mobilezone
mobilezone is an independent Germany-based provider of technology products and mobile services operating consumer and business brands, distributing devices and telecom services through retail and (post-acquisition) e-commerce channels.
- Company typePrivate
- Founded2000
- HeadquartersCologne, Germany
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What mobilezone does
mobilezone is an independent provider of technology products and mobile services operating both consumer and business brands, headquartered in Cologne, Germany, and founded in 2000. The company employs 251-500 people and serves as an intermediary between telecommunications carriers/technology vendors and end customers, distributing handsets, devices, and related services through its branded retail and (post-acquisition) online channels. Wilke Stroman serves as CEO.
The company's core product offering centers on technology hardware retail and mobile service provision, though specific SKUs, carrier relationships, and pricing structures are not disclosed in the available sources. Underlying technology and proprietary platforms are similarly not detailed; the firm's competitive positioning rests on its multi-brand portfolio and channel breadth rather than disclosed proprietary software architecture.
mobilezone's business model generates revenue through retail and service margins on technology products and mobile services, with both consumer and business customer segments. The company is executing a significant inorganic growth strategy: in March 2026 it agreed to acquire AK Group for approximately CHF 180 million in cash, adding the Apfelkiste e-commerce platform and MAREIN retail branding/sourcing business. AK Group contributed revenue exceeding CHF 100 million and EBITDA of approximately CHF 20 million in 2025. Post-acquisition, mobilezone targets pro forma 2026 EBITDA of CHF 60-67 million, with a medium-term target of CHF 70 million by 2028. Pricing models, customer segmentation detail, and distribution channel mix are not publicly disclosed.
mobilezone firmographics
Firmographics- Name
- mobilezone
- Website
- https://mobilezone.org
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- mobilezone is an independent Germany-based provider of technology products and mobile services operating consumer and business brands, distributing devices and telecom services through retail and (post-acquisition) e-commerce channels.
- Ownership category
- akta.pro rank
Where mobilezone is headquartered
LocationHeadquarters
- HQ city
- Cologne
- HQ country
- Germany
- HQ region
- Europe
Markets served
mobilezone business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales
mobilezone product offering
Product offeringCore offering
mobilezone is an independent retailer of technology products and mobile services, operating consumer and business brands across Germany. The company distributes mobile devices, telecommunications services, and related technology products to individual consumers and business customers through its retail network and online channels. Its pending acquisition of AK Group (Apfelkiste and MAREIN) for approximately CHF 180 million extends its reach into e-commerce and retail branding/sourcing.
Differentiator
Problem solved
Functional benefit
Products and services
- Mobile devices and technology products Retail of mobile phones, consumer electronics, and related technology products to individual consumers and business customers in Germany.
- Mobile services and contracts Telecommunications service contracts and mobile subscription services offered through mobilezone's consumer and business brands.
- Apfelkiste (pending acquisition) E-commerce platform for technology products, part of AK Group being acquired by mobilezone for approximately CHF 180 million with closing expected by end of June 2026.
- MAREIN (pending acquisition) Retail branding and sourcing company, part of AK Group being acquired by mobilezone for approximately CHF 180 million with closing expected by end of June 2026.
Companies that use mobilezone
Customer profileIdeal customer profiles2 records
mobilezone technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
mobilezone partnerships and signals
Strategic signalScale indicators5 records
Recent moves4 records
Expansion highlights5 records
mobilezone competitors and assessment
Company assessmentDirect peers
- Euronics: European retail and buying group for consumer electronics and home appliances with strong presence in Germany. Comparable to mobilezone in distributing technology products through a member-store retail network.
- Freenet: German independent mobile services provider and digital lifestyle retailer offering mobile tariffs, devices, and digital subscriptions. Comparable to mobilezone as an independent player selling mobile services and devices without owning network infrastructure.
- Ceconomy (MediaMarktSaturn): Europe's largest consumer electronics retailer operating MediaMarkt and Saturn stores. Comparable to mobilezone in selling technology products, mobile devices, and related services to consumers across European markets.
- Notebooksbilliger.de: Large German online and offline retailer of technology products including PCs, mobile devices, and accessories. Comparable to mobilezone in distributing technology products with a focus on competitive pricing and broad assortment.
- Salt: Swiss challenger telecom operator offering mobile and internet services with retail and online sales of devices. Comparable to mobilezone as a competing provider of mobile services and devices in the same DACH market footprint.
- 1&1 Drillisch: German MVNO and mobile reseller offering wireless tariffs and devices under the 1&1 brand. Comparable to mobilezone in reselling mobile services and bundling them with handset sales to consumers and small businesses.
Regional players
- OTTO (Otto Group): Major German e-commerce and retail group with broad product range including consumer electronics. Comparable to mobilezone via Apfelkiste/MAREIN's e-commerce and retail branding activities, particularly in DACH online commerce.
Broad incumbents
- United Internet: German internet and telecommunications holding company operating consumer and business brands (1&1, GMX, WEB.DE). Comparable to mobilezone in providing independent mobile/internet services and devices across consumer and business segments.
- Vodafone (Retail Operations): Major European mobile carrier operating branded retail stores selling devices, accessories, and mobile plans. Comparable to mobilezone in the retail channel for technology products and mobile services, though Vodafone owns the underlying network.
- Swisscom: Incumbent Swiss telecommunications operator with significant retail store presence selling mobile devices, plans, and accessories. Comparable to mobilezone in offering technology products and mobile services under a unified retail brand, though as a carrier-owned operation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
mobilezone social profiles
Digital presencemobilezone financial estimates
Financial estimateRevenue estimate
Valuation estimate
mobilezone leadership team
Management profileNumber of profiles
Profiles1 record
mobilezone funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
mobilezone M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about mobilezone
What does mobilezone do?
mobilezone is an independent retailer of technology products and mobile services, operating consumer and business brands across Germany. The company distributes mobile devices, telecommunications services, and related technology products to individual consumers and business customers through its retail network and online channels. Its pending acquisition of AK Group (Apfelkiste and MAREIN) for approximately CHF 180 million extends its reach into e-commerce and retail branding/sourcing.
When was mobilezone founded?
mobilezone was founded in 2000. It employs 251 to 500 people.
Where is mobilezone based?
mobilezone is headquartered in Cologne, Germany, in the Europe region.
Who are mobilezone's main competitors?
Direct peers on record are Euronics, Freenet, Ceconomy (MediaMarktSaturn), Notebooksbilliger.de, Salt and 1&1 Drillisch. OTTO (Otto Group) is listed as a regional player. Broad incumbents are United Internet, Vodafone (Retail Operations) and Swisscom.
Does mobilezone have an API?
No public API is recorded for mobilezone.