What Visual Graphic Systems, Inc. does

Visual Graphic Systems, Inc. (VGS) is an employee-owned B2B design and fabrication company headquartered in Carlstadt, New Jersey, that produces custom and stock visual communication systems — including interior and exterior signage, fixtures, graphics, menu boards, drive-thru systems, donor recognition solutions, wayfinding, and digital displays — for enterprise clients. The company was founded in 1981 and operates a 110,000 sq. ft. integrated manufacturing facility in which an in-house design studio and fabrication operations run concurrently, enabling rapid prototyping and shortened lead times. VGS serves twelve distinct vertical markets (Corporate, Restaurants, Retail, C-Store & Grocery, Cultural, Education, Financial, Foodservice, Healthcare, Hospitality/Recreation, Stadiums & Arenas, and Cannabis) and cites a customer roster that includes American Express, Barnes & Noble, Burger King, Cartier, Chipotle, Dunkin, Facebook, KFC, Lincoln Center, Merck, Sheetz, Starbucks, Subway, Taco Bell, Uber, Vornado, Wendy's, Yale, and the Yankees.

VGS monetizes through three streams: (1) custom project work — design consultation, fabrication, and installation — sold via direct, sales-led engagement and quote requests to enterprise and mid-market customers; (2) stock product sales through an in-house e-commerce storefront covering nine branded product lines (AeroLinea, Concurva, Linea, MagaFrame, Motivations Digital Displays, Ovations, RaceTrak, Sneeze Guard Identifiers, Xpressions) plus categories such as countertop displays, banner displays, freestanding displays, magnetic frame displays, wall/ceiling displays, and sneeze guards; and (3) a specialized cannabis retail offering branded as Herbivore, delivered through a four-phase methodology. The company reports 51-100 employees, uses no external funding or parent entity, and operates primarily within North America.

Name

Visual Graphic Systems, Inc.

Legal name

Visual Graphic Systems Inc

Website

https://vgsonline.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

51–100 employees

Short description

Visual Graphic Systems (VGS) is an employee-owned B2B design and fabrication company that produces custom and stock signage, fixtures, graphics, menu boards, drive-thru systems, and digital displays for enterprise clients across twelve vertical markets from a 110,000 sq. ft. facility in Carlstadt, New Jersey.

Ownership category

akta.pro rank

Product category

Commercial Signage and Display Manufacturing

NAICS

Indoor and Outdoor Display Advertising (541850), Industrial Design Services (54142), Showcase, Partition, Shelving, and Locker Manufacturing (337215), Graphic Design Services (541430)

SIC

Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Exhibition, Retail & Experiential Design (BPAHAKAL)

akta.pro secondary industries

Visual Identity & Brand Design Systems (BPAFAEAC), Event Signage, Props & Custom Installations (HSACAOAG)

Keywords

• Custom signage fabrication
• Visual communication systems
• Menu board design
• Drive-thru solutions
• Donor recognition displays

Headquarters

HQ city

Carlstadt

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Signage and Display Fabrication: VGS designs and fabricates custom visual communication systems including interior/exterior signage, fixtures, graphics, donor recognition solutions, drive-thru systems, and menu boards for enterprise clients. Projects are typically custom, involving design consultation, fabrication, and rollout.
2. Stock Display Products: VGS sells standard/stock products through their e-commerce store including countertop displays, floor stands, poster holders, magnetic frames, banner displays, and sneeze guards. These are built-to-order or in-stock items sold directly online.
3. Cannabis Retail Solutions: Specialized solutions for cannabis dispensaries including fixtures, displays, and retail experience design, offered as a specialized vertical.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Visual Graphic Systems designs and fabricates custom visual communication systems including interior and exterior signage, fixtures, graphics, menu boards, drive-thru systems, and donor recognition solutions for enterprise clients. The company combines in-house design services with a 110,000 sq. ft. manufacturing facility to deliver concurrent design-and-fabrication projects, supplemented by a portfolio of proprietary branded product lines (AeroLinea®, Concurva®, Linea®, MagaFrame®, Motivations®, Ovations®, RaceTrak™, Xpressions™) and stock display products sold through its own e-commerce storefront.

Product overview

Visual Graphic Systems (VGS) is an employee-owned, fully-integrated design and fabrication company with 35+ years of experience serving 12 markets. The company operates a 110,000 sq. ft. manufacturing facility and offers a comprehensive portfolio of signage, fixtures, and graphics solutions. Their product ecosystem consists of proprietary branded product lines including AeroLinea®, Concurva®, Linea®, MagaFrame®, Motivations® Digital Displays, Ovations®, RaceTrak™, Sneeze Guard Identifiers, and Xpressions™, which are complemented by broad product categories such as Banner Displays, CounterToppers®, Digital Displays, Freestanding Displays, Magnetic Frame Displays, and Wall/Ceiling Displays. These products are supported by in-house design services (brand development, interior design, space planning, custom murals, décor) and fabrication capabilities (interior/exterior signage, graphics, display fixtures, drive-thru systems, menu boards, print production, wayfinding/ADA). VGS also offers specialized cannabis retail solutions with a four-phase methodology: Discover & Strategize, Design & Build, Promote & Shape, and Customer Experience.

Differentiator

Problem solved

Functional benefit

Brands

• AeroLinea®: Product line of display systems and signage
• Concurva®
• Linea®
• MagaFrame®
• Motivations® Digital Displays
• Ovations®
• RaceTrak™
• Sneeze Guard Identifiers
• Xpressions™
• Herbivore®

Products and services

• AeroLinea® Proprietary VGS product line of display systems and signage sold through both custom project channels and the online store.
• Concurva® Proprietary VGS countertop display product line that ships within five business days for in-stock items.
• Linea® Proprietary VGS display and signage product line featured in the product portfolio.
• MagaFrame® Proprietary VGS magnetic frame display system for signage and graphics applications.
• Motivations® Digital Displays Proprietary VGS digital display solutions for visual communication and signage needs.
• Ovations® Proprietary VGS display fixtures product line featured in the product portfolio.
• RaceTrak™ Proprietary VGS racetrack display system for signage and visual communication.
• Sneeze Guard Identifiers Proprietary VGS protective barrier products for retail and foodservice environments.
• Xpressions™ Proprietary VGS display and signage product line featured in the product portfolio.
• CounterToppers® Countertop display products for point-of-purchase signage and graphics sold via the VGS online store.
• Banner Displays Banner-style display solutions for visual communication sold via the VGS online store.
• Digital Displays Digital signage and display solutions for visual communication sold via the VGS online store.
• Freestanding Displays Floor-standing display fixtures for retail and commercial environments sold via the VGS online store.
• Magnetic Frame Displays Magnetic frame-based display systems for easy graphic changes sold via the VGS online store.
• Wall and Ceiling Displays Wall- and ceiling-mounted display solutions for visual communication sold via the VGS online store.
• Design Services In-house design services covering brand development, interior design, space planning, interior/exterior signage, menu boards, custom murals, and décor for enterprise clients.
• Fabrication Services Value-engineered fabrication including interior and exterior signage, graphics and décor, display fixtures, drive-thru systems, menu boards, print production, and wayfinding/ADA compliance.
• Cannabis Retail Solutions (Herbivore®) Comprehensive solutions for cannabis dispensaries and retailers including fixtures, displays, signage, brand environments, and customer experience design delivered via a four-phase methodology.
• Drive-Thru Systems Custom drive-thru signage and display solutions designed, fabricated, and installed for restaurants and quick-service locations.
• Menu Boards Menu board design and fabrication services for restaurants and foodservice establishments.
• Donor Recognition Recognition and signage solutions for donors in cultural, educational, and institutional settings such as museums, universities, and nonprofits.
• Wayfinding Wayfinding signage systems for navigation in commercial and public spaces including campuses, healthcare facilities, and stadiums.

Named customers23 records

Segments12 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• FASTSIGNS: FASTSIGNS is a franchise-based sign and graphics manufacturer with hundreds of centers across the U.S. and Canada, directly competing with VGS for mid-market and enterprise custom signage, graphics, and visual communications projects.
• Poblocki Sign Company: Poblocki is a Midwest-based custom sign manufacturer serving retail, restaurant, healthcare, and financial clients with design, fabrication, and installation — directly comparable to VGS in vertical mix and project-based model.
• Image National: Image National designs, fabricates, and installs retail signage and brand environments for enterprise clients, directly comparable to VGS in both product offering and target customer base.
• Allen Industries: Allen Industries is a national signage and brand-environment fabricator serving QSR, retail, and stadium customers — a direct competitor to VGS in the same enterprise verticals with comparable design-build capabilities.
• Grimco: Grimco is a wholesale sign supply and fabrication distributor serving sign shops nationally, overlapping with VGS in substrates, fabricated signage components, and digital display hardware.
• Identity Group: Identity Group is an integrated design and fabrication firm producing branded environments, signage, and donor recognition — directly comparable to VGS in offering scope and customer verticals.
• National Signs: National Signs designs, fabricates, and installs commercial signage and architectural graphics for enterprise customers across retail, healthcare, and corporate — a direct competitor with similar in-house capabilities.
• Sparks: Sparks is a retail display and brand-experience fabricator serving enterprise retailers, directly competing with VGS in retail fixtures, custom displays, and in-store environments.
• Stratus Unlimited (Signage Solutions): Stratus Unlimited, parent of Signage Solutions, is a national sign and visual communications provider offering design, fabrication, and installation across multiple verticals — directly comparable to VGS.

Broad incumbents

• YESCO: YESCO is a large, established U.S. sign and lighting manufacturer with national reach, offering custom signage and installation services across multiple verticals — overlapping with VGS but serving a broader geographic and project footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visual Graphic Systems, Inc.