Ecomersion
Ecomersion is a founder-owned kayak tour and rental company based in St. Petersburg, Florida, offering guided tours, self-guided kayak and SUP rentals, and ACA paddling instruction across two locations (Weedon Island Preserve and Boca Ciega Bay) for tourists and recreational paddlers in the Tampa Bay region.
- Company typePrivate
- Founded-
- HeadquartersSt. Petersburg, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Ecomersion does
Ecomersion (stylized as ECOmersion) is a privately-held, founder-owned kayak tour and rental company headquartered in St. Petersburg, Florida. Founded by Noah after completing his MBA at the University of South Florida, the company operates guided kayak tours and self-guided kayak/SUP rentals from two locations: Weedon Island Preserve (a 3,800-acre preserve with the longest contiguous mangrove paddling trail on a contiguous route) and Boca Ciega Bay at War Veterans Memorial Park, which opened on March 1, 2023. Customers are primarily individual tourists, families, and recreational paddlers in the Tampa Bay / St. Petersburg / Clearwater region, served across an age range of 8–85 with no prior experience required.
The core product set comprises guided kayak tours ($55 per person / $95 tandem for 2.0–2.5 hours), self-guided rentals of single kayaks ($28–$55), tandem kayaks ($40–$80), SUPs, fishing kayaks, and hybrid kayak/SUPs, and a small but structured education vertical that includes an Introduction to Paddling course ($35), a Kayak Fishing Clinic ($60), and ACA Level 2/3 instructor certifications delivered with partner Steven Henkind. The technology stack is light: a WordPress website with embedded Peek and FareHarbor booking widgets, an email-based booking and waiver flow, and a cashless point-of-sale on site. The operating model is highly weather- and tide-dependent, and bookings are predominantly direct-to-consumer via the website or phone.
The business is bootstrapped with no disclosed funding rounds. Revenue is generated entirely through transactional, pay-as-you-go pricing with no recurring contracts. Differentiation is built on TripAdvisor-recognized brand reputation, ACA-certified and marine-biology-credentialed guides, an environmental stewardship program spanning Tampa Bay Watch, Keep Pinellas Beautiful, and the University of Florida's Florida Microplastic Awareness Project, and a 2027 net-zero facility commitment at the Weedon Island launch site.
Ecomersion firmographics
Firmographics- Name
- Ecomersion
- Legal name
- Ecomersion
- Website
- https://ecomersion.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ecomersion is a founder-owned kayak tour and rental company based in St. Petersburg, Florida, offering guided tours, self-guided kayak and SUP rentals, and ACA paddling instruction across two locations (Weedon Island Preserve and Boca Ciega Bay) for tourists and recreational paddlers in the Tampa Bay region.
- Ownership category
- akta.pro rank
Ecomersion industry classification
Industry- Product category
- Outdoor Recreation Services
- NAICS
- Recreational Goods Rental (532284), Scenic and Sightseeing Transportation, Water (4872)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Water & Marine Guiding Services (Kayak, Canoe, Raft, SUP, Sailing) (THAAALAB)
- akta.pro secondary industries
- Kayaking, Canoeing & SUP Tours (Guided/Paddling Excursions) (THAJAJAF), Marine Recreation Rentals & Tours Retail Counter (On-site Sales) (CRAMAIAM), River & Wetland Ecotours (Canoe/Kayak, Mangrove/Swamp Tours) (THAAAEAE)
Keywords
Where Ecomersion is headquartered
LocationHeadquarters
- HQ city
- St. Petersburg
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ecomersion business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Guided Kayak Tours: ECOmersion offers guided kayak tours at Weedon Island Preserve priced at $55 per person for a 2.0-2.5 hour experience, and $95 for tandem (two people). Tour includes equipment, instruction, and knowledgeable guide.
- Kayak and SUP Rentals: Equipment rental revenue from single kayaks, tandem kayaks, and stand-up paddle boards. Pricing varies by duration: single kayaks from $28 (1hr) to $55 (4hrs); tandem kayaks from $40 (1hr) to $80 (4hrs). Operating dependent on tides at Weedon Island.
- Paddling Courses: Revenue from structured paddling instruction: Introduction to Paddling at $35/person (3-4 hours), Kayak Fishing Clinic at $60/person (4 hours), and ACA Level 2 & 3 instructor courses at custom pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Weedon Island Guided Kayak Tour - $55 per person |
| Unit Pricing | Pay-as-you-go | Weedon Island Guided Kayak Tour - Tandem $95 |
| Unit Pricing | Pay-as-you-go | Single Kayak Rental - $28 to $55 |
| Unit Pricing | Pay-as-you-go | Tandem Kayak Rental - $40 to $80 |
| Unit Pricing | Pay-as-you-go | Stand Up Paddle Board Rental - pricing varies |
| Unit Pricing | Pay-as-you-go | Introduction to Paddling Course - $35 per person |
| Unit Pricing | Pay-as-you-go | Kayak Fishing Clinic - $60 per person |
| Unit Pricing | Multi-year contract | ACA Level 2 & 3 Courses - Call for price |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Ecomersion product offering
Product offeringCore offering
ECOmersion is a kayak tour and rental service operating at Weedon Island Preserve and Boca Ciega Bay in the Tampa Bay/St. Petersburg, Florida region. The company provides guided kayak tours, self-guided kayak and stand-up paddle board (SUP) rentals, and structured paddling instruction courses including ACA-certified instructor training. Revenue is generated through per-person tour fees, equipment rental fees, and course tuition.
Product overview
ECOmersion is a kayak tour and rental company offering outdoor recreational experiences in the Tampa Bay/St. Petersburg, Florida area. The core offerings consist of guided kayak tours through Weedon Island Preserve (featuring mangrove tunnels, seagrass meadows, and wildlife encounters with dolphins and manatees) and self-guided kayak/SUP rentals. The product portfolio includes single and tandem sit-in kayaks (Wilderness System Pungo and Pamlico models), sit-on kayaks (Perception Tribe models), fishing kayaks (Wilderness System Tarpon), hybrid kayaks/SUPs (Perception Hi Life), and stand-up paddle boards. Additionally, ECOmersion provides paddling education courses including Introduction to Paddling, Kayak Fishing Clinics, and ACA-certified instructor courses. All rentals include necessary equipment such as paddles and life vests.
Differentiator
Problem solved
Functional benefit
Products and services
- Weedon Island Guided Kayak Tours Guided 2.0-2.5 hour kayak tours through the 3,800-acre Weedon Island Preserve, including mangrove tunnels, seagrass meadows, and wildlife viewing opportunities for dolphins, manatees, and birds. Includes knowledgeable tour guides, equipment, and instruction. Priced at $55 per person and $95 tandem.
- Weedon Island Kayak and SUP Rentals Self-guided kayak and stand-up paddle board rentals at Weedon Island Preserve with hourly and multi-hour durations. Fleet includes single kayaks (Wilderness System Pungo and Pamlico), tandem kayaks, fishing kayaks (Wilderness System Tarpon, 325lb capacity), hybrid kayaks/SUPs (Perception Hi Life, 280lb capacity), and foam SUPs approximately 11 feet in length. Single kayaks priced $28 (1hr) to $55 (4hrs); tandem kayaks $40 (1hr) to $80 (4hrs). Includes paddles, life vests, and route maps.
- Boca Ciega Bay Kayak Tours and Rentals Guided kayak tours and self-guided kayak/SUP rentals at the Boca Ciega Bay/War Veterans Memorial Park location, launched March 2023 to serve Madeira Beach and Treasure Island visitors. Includes access to the 350,000+ acre Boca Ciega Bay aquatic preserve on the west coast of the Pinellas County peninsula.
- Paddling Courses Structured paddling instruction including Introduction to Paddling ($35 per person, 3-4 hours), Kayak Fishing Clinic ($60 per person, 4 hours), and ACA Level 2 and Level 3 instructor certification courses (4 full days, 2-8 participants). All instructors are L2 ACA-certified, with ACA Level 2 & 3 courses partner-taught with Steven Henkind. Course enrollment requires minimum 2 participants.
Quantifiable outcome
- 119 attendees removed 690.5 pounds of debris from Pinellas County public spaces at 9 locations
- +2 more outcomes
Companies that use Ecomersion
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles2 records
Ecomersion technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Ecomersion partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Tampa Bay WatchcoreECOmersion partners with Tampa Bay Watch to engage in hands-on conservation projects including crafting Vertical Oyster Gardens (VOGs), contributing to living shoreline initiatives, and creating oyster reef balls to enhance marine habitats in Tampa Bay.
- Keep Pinellas BeautifulcoreECOmersion collaborates with Keep Pinellas Beautiful on microplastic citizen science testing at Weedon Island Preserve. Water samples are filtered and data is entered into FMAP (Florida Microplastic Awareness Project) run by The University of Florida.
- Tampa Bay Estuary ProgramminorECOmersion supports the Tampa Bay Estuary Program, which is committed to protecting the vital waterways that define the Tampa Bay region.
- Tampa Bay WaterkeeperminorECOmersion supports Tampa Bay Waterkeeper in their mission to protect Tampa Bay's waterways and natural environment.
- Tampa Bay Kayak AnglersminorECOmersion has partnered with Tampa Bay Kayak Anglers to teach kayak fishing clinics, offering 4-hour sessions where participants have caught sheepshead, sea trout, and snook.
- Sea Turtle TrackersminorECOmersion supports Sea Turtle Trackers, an organization committed to protecting marine life and sea turtle populations in Tampa Bay.
- Pinellas County Adopt-A-Drain ProgramminorECOmersion participates in Pinellas County's Adopt-A-Drain program, which helps keep local waterways clean by reducing debris and pollution entering storm drains.
- Steven Henkind (Paddling Instructor)coreSteven Henkind is an industry-leading paddling instructor who partners with ECOmersion to teach ACA Level 2 and Level 3 kayak instructor certification courses in Florida.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
Ecomersion competitors and assessment
Company assessmentOthers
- Peek (Booking Platform): Online booking platform for tours, activities, and experiences that ECOmersion uses to process reservations. Acts as an ecosystem enabler/distribution channel rather than direct competitor; comparable because it aggregates similar kayak tour operators on its marketplace.
- Florida Paddling Trails Association: Non-profit organization promoting Florida paddling trails and waterway access. Tangentially comparable as an ecosystem participant that supports the same paddling tourism market in which ECOmersion operates.
Broad incumbents
- Wheel Fun Rentals: National recreational equipment rental operator offering bikes, kayaks, paddleboards, and other leisure equipment at tourist destinations. Competes on the kayak rental side with broader product portfolio and multiple geographic markets.
Direct peers
- Get Up And Go Kayaking: Florida-based kayak and paddleboard tour and rental operator offering guided tours through various Florida waterways including mangrove tunnels and coastal ecosystems. Directly competes with ECOmersion in the same product category with similar guided tour and rental offerings.
- Happy Kayak: Tampa Bay-area kayak and paddleboard rental and tour company operating at multiple Florida locations. Directly competes with ECOmersion for the same Tampa Bay/St. Petersburg customers and offers similar guided tour and rental services.
- Canoe Outpost: Long-established Florida canoe and kayak outfitter offering guided tours, rentals, and instruction on Florida waterways. Comparable in service mix (tours, rentals, instruction) and regional Florida focus.
- Coastal Kayak Charters: Florida-based guided kayak tour operator offering wildlife viewing and eco-tours through coastal and mangrove ecosystems. Comparable in service offering (guided eco-tours, wildlife encounters) and Florida coastal focus.
Regional players
- Suncoast Tours: Florida Gulf Coast tour operator offering kayak tours, boat tours, and outdoor recreation experiences. Comparable in regional Florida market focus and tour-based business model.
- Tampa Bay Watersports: Tampa Bay area watersports rental and tour company offering jet skis, paddleboards, kayaks, and boat tours. Directly competes for the same regional customer base with overlapping kayak and SUP rental offerings.
Emerging players
- Paddling Adventures: Niche paddling tour and instruction provider offering guided kayak and canoe experiences with focus on education and skill development. Comparable in tour and instruction service mix with similar ACA-style certification emphasis.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Ecomersion social profiles
Digital presenceEcomersion financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ecomersion leadership team
Management profileNumber of profiles
Profiles4 records
Ecomersion funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ecomersion M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ecomersion
What does Ecomersion do?
ECOmersion is a kayak tour and rental service operating at Weedon Island Preserve and Boca Ciega Bay in the Tampa Bay/St. Petersburg, Florida region. The company provides guided kayak tours, self-guided kayak and stand-up paddle board (SUP) rentals, and structured paddling instruction courses including ACA-certified instructor training. Revenue is generated through per-person tour fees, equipment rental fees, and course tuition.
Is Ecomersion a public or private company?
Ecomersion is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ecomersion founded?
Ecomersion was founded in -1. It employs 1 to 10 people.
Where is Ecomersion based?
Ecomersion is headquartered in St. Petersburg, United States, in the North America region.
How does Ecomersion make money?
Three revenue lines are on record. Guided Kayak Tours are the primary driver. The others are kayak and SUP Rentals and paddling Courses.
Who are Ecomersion's main competitors?
Others on record are Peek (Booking Platform) and Florida Paddling Trails Association. Wheel Fun Rentals is listed as a broad incumbent. Direct peers are Get Up And Go Kayaking, Happy Kayak, Canoe Outpost and Coastal Kayak Charters. Regional players are Suncoast Tours and Tampa Bay Watersports. Paddling Adventures is listed as an emerging player.
Does Ecomersion have an API?
No public API is recorded for Ecomersion.
What industry is Ecomersion in?
Ecomersion's product category is Outdoor Recreation Services. Its primary akta.pro industry code is THAAALAB, Water & Marine Guiding Services (Kayak, Canoe, Raft, SUP, Sailing), with a secondary code of THAJAJAF, Kayaking, Canoeing & SUP Tours (Guided/Paddling Excursions). Its NAICS code is 532284 and its SIC code is 7900.