Ramsey MediaWorks
Ramsey MediaWorks is a Joplin, Missouri-based second-generation advertising agency that provides talent acquisition marketing services — including full-funnel media strategy, proprietary recruitment technology, employer branding, and web solutions — primarily to trucking and blue-collar employers across the United States.
- Company typePrivate
- Founded2004
- HeadquartersJoplin, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Ramsey MediaWorks does
Ramsey MediaWorks is a privately held, second-generation advertising and marketing agency headquartered in Joplin, Missouri, founded circa 2004 and specializing in talent acquisition marketing for blue-collar employers — most prominently trucking and transportation companies. The firm offers a full-stack service combining full-funnel media strategy (programmatic, search, social, and direct partnerships), custom web solutions, employer branding and design, and social media strategy, bundled with four proprietary technology products: InsightIQ (compensation benchmarking and recruitment strategy dashboard), Boosted Apply (multi-publisher programmatic candidate acquisition with automated nurturing), Campaign Launcher (paid-media careers-site launchpad with native ATS integration), and EchoLink (employee retention and feedback communication platform).
The firm generates revenue through a mix of subscription/recurring recruitment marketing engagements, professional services for project-based web and design work, and platform subscriptions to its proprietary tooling; pricing is quote-based and tailored per engagement with annual billing. Go-to-market is executed through a field sales team (including VP Sales and account representatives), supported by industry-event presence (MATS, CDLLife Summit), state and national trucking association partnerships (NPTC, GMTA, TTA), and inbound web inquiries — all calibrated to enterprise trucking accounts such as ArcBest, National Carriers, Oakley Trucking, Ozark Motor Lines, CalArk, and Van Wyk.
In October 2024 Ramsey MediaWorks acquired The Hightower Agency, a transportation recruitment marketing firm established in 1990, to consolidate the niche and absorb legacy client relationships; the firm holds a 2026 Google Premier Partner designation placing it in the top 3% of Google Partners nationally, and remains under family ownership (Todd and Julie Ramsey as founders, Garrett Ramsey as President) with no external investor involvement.
Ramsey MediaWorks firmographics
Firmographics- Name
- Ramsey MediaWorks
- Legal name
- Ramsey MediaWorks
- Website
- https://ramseymediaworks.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ramsey MediaWorks is a Joplin, Missouri-based second-generation advertising agency that provides talent acquisition marketing services — including full-funnel media strategy, proprietary recruitment technology, employer branding, and web solutions — primarily to trucking and blue-collar employers across the United States.
- Ownership category
- akta.pro rank
Ramsey MediaWorks industry classification
Industry- Product category
- Recruitment Marketing Services
- NAICS
- Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183), Media Representatives (54184)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Media Planning, Buying & Optimization (BPAFAAAC)
- akta.pro secondary industries
- Social Media & Community Management (BPAFAAAE), Programmatic Media Buying & Trading Desks (DV360/TTD, RTB) (MPAAABAB)
Keywords
Where Ramsey MediaWorks is headquartered
LocationHeadquarters
- HQ city
- Joplin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ramsey MediaWorks business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Recruitment Marketing Services: Ongoing recruitment advertising and marketing services for blue-collar employers, particularly in the transportation and trucking industries. Services include full-funnel media strategy, programmatic advertising, and talent acquisition support delivered as recurring engagements.
- Technology Platform Subscriptions: Access to proprietary marketing technology tools including InsightIQ, Boosted Apply, Campaign Launcher, and EchoLink, offered as part of the overall service package to clients.
- Professional Services: Custom web solutions, employer branding, and design services delivered as project-based engagements alongside ongoing recruitment marketing services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise pricing based on client needs |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Ramsey MediaWorks product offering
Product offeringCore offering
Ramsey MediaWorks is a talent acquisition marketing agency that helps blue-collar employers, particularly in the transportation and trucking industry, attract, nurture, and retain workers. It delivers full-funnel media strategy, proprietary recruitment marketing technology, web development, employer branding, and social media services on a recurring partnership basis.
Product overview
Ramsey MediaWorks is a talent acquisition marketing agency offering a platform of services and proprietary technology tools. The core offering includes Full-Funnel Media Strategy for programmatic and omnichannel advertising, paired with an exclusive suite of Marketing Tech Products (InsightIQ, Boosted Apply, Campaign Launcher, and EchoLink) that provide benchmarking, automation, ATS integration, and employee retention capabilities. Supporting services include Custom Web Solutions & Development (career sites, portals, integrations), Employer Branding & Design, and Social Media Strategy. The company also acquired The Hightower Agency in October 2024 to expand its transportation recruitment marketing capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Full-Funnel Media Strategy Strategic media buying service using advanced targeting, layered audience segmentation, and performance-driven optimization to attract qualified candidates through omnichannel distribution including programmatic, social, search, and direct partnerships.
- Marketing Tech Products Suite of proprietary marketing technology tools including InsightIQ (compensation benchmarking dashboard), Boosted Apply (programmatic multi-publisher solution with automated nurturing), Campaign Launcher (paid media careers site launchpad with ATS integration), and EchoLink (employee retention and communication platform), designed for talent acquisition teams.
- Web Solutions & Development Custom web development services including career websites, conversion-optimized landing pages, custom web applications, client portals, and business system integrations that streamline operations and enhance candidate engagement.
- Employer Branding & Design Strategic employer branding services that create compelling content and optimize online presence to position companies as employers of choice through consistent visual design, messaging, and digital presence.
- Social Media Strategy Social media strategy, planning, and reputation management services that support recruitment, retention, and brand loyalty through engaging content, employee spotlights, video content, and audience interaction across platforms.
Quantifiable outcome
- Nearly doubled hires in first 90 days without increasing budget for Ozark Motor Lines
- +2 more outcomes
Companies that use Ramsey MediaWorks
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
Ramsey MediaWorks technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Ramsey MediaWorks partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and strategic.
- GooglecoreRamsey MediaWorks holds Google Premier Partner status, placing them among the top 3% of Google Partners nationally. This partnership provides access to Google's best advertising tools, expanded resource utilization, and an advanced tier of support. The relationship enables Ramsey to offer clients superior Google ad experiences and performance.
- The Hightower AgencycoreRamsey MediaWorks acquired The Hightower Agency, a legacy transportation recruitment marketing firm established in 1990 with a strong and highly respected long-term client base. The acquisition strengthens Ramsey MediaWorks' position by integrating Hightower's client relationships and providing advanced technology and automation tools. Full integration was expected by November 1, 2024.
- National Private Truck Council (NPTC)strategicRamsey MediaWorks is an allied member of the National Private Truck Council, the national trade association dedicated exclusively to representing private motor carrier fleets. The partnership provides networking opportunities, industry visibility, and access to trucking industry professionals and companies.
- Georgia Motor Trucking Association (GMTA)strategicPartnership with Georgia's voice of the trucking industry, which has been protecting industry interests for over 80 years. GMTA is the only organization in the state providing full-time service and representation for the trucking industry, with legislative wins including permanent trailer tags, tax exemptions, and anti-theft protection.
- Tennessee Trucking Association (TTA)strategicPartnership with the TTA, an independent non-profit trade association representing over 400 trucking companies and industry vendors in Tennessee. The partnership fosters connections within the trucking industry through various meetings and events planned throughout the year.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Ramsey MediaWorks competitors and assessment
Company assessmentDirect peers
- JobApp Network: JobApp Network focuses on hourly and blue-collar recruitment marketing and applicant tracking, including for trucking. It overlaps with Ramsey's blue-collar employer focus and programmatic driver recruitment services.
- Driver Solutions: Driver Solutions is a recruitment marketing firm dedicated to CDL driver hiring for trucking carriers. It competes with Ramsey for the same trucking employer accounts with comparable programmatic advertising and lead generation services.
- DriverReach: DriverReach is a recruitment management platform built for CDL driver hiring, combining ATS functionality with marketing automation. It competes directly with Ramsey's programmatic and ATS-integrated recruitment marketing capabilities for the same trucking carrier customers.
- Tenstreet: Tenstreet provides driver recruiting, onboarding, and marketing automation software specifically for the trucking industry. It is a direct competitor in transportation-specific recruitment marketing, overlapping with Ramsey's Campaign Launcher and Boosted Apply offerings.
Broad incumbents
- Indeed: Indeed is the dominant generalist job marketplace and recruitment advertising platform. While not vertical-specific, it is a key channel Ramsey's clients use and a primary alternative to specialized agencies for budget-conscious carriers running recruitment in-house.
- Radancy: Radancy (formerly TMP Worldwide) is a large global recruitment marketing agency and talent acquisition platform. It offers full-funnel media strategy and employer branding at enterprise scale, overlapping with Ramsey's service portfolio for larger carriers and enterprise employers.
- ZipRecruiter: ZipRecruiter operates a large recruitment marketplace with AI-driven matching and sponsored job advertising. It competes for the same recruitment marketing dollars across the broader blue-collar market that Ramsey targets.
- Cielo Talent: Cielo is a global Recruitment Process Outsourcing (RPO) and talent acquisition provider that includes media strategy and employer branding. It competes for enterprise recruitment marketing budgets adjacent to Ramsey's transportation clients.
Others
- Sterling: Sterling provides background screening and identity verification services heavily used in trucking driver hiring. While not a direct competitor in media, it sits in the same driver recruitment workflow and is a complementary/adjacent service for the same customer base.
- CDLLife: CDLLife is a leading media and event brand for CDL drivers and trucking carriers, running the CDLLife Summit. It is an ecosystem partner and advertising channel rather than a direct competitor, but reaches the same audience Ramsey's clients recruit from.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Ramsey MediaWorks social profiles
Digital presenceRamsey MediaWorks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ramsey MediaWorks leadership team
Management profileNumber of profiles
Profiles15 records
Ramsey MediaWorks subsidiaries and ownership
Company hierarchySubsidiaries1 record
Ramsey MediaWorks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ramsey MediaWorks M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ramsey MediaWorks
What does Ramsey MediaWorks do?
Ramsey MediaWorks is a talent acquisition marketing agency that helps blue-collar employers, particularly in the transportation and trucking industry, attract, nurture, and retain workers. It delivers full-funnel media strategy, proprietary recruitment marketing technology, web development, employer branding, and social media services on a recurring partnership basis.
Is Ramsey MediaWorks a public or private company?
Ramsey MediaWorks is a private company. It is classified as family owned and is currently operating.
When was Ramsey MediaWorks founded?
Ramsey MediaWorks was founded in 2004. It employs 11 to 50 people.
Where is Ramsey MediaWorks based?
Ramsey MediaWorks is headquartered in Joplin, United States, in the North America region.
How does Ramsey MediaWorks make money?
Three revenue lines are on record. Recruitment Marketing Services are the primary driver. The others are technology Platform Subscriptions and professional Services.
Who are Ramsey MediaWorks's main competitors?
Direct peers on record are JobApp Network, Driver Solutions, DriverReach and Tenstreet. Broad incumbents are Indeed, Radancy, ZipRecruiter and Cielo Talent. Others are Sterling and CDLLife.
Does Ramsey MediaWorks have an API?
No public API is recorded for Ramsey MediaWorks.
What industry is Ramsey MediaWorks in?
Ramsey MediaWorks's product category is Recruitment Marketing Services. Its primary akta.pro industry code is BPAFAAAC, Media Planning, Buying & Optimization, with a secondary code of BPAFAAAE, Social Media & Community Management. Its NAICS code is 5418 and its SIC code is 7311.