Rixos Hotels

What Rixos Hotels does

Rixos Hotels is a Turkish-founded luxury all-inclusive resort chain operating 40+ properties across 11+ countries under the proprietary 'All-Inclusive, All-Exclusive' concept, which bundles accommodation, dining, beverages, entertainment, sports, wellness, and children's programming into single pricing packages. The brand's core product surface comprises flagship resort properties (e.g., Rixos Premium Belek, Rixos Premium Dubai, Rixos The Palm, Rixos Premium Saadiyat Island, Rixos Tersane Istanbul, Rixos Phu Quoc Vietnam), complemented by sub-brand experiences including Anjana Spa (Turkish-inspired wellness), Rixy Kids Club and Teen Club, Exclusive Sports Club, Club Privé ultra-luxury villas, and The Land of Legends theme park in partnership with Nickelodeon. Operational technology consists of digital booking infrastructure integrated with Accor's global reservation system and proprietary all-inclusive guest experience management systems.

Rixos is a wholly-owned subsidiary of Accor and operates within Accor's All Inclusive Collection, distributing through its own website, the Accor/ALL loyalty platform, mobile applications, property-level sales teams, and travel agent partnerships across global source markets. Revenue is generated primarily through per-stay all-inclusive resort bookings (subscription-style bundled pricing), meetings and events services (corporate conferences, weddings, private celebrations), premium add-on services (spa treatments, cabanas, Club Privé VIP access), and Rixos Residences (luxury residential ownership). Customer segments span families with children (primary), couples, corporate groups, celebrations/private events, and luxury leisure travellers, served across Turkey, the UAE, Egypt, Qatar, Saudi Arabia, Oman, Croatia, Montenegro, Kazakhstan, and Vietnam. The brand is privately held within Accor's diversified hospitality portfolio and does not trade publicly.

Name

Rixos Hotels

Legal name

Rixos Hotels

Website

https://rixos.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Rixos Hotels is a Turkish-founded luxury all-inclusive resort chain operating 40+ properties across 11+ countries under Accor, serving families, couples, corporate groups, and luxury leisure travellers via bundled all-inclusive pricing.

Ownership category

akta.pro rank

Product category

Luxury Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), All Other Traveler Accommodation (721199)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Luxury All-Inclusive Resorts (THAGACAI)

akta.pro secondary industries

Luxury Villas & Residences Resorts (THAGACAM), Destination Spa Resorts (THAGAMAA), Luxury All-Inclusive Resorts (THAGAKAC), Family-Oriented Full-Service Hotels (THAGAAAF)

Keywords

• Luxury resort stays
• All-inclusive hospitality
• Spa wellness services
• Meetings and events
• Family resort entertainment

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. All-Inclusive Resort Accommodations: Core revenue from hotel room bookings and all-inclusive packages encompassing accommodation, dining, beverages, entertainment, sports activities, kids club access, and spa facilities. Revenue is generated through per-stay pricing with the all-inclusive model bundling multiple services.
2. Meetings & Events Services: Corporate meetings, conferences, weddings, and private events hosted at resort venues with customizable packages including venue rental, catering, and entertainment.
3. Premium Add-on Services: Additional revenue from premium spa treatments, specialized dining experiences, beach cabanas with butler service, private pool cabanas, and exclusive VIP services at Club Privé locations.
4. Rixos Residences: Luxury residential property offerings at select locations, providing property ownership opportunities with access to resort amenities and services.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Rixos Hotels operates luxury all-inclusive resort accommodations across 40+ properties in 11+ countries under its "All-Inclusive, All-Exclusive" concept, bundling room stays, dining, beverages, entertainment, sports, kids club access, and spa facilities into a single package. The brand also provides meetings & events services, premium add-on experiences (Club Privé villas, specialty dining, spa), and Rixos Residences luxury residential ownership, distributed via its direct website, the Accor/ALL loyalty platform, and partner travel agents.

Product overview

Rixos Hotels operates as a luxury all-inclusive resort brand under the 'All-Inclusive, All-Exclusive' concept, combining all-inclusive convenience with premium exclusivity. The portfolio encompasses multiple resort properties across Turkey, UAE, Egypt, Croatia, Qatar, Saudi Arabia, Kazakhstan, and Vietnam, including flagship properties like Rixos Premium Belek, Rixos Premium Dubai, Rixos The Palm, and The Land of Legends entertainment destination. Key service offerings include Anjana Spa (signature Turkish-inspired wellness), Rixy Kids Club and Teen Club (children's entertainment), Exclusive Sports Club (fitness and water sports), Professional Entertainment (world-class shows and festivals), and Meetings & Events (corporate and wedding services). The brand also offers Rixos Residences (luxury property ownership) and Club Privé (exclusive villa collections). Rixos Hotels is part of Accor and the All Inclusive Collection, operating under the ALL loyalty programme.

Differentiator

Problem solved

Functional benefit

Brands

• All-Inclusive, All-Exclusive: Rixos signature all-inclusive concept combining comprehensive amenities with premium luxury services
• Club Privé By Rixos
• The Land of Legends
• Anjana Spa
• Rixy Kids Club
• Teen’s Club
• Exclusive Sports Club
• Rixos Residences
• Rixos Magazine
• ALL

Products and services

• All-Inclusive Resort Accommodations Luxury all-inclusive resort stays across 40+ properties in 11+ countries, bundling accommodation, dining, beverages, entertainment, sports activities, kids club access, and spa facilities into a single package under the "All-Inclusive, All-Exclusive" concept. For individual travelers, families, couples, and groups.
• Club Privé by Rixos Luxury villa and suite collection featuring private pools, butler services, private beaches, and access to premium dining at select Rixos properties. For affluent guests seeking exclusive villa-based stays.
• Anjana Spa Turkish-inspired spa and wellness brand offering hammam treatments, massages, holistic Eastern and Western therapies, and wellness rituals across Rixos properties. For resort guests seeking premium spa experiences.
• Meetings & Events Corporate meetings, conferences, weddings, and private celebration services featuring venues from boardrooms to grand ballrooms, all-inclusive packages with luxury accommodation, gourmet catering, and entertainment. For corporate event planners, associations, and wedding hosts.
• Rixos Residences Luxury residential property ownership offering elegantly designed apartments and villas within Rixos resort settings, with access to resort amenities and services. For high-net-worth individuals seeking branded resort real estate.
• Rixos Phu Quoc Vietnam First Rixos All-Inclusive resort in Southeast Asia set on Hon Thom (Pineapple Island), featuring over 1,700 guest rooms including 321 suites with panoramic ocean views, 27 restaurants and bars, and access to Sun World Hon Thom via the Guinness World Records-recognised Hon Thom Cable Car. For luxury leisure travelers in Southeast Asia.
• Rixos Premium Dubai Stylish urban hotspot located in Dubai's Jumeirah Beach Residence featuring 414 stylish rooms and suites with panoramic views, private beach, state-of-the-art conference venues, and 9 award-winning dining outlets including STK, Black Tap, and Lock Stock & Barrel. For leisure and business travelers in Dubai.
• The Land of Legends Entertainment destination featuring Kingdom Hotel with 401 rooms designed for children, award-winning spa, aquapark, and direct access to The Land of Legends Theme Park with over 40 water slides and roller coasters, including the Nickelodeon Hotel with themed suites and character experiences. For families and theme park visitors.
• Professional Entertainment World-class entertainment programme featuring renowned musicians, international DJs, dancers, stage designers, and sound and lighting specialists, producing Rixos Festivals, live shows, pool parties, and immersive experiences. For resort guests seeking premium entertainment.
• Rixos Montaza Alexandria Luxury resort in Alexandria, Egypt, blending historic grandeur with Rixos's brand standards, offering elegantly designed rooms and suites with Mediterranean Sea views. For leisure travelers visiting Egypt's Mediterranean coast.
• Rixos Murjana Scheduled to open in Q1 2026 along the Red Sea coast in Saudi Arabia within King Abdullah Economic City, spanning approximately 275,000 square metres as the largest all-inclusive resort in the Kingdom. For luxury travelers and families in Saudi Arabia.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core, minor and major.

• Accor (Parent Company)coreStrategic or Co-development PartnerRixos Hotels is part of Accor and the All Inclusive Collection. This partnership provides access to Accor's global distribution network, ALL loyalty program with millions of members, central reservation systems, and global marketing infrastructure. Rixos benefits from Accor's operational expertise and brand portfolio while maintaining its distinctive identity.
• Dubai CaresminorStrategic or Co-development PartnerRixos Hotels partners with Dubai Cares to support education initiatives. Guests at Rixos Hotels across the UAE can contribute towards the construction of a school in Malawi through this partnership, aligning with the brand's sustainability and social responsibility commitments.
• The Land of LegendsmajorStrategic or Co-development PartnerMultiple Rixos properties in Turkey offer Land of Legends access as part of their packages, including Rixos Park Belek, Rixos Premium Belek, Rixos Premium Tekirova, Rixos Sungate, Rixos Beldibi, and Rixos Downtown Antalya. This entertainment partnership provides guests with unlimited access to theme park attractions, shopping avenue, and integrated holiday experiences.
• NickelodeonmajorStrategic or Co-development PartnerThe Land of Legends features a Nickelodeon Hotel with themed suites, character breakfasts, and exclusive access to park attractions. Beloved characters including SpongeBob, PAW Patrol, and Teenage Mutant Ninja Turtles bring family holidays to life through immersive experiences.
• Accor ALL Loyalty ProgramcoreGTM or Marketing PartnerIntegration with Accor's ALL lifestyle loyalty program enables members to earn and redeem points across Rixos properties, access member-exclusive rates, and benefit from cross-brand promotions. The partnership enhances customer retention and provides data-driven marketing capabilities.
• Sun World Hon Thom (Vietnam)minorStrategic or Co-development PartnerRixos Phu Quoc Vietnam provides seamless access to Sun World Hon Thom via the Guinness World Records-recognised Hon Thom Cable Car, offering guests extended entertainment and exploration opportunities on Pineapple Island.
• Year of Sustainability (UAE)minorStrategic or Co-development PartnerRixos participates in UAE's Year of Sustainability initiative as part of its environmental commitment, aligning with national sustainability goals and promoting eco-conscious tourism practices.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hyatt Inclusive Collection: Hyatt's all-inclusive resort portfolio (Secrets, Dreams, Breathless, Zoetry, Alua, Sunscape) is the closest direct comparable to Rixos — luxury all-inclusive resorts in Mexico, Caribbean, and Europe with similar family/couples segmentation and Hyatt's loyalty integration. Rixos sits within Accor's analogous 'All Inclusive Collection'.
• Sandals Resorts: Sandals operates luxury all-inclusive resorts primarily across the Caribbean targeting couples and families (via Beaches brand). It directly competes for luxury all-inclusive demand, with comparable premium bundling, spa/golf/diving amenities, and resort-scale properties.
• Club Med: Club Med is the historical pioneer of the all-inclusive resort model and currently operates 70+ premium and luxury all-inclusive resorts worldwide under Fosun ownership. Rixos parallels Club Med in global geographic spread, premium family positioning, and integrated entertainment programming.
• IBEROSTAR Hotels & Resorts: IBEROSTAR operates a large portfolio of luxury and premium all-inclusive beachfront resorts predominantly in the Caribbean, Mexico, and Mediterranean — directly comparable to Rixos on all-inclusive bundling, family amenities, and resort scale.
• Palace Resorts: Palace Resorts runs luxury all-inclusive beachfront properties in Mexico and the Caribbean with comparable premium dining, spa, and entertainment offerings, competing for similar affluent leisure travelers.
• Karisma Hotels & Resorts: Karisma operates luxury all-inclusive brands (El Dorado, Azul, Nickelodeon Hotels & Resorts) with a strong family and entertainment focus. The Nickelodeon partnership directly mirrors Rixos's Land of Legends/Nickelodeon strategy.

Broad incumbents

• Meliá Hotels International: Meliá operates a broad global hotel portfolio with a significant luxury all-inclusive arm (Paradisus by Meliá) spanning Europe, Caribbean, and Asia. Competes with Rixos in Mediterranean all-inclusive and broader luxury hospitality.
• Jumeirah Hotels & Resorts: Jumeirah (Dubai Holding) operates ultra-luxury beach and city resorts across the Middle East, Indian Ocean, and Europe. While not strictly all-inclusive, Jumeirah competes with Rixos for the same affluent Middle East/Mediterranean leisure traveler with comparable iconic properties (Burj Al Arab, Madinat Jumeirah).
• Kerzner International (Atlantis & One&Only): Kerzner operates ultra-luxury flagship resorts (Atlantis The Royal Dubai, One&Only) targeting the same high-end leisure segment as Rixos in the Middle East, Caribbean, and beyond, with comparable scale of capital-intensive destination resorts.

Emerging players

• Anantara Hotels, Resorts & Spas: Anantara (Minor Hotels) operates luxury and premium resorts with strong wellness/spa positioning across the Middle East, Indian Ocean, and Southeast Asia — overlapping with Rixos's Anjana Spa wellness thesis, family resort focus, and emerging-market geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/RixosHotels
• LinkedInlinkedin.com/company/rixos-hotels
• Instagraminstagram.com/rixoshotels

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rixos Hotels