What Pet Acoustics does

Pet Acoustics Inc. is a privately held, founder-led company that designs, composes, and sells species-specific sound therapy products for companion animals (dogs, cats, horses, birds, and rabbits). Founded by Janet Marlow, M.A. in 1997 and headquartered in Washington Depot, Connecticut, the company operates with 1-10 employees and is built on more than 25 years of psychoacoustic research, with peer-reviewed biometric studies published in the International Animal Health Journal demonstrating reduced pulse rates, improved heart rate variability, and decreased cortisol in animals exposed to its music.

The product portfolio centers on the Pet Tunes speaker line (Pet Tunes Pro, Canine, Feline, Walk, Equine, Avine, and Rabbit), which are portable Bluetooth speakers pre-loaded with species-frequency-contoured music; the Pet Acoustics+ mobile app (iOS/Android), which adds subscription-based streaming sound therapy ($9.99/month) and a patent-pending free Home Pet Hearing Test; and interchangeable micro SD sound therapy expansions covering nature, white noise, and additional species tracks. The company also publishes educational eBooks (What Dogs/Cats/Horses/Birds/Rabbits Hear) and runs the "We're All Ears" podcast.

The business model combines direct-to-consumer hardware sales through petacoustics.com, Amazon, and Chewy with a B2B wholesale and professional channel serving 318+ veterinary clinics across 48 US states via Vetcove, the Fear Free professional program, and direct wholesale (15% professional discount). A 2025 Calm Shelter Initiative pilot targets the animal shelter vertical with donated 90-day deployments. International distribution is in place for Australia/New Zealand and South Korea. No external funding has been raised and the company remains entirely founder-controlled.

Name

Pet Acoustics

Legal name

Pet Acoustics Inc.

Website

https://petacoustics.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Pet Acoustics is a privately held, founder-led company that develops species-specific sound therapy products (speakers, a subscription mobile app, and a patent-pending pet hearing test) for pet parents, veterinary clinics, animal shelters, and service dog organizations across 48 US states and select international markets.

Ownership category

akta.pro rank

Product category

Pet Wellness Audio Equipment

NAICS

Pet and Pet Supplies Retailers (459910)

SIC

Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Behavioral Medicine & Training-Integrated Veterinary Services (HLAMAAAI)

Keywords

• Pet sound therapy
• Pet anxiety solutions
• Veterinary calming products
• Pet wellness speakers
• Pet hearing health

Headquarters

HQ city

Washington Depot

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Hardware Sales (Pet Tunes Speakers): Sale of portable speakers pre-loaded with species-specific calming music. Product line includes Pet Tunes Pro (multisensory), Pet Tunes Canine, Pet Tunes Feline, Pet Tunes Equine, Pet Tunes Avine, and Pet Tunes Rabbit. Hardware is sold as one-time purchase with interchangeable SD card expansions.
2. App Subscriptions (Pet Acoustics+): Mobile app offering sound therapy streaming and free hearing test. Subscriptions start at $9.99 monthly or save 10% with annual billing. 7-day free trial available with code PETACOUSTICS07.
3. SD Card Music Expansions: Additional micro SD/TF cards with specialized music packs (Nature Calm, Feline Calm, Bird Calm, Horse Calm, Rabbit Calm) sold as add-on purchases for existing Pet Tunes hardware.
4. eBook Publications: Educational eBooks on pet hearing and behavior: What Dogs Hear, What Cats Hear, What Horses Hear, What Birds Hear. Sold as digital downloads for pet education.
5. Wholesale/Professional Sales: B2B wholesale program for veterinary clinics, shelters, and pet professionals offering volume pricing with 15% professional discount.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Pet Acoustics designs, manufactures, and sells a portfolio of species-specific sound therapy products for companion animals, including portable Bluetooth speakers pre-loaded with calming music engineered for the hearing ranges of dogs, cats, horses, birds, and rabbits, a subscription-based mobile app (Pet Acoustics+) with a free digital pet hearing test, and interchangeable sound therapy SD card expansions. The portfolio is anchored by 25+ years of proprietary psychoacoustics research validated through peer-reviewed biometric studies and is sold direct-to-consumer, through veterinary and professional channels, and via major pet retail marketplaces.

Product overview

Pet Acoustics offers a portfolio of species-specific sound therapy products centered on the Pet Tunes speaker line and Pet Acoustics+ mobile app. The core product family includes Pet Tunes Pro (multisensory with light therapy), Pet Tunes Canine, Pet Tunes Feline, Pet Tunes Walk, Pet Tunes Equine, Pet Tunes Avine, and Pet Tunes Rabbit — all portable speakers pre-loaded with calming music engineered for specific animal hearing ranges. The Pet Acoustics+ app provides streaming sound therapy and a free Home Pet Hearing Test. Add-on Sound Therapy SD Expansions (micro SD cards) allow users to expand their music library. The company also publishes educational eBooks on animal hearing, hosts the 'We're All Ears' podcast, and operates the Calm Shelter Initiative for shelter enrichment. Products are backed by peer-reviewed biometric research published in the International Animal Health Journal.

Differentiator

Problem solved

Functional benefit

Brands

• Pet Acoustics+ App: Mobile application featuring species-specific sound therapy and pet hearing test functionality.
• Pet Tunes Series
• Pet Tunes Pro
• Pet Tunes Walk
• We're All Ears Podcast
• Calm Shelter Initiative

Products and services

• Pet Tunes Pro A portable multisensory Bluetooth speaker for dogs and cats featuring Pet Acoustics calming music, 360° omni-directional sound, touch-activated multicolor light therapy (blue-violet for dogs, yellow-green for cats), eight built-in nature sounds, USB charging, AUX input, digital LED timer, and Home Pet Hearing Test access. Designed for veterinary clinics, kennels, and home use to reduce stress and support behavior balance.
• Pet Tunes Canine A portable Bluetooth speaker pre-loaded with calming music composed specifically for the canine hearing range, designed to reduce stress from separation anxiety, thunderstorms, fireworks, and vet visits.
• Pet Tunes Feline A portable Bluetooth speaker pre-loaded with calming music engineered for the feline acute hearing range, designed to calm anxious cats during travel, vet visits, and household commotion.
• Pet Tunes Walk A portable Bluetooth speaker featuring upbeat and soothing music designed to help dogs maintain focus during walks and reduce reactive behaviors triggered by outdoor environments.
• Pet Tunes Equine A portable speaker pre-loaded with calming music clinically shown to reduce cortisol stress levels in horses, designed for stall time, trailer travel, thunderstorms, veterinary visits, and grooming sessions, with a lanyard strap for equestrian use.
• Pet Tunes Avine A portable Bluetooth speaker with calming music and nature sounds designed for birds, addressing behaviors such as excessive feather picking, separation anxiety, and travel stress.
• Pet Tunes Rabbit and Small Animals A portable Bluetooth speaker with calming music crafted with specific frequencies and volume levels for rabbits and small animals sensitive to abrupt and loud sounds, featuring continuous play, USB charging, lanyard strap, and pre-loaded SD card.
• Sound Therapy SD Expansions Interchangeable micro SD/TF cards with additional calming music tracks compatible with all Pet Tunes products, including species-specific albums: Canine Calm, Feline Calm, Horse Calm, Bird Calm, Rabbit Calm, Nature Calm, and White Noise.
• Pet Acoustics+ App Mobile application offering pet sound therapy scientifically proven to reduce pet anxiety, plus a free Pet Hearing Test. Includes species-specific calming music streaming and curated playlists for fireworks, thunderstorms, separation anxiety, and vet visits. Subscription starts at $9.99 monthly with a 7-day free trial (code PETACOUSTICS07).
• What Dogs Hear eBook Educational eBook by Janet Marlow exploring how dogs hear, their hearing frequency range, and the science behind species-specific sound therapy for canine behavioral health.
• What Cats Hear eBook eBook by Janet Marlow covering feline hearing from kitten to senior, including age-related hearing loss patterns and behavioral impacts.
• What Horses Hear eBook eBook by Janet Marlow covering equine auditory perception, behavior impacts, and guidance for creating sound-healthy environments in barns, clinics, and training facilities.
• What Rabbits Hear eBook eBook by Janet Marlow exploring rabbit hearing anatomy, frequency range (360 Hz to 42,000 Hz), and the importance of creating calm sound environments for rabbits.
• What Birds Hear eBook eBook by Janet Marlow covering bird hearing capabilities and how species-specific music can benefit avian behavioral health.

Quantifiable outcome

• Lower pulse rates in dogs and cats during listening sessions
• +4 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• ECAD (Educated Canines Assisting with Disabilities)coreStrategic or Co-development PartnerADI-accredited service dog organization collaborated on 6-week biometric study with 12 service dogs. Lu and Dale Picard, ECAD Founders, reviewed study for animal welfare and safety considerations. Study published in International Animal Health Journal.
• PetPacecoreTechnology or IntegrationCo-founder Dr. Asaf Dagan collaborated on biometric monitoring study using PetPace Smart Collar technology to measure canine stress indicators (HRV, pulse rates, activity levels) during Pet Acoustics music exposure.
• Fidelco Guide DogscoreStrategic or Co-development PartnerFidelco Guide Dogs featured in short film documenting Biometric Sound Therapy in working kennel environment. Available on request demonstration of acoustic therapy effectiveness.
• Litchfield Veterinary HospitalcoreStrategic or Co-development Partner5-star Google-rated practice incorporated Pet Acoustics since 1994. Dr. Laura A. Carey, President, reports significant calming effect on hospitalized patients. Site for clinical photography and case studies.
• International Animal Health JournalcoreOthersPeer-reviewed scientific journal publishing Pet Acoustics biometric research including canine stress reduction study (Vol 11, Issue 2), feline music study, and audiometric hearing loss study (Vol 10, Issue 4, 2024).
• Fear FreecoreGTM or Marketing PartnerFear Free Preferred Product certification and marketplace listing for professional pet products. Fear Free educational content features Pet Acoustics music for reducing pet anxiety.
• VetcoveminorChannel Partner/ Reseller/ DistributorVeterinary supply platform distributing Pet Acoustics products to veterinarians across all 50 US states.
• ChewyminorChannel Partner/ Reseller/ DistributorOnline pet retailer marketplace carrying Pet Acoustics product line including speakers and music expansions.
• Boehringer IngelheimminorGTM or Marketing PartnerPharmaceutical partner featured on Pet Acoustics veterinary network page, suggesting co-marketing in animal health space.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• iCalmPet: Direct competitor offering calming music/sound therapy products for dogs and cats via hardware and streaming. Closest 1:1 analog to Pet Acoustics in product category and species-specific composition approach.
• Through a Dog's Ear / Music My Pet: Direct competitor producing music clinically designed to calm dogs and cats. Comparable product (music albums/streaming) targeting the same anxious-pet use case as Pet Acoustics.
• RelaxMyDog / RelaxMyCat: YouTube/streaming channels offering long-form calming music for pets. Competes for the same consumer attention with a free, content-led model that pressures paid subscription pricing.
• Adaptil (Ceva Animal Health): Market-leading pheromone-based calming product for dogs, sold through veterinary clinics. Same use case (anxiety reduction) but different mechanism, and serves as the primary non-pharmaceutical incumbent Pet Acoustics competes with in vet channels.
• Feliway (Ceva Animal Health): Ceva's flagship feline calming pheromone product. Direct category analog for the cat segment of Pet Acoustics' music library, stocked widely across veterinary clinics.

Broad incumbents

• Boehringer Ingelheim Animal Health: Major animal-health pharma already a co-marketing partner. Operates broadly in veterinary pharmaceuticals and could deepen partnership or compete via its own behavioral solutions portfolio.
• Purina (Nestlé): Global pet nutrition and wellness incumbent featured as a partner on Pet Acoustics' homepage. Comparable category position in pet wellness with substantially larger R&D and distribution scale.
• Spotify: Major audio streaming platform offering curated pet playlists. Competes indirectly by providing free calming music for pets that could displace paid subscriptions in less-engaged consumer segments.

Emerging players

• PetPace: Smart-collar biometric monitoring company that co-developed Pet Acoustics' canine stress research. Comparable focus on pet biometrics; partial overlap through stress-measurement use cases.

Regional players

• Therian: Australian/NZ pet retailer and Pet Acoustics distributor. Comparable product portfolio for the regional market and serves as a useful proxy for international expansion economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCWmrYUsFHxRo490MNdJYkkA
• LinkedInlinkedin.com/company/petacoustics

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pet Acoustics