First Heritage Bank

Name

First Heritage Bank

Legal name

First Heritage Bank

Website

https://onlinebanking.1hbank.com

Company type

Private

Founded year

1882

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Community Banking

NAICS

Commercial Banking (52211), Commercial Banking (522110)

SIC

State Commercial Banks (6022)

akta.pro primary industry

Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA)

akta.pro secondary industry

Small Business Banking (Microbusiness/Sole Proprietor) (FSABAAAI)

Keywords

• Community banking services
• Agricultural lending
• Consumer deposit accounts
• Small business lending
• Treasury management services

Headquarters

HQ city

Centralia

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Interest Income from Lending: First Heritage Bank generates revenue primarily through interest earned on loans including mortgage loans, personal loans, business loans, and agricultural loans. The bank offers fixed and adjustable rate mortgage programs, construction loans, HELOC loans, USDA loans, and various commercial and agricultural credit products.
2. Deposit Account Fees and Service Charges: Revenue from monthly maintenance fees (waived with qualifying balances), ATM fees, wire transfer fees, overdraft fees, and other account service charges. Bill Pay service generates $5.95 monthly fee for accounts not meeting free criteria.
3. Card Transaction Fees: Income from debit and credit card transaction interchange fees on purchases made with First Heritage Bank cards. Also includes merchant card processing services for business customers.
4. Kasasa Rewards Program Revenue: The bank offers Kasasa checking accounts (Kasasa Cash, Kasasa Cash Back, Kasasa Saver) that generate revenue through qualifying transaction requirements and can offset costs through deposit retention.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

First Heritage Bank is a community bank offering personal and business banking services, including checking and savings accounts, mortgage loans, consumer loans, agricultural loans, commercial loans, credit and debit cards, and digital banking via online and mobile platforms. The bank operates five full-service branches across Kansas, serving consumers, small to medium-sized businesses, and agricultural producers with locally decided lending and treasury management services.

Product overview

First Heritage Bank operates as a community bank with a unified retail and business banking platform offering a broad portfolio of deposit accounts, lending products, and digital banking services. The product suite is organized around personal checking (including Kasasa Cash, Kasasa Cash Back, Heritage Consumer Checking, NOW Checking, Super NOW Checking, HI-FI Money Market, and Basic Checking), savings products (Regular Savings, PennyWise Kids Club, Certificates of Deposit, and IRAs including Traditional, Roth, SEP, and Coverdell), and consumer/commercial/mortgage lending (consumer loans, fixed/adjustable rate mortgages, HELOCs, USDA and Homeready programs, agricultural loans, FSA Guaranteed Loans, and commercial loans). Digital banking services are delivered through FHB Online Banking (web), FHB Mobile Banking (iOS/Android app), FHB Bill Pay, eStatements, and FHB Alerts. Business clients additionally access Treasury Management services (ACH Origination, Remote Deposit Capture, Positive Pay, ACH Block & Filter, wire transfers, Funds Management) and cash management products (Insured Cash Sweep, Customized Credit Facility, PBI Accounts Receivable, Electronic Payroll, and debit/credit card processing). Debit and credit cards include the standard FHB MasterCard Debit Card, School Spirit Debit Card (co-branded with local schools), and VISA Platinum Preferred/Classic and Business credit cards with rewards programs. The bank also offers Mobile Wallet integration with Apple Pay, Samsung Pay, and Android Pay, plus card control features for fraud management. Founded in 1882 and family-owned for six generations, the bank serves customers through five physical branches in Kansas.

Differentiator

Problem solved

Functional benefit

Brands

• Kasasa: A suite of free reward checking accounts including Kasasa Cash (high interest checking), Kasasa Cash Back (debit card rewards), and Kasasa Saver (high interest savings). These are branded checking and savings products with reward features.
• PennyWise Kids Club

Products and services

• Kasasa Cash High-interest rewards checking account paying up to 2.00% APY on balances up to $10,000 with nationwide ATM fee refunds up to $25 monthly, subject to monthly qualification requirements (direct deposit, 12+ debit card purchases, e-statements). For consumers seeking higher yields on everyday checking balances.
• Kasasa Cash Back Rewards checking account earning 3.00% cash back on up to $300 in monthly debit card purchases (up to $9 per month, $108 per year), with nationwide ATM fee refunds up to $25. Subject to monthly qualification requirements. For consumers who want cash back on everyday debit spending.
• Kasasa Saver Savings account linked to a Kasasa Cash or Kasasa Cash Back checking account, earning up to 1.00% APY on balances up to $20,000 when linked checking qualifications are met. For consumers building savings alongside a Kasasa rewards checking account.
• Personal Checking Accounts Suite of personal checking account options including Heritage Consumer Checking, NOW Checking, Super NOW Checking, HI-FI Money Market Checking, Heritage 55 Plus Checking (for ages 55+), Basic Checking, and Heritage Interest Bearing Consumer Checking. Provides consumers a choice of interest-bearing and non-interest-bearing accounts with standard digital banking features.
• Business Checking Accounts Suite of business and non-personal checking account options including Treasury Money Market Checking, Non-Personal NOW Checking, Non-Personal Super NOW Checking, Commercial HI-FI Money Market Checking, and Commercial Treasury Money Market Checking. Designed for small and medium-sized businesses needing interest-bearing operating accounts with regulatory transaction flexibility.
• Regular Savings Account Standard FDIC-insured personal savings account earning interest on balances, allowing deposits and withdrawals within regulatory limits. For consumers seeking a traditional savings account.
• Certificates of Deposit (CDs) Term deposit accounts with fixed interest rates available in 3-, 6-, 12-, 18-, 24-, 30-, 36-, 48-, and 60-month maturities. For consumers seeking fixed-rate, insured term savings.
• Individual Retirement Accounts (IRAs) Retirement account suite including Traditional IRA (tax-deductible contributions, tax-deferred growth), Roth IRA (non-deductible contributions, tax-free growth after five years), SEP IRA (for small business owners and self-employed individuals), and Coverdell Education Savings Account (tax-free educational savings for children under 18). For individuals planning retirement and education funding.
• Consumer Loans Personal installment loans covering auto/truck, boat/RV, vacation, and CD-secured financing with competitive rates, fast approval, flexible repayment terms, and optional credit life and disability insurance. For consumers financing personal purchases.
• Mortgage Loans Comprehensive mortgage program including fixed-rate mortgages (30, 20, and 15-year terms up to 97% LTV), 5/1 adjustable-rate mortgages, HELOC revolving lines of credit, construction loans for new builds or additions, USDA Single Family Housing Guaranteed Loans (no down payment, 100% financing in Northeast Kansas), Homeready low-down-payment mortgages, and the FHLB Homeownership Set-Aside Down Payment Assistance Program. For homebuyers, refinancers, and homeowners needing equity access.
• Agricultural Loans Full line of agriculture loans covering real estate, equipment, livestock, and operating lines of credit, underwritten by local lenders who understand agricultural financing needs with quick local decision-making. For farmers and ranchers seeking specialized ag financing.
• FSA Guaranteed Loans Farm Service Agency Guaranteed Loans under Preferred Lender status, offering expedited processing, long-term fixed interest rates on real estate (up to 30 years), and favorable terms for operating expenses, equipment, and cattle purchases. For agricultural producers who qualify for FSA guarantee programs.
• Commercial Loans Business credit services including floor plans, SBA loans, operating loans, real estate, construction and development, lines of credit, letters of credit, PBI loans, and capital asset/equipment financing with flexible terms and competitive fixed and variable rates. For small and medium-sized businesses needing growth or working capital financing.
• Treasury Management Services Comprehensive business treasury management suite including ACH Origination (electronic funds send/receive), Remote Deposit Capture (scan-and-deposit checks from the office), Funds Management (sweep excess balances to maximize income or pay down lines), Positive Pay (check fraud prevention with pay/return decisions), ACH Block & Filter (verify incoming ACH debits against approved list), and Wire Transfers (domestic and international). For business customers managing cash flow, payments, and fraud risk.
• Business Cash Management Services Business cash management suite including Insured Cash Sweep (ICS) for placing business funds at FDIC-insured destination banks while earning interest, and a Customized Credit Facility for accessing funds on demand to capture trade discounts and manage accounts payable. For businesses seeking to maximize safety, yield, and liquidity on commercial balances.
• PBI Accounts Receivable Program Cash flow solution where First Heritage Bank purchases a business's receivables, placing the business on an all-cash basis with customers and enabling pursuit of new opportunities, early payment discounts, and payroll funding. For businesses seeking to accelerate receivables and improve cash flow.
• Electronic Payroll Service ACH-based direct deposit payroll service transmitting payroll deposits to employees' checking or savings accounts at any bank or credit union, eliminating paper checks and reconciliation costs. For employers seeking efficient payroll processing.
• Debit/Credit Card Processing Merchant card processing service enabling businesses to accept debit and credit card payments, with funds deposited directly into the business's First Heritage Bank merchant account, reducing billing paperwork and improving cash flow. For business customers needing to accept card payments.
• FHB Debit Card MasterCard contactless debit card providing direct access to checking account funds, accepted at any MasterCard location. Includes 24/7 fraud detection through SHAZAM, mobile wallet compatibility, and customizable transaction alerts via Card Controls. For consumer and business account holders.
• School Spirit Debit Card Specialty debit card that donates a portion of each purchase to a designated participating school (Centralia School and Nemaha Central School) at no extra cost to the cardholder. For community members supporting local schools.
• Visa Business Credit Card Business credit card offering preset spending limits per cardholder, detailed monthly itemized statements, and purchase protection for managing business cash flow. For small and medium-sized business owners needing controlled employee spending.
• VISA Platinum Preferred and VISA Classic Credit Cards Personal VISA credit cards including VISA Platinum Preferred (earns one point per dollar spent redeemable for gifts and travel through ScoreCardRewards.com, no annual fee, low variable rate, auto rental insurance, travel accident coverage) and VISA Classic (standard features, no annual fee, low variable rate, cash advances). For consumers seeking personal credit with rewards or simple credit access.
• Mobile Wallet Service Digital wallet service allowing customers to add their First Heritage Bank debit card to Apple Pay, Samsung Pay, and Android Pay for contactless in-person, online, and in-app payments, using tokenized account numbers for security. For cardholders seeking contactless mobile payment convenience.
• FHB Online Banking Internet banking platform providing account balance and transaction viewing, bill payment, fund transfers between FHB accounts, and customizable security and account alerts, accessible via web browser. For consumers and businesses accessing accounts online.
• FHB Mobile Banking Mobile banking application available for iOS and Android, providing account access, balance checking, transfers, bill payment, account history, mobile deposit, and card controls from any location. Free to use for consumer and business customers.
• FHB Bill Pay Online bill payment service enabling single or recurring payments, payment history tracking, and bill management. Free for accounts with $2,500 average balance or meeting e-statement and debit card transaction requirements; $5.95/month otherwise. For account holders needing convenient online bill payment.
• PennyWise Kids Club Youth financial education and savings program for children 12 and under, featuring a savings account that earns 10 First Money points per dollar deposited redeemable for toys, treats, and club merchandise, plus a free club T-shirt, newsletter, annual pool party, and partnerships with local businesses for reward redemption. For parents teaching children to save.
• Other Banking Services Additional personal banking services including direct deposit, automatic draft services, personal money orders, cashier's checks, and personalized checks. For consumers needing supplementary banking services.
• Other Business Services Business banking services including safe deposit boxes, overdraft protection, notary service, debit cards, stop payments, duplicate statements, wire transfers, copy and fax services, night depositories, and business checks. For business customers needing operational banking support services.

Quantifiable outcome

• 5-Star Rating from Bauer Financial - indicating strongest and safest financial institution status
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Apple PaycoreTechnology or IntegrationApple Pay integration allows First Heritage Bank debit card holders to make contactless payments using Apple devices through the mobile wallet.
• Samsung PaycoreTechnology or IntegrationSamsung Pay integration enables First Heritage Bank debit card holders to add their cards to Samsung mobile devices for secure contactless payments.
• Android Pay (Google Pay)coreTechnology or IntegrationAndroid Pay integration allows First Heritage Bank debit card holders using Android devices to make mobile payments through the platform.
• Centralia SchoolminorGTM or Marketing PartnerSchool Spirit Debit Card program where the bank donates a portion of card purchase transactions to support the school at no extra cost to the cardholder.
• Nemaha Central SchoolminorGTM or Marketing PartnerSchool Spirit Debit Card program where the bank donates a portion of card purchase transactions to support the school at no extra cost to the cardholder.
• Kasasa (by Kasasa, Ltd.)coreTechnology or IntegrationFirst Heritage Bank offers Kasasa-branded reward checking accounts (Kasasa Cash, Kasasa Cash Back, Kasasa Saver) as part of their checking account portfolio. Kasasa is a rewards program provider.
• SHAZAMcoreTechnology or IntegrationSHAZAM is the card network/processor for First Heritage Bank debit cards, providing fraud detection and card services. After-hours lost/stolen card reports go to SHAZAM at 866-508-2693.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Emprise Bank: Kansas-headquartered community bank offering consumer, business, and ag lending across multiple Kansas branches. Closely comparable in scale, geography, and product mix to First Heritage Bank, with similar reliance on community-driven GTM and family-style relationship banking.
• Sunflower Bank: First National of Colorado holding company's Kansas-anchored community bank offering consumer and commercial banking with ag lending expertise. Closely comparable community-bank positioning and Midwest footprint.
• Bell Bank: North Dakota-headquartered family-owned community bank with consumer, business, and ag lending. Comparable family-led ownership structure, multi-generational continuity, and emphasis on relationship-based community banking.
• CrossFirst Bank: Kansas City metro-based community bank with commercial and consumer banking, including private banking. Comparable regional positioning and treasury management offering for SMB clients.
• Intrust Bank: Wichita-based community bank serving consumer and business customers throughout Kansas. Comparable product suite (deposits, mortgages, commercial lending, treasury management) and similar community-led banking model, though larger in branch count.
• Capitol Federal Savings (CapFed): Kansas-headquartered thrift institution focused on retail deposit-taking and residential mortgage lending. Overlapping geographic and customer segments with First Heritage Bank, especially in Kansas-based deposit competition.
• Equity Bank: Midwest community bank headquartered in Kansas with consumer, commercial, and ag lending. Comparable multi-segment retail/community model and overlapping Kansas and KC metro footprint.

Broad incumbents

• First National Bank of Omaha: Large Midwest commercial bank with consumer, business, and ag lending across multiple states. Operates broader than FHB but competes in the same rural/community banking category with overlapping ag and mortgage products.
• Great Western Bank: Regional Midwest bank with consumer and business banking across Iowa, Nebraska, Kansas, and adjacent states. Larger than FHB but competes in overlapping markets with similar deposit and commercial lending products.

Regional players

• CommunityAmerica Credit Union: Kansas City metro-based credit union offering consumer and business banking with competitive deposit rates. Competes for the same KC metro consumer and SMB deposits that FHB's Lenexa branch targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/people/First-Heritage-Bank/61575069329980
• LinkedInlinkedin.com/company/1hbank

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about First Heritage Bank