nFormation

What nFormation does

nFormation was a private, bootstrapped LLC founded in 2020 in Los Angeles by Rha Goddess and Deepa Purushothaman (a former Deloitte partner) that operated a vetted, membership-based community for professional women of color, by women of color. The company delivered value through a digital hub, curriculum for personal and professional development, intimate fireside chats with luminaries such as Billie Jean King, Vernā Myers, Ella Bell, Tiffany Dufu, Reshma Saujani, and Minda Harts, and facilitated community sessions around identity, capital, purpose, and leadership. Members reported high engagement: 75% indicated feeling less isolated and 63% reported feeling more equipped to drive structural change.

The product portfolio extended beyond the core community into research and thought leadership. nFormation co-produced the PowHER Redefined Whitepaper with the Billie Jean King Leadership Initiative in 2023 (surveying 1,500 professional women, of whom 1,181 were WOC), which received international media coverage in Forbes, Fast Company, Fortune, CNN Business, CNBC Make It, TED, Simon Sinek, and Thrive Global. In 2024, the company partnered with Fairygodboss on a workplace-experience report surveying 800 WOC, surfacing findings that nearly half of employed respondents were considering leaving their jobs due to burnout. A secondary commercial thrust targeted corporate allies interested in inclusive-workspace and c-suite diversity advisory, though there is no public evidence of scaled enterprise contracts.

The revenue model was a recurring membership subscription with unpublicized pricing. nFormation was never venture-funded and operated without disclosed headcount or revenue. The company suspended its membership program in 2025 and is no longer accepting new members, with the founders continuing advocacy work through their separate individual ventures; the website now operates as a legacy site.

Name

nFormation

Legal name

nFormation LLC

Website

https://n2formation.com

Company type

Private

Founded year

2020

Operating status

Closed

Headcount range

1–10 employees

Short description

nFormation was a bootstrapped, membership-based community founded in 2020 by Rha Goddess and Deepa Purushothaman, serving professional women of color with curated events, fireside chats, and a digital curriculum. The program was suspended in 2025.

Ownership category

akta.pro rank

Product category

Professional Development Community

NAICS

Professional Organizations (81392)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Gender Equality & Women’s Empowerment (BPAGABAF)

akta.pro secondary industries

Virtual Networking & Matchmaking Events (1:1/Group Networking) (MPAGAOAM), Corporate Virtual Events (All-Hands, Town Halls, Product Launches) (MPAGAOAI)

Keywords

• Women of color community
• Membership community platform
• Professional development programs
• Women leadership development
• Workplace diversity research

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Subscriptions: The primary revenue model was a vetted membership subscription model providing exclusive access to events, speakers, digital hub with curriculum, and community sessions. Members paid for access to personal and professional development resources, fireside chats with luminaries, and a healing/transformative community space.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

nFormation operated a vetted, recurring membership community for women of color, giving paying members exclusive access to a digital hub with a professional-development curriculum, in-person and virtual events, fireside chats with public figures, and facilitated community sessions. In parallel, the organization produced original research on women of color in the workplace and engaged corporate allies on inclusive-workplace advocacy. The membership program was suspended in 2025 and the company no longer accepts new members.

Product overview

nFormation was a membership community platform founded in 2020 by Rha Goddess and Deepa Purushothaman, consisting of a core vetted membership community for women of color with a digital hub offering curriculum-based professional development, supplemented by research publications including the PowHER Redefined Whitepaper and Fairygodboss partnership reports. The platform offered exclusive access to events, fireside chats with notable speakers, and community sessions, though the program has since been suspended.

Differentiator

Problem solved

Functional benefit

Products and services

• nFormation Membership Community A vetted, recurring membership community for professional women of color (WOC), giving paying members exclusive access to events, fireside chats with luminaries (such as Billie Jean King, Vernā Myers, Ella Bell, Tiffany Dufu, Reshma Saujani, and Minda Harts), a digital hub delivering a personal and professional development curriculum, and facilitated community sessions focused on identity, capital, purpose, and leadership. The program has been suspended.
• PowHER Redefined Whitepaper Original research whitepaper produced by nFormation in partnership with the Billie Jean King Leadership Initiative, surveying 1,500 professional women (including 1,181 Black, Asian, Latina, Indigenous, Middle Eastern, or multi-racial women) and incorporating moderated salon discussions to produce a unified look at what WOC need to thrive in the workplace and how allies and companies can support them.
• WOC Workplace Experience Report (Fairygodboss Partnership) Joint research report with Fairygodboss based on a survey of 800 individuals identifying as Women of Color, examining workplace experiences and the finding that nearly half of employed respondents were considering leaving their jobs due to burnout.

Quantifiable outcome

• 75% of members felt less isolated and unsupported
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Billie Jean King Leadership InitiativecoreStrategic or Co-development PartnernFormation partnered with the Billie Jean King Leadership Initiative to conduct the PowHER Redefined Research, a first-of-its-kind research study conducted by WOC for WOC. The research surveyed 1,500 professional women and included moderated salon discussions, receiving international interest upon publication. Featured in Fortune, CNN Business, and Fast Company.
• FairygodbosscoreStrategic or Co-development PartnernFormation collaborated with Fairygodboss on a survey of 800 individuals who identify as Women of Color about their workplace experiences. Key findings showed nearly half of employed respondents were considering leaving their jobs due to burnout. The report explored why more women of color are ready to leave the workforce.

Scale indicators4 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Fairygodboss: Online community and review platform for women in the workplace, with a strong focus on WOC audiences. Directly comparable because it was an active research partner of nFormation, serves the same Women of Color professional segment, and monetizes through employer-facing recruitment and insights products.
• Lean In: Sheryl Sandberg-founded non-profit community built around small peer Circles for women's professional development and advancement. Closely comparable membership/community model targeting professional women, with education content, events, and corporate ally programming.
• Ellevate Network: Membership-based professional networking community for women, offering events, mentorship, and career resources. Directly comparable as a vetted/subscription community serving professional women's advancement with a corporate ally sponsorship model.
• Chief: Paid membership community and private club for senior women executives. Comparable as a vetted, exclusive subscription community focused on women's leadership advancement with curated events, peer groups, and luminary programming.
• Mogul: Global career platform and community for diverse talent, including WOC, with content, job opportunities and events. Comparable as a digital community serving underrepresented professional women with content, networking, and employer-facing products.

Emerging players

• The Memo (by Minda Harts): Newsletter, podcast and platform focused on the career experiences of WOC, founded by Minda Harts (a luminary speaker at nFormation). Comparable niche audience and content-led model targeting professional WOC advancement.
• Parity.org: Non-profit advancing gender parity in corporate leadership through pledges, benchmarking, and corporate engagement. Comparable as a corporate-allies-focused organization targeting WOC advancement into leadership pipelines.
• Black Girls Rock!: Non-profit and media brand celebrating Black women and girls through events, awards, and mentorship programming. Comparable as a mission-aligned community and events platform elevating WOC, with overlap in audience and values.

Broad incumbents

• Billie Jean King Leadership Initiative: Established non-profit advancing diverse leadership and pay equity through research, advocacy and programming. Comparable because it was a core research partner of nFormation on PowHER Redefined and operates in the same women-of-color-leadership mission space.
• Catalyst: Long-standing global non-profit producing research, advisory services and events to advance women in the workplace. Comparable as a research-and-advisory organization serving corporate allies on inclusion of women, including WOC.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/n2formation
• Facebookfacebook.com/n2formation
• LinkedInlinkedin.com/company/n2formation

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about nFormation