iCalmPet
iCalmPet (BioAcoustic Research, Inc.) designs and sells psychoacoustically-engineered calming music and Bluetooth speakers for dogs, cats, and humans through direct e-commerce, global streaming platforms, and an international Amazon storefront. Founded in 2003 in Ashland, Oregon.
- Company typePrivate
- Founded2003
- HeadquartersAshland, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What iCalmPet does
iCalmPet, the consumer brand of BioAcoustic Research, Inc., designs and distributes psychoacoustically-engineered calming music for dogs, cats, and humans, along with portable Bluetooth speakers purpose-built for pet environments. Founded in 2003 by sound researcher Joshua Leeds and pianist Lisa Spector, the company applies frequency modulation, sonic anchoring, binaural beat, and bioacoustic arrangement techniques that Leeds has developed since 1986 to produce music designed to reduce anxiety in canine, feline, and human nervous systems. The product portfolio centers on the trademarked Through a Dog's Ear and Through a Cat's Ear music series (34+ titles covering separation anxiety, noise phobias, puppies, senior dogs, and feline behavioral issues), complemented by the Essential Sound Series for human wellness (Sleep, Calm, Focus, Energy, Uplifting) and the Ruff 'n Ready Bluetooth 5.3 speaker.
The company monetizes primarily through direct-to-consumer e-commerce at icalmpet.com, selling music as one-time downloads ($7+), CDs ($10+), Micro SD cards ($10+), and bundled speaker packages ($49.98–$119.98), plus digital gift cards ($10–$100). Revenue is supplemented by free streaming availability on Spotify, Apple Music, and Amazon Music (generating royalty income) and an international Amazon storefront that serves customers outside the USA where icalmpet.com does not ship physical goods. The customer base spans dog owners with anxious pets, cat owners managing feline stress, and humans seeking relaxation, focus, or sleep — with a small but documented presence in pet daycares and educational settings. The business is bootstrapped, privately held, headquartered in Ashland, Oregon, and has no disclosed institutional funding, M&A activity, app, or external API surface.
iCalmPet firmographics
Firmographics- Name
- iCalmPet
- Legal name
- BioAcoustic Research, Inc.
- Website
- https://icalmpet.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- iCalmPet (BioAcoustic Research, Inc.) designs and sells psychoacoustically-engineered calming music and Bluetooth speakers for dogs, cats, and humans through direct e-commerce, global streaming platforms, and an international Amazon storefront. Founded in 2003 in Ashland, Oregon.
- Ownership category
- akta.pro rank
iCalmPet industry classification
Industry- Product category
- Pet Wellness Audio
- NAICS
- Music Publishers (512230), Pet and Pet Supplies Retailers (45991)
- SIC
- Phonograph Records & Prerecorded Audio Tapes & Disks (3652)
- akta.pro primary industry
- Niche/Genre/Regional DSPs (MPAIACAL)
Keywords
Where iCalmPet is headquartered
LocationHeadquarters
- HQ city
- Ashland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
iCalmPet business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Physical Product Sales: Direct sales of Ruff 'n Ready Bluetooth speakers, CDs, Micro SD cards, and download albums through icalmpet.com. Speakers range from $49.98 (à la carte) to $119.98 (bundled packages). Albums range from $10-$20 per unit. Bundle deals offer Buy-2-Get-3 promotions.
- Digital Downloads: MP3 album downloads available for immediate purchase and delivery. Downloads start at $7+ per album with various format options.
- Streaming Services: Free streaming available 24/7/365 through major platforms including Spotify, Apple Music, and Amazon Music. Revenue generated through platform streaming royalties.
- e-Gift Cards: Digital gift cards available in denominations of $10, $25, $50, and $100, allowing recipients to choose products from the full catalog.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Streaming - Free access to calming music |
| One time/ perpetual license | Pay-as-you-go | Downloads - Digital album purchases |
| One time/ perpetual license | Pay-as-you-go | CDs - Physical disc format |
| One time/ perpetual license | Pay-as-you-go | MicroSD Cards - Pre-loaded music cards |
| One time/ perpetual license | Pay-as-you-go | Ruff 'n Ready Speaker - Portable Bluetooth device |
| Unit Pricing | Pay-as-you-go | Music Library Albums - Individual titles |
| Unit Pricing | Pay-as-you-go | Bundle Packages - Multi-album savings |
| Other | Pay-as-you-go | e-Gift Cards |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
iCalmPet product offering
Product offeringCore offering
iCalmPet designs, produces, and sells psychoacoustically-arranged classical and reggae music albums for dogs, cats, and humans, available as free streaming, paid digital downloads, physical CDs, and pre-loaded MicroSD cards. The company also sells the Ruff 'n Ready portable Bluetooth speaker engineered for pet owners, along with curated bundles combining the speaker with calming music libraries, gift cards, and a published book on sound therapy by co-founder Joshua Leeds.
Product overview
iCalmPet is a direct-to-consumer provider of psychoacoustically-designed calming music and portable Bluetooth speakers for dogs, cats, and people. The product portfolio centers on the Through a Dog's Ear and Through a Cat's Ear music series, which use frequency modulation, sonic anchoring, and entrainment techniques to reduce anxiety. Music is available in multiple formats: streaming (free), downloads ($7+), CD ($10+), Micro SD cards ($10+), and bundled with the Ruff 'n Ready portable speaker ($49+). The company also publishes the Essential Sound Series for human wellness and offers books on sound therapy by co-founder Joshua Leeds.
Differentiator
Problem solved
Functional benefit
Brands
- Ruff 'n Ready: A portable Bluetooth speaker specifically designed for pets, featuring colors (blue and yellow) that dogs and cats can recognize.
Products and services
- Through a Dog's Ear - Calm Your Canine 3-hour psychoacoustic classical piano music designed to soothe canine anxiety and promote relaxation in dogs.
- Through a Dog's Ear - Calm Your Puppy 3-hour calming music with household and outside sound effects designed to acclimate puppies and prevent noise phobias during early development.
- Through a Dog's Ear - Elderly Canine 3-hour calming classical piano music specially designed for senior dogs with hearing sensitivity, featuring frequency modulation targeting calming frequencies.
- iCalmDog Reggae 1-hour reggae music with slowed tempos and enhanced bass designed to calm dogs, based on clinical research from the University of Glasgow / Scottish SPCA.
- Through a Dog's Ear - Separation Anxiety 16-hour music program designed to help dogs with separation anxiety through psychoacoustically-designed calming sounds.
- Through a Dog's Ear - Thunderstorms 1-hour music designed to ease thunderstorm anxiety in dogs through calming classical arrangements.
- Through a Dog's Ear - Fireworks 1-hour music designed to treat and ease fireworks phobias in dogs through specialized calming arrangements.
- Through a Dog's Ear - In the Car 75-minute music specifically composed to calm dogs during car rides and reduce travel-related anxiety.
- Through a Dog's Ear - City Sounds 1-hour music for canine noise phobias related to city sounds, providing entrainment to urban noises.
- Through a Dog's Ear - Aggression 1.5-hour music program designed to help relieve and treat canine aggression through calming sound therapy.
- Human-Animal Bond 1-hour sensory enrichment music for dogs and their owners, designed to stimulate human awareness while keeping dogs in a relaxed state.
- Through a Cat's Ear - Cat Calming 3-hour calming classical piano music designed to soothe feline anxiety and enrich cat environments using sound therapy techniques.
- Noise Phobias (Cats) 1-hour sonic inoculation music for cats designed to help acclimate kittens and cats to common household and outdoor sounds.
- Stimulation (Cats) 1-hour stimulating music for cats using high-frequency instrumentation to arouse the nervous system and promote playtime.
- DeStress 1-hour psychoacoustic music for human relaxation that progressively slows brainwaves, heart rate, and breath.
- Sleep 1-hour music using bioacoustic techniques to restore deep, restful sleep through lulling chamber ensemble arrangements with ocean sounds.
- Focus on Task 1-hour productivity music designed to support focus and concentration through Body Relaxed/Mind Alert audio techniques.
- Essential Sound Series - Sound Asleep 2-hour sleep music starting at 50 BPM and slowing to theta/delta brainwave states, featuring binaural beat frequencies composed by Anna Wise.
- Essential Sound Series - Calm 2-hour calming music at 50-70 BPM using entrainment and simple sound techniques to lull the nervous system into relaxation.
- Essential Sound Series - Uplifting
Quantifiable outcome
- 70% of shelter/kennel dogs showed reduced anxiety behavior with Through a Dog's Ear music
- +3 more outcomes
Companies that use iCalmPet
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
iCalmPet technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
iCalmPet partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- University of Glasgow / Scottish SPCAminorAcademic research partnership with University of Glasgow and Scottish SPCA that conducted clinical testing of reggae music's calming effects on dogs in shelter environments. The 2017 published study tested 38 dogs and found reggae music successful in reducing canine stress, informing the development of iCalmDog Reggae product.
- Victoria StilwellcoreVictoria Stilwell, renowned dog trainer and author, collaborated with iCalmPet to develop a separation anxiety training protocol that complements the Through a Dog's Ear music. Her training methodology is available as a sound card for iCalmDog/iCalmCat players, combining behavioral training with psychoacoustic music therapy.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
iCalmPet competitors and assessment
Company assessmentEmerging players
- PetTunes: Smaller-scale direct competitor in pet-specific music. Operates in the same niche as iCalmPet but with a more limited catalog and channel presence, representing an emerging alternative for pet owners seeking calming music.
- Thundershirt: Pressure-wrap product for pet anxiety and noise phobias popular with veterinarians and pet owners. Shares the same end-use case (calming anxious dogs during thunderstorms, fireworks, separation anxiety) as iCalmPet's noise phobia albums, making it a non-audio substitute in the broader pet anxiety solution market.
- Adaptil (Ceva Santé Animale): Veterinary-recommended calming product line (pheromone diffusers, collars, sprays) for dogs. Competes with iCalmPet's music products in the canine anxiety solution category with a different mechanism (pheromone vs. audio), representing an alternative treatment modality for the same pet owner use cases.
Broad incumbents
- Headspace: Subscription-based mental wellness and sleep audio app. Comparable to iCalmPet's human-focused products (Sleep, Calm, DeStress) in delivering audio content for stress reduction and sleep improvement, though distributed through a subscription-app model rather than per-album purchase.
- JBL (Harman): Major consumer audio hardware brand offering portable Bluetooth speakers with waterproof ratings. Comparable to iCalmPet's Ruff 'n Ready speaker in the portable Bluetooth speaker category, though JBL is a mass-market incumbent rather than a pet-focused brand.
- Calm: Large-scale human wellness audio and meditation platform with a subscription model. Overlaps with iCalmPet's Essential Sound Series in the human relaxation/sleep category and represents the broader aural-wellness market iCalmPet could expand into.
- Spotify: Dominant music streaming platform where iCalmPet distributes Through a Dog's Ear/Through a Cat's Ear as a content provider. While not a direct competitor for music creation, Spotify is the primary venue for free pet calming music discovery and influences whether iCalmPet's paid downloads convert.
- Bose: Premium consumer audio company with portable Bluetooth home speakers. Overlaps with iCalmPet's speaker hardware category and represents the broader household audio market iCalmPet's Ruff 'n Ready speaker competes in for placement in homes.
Direct peers
- Pet Acoustics: Direct competitor producing calming music and audio products for pets, including speakers and music specifically tuned to animal hearing. Operates in the same niche therapeutic pet audio category as iCalmPet with both B2C and veterinary channels.
- RelaxMyDog: Direct competitor offering music and video content specifically designed to calm dogs and cats. Operates a similar Spotify/Apple Music/YouTube streaming plus paid download model and shares the same niche of psychoacoustic pet music, making it the most immediately comparable peer to iCalmPet.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights6 records
Customer concentration
iCalmPet social profiles
Digital presenceiCalmPet financial estimates
Financial estimateRevenue estimate
Valuation estimate
iCalmPet leadership team
Management profileNumber of profiles
Profiles1 record
iCalmPet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iCalmPet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iCalmPet
What does iCalmPet do?
iCalmPet designs, produces, and sells psychoacoustically-arranged classical and reggae music albums for dogs, cats, and humans, available as free streaming, paid digital downloads, physical CDs, and pre-loaded MicroSD cards. The company also sells the Ruff 'n Ready portable Bluetooth speaker engineered for pet owners, along with curated bundles combining the speaker with calming music libraries, gift cards, and a published book on sound therapy by co-founder Joshua Leeds.
Is iCalmPet a public or private company?
iCalmPet is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was iCalmPet founded?
iCalmPet was founded in 2003. It employs 11 to 50 people.
Where is iCalmPet based?
iCalmPet is headquartered in Ashland, United States, in the North America region.
How does iCalmPet make money?
Four revenue lines are on record. Physical Product Sales are the primary driver. The others are digital Downloads, streaming Services and e-Gift Cards.
Who are iCalmPet's main competitors?
Emerging players on record are PetTunes, Thundershirt and Adaptil (Ceva Santé Animale). Broad incumbents are Headspace, JBL (Harman), Calm, Spotify and Bose. Direct peers are Pet Acoustics and RelaxMyDog.
Does iCalmPet have an API?
No public API is recorded for iCalmPet.
What industry is iCalmPet in?
iCalmPet's product category is Pet Wellness Audio. Its primary akta.pro industry code is MPAIACAL, Niche/Genre/Regional DSPs. Its NAICS code is 512230 and its SIC code is 3652.