Black Girls Rock

Name

Black Girls Rock

Website

https://blackgirlsrock.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Women Empowerment Media and Entertainment

NAICS

Human Rights Organizations (813311)

SIC

Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Gender Equality & Women’s Empowerment (BPAGABAF)

akta.pro secondary industry

Youth Mentoring & Positive Youth Development Nonprofits (BPAGADAD)

Keywords

• Women empowerment programs
• Youth leadership development
• Cultural events and awards
• Media and entertainment
• Branded merchandise

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations, Technology or R&D, Others

Revenue model

1. Merchandise Sales: E-commerce sales of branded apparel and merchandise through the blackgirlsrock.store platform featuring Black Girls Rock and Black Girl Magic branded products.
2. Donations and Fundraising: Charitable donations accepted through PayPal supporting nonprofit youth leadership programs. Pre-awards fundraising galas like the Shot-Callers Dinner generate funds for BGR! youth initiatives.
3. Awards Show Broadcasting: Annual Black Girls Rock! Awards show broadcast on BET, generating revenue through media partnerships and sponsorship associated with the televised event.
4. Corporate Sponsorships and Partnerships: Partnership programs with brands seeking to invest in youth leadership and engage with the Black women demographic through BGR! events and initiatives.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Black Girls Rock is a mission-driven, multi-platform global women's empowerment media, entertainment, and lifestyle organization that operates an annual BET-broadcast awards show, a multi-day festival, a tech summit, a film festival, and youth leadership programs including BLACK GIRLS LEAD and Girls Rock Tech. It also sells branded merchandise through its own e-commerce store and accepts charitable donations in support of its nonprofit programs.

Product overview

Black Girls Rock is a mission-driven multi-platform global women's empowerment media, entertainment, and lifestyle company founded by Beverly Bond in 2006. The organization operates a portfolio of interconnected programs: the flagship BLACK GIRLS ROCK! Awards (annual BET-broadcast event celebrating Black women); the multi-day BLACK GIRLS ROCK! Experience festival (music, art, film, tech); the BLACK CLOUD Tech Summit (STEM-focused tech leadership summit); BGR! Film Fest (showcasing Black women filmmakers); and youth empowerment programs including BLACK GIRLS LEAD (leadership conferences and alumnae network), Girls Rock Tech (NSF-funded STEM programs), and BGR! Book Club. Content distribution is handled through BGR!TV and the Filmmaker Pipeline. The co-brand Black Girl Magic and sub-brand Black Girls Bond extend the brand into lifestyle content. The company also operates a merchandise store and maintains presence across social media platforms.

Differentiator

Problem solved

Functional benefit

Brands

• BLACK GIRLS ROCK! Awards: Annual awards show celebrating and honoring the achievements, contributions, and excellence of Black women across various fields including entertainment, business, philanthropy, education, and activism.
• BLACK GIRLS ROCK! Experience
• BGR! Film Fest
• Black Cloud Tech Summit
• BLACK GIRLS LEAD

Products and services

• BLACK GIRLS ROCK! Awards Annual awards show celebrating and honoring the achievements, contributions, and excellence of Black women across various fields including entertainment, business, philanthropy, education, and activism. Founded in 2006, the event is broadcast on BET.
• BLACK GIRLS ROCK! Experience Immersive multi-day festival celebrating Black women in art, music, film, and technology. Features concerts, panel discussions, film screenings, tech talks, and a citywide celebration of innovation and artistry.
• BLACK CLOUD Tech Summit Platform dedicated to nurturing the next generation of tech leaders and entrepreneurs of color. Features panels, workshops, and master-mind sessions with leading Black women in technology and digital space discussing AI, ML, cloud computing, cybersecurity, Web 3, and career development.
• BGR! Film Fest Film festival destination for Black women filmmakers and creators of color. Showcases independent films and media including short and long-form narratives, documentaries, series, feature films, episodic content, animation, and new media.
• BLACK GIRLS LEAD Transformative youth leadership program designed to empower young Black women through workshops, panels, and mentorship. Includes the annual BLACK GIRLS LEAD Conference and Alumnae Program providing professional development, mentoring, internships, and scholarships.
• Girls Rock Tech STEM program initiative funded by The National Science Foundation, designed to inspire young Black girls to pursue technology and innovation careers.
• BGR! Book Club Virtual community-based initiative empowering young girls through reading and cultural enrichment. Expanded from a Brooklyn-based group to a nationwide platform connecting Black women and girls through discussions and author engagement.
• Black Girls Rock Branded Merchandise Branded merchandise including apparel such as hoodies, t-shirts, and crewnecks featuring Black Girls Rock and Black Girl Magic branding. Sold through blackgirlsrock.store e-commerce platform.

Quantifiable outcome

• Thousands of girls empowered through youth leadership programs since 2008
• +1 more outcomes

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered flagship, minor and core.

• Michelle Obama (The Becoming Tour)flagshipStrategic or Co-development Partner · 1 January 2018BLACK GIRLS ROCK! hosted a roundtable discussion with 25 BGR alumnae during Michelle Obama's 'Becoming' Tour, providing leadership mentorship and inspiration for young women in the program.
• Procter & Gamble (My Black is Beautiful)minorStrategic or Co-development PartnerPartnership with P&G's My Black is Beautiful initiative to produce the 'Imagine a Future Documentary' highlighting the transformative journey of self-discovery of BGR program participants.
• UnilevercoreStrategic or Co-development PartnerPartnership with Unilever for BLACK GIRLS LEAD Online, a virtual leadership program engaging over 1,000 attendees and 55 speakers, focused on advancing young women's leadership development.
• BET (Black Entertainment Television)coreGTM or Marketing PartnerBET broadcasts the annual Black Girls Rock! Awards show nationally, providing major media exposure and establishing the organization as a premier platform for celebrating Black women's achievements. The partnership amplifies BGR!'s reach to millions of viewers.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Black Enterprise: Black Enterprise is a media and events company focused on Black professional empowerment, entrepreneurship, and wealth-building—comparable to BGR's empowerment-and-education programming targeting ambitious Black audiences.
• GirlTrek: GirlTrek is a grassroots health and empowerment nonprofit mobilizing Black women through community programs—comparable to BGR's community-led youth and women empowerment model targeting the same demographic with mission-driven programming.
• ESSENCE Communications: ESSENCE is a media brand serving Black women through print/digital content and the annual ESSENCE Festival—directly comparable to BGR's media-and-events model targeting the same demographic. Both compete for sponsorship dollars from brands seeking access to Black women consumers.
• The Root: The Root is a digital media outlet covering Black culture, politics, and identity—comparable to BGR's content publishing arm and similar target audience of engaged Black readers seeking cultural commentary.
• The Links, Incorporated: The Links is a prominent Black women's service and empowerment organization running youth programs, cultural programming, and philanthropic initiatives—comparable to BGR's nonprofit programming structure and target membership of accomplished Black women.
• Vibe Media: Vibe is a media brand covering Black music, entertainment, and culture—comparable to BGR's media arm and cultural-celebration programming targeting overlapping Black audiences.

Emerging players

• Madame CJ Walker Beauty Culture: Madam CJ Walker Beauty Culture is a consumer brand built on Black women's empowerment heritage—comparable to BGR's blend of empowerment mission with branded merchandise and lifestyle products for the same demographic.

Broad incumbents

• BET (Black Entertainment Television): BET is the broadcast partner for BGR's flagship awards and a broader Black-focused entertainment network spanning TV, digital, and events. Comparable as a media platform for Black culture, though BET operates at much larger scale and across more verticals.
• National Urban League: National Urban League is a historic civil rights and empowerment nonprofit serving Black communities through education, workforce, and advocacy programs—comparable to BGR's nonprofit youth-empowerment mission, though operating at significantly broader institutional scale.

Others

• Dove Self-Esteem Project: Dove's Self-Esteem Project runs educational programs and content campaigns for girls' self-confidence—thematically aligned with BGR's youth empowerment mission, though Dove is a corporate initiative from Unilever (a current BGR partner) rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/blackgirlsrock
• Instagraminstagram.com/blackgirlsrock

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Black Girls Rock