What The Land of Legends does

The Land of Legends is an integrated theme park and resort complex in Belek, Serik district, Antalya, Turkey, founded in 2016 and operated by Fine Otel Turizm İşletmecilik A.Ş. The destination combines six themed zones — Nickelodeon Land, Adventure Land, Aqua Land, Dolphin Land, Tropic Lagoon, and Masha and The Bear Land of Laughter — with 40+ water slides, roller coasters including Hyper Coaster and Typhoon Coaster, dolphin encounter programs, daily character meet-and-greets, laser and fountain shows, and parades. It is licensed by Nickelodeon (ViacomCBS) and Masha and the Bear IP holders to deliver branded character experiences. On-site lodging is provided through Kingdom Hotel (described as Turkey's first kids-themed hotel) and Nickelodeon Hotels & Resorts Antalya, with affiliated luxury accommodation also available through Rixos Hotels properties at Premium Belek, Park Belek, and Downtown Antalya.

The business operates an asset-heavy hospitality model across multiple revenue streams: theme park and water park admission tickets (Aqua Land 2025 pricing €60–75 adult / €45–60 child), hotel accommodation with Fullboard+ dining packages, food and beverage across theme park quick-service, character dining, and fine-dining outlets, merchandise sales through the Legends Store (in-park and online), Shopping Avenue retail tenant leases featuring brands such as Boss, Beymen, Tommy Hilfiger, and Lacoste, plus chargeable premium experiences (dolphin swim, Mythical Journey underwater experience, VIP cabana rentals, birthday packages). Pricing is largely unit-based with pay-as-you-go billing, supplemented by annual passes (Family Card, Legendary Card), the INFINIA Vacation Club membership, and corporate partner discounts (20% off for 50+ partner institutions including Turkish Armed Forces, Turkish Airlines, Sabancı Group, and Akbank).

Go-to-market is a hybrid of direct-to-consumer sales via thelandoflegends.com and on-site ticket offices, channel partnerships with Rixos Hotels (whose guests receive complimentary theme park access and shuttle service), third-party tour operators and travel agencies, and event-driven group bookings. The primary customer segment is families with children ages 3–12, served through Nickelodeon- and Masha-branded experiences; secondary segments include corporate groups, luxury couples, milestone-celebration guests, INFINIA Vacation Club members, and domestic and international tourists visiting Antalya. The Holiday Park relies on the Turkish Med tourism corridor and a 30-kilometer proximity to Antalya Airport to drive day-trip and multi-stay visitation.

Name

The Land of Legends

Legal name

Fine Otel Turizm İşletmecilik A.Ş.

Website

https://thelandoflegends.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

The Land of Legends is an integrated theme park and resort complex in Belek, Antalya, Turkey, combining six themed lands, Nickelodeon- and Masha-branded experiences, on-site hotels, and a shopping avenue to serve family tourists and corporate groups visiting the Turkish Mediterranean coast.

Ownership category

akta.pro rank

Product category

Theme Park and Resort Entertainment

NAICS

Amusement and Theme Parks (71311)

SIC

Services-Amusement & Recreation Services (7900), Retail-Eating Places (5812)

akta.pro primary industry

Destination Theme Parks (Large-Scale, Multi-Attraction Parks) (THAJAEAA)

akta.pro secondary industry

Amusement Parks & Theme Parks (THAAAAAA)

Keywords

• Theme park resort
• Water park attractions
• Family entertainment
• Hotel accommodation
• Amusement park destination

Headquarters

HQ city

Serik

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Theme Park and Water Park Admission Tickets: The primary revenue stream. Visitors purchase daily tickets, sunset passes, annual passes (Family Card, Legendary Card), and bundled ticket-plus-meal packages (Park'n Pizza, Park'n Burger). Premium add-ons include Fast Track priority access and VIP cabana rentals.
2. Hotel Accommodation: Revenue from Kingdom Hotel and Nickelodeon Hotels & Resorts Antalya rooms, including themed room upgrades, Fullboard+ dining packages, and privileged access add-ons. Rixos Hotels operate as affiliated partners providing accommodation within the complex.
3. Food and Beverage: On-site dining across multiple restaurants and bars including theme-park quick service (Mungo, Fast & Good, Circus Cafe), fine dining (Nemo Restaurant & Lounge, Asil Restaurant, Alâ Akşam), character dining experiences (Nickelodeon All Star Dinner, Breakfast with Masha), and a food court at Shopping Avenue.
4. Merchandise — Legends Store: The Legends Store sells branded merchandise including toys, character apparel, accessories, home décor, and souvenirs both in-park and online. Products include Nickelodeon character plush toys, Masha and the Bear branded items, and The Land of Legends logo merchandise. Online purchases of 5,000 TL+ receive surprise gifts.
5. Shopping Avenue Retail: International brand stores and dining outlets along the open-air Shopping Avenue generate revenue through tenant leases. Brands include Boss, Beymen, Flying Tiger, Tommy Hilfiger, Lacoste, Marks & Spencer, and others, plus fine dining restaurants.
6. Extra-Paid Experiences and Add-ons: Chargeable premium experiences including Dolphin Meet and Greet, Dolphin Swim, Mythical Journey underwater experience, birthday party packages, corporate events, and VIP cabana rentals. Birthday celebration packages are offered at both Kingdom Hotel and Nickelodeon Hotels.
7. Corporate Partnerships and Group Bookings: Corporate discount program offering 20% off theme park tickets for employees of 50+ partner institutions and associations, generating group visitation revenue. INFINIA Vacation Club membership program targets repeat high-value bookings.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels6 records

Core offering

The Land of Legends operates an integrated theme park and water park resort in Belek, Antalya, Turkey, combining six themed lands (Nickelodeon Land, Adventure Land, Aqua Land, Dolphin Land, Tropic Lagoon, Masha and The Bear Land of Laughter) with on-site hotels (Kingdom Hotel, Nickelodeon Hotels & Resorts Antalya), Shopping Avenue retail, and branded merchandise. The company sells admission tickets, hotel accommodation, food and beverage, premium experiences (dolphin interactions, VIP cabanas), and merchandise to families, tourists, and corporate groups.

Product overview

The Land of Legends is a comprehensive entertainment resort complex in Antalya, Turkey comprising a theme park (with themed zones: Nickelodeon Land, Adventure Land, Aqua Land, Dolphin Land, Tropic Lagoon, and Masha and The Bear Land of Laughter), multiple hotels (Kingdom Hotel, Nickelodeon Hotels & Resorts Antalya, and partner Rixos Hotels), Shopping Avenue retail district, Legends Store merchandise outlet, and ticketed events/entertainment shows. The integrated resort model combines accommodations, dining, shopping, and amusement attractions in a single destination.

Differentiator

Problem solved

Functional benefit

Brands

• Nickelodeon Hotels & Resorts Antalya: Nickelodeon-themed hotel within The Land of Legends complex featuring SpongeBob, PAW Patrol, and other Nickelodeon character experiences.
• Kingdom Hotel
• Aqua Land
• Nickelodeon Land
• Masha and The Bear Land of Laughter
• Adventure Land
• Dolphin Land
• Tropic Lagoon
• Legends Store
• Shopping Avenue
• INFINIA Vacation Club

Products and services

• Theme Park A large-scale entertainment complex featuring themed areas including Nickelodeon Land, Adventure Land, Aqua Land, Dolphin Land, Tropic Lagoon, and Masha and The Bear Land of Laughter, offering rides, water slides, shows, and character meet-and-greets for families and tourists.
• Aqua Land Water park section featuring more than 40 water slides, wave pools, lazy rivers, and family-friendly water attractions including Magicone funnel slide, Space Rocket free-fall capsule, Family Float group raft rides, and Challenger racing slides.
• Kingdom Hotel Turkey's first kids-themed hotel located within the theme park complex, offering family rooms with colorful themes, themed dining (including Breakfast with Masha), and direct access to entertainment.
• Nickelodeon Hotels & Resorts Antalya Nickelodeon-themed hotel featuring SpongeBob, PAW Patrol, Teenage Mutant Ninja Turtles, and Star Trek themed rooms and character experiences, character dining, Nickelodeon Shops, and Nickelodeon-branded kids clubs and entertainment programming.
• Shopping Avenue Open-air shopping street featuring international fashion brands (Boss, Beymen, Tommy Hilfiger, Lacoste, Marks & Spencer, Flying Tiger), restaurants, entertainment shows, and street performances within the resort complex.
• Legends Store Concept store offering themed merchandise including souvenirs, clothing, toys, accessories, and collectibles featuring The Land of Legends branding, Nickelodeon characters, and Masha and the Bear — available both in-park and online.
• Legendary App Mobile application offering app-exclusive ticket discounts (up to 20% off theme park tickets) and serving as a direct digital channel for ticket purchases and resort information.
• Dolphin Interaction Experiences Premium chargeable experiences at Dolphin Land including Dolphin Meet and Greet, Dolphin Paddle, Dolphin Swim, and Mythical Journey underwater walking experiences, managed with marine safety protocols.
• Rixos Hotels Partner Accommodations Partner luxury all-inclusive hotels (Rixos Premium Belek, Rixos Park Belek, Rixos Downtown Antalya, Rixos Sungate, Rixos Premium Tekirova, Club Prive By Rixos Belek, Tui Magic Life Rixos Beldibi) offering complimentary access to The Land of Legends Theme Park with shuttle services.
• INFINIA Vacation Club Vacation ownership and membership program offering exclusive holiday privileges, priority access, and preferential pricing to high-value repeat visitors at The Land of Legends properties.

Quantifiable outcome

• More than 40 water slides and over 100 entertainment attractions across 6 themed lands
• +3 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Rixos HotelscoreChannel Partner/ Reseller/ DistributorRixos Hotels (Premium Belek, Park Belek, Downtown Antalya, Sungate, Premium Tekirova, Club Prive By Rixos Belek, Tui Magic Life Rixos Beldibi) provide on-site accommodation within or adjacent to The Land of Legends. Guests at Rixos properties receive complimentary access to The Land of Legends Theme Park and shuttle service. Rixos Premium Belek, Rixos Park Belek, and Rixos Downtown Antalya are specifically featured on The Land of Legends website as 'Rixos Hotels' with dedicated booking links.
• UNICEFminorOthersThe Land of Legends participates in social responsibility initiatives alongside UNICEF as part of its corporate social responsibility program, along with Lösev (foundation for children with leukemia), Danış, and We Walk.
• Lösev (Love for Children with Leukemia Foundation)minorOthersThe Land of Legends supports Lösev through social responsibility initiatives aimed at children with leukemia, as part of its charitable and community engagement programs.
• 50+ Corporate Partner Institutions and AssociationsminorGTM or Marketing PartnerCorporate partnership program offering employees of 50+ partner institutions a 20% discount on daily Theme Park tickets. Partners include Turkish Armed Forces, Ministry of National Education, Ministry of Health, Turkish Airlines, Turkcell, Sabancı Group companies, Migros, Akbank, Ziraat Bank, Coca-Cola İçecek, and many others. Valid for employees and first-degree family members with ID verification.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Legoland Dubai: IP-licensed family theme park targeting young children, co-located with Legoland Water Park and a themed hotel. Comparable to Nickelodeon Land and Masha and The Bear Land of Laughter as a young-child-focused licensed-IP park with on-site lodging.
• IMG Worlds of Adventure: Dubai-based large-scale indoor destination theme park with branded IP zones (Marvel, Cartoon Network, Lost Valley). The closest analog to The Land of Legends by scale, IP-licensing model, and role as a regional family-entertainment anchor.
• Warner Bros. World Abu Dhabi: Indoor destination theme park themed around Warner Bros. IP (DC, Looney Tunes, Hanna-Barbera). Directly comparable to The Land of Legends' Nickelodeon-licensed zones in its reliance on licensed entertainment IP to drive family visitation.
• Ferrari World Abu Dhabi: Destination theme park on Yas Island anchored by a single global brand (Ferrari), with record-breaking rides and integrated resort positioning. Comparable as a large-scale, IP-led destination park serving international family tourists.
• Yas Waterworld Abu Dhabi: Large-scale water park adjacent to Ferrari World and Warner Bros. on Yas Island. Closely comparable to The Land of Legends' Aqua Land component and to the integrated theme-park-plus-water-park resort model.

Broad incumbents

• Universal Destinations & Experiences: Global operator of large-scale destination theme parks built on major entertainment IP (Harry Potter, Jurassic Park, Marvel). Comparable to The Land of Legends in IP-licensed, ride-driven family parks, but at much larger scale and with global brand depth.
• Six Flags Entertainment: Largest U.S. regional theme park operator, focused on thrill rides and family attractions across multiple parks. Comparable as a multi-property amusement park operator, but operating regionally rather than as a single destination resort.
• SeaWorld Entertainment: U.S. operator of marine-life and theme parks combining rides with animal interaction experiences. Comparable to The Land of Legends' Dolphin Land in the marine-entertainment dimension and to the integrated ticketed attraction model.

Regional players

• PortAventura World: Spain's largest resort destination, combining a theme park, water park, Ferrari Land, and on-site hotels. Comparable to The Land of Legends as a Mediterranean integrated destination resort, though operating in Western Europe rather than Turkey.
• Europa-Park: Germany's largest theme park and a leading European family destination with on-site themed hotels. Comparable as a large-scale European family theme park with hotel integration, though seasonal outdoor operation differs from Turkey's longer climate-driven season.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tlandoflegends
• Facebookfacebook.com/TLandofLegends
• LinkedInlinkedin.com/company/thelandoflegends

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Land of Legends