Allyoos

What Allyoos does

Allyoos is a direct-to-consumer clean hair care brand founded by Samantha Denis and headquartered in New York City. The company markets itself as "The Sunday Dinner of Clean Hair Care" and sells two flagship SKUs: A Quick Clean, a plant-based scalp and root rinse positioned as a gentle, no-suds alternative to shampoo and dry shampoo for use between wash days, and Juice Drench, a clean, silicone-free, leave-in hair mask designed for "anytime, anywhere" wear. Both products are formulated to Credo Beauty clean beauty standards, with 99%+ plant and water ingredients and no silicones, sulfates, parabens, phthalates, or synthetic fragrance; the A Quick Clean formula is 99.3% plant and water based, while Juice Drench is 99.4% plant and water based and incorporates plant-powered ingredients such as watermelon seed oil, strawberry seed oil, coconut oil, and shea butter.

The business operates as a single-channel DTC e-commerce company powered by Shopify, with all sales going through allyoos.com to consumers across the 50 US states. Revenue mechanics combine one-time purchases ($24 for A Quick Clean, $30 for Juice Drench), subscription/recurring orders via Appstle with a 10% Subscribe & Save discount, bundles (15-17% off), digital gift cards ($25-$100), and branded "Sunday Sauce" merchandise. Distribution and acquisition are driven by content marketing through the "Hair Talk" blog, an active Instagram presence, an email newsletter with a 15% first-order incentive, a customer referral program (15% off + cash-back), and an external affiliate program on ShareASale.

Allyoos is bootstrapped and founder-owned, with no disclosed institutional equity funding beyond a 2019 affiliation with Target Takeoff. Headcount is 1-10, the company does not appear to have raised priced venture capital, and it has signaled an intent to expand internationally beyond the United States. The target customer is health-conscious women - including those with color-treated, keratin-treated, or chemically-treated hair - as well as active-lifestyle users seeking gentle between-wash cleansing and convenient hair treatment options.

Name

Allyoos

Legal name

Allyoos

Website

https://allyoos.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Allyoos is a bootstrapped, founder-led direct-to-consumer clean hair care brand based in New York that sells two plant-based SKUs - A Quick Clean scalp rinse and Juice Drench leave-in hair mask - to health-conscious consumers across the 50 US states via its Shopify storefront and subscription program.

Ownership category

akta.pro rank

Product category

Clean Hair Care

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro industry

PRIMARYCRABABAB

Conditioners & Hair Masks

Consumer Products & Retail/Beauty & Personal Care/Haircare

SECONDARYCRABABAA

Shampoo & Scalp Cleansers

Consumer Products & Retail/Beauty & Personal Care/Haircare

Keywords

• Clean hair care
• Scalp root rinse
• Plant based beauty
• Natural hair mask
• Clean beauty products

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchase of hair care products including A Quick Clean ($24), Juice Drench ($30), bundles, and merch through the e-commerce storefront. Products are shipped directly to consumer customers across the United States.
2. Subscription/Recurring Revenue: Subscribe & Save program offering 10% discount on recurring deliveries of A Quick Clean and Juice Drench. Powered by Appstle subscription platform. Customers can skip, reschedule, edit, or cancel deliveries anytime.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Allyoos is a direct-to-consumer clean hair care brand that manufactures and sells plant-based hair care products online. The company's two core SKUs are A Quick Clean, a no-suds scalp and root rinse designed as an alternative to shampoo and dry shampoo, and Juice Drench, a silicone-free, anytime-anywhere leave-in hair mask. Products are formulated to Credo Beauty clean beauty standards with 99%+ plant and water ingredients and are sold through a Shopify storefront with subscription options, shipping across the 50 US states.

Product overview

Allyoos is a direct-to-consumer clean hair care brand offering two core products designed to work together as a complete hair care routine. A Quick Clean is a scalp and root rinse that provides a gentle, no-suds alternative to shampooing and dry shampoo, used in-between wash days. Juice Drench is an anytime, anywhere silicone-free hair mask that users apply in the morning and rinse out later after going about their day. The products are sold individually, as bundles (combining both products or multiple units of a single product), and complemented by gift cards and branded merchandise. The brand emphasizes plant-based formulations free from sulfates, silicones, parabens, phthalates, and synthetic fragrances, with formulations that are 99%+ plant and water based.

Differentiator

Problem solved

Functional benefit

Products and services

• A Quick Clean A gentle scalp and root rinse that cleanses hair without suds or stripping, providing an alternative to frequent shampooing and dry shampoo. Used in-between shampoo days to remove sweat, dirt, and oil; plant-based with Caprylyl/Capryl Glucoside surfactants and 99.3% plant and water based formula. For consumers seeking clean beauty alternatives to dry shampoo, including those with color-treated, highlighted, keratin-treated, or chemically-treated hair.
• Juice Drench A clean, silicone-free hair mask that nourishes, hydrates, revives, and adds shine to hair without weighing it down. Designed for anytime, anywhere use — apply in the morning, leave on throughout the day while working or running errands, then rinse out later. 99.4% plant and water based with watermelon seed oil, strawberry seed oil, coconut oil, and shea butter. For consumers seeking a hair treatment that does not require waiting in the shower.
• A Quick Clean + Juice Drench Bundle Bundled offering of A Quick Clean and Juice Drench for $45 (a $54 value), providing 17% savings and free shipping. Marketed as the complete Allyoos hair care routine for natural hair.
• 3 A Quick Clean Bundle Bundle of three A Quick Clean units for $61.20 (a $72 value), providing 15% savings. Targeted at regular or subscribing users of the scalp and root rinse.
• Allyoos Gift Card Digital gift cards available in $25, $50, $75, and $100 denominations, delivered via email with redemption instructions for use across the Allyoos storefront.
• Sunday Sauce Merchandise Branded merchandise including the Sunday Sauce sweatshirt and hat, designed as brand extensions and community touchpoints for Allyoos customers.

Quantifiable outcome

• 4.9 out of 5 star average rating across products based on customer reviews
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Hairstory: Hairstory's flagship 'New Wash' is a no-lather cleansing alternative that directly parallels Allyoos's A Quick Clean scalp and root rinse concept. Both target consumers seeking to reduce shampoo frequency with a clean, sulfate-free approach.
• Act+Acre: Act+Acre is a clean, plant-derived hair-care DTC brand centered on scalp health, mirroring Allyoos's scalp-rinse positioning and clean-formulation philosophy. Both target the same health-conscious, chemically-treated-hair consumer.
• Briogeo: Briogeo is a clean, plant-based hair-care DTC brand with mask and treatment SKUs (e.g., Don't Despair, Repair!) directly comparable to Allyoos's Juice Drench hair mask. Both compete in the premium clean-hair segment with similar price points.
• Mielle Organics: Mielle Organics is a clean, natural-ingredient hair-care brand focused on routine-building products (masks, treatments, scalp care), directly comparable to Allyoos's two-SKU routine of rinse plus mask. Both sell through DTC and major retail.
• Innersense Organic Beauty: Innersense is a clean, plant-derived hair-care brand with masks, rinses, and scalp products sold via DTC and clean-beauty retailers (Credo, Sephora Clean). Comparable to Allyoos on formulation philosophy, Credo positioning, and price point.
• Rahua: Rahua is a plant-powered, clean hair-care brand selling premium masks, shampoos, and treatments through DTC and clean retailers like Credo Beauty — the same clean-beauty standard Allyoos formulates to.
• Prose: Prose is a DTC personalized clean hair-care brand with custom shampoo, conditioner, and mask formulations. Comparable to Allyoos as a digitally native, ingredient-focused hair-care brand targeting health-conscious consumers.

Emerging players

• Function of Beauty: Function of Beauty is a customizable hair-care DTC brand with masks and treatments in its lineup. Comparable to Allyoos on DTC subscription model and ingredient-conscious positioning, though broader in SKU range.

Broad incumbents

• Olaplex: Olaplex is the category-leading bond-building hair-care brand with masks and treatments sold globally through DTC, salons, and mass retail. A broad incumbent against which Allyoos must differentiate on the 'clean/plant-based' and 'everyday-routine' axes.
• Living Proof: Living Proof is a science-led hair-care brand spanning cleansing, treatments, and styling sold via DTC, Sephora, and salons. Comparable as a broader incumbent competing for share in the premium clean-hair treatment category.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/allyoos
• Xx.com/_allyoos
• Facebookfacebook.com/allyoos
• LinkedInlinkedin.com/company/allyoos

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Allyoos