RØDE Microphones

What RØDE Microphones does

RØDE Microphones is an Australian-owned designer and manufacturer of professional audio equipment, headquartered in Sydney and founded in 1967 by Peter Freedman as part of Freedman Electronics. The company serves content creators, podcasters, musicians, broadcasters, and video production professionals through a portfolio spanning wireless microphone systems (Wireless Micro, Wireless GO Gen 3, Wireless PRO), studio condensers (NT1 5th Gen, NT2-A), USB microphones (NT-USB Mini, PodMic USB), broadcast and on-camera microphones, lavaliers, headphones (NTH-100, NTH-50), audio interfaces (AI-1, AI-Micro), and integrated production platforms including the RØDECaster Pro II and the RØDECaster Video line. The architecture is platform-plus-modules, with proprietary interoperability features such as RØDECaster Sync and Direct Connect designed to lock products together as an ecosystem.

RØDE monetises primarily through one-time hardware sales via a dual channel model: direct e-commerce on rode.com and a global network of authorised dealers and physical retailers. Pricing is not publicly disclosed and there is no subscription requirement for core products. The product surface also extends into curated kits (podcast, interview, studio), accessories (boompoles, shock mounts, cables), and apparel. In December 2023, RØDE expanded its addressable market into live sound and pro audio mixing through the acquisition of Mackie (loudspeakers, analog and digital mixers) from private equity firm Transom Capital.

The company is privately held by the Freedman family, employs 251–500 staff, and has invested heavily in product cadence through 2023–2025, launching the Wireless GO Gen 3, RØDECaster Video, RØDECaster Video Core, RØDECaster Video S, an AI Series of audio interfaces with AI-powered audio processing, and a Stream Deck-style video production device. RØDE is consistently ranked among the leading global audio equipment manufacturers.

Name

RØDE Microphones

Legal name

RØDE

Website

https://en.rode.com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

251–500 employees

Short description

RØDE Microphones is an Australian-owned designer and manufacturer of professional audio equipment, including microphones, headphones, audio interfaces, and RØDECaster production consoles, serving content creators, podcasters, broadcasters, and musicians globally through direct e-commerce and a worldwide authorised dealer network.

Ownership category

akta.pro rank

Product category

Professional Audio Equipment

NAICS

Audio and Video Equipment Manufacturing (33431), Audio and Video Equipment Manufacturing (334310), Audio and Video Equipment Manufacturing (3343)

SIC

Radio & Tv Broadcasting & Communications Equipment (3663), Household Audio & Video Equipment (3651)

akta.pro primary industry

Pro Audio Equipment (Mics, Interfaces, Mixers, Studio Monitors) (MPAIAJAB)

akta.pro secondary industries

Live Sound & Stage Equipment (PA Systems, Amplification, Monitoring) (MPAIAJAD), Audio for Cameras (On-camera Mics, Wireless Mics, Recorders) (CRACAPAH)

Keywords

• Professional audio equipment
• Microphone manufacturing
• Wireless audio systems
• Audio production consoles
• Broadcast audio solutions

Headquarters

HQ city

Silverwater

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Hardware Sales: RØDE generates revenue primarily through the sale of professional audio equipment including microphones (wireless, USB, studio condenser, broadcast, shotgun), headphones, audio interfaces, mixers, and accessories. The company operates on a one-time hardware purchase model with no recurring subscription requirements for core products.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

RØDE designs, manufactures, and sells professional audio equipment including microphones (wireless, USB, studio condenser, broadcast, shotgun, lavalier, live performance), headphones, audio interfaces, and all-in-one video and audio production consoles (RØDECaster series). The portfolio targets content creators, podcasters, musicians, and video production professionals with products spanning entry-level to broadcast-grade. In December 2023, RØDE expanded into loudspeakers and mixers via the acquisition of Mackie.

Product overview

RØDE Microphones operates as a platform-plus-modules architecture centered around professional audio equipment for content creators, podcasters, filmmakers, and musicians. The core product portfolio spans multiple microphone categories (wireless systems including Wireless Micro, Wireless GO Gen 3, and Wireless PRO; studio condensers such as NT1 Signature Series and NT2-A; USB microphones including NT-USB Mini and NT-USB+; broadcast microphones including PodMic USB and Procaster; on-camera options such as VideoMic GO II and VideoMic NTG; lavalier microphones; live performance mics; and shotgun/ribbon/ambisonic microphones), complemented by the RØDECaster Series integrated production platforms (RØDECaster Pro II, RØDECaster Video, RØDECaster Video Core, RØDECaster Video S) and Streamer X. Supporting the core are audio interfaces (AI-1, AI-Micro), professional headphones (NTH-100, NTH-50, NTH-100M), professional studio arms (PSA1+, DS2), and a comprehensive range of accessories including cables, mounts, windshields, boompoles, charging cases, and shock mounts. The company also offers curated kits for podcasting, interviews, and studio recording, plus an apparel line. In December 2023, RØDE acquired Mackie, a manufacturer of loudspeakers and analog/digital mixers, expanding into live sound and broader pro audio solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Wireless Micro Ultra-compact pocket-sized wireless microphone for creators offering portable professional audio quality.
• Wireless GO (Gen 3) Compact wireless microphone system, third generation of RØDE's flagship Wireless GO line.
• Wireless PRO Premium wireless microphone system delivering professional-grade audio for content creators and filmmakers.
• Interview PRO Wireless handheld condenser microphone for professional interviews and presentations.
• NT1 Signature Series Workhorse studio condenser microphone with warm character, exceptionally low noise, and high SPL handling for studio applications.
• NT2-A Multi-pattern large-diaphragm condenser microphone for professional studio recording.
• NT1 5th Generation Studio condenser microphone featuring versatile connectivity and premium audio quality.
• NT-USB Mini Studio-quality USB microphone compact in design for podcasting, gaming, and home studio applications.
• NT-USB+ Professional USB microphone with advanced features for recording and streaming.
• PodMic USB Dynamic broadcast microphone with USB connectivity for podcast and content creation.
• PodMic Dynamic broadcast microphone optimized for speech applications in podcasting and broadcast.
• Procaster Dynamic broadcast microphone delivering broadcast-quality speech capture for professional podcasting.
• VideoMic GO II Lightweight directional on-camera microphone for video production.
• VideoMic NTG On-camera shotgun microphone with professional-grade audio quality for filmmakers.
• VideoMicro II Ultra-compact on-camera microphone for content creators and mobile journalism.
• VideoMic Pro+ Premium on-camera shotgun microphone with advanced features for professional video production.
• NTG5 Location recording kit featuring premium shotgun microphone for film, broadcast, and location sound.
• NTG3 Broadcast shotgun microphone for professional film and television production.
• NTG4+ Dual-powered professional shotgun microphone for broadcast and film applications.
• NTR Active ribbon microphone for studio recording applications requiring vintage character.
• NT-SF1 Ambisonic microphone for 360-degree immersive audio recording.
• smartLav+ Lavalier microphone for smartphones enabling mobile recording and interviews.
• Lavalier II Premium lavalier microphone for broadcast, film, and presentation applications.
• Lavalier GO Professional lavalier microphone system for wireless range integration.
• M1 Live performance dynamic microphone designed for stage use with high SPL handling.
• M2 Live performance condenser microphone for vocal applications requiring sensitivity.
• NTH-100 Professional over-ear headphones designed for monitoring in studio and content creation.
• NTH-100M Professional over-ear headset combining headphones with integrated microphone for communication.
• NTH-50 Professional on-ear headphones for audio monitoring in studio and field production.
• AI-1 Single-channel audio interface for connecting microphones and instruments to computers.
• AI-Micro Compact audio interface with multiple inputs for portable recording setups.
• Streamer X Audio interface and video capture card combining professional audio I/O with HDMI video capture for streaming.
• RØDECaster Pro II Integrated audio production studio for podcasting and content creation, combining mixer, recorder, and audio processing in one device.
• RØDECaster Video All-in-one video and audio production console combining video switching, audio mixing, and control in a single device.
• RØDECaster Video Core All-in-one console for video and audio production combining software-based control with RØDECaster Sync functionality.
• RØDECaster Video S Compact all-in-one video and audio production console for solo creators and video podcasters, featuring powerful video switching and pristine audio.
• PSA1+ Professional studio arm for mounting microphones in recording and streaming setups.
• DS2 Desktop studio arm providing flexible microphone positioning for compact workspaces.
• Solo Podcast Kit One-person podcasting kit including microphone, headphones, and accessories for solo podcasters.
• Dual Podcast Kit Two-person podcasting kit for recording conversations and interviews with two participants.
• Ultimate Podcast Kit Four-person podcasting kit for professional multi-participant podcast recording.
• Pro Interview Kit Professional wireless interview kit for broadcast-quality field interviews.
• Mackie Acquired brand offering loudspeakers, analog and digital mixers, and pro audio equipment for live sound applications, expanded into RØDE's portfolio in December 2023.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• MackiecoreStrategic or Co-development Partner · 4 December 2023RØDE acquired Mackie, a leading manufacturer of pro audio equipment including loudspeakers, analog and digital mixers, and audio services. The acquisition aims to expand RØDE's product offerings and leverage Mackie's innovative design and manufacturing capabilities. The deal was completed through Transom Capital's divestment of Mackie.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Shure: US-based manufacturer of professional microphones (SM7B, SM58), wireless systems, and pro audio equipment directly competing with RØDE across studio, broadcast, and content creation segments.
• Sennheiser: German premium audio manufacturer offering professional microphones, headphones, and wireless systems that overlap directly with RØDE's studio, broadcast, and creator-focused product lines.
• Audio-Technica: Japanese manufacturer of studio condensers, broadcast microphones, and USB mics (AT2020, AT2020USB+) competing head-to-head with RØDE's NT1, PodMic, and NT-USB lines.
• Blue Microphones (Logitech): Now owned by Logitech, Blue's Yeti and Snowball USB microphones are direct competitors to RØDE's NT-USB Mini and PodMic USB in the creator and podcasting category.
• Focusrite: UK-based manufacturer of audio interfaces (Scarlett series) and now microphone-adjacent products, competing with RØDE's AI Series interfaces and complete creator production setups.
• PreSonus: US manufacturer of audio interfaces, studio monitors, and integrated production consoles (StudioLive) directly comparable to RØDE's RØDECaster platform and Mackie mixer lines.
• Beyerdynamic: German premium audio manufacturer producing studio microphones, broadcast headsets, and professional headphones, directly comparable to RØDE's NT series and NTH headphone lines.

Broad incumbents

• AKG (Harman/Samsung): Austrian heritage microphone and headphone brand now under Harman (Samsung), offering broadcast, studio, and consumer audio products that compete broadly with RØDE's professional and creator categories.
• Sony: Global electronics incumbent producing professional broadcast microphones, wireless systems, and consumer audio products that overlap with RØDE across creator and pro audio segments.

Emerging players

• DJI: Chinese technology company whose DJI Mic and Mic 2 wireless microphone systems have rapidly become direct competitors to RØDE's Wireless GO and Wireless PRO in the creator wireless segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/rodemics
• Facebookfacebook.com/rodemicindia
• LinkedInlinkedin.com/company/rode-microphones

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RØDE Microphones