corporate sponsors.

Ownership category

akta.pro rank

Product category

Environmental Community Services

NAICS

Environment, Conservation and Wildlife Organizations (813312), Support Activities for Forestry (115310)

SIC

Sanitary Services (4950)

akta.pro primary industry

Facilities Maintenance & Environmental Services (Waste, Water, Trail Maintenance, Restrooms) (THAAAGAI)

akta.pro secondary industry

Urban & Community Reforestation / Street Tree Planting (AFAMACAL)

Keywords

• Volunteer cleanup services
• Environmental education programs
• Litter prevention initiatives
• Coastal conservation efforts
• Community beautification programs

Headquarters

HQ city

St. Petersburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Donations: Individual donors can make one-time or recurring donations through the organization's secure donation platform using credit card, debit card, or e-check. PayPal is also accepted.
2. Sponsorships: Corporate sponsors provide financial support at various tiers ($100k+, $30k+, $20k+, $10k+, $5k+, $1k+) and receive recognition and benefits.
3. Membership: Annual membership available for individuals, businesses, and cities with various benefit levels.
4. Special Event Tickets: Revenue from special event ticket sales such as comedy nights ($35 per ticket includes ticket and 1 drink ticket).

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Keep Pinellas Beautiful is a volunteer-based 501(c)(3) nonprofit and certified affiliate of Keep America Beautiful that delivers environmental stewardship programs across Pinellas County, Florida. Core offerings center on four focal areas (litter prevention, waste reduction, conservation, and beautification) and include beach, park, and waterway cleanups, native tree and pollinator plantings, invasive vegetation removal, community gardens, adoption programs for roads, trails, neighborhoods, and shoreline, free environmental education for schools and civic groups, youth leadership programs, a Litter Hotline for reporting illegal dumping, and an annual event portfolio including the Great American Cleanup and International Coastal Cleanup.

Product overview

Keep Pinellas Beautiful is a volunteer-based 501(c)(3) nonprofit organization and certified affiliate of Keep America Beautiful that has operated since 1992. The organization offers a portfolio of environmental programs centered on four focal areas: litter prevention, waste reduction, conservation, and beautification. The core programs include the Litter Hotline for reporting illegal dumping, an Adoption Program with multiple tracks (Adopt-A-Mile, Adopt-A-Trail, Adopt-A-Community, Adopt-An-Alley, Adopt-A-Coast), Community Improvement projects (cleanups, tree plantings, native plantings, invasive removals, community gardens, mulching), and Educational Presentations with associated youth programs (VolunTeens, Youth Advisory Council, High School Chapters, Summer Workshop, Online Leadership Course, Kids Can). The organization also operates an Internship Program, Ambassador Program, Hospitality Eco-Partnership, and manages annual events including the Great American Cleanup and International Coastal Cleanup. The organization does not offer a software product or API; rather, it functions as a program and service provider for environmental conservation in Pinellas County.

Differentiator

Problem solved

Functional benefit

Products and services

• Litter Hotline Reporting service for residents and visitors to report illegal dumping and litter incidents across Pinellas County, with KPB staff following up within 24 hours and confirming once sites are cleaned up.
• Adoption Program Partnership program allowing individuals, groups, corporations, and hospitality partners to adopt specific roads, trails, communities, alleys, and coastal stretches of Pinellas County for regular cleanup and beautification; consolidates Adopt-A-Mile, Adopt-A-Trail, Adopt-A-Community, Adopt-An-Alley, and Adopt-A-Coast sub-programs.
• Community Improvement Services Environmental project services including park, beach, and waterway cleanups, native plantings, tree plantings, invasive vegetation removals, community gardens, and mulching delivered with volunteer crews across Pinellas County.
• Educational Presentations and Youth Programs Free presentations for schools, businesses, and civic organizations on litter prevention, waste reduction, conservation, and beautification (in-person or virtual), paired with the youth programs VolunTeens, Youth Advisory Council, High School Chapter Program, High School Summer Environmental Leadership Workshop, Online Environmental Leadership Course, and Kids Can.
• Community Service Program Program for individuals 18 and older who are required to complete mandated volunteer community service hours, with customized placement based on transportation, physical capabilities, and deadlines.
• Hospitality Eco-Partnership Program Free partnership program for coastal hotels featuring staff education, stormwater debris training, eco-tourism activities, Adopt-Your-Coast cleanups, sustainability resources, and ocean-friendly certification available through program partner Ocean Allies.
• Community Ambassador Program Volunteer leadership program for local leaders serving as liaisons between communities and KPB, with Garden Ambassador, Site Ambassador, Plastics Ambassador, and Education Ambassador roles.
• Annual Luncheon Annual ticketed fundraising and recognition event celebrating outstanding volunteers, partners, and sponsors for contributions to litter cleanup, community beautification, and waste reduction in Pinellas County.
• Threshers Baseball Fundraiser Event Annual fundraiser partnership with the Clearwater Threshers minor league baseball team featuring community engagement and fundraising activities in its 8th year.
• Great American Cleanup Signature annual event held from March 1 to June 30 featuring park, beach, and waterway cleanups, gardening, native plantings, and invasive vegetation removals engaging thousands of volunteers across Pinellas County.
• International Coastal Cleanup 25+ year partnership with the Ocean Conservancy hosting cleanup events from September 1 to October 31 in which volunteers collect, count, and document litter as citizen scientists.

Quantifiable outcome

• Every $1.00 in funding provides over $13.00 in services to Pinellas County
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

25 partnerships are on record, tiered core, major and minor.

• Keep America BeautifulcoreStrategic or Co-development Partner · 1 January 1992Keep Pinellas Beautiful is a certified affiliate of Keep America Beautiful, the national nonprofit organization providing the methodology and initiatives for community-based environmental improvement programs.
• Pinellas CountycoreStrategic or Co-development PartnerPremier sponsor at $100k+ level; provides Adoption Program sponsorship; key government partner for all county-wide initiatives
• City of St. PetersburgcoreStrategic or Co-development PartnerMajor sponsor and event sponsor; city member participating in adoption and cleanup programs
• City of ClearwatercoreStrategic or Co-development PartnerMajor sponsor and program supporter; city member participating in cleanup and beautification initiatives
• City of LargocoreStrategic or Co-development PartnerMajor sponsor and program supporter; city member participating in community improvement programs
• Volunteer FloridamajorStrategic or Co-development PartnerState-level volunteer organization providing program support and coordination
• Coca-Cola Beverages FloridamajorGTM or Marketing PartnerEvent sponsor and board member; supports various KPB events and programs
• FDOTmajorStrategic or Co-development PartnerSupports Adopt-A-Highway Program coordination and highway beautification efforts
• Tampa Bay WatermajorStrategic or Co-development PartnerSupports watershed protection and water quality education initiatives
• Restore America's EstuariesmajorStrategic or Co-development PartnerPartner in hosting International Coastal Cleanup; provided grant funding through CITGO partnership for High Point community revitalization
• Visit St. Pete-ClearwatermajorStrategic or Co-development PartnerTourism marketing partner supporting ecotourism and environmental initiatives
• Keep Florida BeautifulmajorStrategic or Co-development PartnerState affiliate network providing resources and programming support
• KnowBe4minorGTM or Marketing PartnerCorporate sponsor and board member involvement
• PublixminorGTM or Marketing PartnerCorporate sponsor supporting environmental programs
• Clearwater Marine AquariummajorStrategic or Co-development PartnerRecognized as Outstanding Environmental Nonprofit Partner; works on marine conservation initiatives
• Ocean AlliesmajorStrategic or Co-development PartnerProgram partner providing information on running a sustainable business and offering ocean-friendly certification for Hospitality Eco-Partnership program
• Winter the Dolphin's Beach ClubminorChannel Partner/ Reseller/ DistributorParticipating hotel in Eco-Partnership Program offering volunteer activities for guests
• TradewindsminorChannel Partner/ Reseller/ DistributorParticipating hotel in Eco-Partnership Program in St. Pete Beach
• Legacy Vacation ResortminorChannel Partner/ Reseller/ DistributorParticipating resort in Eco-Partnership Program in Indian Shores
• Daystar LifeminorStrategic or Co-development PartnerNonprofit partner operating community garden that has produced over 9,600 pounds of produce for food pantry; KPB volunteers at their garden
• Get Up and Go KayakingminorStrategic or Co-development PartnerLocal eco-tourism business; percentage of clear kayak bookings donated to Florida land conservation; mentioned in ecotourism recommendations
• ECOmersion KayaksminorStrategic or Co-development PartnerLocal eco-friendly kayak tour business that donates percentage of profits to environmental groups and organizes monthly cleanups
• Surfing's Evolution & Preservation FoundationmajorStrategic or Co-development PartnerRecognized as Outstanding Community Partner; supports beach preservation efforts
• Tampa Bay Regional Planning CouncilmajorStrategic or Co-development PartnerProvided grant funding for Hospitality Eco-Partnership program
• Sunrise IrrigationminorStrategic or Co-development PartnerCorporate sponsor that donated irrigation system to High Point Neighborhood Family Center garden project

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Keep Tampa Bay Beautiful: A fellow certified affiliate of Keep America Beautiful operating in the adjacent Tampa Bay region, with a near-identical volunteer-driven cleanup, beautification, and education model serving a closely overlapping geography.
• Keep Florida Beautiful: The state-level Keep America Beautiful affiliate that coordinates and supports county-level affiliates like KPB, operating a structurally similar volunteer-based environmental stewardship model across Florida.
• Tampa Bay Watch: A regional Tampa Bay environmental nonprofit focused on coastal habitat restoration, waterway cleanups, and community education — directly overlapping KPB's coastal cleanup and stewardship mission in the same geography.
• Surfrider Foundation: A national volunteer-driven nonprofit focused on beach cleanups, coastal water quality, and ocean protection, with a chapter network model that parallels KPB's volunteer-driven coastal cleanup approach.
• Keep Jacksonville Beautiful: A Florida-based Keep America Beautiful affiliate operating a similar municipal-focused cleanup, beautification, and education model in Northeast Florida.
• Keep Orlando Beautiful: A central Florida Keep America Beautiful affiliate running a volunteer-led cleanup, tree planting, and education program structurally comparable to KPB's portfolio.

Broad incumbents

• Keep America Beautiful: The national parent organization and network operator of which KPB is a certified affiliate; provides the methodology, branding, and national program framework (Great American Cleanup, etc.) that KPB executes locally.

Others

• Ocean Conservancy: The national organizer of the International Coastal Cleanup in which KPB has been a 25+ year local host partner; a peer in the sense that both drive citizen-science-driven coastal litter removal but at very different scales.
• Clearwater Marine Aquarium: A regional marine conservation nonprofit and active KPB partner that complements KPB's work with marine animal rescue, education, and water quality programming in the same geography.
• Restore America's Estuaries: A national nonprofit network KPB partners with for grant-funded estuary restoration and the International Coastal Cleanup, operating at a national scale on similar coastal habitat and water quality missions.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/keeppinellasbeautiful
• LinkedInlinkedin.com/company/keep-pinellas-beautiful

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keep Pinellas Beautiful