The Kensington Reston

What The Kensington Reston does

The Kensington Reston is a privately held assisted living and memory care community located at 11501 Sunrise Valley Dr., Reston, Virginia, that opened in 2021 as part of the multi-state Kensington Senior Living network (which also operates communities in California, Maryland, New York, and Virginia). The community serves seniors requiring assistance with activities of daily living as well as individuals with Alzheimer's disease and other dementias, operating on a residential monthly subscription model in which residents pay bundled fees for housing, meals, and care services. Its service portfolio spans assisted living, three memory care neighborhoods stratified by dementia progression stage (The Kensington Club for early-stage, Connections for early-to-middle stage, and Haven for middle-to-late stage), Couples Care that allows partners with differing needs to remain together, an enhanced Acuity Care program that supports higher-clinical-complexity residents to age in place, and on-site rehabilitation services delivered in partnership with Powerback Rehabilitation.

The community is differentiated operationally by aggressive staffing ratios of 1:9 in Assisted Living and 1:7 to 1:3 in the memory care neighborhoods, supported by two full-time registered nurses and licensed nurses on-site 24/7. Underlying capabilities include wander management technology for memory care safety, a proprietary three-tiered memory care program structure, and Pocket Programming for small-group personalized engagement. The community leverages a direct-to-consumer sales motion (private tours via Calendly, website inquiries, phone/email) supplemented by professional referrals from geriatric physicians and hospitals, plus a partnership ecosystem with Insight Memory Care Center, the Parkinson's Foundation of the National Capital Area, Shephard's Center, Arts Herndon, and the Reston Historic Trust & Museum.

Revenue is not publicly disclosed; pricing is quote-based and varies by suite type and care level. Customer concentration is structurally low given the residential, private-pay model serving individual families. The company shows no disclosed AI/ML capabilities, patents, or external funding rounds, reflecting its position as a single-site operating subsidiary within a privately held parent organization rather than a venture-backed technology-enabled care provider.

Name

The Kensington Reston

Legal name

The Kensington Reston

Website

https://kensingtonreston.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Small Residential Care Homes (RCFE/Board & Care) (HLADABAF)

akta.pro secondary industry

Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD)

Keywords

• Assisted living services
• Memory care services
• Senior living community
• Rehabilitation therapy services
• Dementia care programs

Headquarters

HQ city

Reston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Residential Senior Living Fees: Monthly fees for assisted living, memory care, and acuity care services. The community offers various suite options (studio, one-bedroom) with pricing based on care level required. Residents pay for housing, meals, and care services bundled in monthly fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

The Kensington Reston is a senior living community operating assisted living, memory care, acuity care, couples care, and rehabilitation services within a single residential facility at 11501 Sunrise Valley Drive, Reston, Virginia. Residents pay monthly fees that bundle housing, meals, personal care assistance, medication management, 24/7 on-site nursing, life enrichment programming, and access to on-site physical, occupational, and speech therapy delivered in partnership with Powerback Rehabilitation.

Product overview

The Kensington Reston is a senior living community offering a comprehensive suite of care services designed to support seniors across the full continuum of aging. The core portfolio includes Assisted Living with enhanced acuity care capabilities, three Memory Care neighborhoods (The Kensington Club for early-stage, Connections for early-to-middle stage, and Haven for late-stage dementia), Couples Care allowing partners with different care levels to remain together, and Rehabilitation Services in partnership with Powerback Rehabilitation. Supporting services include Dining Services with restaurant-style meals and Life Enrichment programming with diverse activities. The community operates on a platform that emphasizes personalized care management, 24/7 nursing support, and the ability for residents to age in place as their care needs evolve.

Differentiator

Problem solved

Functional benefit

Brands

• The Kensington Club: Early-stage memory care program for assisted living residents experiencing mild changes in cognition, featuring relationship-based focus, peer support, sensory movement, and family participation.
• Connections
• Haven

Products and services

• Assisted Living Personalized care assistance with daily activities including dressing, bathing, and mobility, medication management, 24/7 on-site nursing support, access to physical, occupational, and speech therapy, all-day dining with chef-prepared meals, and life enrichment activities seven days a week, for seniors needing help with activities of daily living.
• The Kensington Club Early-stage memory care program for assisted living residents experiencing mild cognitive changes, featuring relationship-based focus, peer support, sensory movement activities, expressive arts and music therapies, and family participation.
• Memory Care - Connections Early-to-middle stage Alzheimer's and dementia care neighborhood for residents who show increasing memory loss but retain significant independence, offering a fully-secured environment, structured activities, and cognitive engagement programs.
• Memory Care - Haven Middle-to-late-stage Alzheimer's and dementia care neighborhood providing intensive assistance for residents with advanced cognitive decline, featuring comprehensive care, sensory-based activities, and a secure environment with dedicated outdoor space.
• Couples Care Program allowing couples with differing care needs to remain together, providing assisted living and memory care accommodations that enable partners to stay physically close while receiving individualized support tailored to each person's care level.
• Rehabilitation Services Comprehensive therapy services delivered on-site through partnership with Powerback Rehabilitation, including physical, occupational, and speech therapy, post-operative recovery, neurologic and stroke recovery, fall prevention, and Parkinson's disease management.
• Acuity Care Enhanced assisted living care program providing high-acuity clinical support for residents with complex medical conditions including Hoyer Lift transfers, catheter care, wound care, insulin injections, and specialized diets, enabling aging in place rather than relocation to a nursing facility.
• Dining Services Restaurant-style dining experience featuring chef-prepared meals with prime cuts, diverse menu selections, accommodation of special dietary needs, daily and weekly themed cocktail hours, wine service, and all-day dining with table linens, china, and crystal.
• Life Enrichment Full-service activity programming offered seven days a week from morning until evening, including social activities, fitness classes, arts therapies, cultural outings, Pocket Programming for small-group personalized engagement, and partnerships with local arts and wellness organizations.

Quantifiable outcome

• Staff-to-resident ratio in Assisted Living is 1:9, and in Memory Care ranges from 1:7 to 1:5 (Connections) or 1:3 (Haven)
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Jackie Mills (PAC Certified Trainer)minorStrategic or Co-development Partner · 30 June 2026Summer Caregiver Series workshops led by Jackie Mills, PAC (Positive Approach to Care) Certified Trainer. Educational workshops designed to support families and caregivers caring for loved ones living with dementia through practical tools, communication techniques, and compassionate care approaches.
• Powerback RehabilitationcoreStrategic or Co-development PartnerPowerback Rehabilitation is a regional leader in therapy services providing comprehensive on-site rehabilitation services at The Kensington Reston. Together they offer physical, occupational, and speech therapies as part of full-service Assisted Living and Memory Care solutions. Powerback therapists are specially trained to work with memory loss residents and maintain progress achieved in therapy within the community setting.
• Insight Memory Care CentercoreStrategic or Co-development PartnerInsight Memory Care Center is a non-profit adult day health and resource center providing specialized care, support, and education for individuals with Alzheimer's disease and other memory impairments. Through this collaboration, The Kensington Reston offers Memory Cafe Summer Club programming and a wide range of social, educational, and supportive programs to residents and their families.
• Parkinson's Foundation of National Capital AreacoreStrategic or Co-development PartnerPartnership with the Parkinson's Foundation of the National Capital Area to offer weekly in-person Exercise for Parkinson's program. The partnership brings people impacted by Parkinson's Disease together for specialized exercise activities designed to enhance mobility, balance, and confidence.
• Shephard's Center Oakton, Vienna, Reston, HerndonminorStrategic or Co-development PartnerA non-profit, volunteer-based, interfaith organization sponsored by area congregations, community groups, and businesses that serves older persons in Northern Virginia. The partnership supports community engagement and outreach to seniors in the greater Reston area.
• Arts HerndonminorStrategic or Co-development PartnerArts Herndon is a Community Arts Centre, gallery, and performance venue created and supported by art lovers in the greater Herndon area. Their classes include sketching and painting, photography, and storytelling. The partnership incorporates creative programs for residents to enjoy.
• The Reston Historic Trust & MuseumminorStrategic or Co-development PartnerA community organization that works to preserve the past, inform the present, and influence the future of Reston through public programs, events, and exhibits. Residents enjoy learning about Reston history and participating in annual events such as the Reston Home Tour, Lake Anne Cardboard Boat Regatta, and Founder's Day.
• Susie Sarkisian (Certified Life Coach)minorStrategic or Co-development PartnerMonthly Family Caregiver Support Group facilitated by Susie Sarkisian, CPCC, Certified Life Coach. The group provides a welcoming, private setting for family caregivers to connect, share challenges, and support one another regardless of whether their loved one lives at home or in a community.
• Jennifer Denk (Clinical Social Worker, LCSW, CDP, DCCS, CDSGF)minorStrategic or Co-development PartnerOn-Site Spousal Caregiver Support Group facilitated by Jennifer Denk, Licensed Social Worker with multiple dementia care certifications. The group offers a safe, welcoming setting for spouses to share caregiving experiences and connect with others on the same journey.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Kensington Falls Church: Sister community operated by Kensington Senior Living in Falls Church, VA, offering the same assisted living and memory care product suite as The Kensington Reston within the same Northern Virginia market.
• The Kensington Bethesda: Kensington Senior Living sister community in Bethesda, MD, offering the identical brand promise, three-tier memory care model, and acuity care capability as the Reston location.
• Kensington Park Senior Living: Kensington Park in Kensington, MD operates under the same brand and care philosophy, with dedicated memory care neighborhoods that directly mirror The Kensington Reston's offerings.
• Belmont Village Senior Living: Houston-based operator known for premium urban/suburban assisted living with proprietary memory care programming. Belmont Village is the closest mid-sized competitor to Kensington in care philosophy, price tier, and program depth.
• Brightview Senior Living: Mid-Atlantic and Northeast premium senior living operator with strong assisted living and memory care offerings. Brightview competes most directly in the East Coast metropolitan markets where Kensington operates.
• Aegis Living: West Coast premium assisted living and memory care operator with branded memory care programs. Aegis shares the same boutique-premium positioning and acuity care capabilities as Kensington Senior Living.

Broad incumbents

• Sunrise Senior Living: One of the largest U.S. assisted living and memory care chains operating across multiple states. Sunrise competes in the same premium tier as Kensington but as a broad portfolio operator rather than a specialized memory care specialist.
• Atria Senior Living: National senior living operator with comparable assisted living and memory care offerings. Atria competes on similar urban/suburban infill real estate and serves a comparable affluent demographic.
• Brookdale Senior Living: The largest U.S. senior living operator with a broad portfolio spanning independent living, assisted living, memory care, and skilled nursing. Brookdale competes on scale and breadth rather than the boutique premium positioning Kensington specializes in.
• Five Star Senior Living: Multi-state senior living operator with a wide range of community types across assisted living and memory care. Less premium-positioned than Kensington but competes in similar geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/KensingtonReston
• Instagraminstagram.com/kensingtonseniorliving
• LinkedInlinkedin.com/company/the-kensington-reston

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Kensington Reston