Nineteen Group

What Nineteen Group does

Nineteen Group is a UK-headquartered B2B exhibitions, conferences, and media company that organises 55+ live events serving more than 285,000 participants annually across verticals including advanced manufacturing, retail and payments technology, security and fire safety, construction, commercial road transport, emergency services, cyber security, and skilled trades. The company operates through a portfolio of wholly owned subsidiaries and acquired event brands (Oliver Kinross, Lyrical Communications, Hennik Group, Broden Media, Prime Event brands, Commercial Vehicle Show, PlantWorx, Reliabilityweb, SubSummit, The Lead) and runs an integrated media arm that includes newsletters, online publications, and awards programmes alongside live events.

The underlying technology stack is conventional B2B events infrastructure rather than proprietary IP: CRM systems (HubSpot, Salesforce, Microsoft Dynamics), email marketing platforms (Mailchimp, Spotler, Eshot, D2i Engage), registration and ticketing tools (Eventbrite, Swoogo, Gevme, Circdata, Jonas JET), event apps (Grip), webinar platforms (GoToWebinar, Zoom, Crowdcast), and survey/analytics systems (SurveyMonkey, Explori, Fusion). Distribution is direct-sales led for exhibition space and sponsorship, supplemented by self-serve online registration for qualified business visitors and channel partnerships with industry associations (RHA, SMMT, The Payments Association).

The revenue model is anchored on three streams: one-time exhibitor booth and sponsorship sales for individual events, recurring sponsorship and advertising packages across event portfolios and media properties, and subscription-style recurring revenue from digital media and community platforms. Pricing is quote-based and not publicly disclosed. The company is privately held and controlled by Phoenix Equity Partners, which raised a £200 million continuation fund in January 2025 to extend the partnership and fund continued international expansion into the Americas, APAC, and Australia. The company employs more than 250 people globally with offices in Wimbledon (London HQ), Boston, Singapore (APAC HQ), and Hong Kong.

Name

Nineteen Group

Legal name

Nineteen Group Limited

Website

https://nineteengroup.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Nineteen Group is a UK-headquartered B2B events and media company running 55+ exhibitions, conferences, and awards across manufacturing, retail, payments, security, construction, transport, and emergency services, serving more than 285,000 participants annually and backed by Phoenix Equity Partners.

Ownership category

akta.pro rank

Product category

Business Events and Trade Shows

NAICS

Convention and Trade Show Organizers (56192), Business Associations (813910)

SIC

Miscellaneous Publishing (2741), Services-Membership Organizations (8600)

akta.pro primary industry

Industry-Specific B2B Trade Show Organizers (THAHABAB)

akta.pro secondary industries

Trade Shows & Industry Expos (B2B) (MPAGAHAB), Professional & Association Conferences (MPAGAGAB)

Keywords

• B2B trade exhibitions
• Industry conferences
• Events management
• Trade show organization
• Business media publishing

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Exhibition and Event Participation: Revenue generated from exhibitor booth sales, sponsorship packages, and visitor attendance fees at trade exhibitions and conferences. The company organizes 55+ events serving various industry sectors.
2. Sponsorship and Marketing: Branded sponsorship packages, advertising within event materials, digital platforms, and media properties. This includes sponsorship of awards programs, content features, and promotional placement.
3. Media and Publishing: Revenue from digital media properties including newsletters, online platforms, and editorial content serving specific industry communities.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Nineteen Group organizes and operates a portfolio of B2B trade exhibitions, conferences, awards programs, and industry media publications across sectors including manufacturing, retail, payments, security, fire safety, emergency services, transport, construction, and cyber security. The company runs 55+ events globally and complements live events with digital media properties and content serving specific industry communities.

Differentiator

Problem solved

Functional benefit

Products and services

• InstallerSHOW Trade exhibition for installers and trade professionals in the heating, plumbing, and building services sectors. Held at NEC Birmingham.
• Painting and Decorating Show
• Professional Woodworking Expo Trade exhibition serving the professional woodworking industry. Held at NEC Birmingham.
• MaximoWorld Conference and exhibition serving IBM Maximo enterprise asset management users and practitioners. Held in Nashville, TN.
• The Emergency Services Show Annual trade exhibition serving the UK emergency services sector including police, fire, and ambulance. Held at NEC Birmingham.
• The Emergency Tech Show Trade exhibition showcasing technology and innovation for the emergency services sector. Co-located with The Emergency Services Show at NEC Birmingham.
• International Cyber Expo Trade exhibition for the cyber security industry, bringing together security professionals, vendors, and buyers. Held at Olympia, London.
• International Security Expo Trade exhibition for the physical security industry, including perimeter, intrusion, and protective security. Held at Olympia, London.
• Pay360 Awards Awards program recognizing excellence in the UK payments industry. Held at Grosvenor House Hotel, London.
• Commercial Vehicle Show UK flagship trade event for the commercial road transport industry, co-owned with RHA and SMMT. Now branded 'Fuelling Change – The Route to Net Zero'.
• SubSummit Conference dedicated to technology-enabled subscription commerce within retail and consumer markets.
• The Lead Portfolio of executive-level brand and retail leadership events and forums focused on strategies, technology, and operating models shaping modern consumer businesses.
• Reliabilityweb Global community and media platform dedicated to reliability engineering, maintenance, and asset management professionals.
• Pro Integration Future Asia (PIFA) Pro-AV and systems integration trade event for the Asia-Pacific market based in Singapore.
• Smart Manufacturing Week Manufacturing and engineering trade exhibition featuring Smart Factory Expo and Maintec, launching in the U.S. market at Huntington Place, Detroit.
• Bus & Coach Expo Passenger transport trade exhibition focusing on zero-emission vehicles, smart fleet systems, and accessibility, co-located with the Commercial Vehicle Show at NEC Birmingham.
• PlantWorx UK's largest working construction equipment showcase trade exhibition.
• National EV Week Week-long celebration dedicated to electric vehicles and the EV ecosystem including renewables, charging infrastructure, and telematics/software, in partnership with The EV Cafe.
• Australia Event Series (TSEAU, FSEAU, PIFAU) Three new Australian events covering security, fire safety, and pro-integration/AV sectors, debuting in Melbourne alongside Melbourne Build and Installer Melbourne.

Quantifiable outcome

• 285,000+ event participants in 2025
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration28 records

Partnerships

Seven partnerships are on record, tiered major, core and minor.

• The EV CafemajorStrategic or Co-development Partner · 27 October 2025Strategic partnership to launch National EV Week, the first comprehensive week-long celebration dedicated to electric vehicles and the entire ecosystem supporting mass adoption. Combines The EV Cafe's industry knowledge and community with Nineteen Group's event expertise.
• The Payments AssociationcoreStrategic or Co-development Partner · 5 August 2025Strategic partnership and investment in The Payments Association (TPA), the UK's leading membership organisation and events platform for the payments industry. The partnership provides resources, reach and investment to scale TPA's offering while preserving its ethos and leadership. TPA remains an independent brand within the Nineteen and Phoenix portfolio.
• CollingwoodminorImplementation/ SI/ Consulting Partner · 5 August 2025Financial adviser to The Payments Association on the transaction with Nineteen Group.
• OktraminorImplementation/ SI/ Consulting Partner · 29 July 2025Office design studio selected to design Nineteen Group's new 18,000 sq ft headquarters in Wimbledon Quarter. Oktra is known for projects with Adidas, Samsung, and Gymshark.
• Montgomery GroupmajorStrategic or Co-development Partner · 19 January 2025Acquisition of Pro Integration Future Asia (PIFA) Singapore from Montgomery. Montgomery successfully managed PIFA since its inception and expressed confidence in Nineteen Group elevating it further.
• Road Haulage Association (RHA)coreStrategic or Co-development Partner · 28 August 2024Co-owner of The Commercial Vehicle Show LLP alongside SMMT. RHA brings decades of sector insight and influence to the partnership. Long-term collaboration ensures the Show remains deeply integrated with the industry's priorities.
• Society of Motor Manufacturers and Traders (SMMT)coreStrategic or Co-development Partner · 28 August 2024Co-owner of The Commercial Vehicle Show LLP alongside RHA. SMMT provides sector insight and influence. Long-term collaboration ensures the Show remains rooted in the industry it serves.

Scale indicators7 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Informa: Global B2B events, exhibitions, and intelligence group operating Taylor & Francis, Informa Markets, and Informa Connect. Directly comparable as the largest B2B exhibitions competitor with overlapping verticals (security, manufacturing, payments) and similar trade show + media monetisation model.
• RX (Reed Exhibitions / RELX): RELX's exhibitions arm operating major B2B trade shows across multiple sectors globally. Closest large-scale direct competitor with similar booth-and-sponsorship revenue model and international footprint that overlaps with Nineteen's US, APAC, and UK expansion ambitions.
• Clarion Events: UK-headquartered organiser of B2B exhibitions and conferences across gaming, retail, energy, and technology. Directly comparable portfolio strategy and UK base; also a known employer of several Nineteen Group senior leaders, indicating close talent market competition.
• Hyve Group: London-listed international events organiser running exhibitions in retail, manufacturing, security, and resources. Closest publicly listed pure-play exhibitions peer in the UK, with similar mid-scale portfolio and emerging-markets expansion profile.
• Montgomery Group: Asia-Pacific focused trade exhibition organiser and the seller of PIFA to Nineteen Group. Directly comparable as a regional trade show organiser whose assets now sit inside Nineteen, and a continuing competitor in APAC exhibition markets.
• Diversified Communications: US-headquartered international B2B exhibitions and media company operating trade shows across technology, healthcare, and marine sectors. Comparable in size and portfolio breadth; previous employer of Nineteen Group Americas President Mary Larkin.
• Emerald Holding: US B2B events and media operator (formerly Emerald Expositions). Comparable as a mid-scale exhibitions company with similar B2B trade show focus and recent PE ownership, providing a useful comparable for Nineteen's likely exit trajectory.

Broad incumbents

• Messe Frankfurt: One of the world's largest trade fair organisers with a broad portfolio spanning consumer goods, textiles, automotive, and building technologies. Compares as a global incumbent competing in many of the same verticals Nineteen is expanding into (security, manufacturing).
• GL Events: French-listed international event organiser spanning trade shows, conferences, and venue management. Comparable as an established European-headquartered exhibitions incumbent with global ambitions and an overlapping venue-and-event operating model.

Emerging players

• CloserStill Media: London-based privately-held B2B exhibition organiser with a focused but rapidly growing portfolio across technology, healthcare, and veterinary verticals. Comparable mid-sized competitor with similar culture-driven employer brand and organic-plus-acquisition growth approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/nineteen-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries18 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nineteen Group