Perse
Perse is a UK energy data platform that unifies gas, electricity, property, and carbon datasets through APIs and SaaS products, serving energy suppliers, real estate managers, and financial institutions with carbon reporting, tariff comparison, demand flexibility, and personalised low-carbon recommendations.
- Company typePrivate
- Founded2020
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Perse does
Perse Technology Ltd is a London-based energy data platform founded in 2020 that aggregates and unifies gas, electricity, renewables, property (EPC), environmental (weather, satellite, carbon), and market data through a single API infrastructure and suite of SaaS applications. The company serves three primary verticals: energy suppliers and grid operators (procurement, billing, demand response), property and real estate owners (carbon reporting, GRESB benchmarking, portfolio management), and financial institutions (ESG lending, carbon risk assessment). Its core technology includes market-leading address-to-meter matching algorithms that reconcile disparate energy, insurance, government, and Google datasets into unified building profiles, processed at scale with sub-200ms API response times and 99.9% uptime on SOC 2 compliant infrastructure.
The product portfolio spans developer APIs (raw data feeds via REST and SDKs), the no-code Appstore, Optimise (personalised low carbon recommendations for solar PV and heat pumps), Energy Procurement (whole-of-market tariff comparison and switching), Flex (demand response and grid flexibility), ConsentWallet (privacy-first consent management), and a Non-Commodity Cost Calculator forecasting through March 2031. Perse monetises through usage-based API subscriptions, freemium services funded by energy supplier and installer commissions, transaction fees on demand flexibility events, and data licensing and whitelabel services via the Labrador sub-brand. Distribution combines self-serve APIs and SaaS, white-label channels, and partnerships with Compare the Market and Free Price Compare.
The company holds ISO 27001 and SOC 2 Type 2 certifications, is PCAF accredited, and is an official GRESB partner. Perse received a strategic investment from Stark in September 2024 and a seed-stage investment from Inclusive Ventures Lab in September 2022, and announced a partnership with EDF in March 2026 to deliver Low Carbon Reports to UK small businesses. Named customers include EDF Energy, Compare the Market, GRESB, Icebreaker One, Harworth Group, and the National Energy System Operator (NESO). The company is led by co-founders Jane Lucy (CEO), Vikesh Sachdeva (CSO), and Jaipal Naidu (CPO), with 11-50 employees and UK-wide national data coverage.
Perse firmographics
Firmographics- Name
- Perse
- Legal name
- Perse Technology Ltd
- Website
- https://perse.io
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Perse is a UK energy data platform that unifies gas, electricity, property, and carbon datasets through APIs and SaaS products, serving energy suppliers, real estate managers, and financial institutions with carbon reporting, tariff comparison, demand flexibility, and personalised low-carbon recommendations.
- Ownership category
- akta.pro rank
Perse industry classification
Industry- Product category
- Energy Data Platform
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Environmental Consulting Services (541620)
- SIC
- Electric, Gas & Sanitary Services (4900)
- akta.pro primary industry
- Enterprise Carbon Accounting & GHG Inventory Platforms (EUABAEAA)
Keywords
Where Perse is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Perse business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- Energy Switching Commissions: Commission payments received from energy suppliers when customers switch tariffs via Perse's switching services (Compare the Market, Labrador, Free Price Compare partnerships).
- Installer/Financier Commissions: Commissions received from solar panel installers or financiers when customers accept recommendations for solar PV, heat pumps, or other measures.
- Flex Service Transaction Fees: Transaction fees deducted from customer payments for demand flexibility services. No charge unless customer is eligible for payment.
- API and SaaS Platform Access: Developer Tools APIs providing raw data for custom integrations; SaaS platforms (Appstore, Optimise, Flex, ConsentWallet, Energy Procurement) for end-user access.
- Data Services to Third Parties: Data services and whitelabel products provided to third parties including energy suppliers and financial institutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free services with third-party commissions |
| Transaction based/ take rate | Pay-as-you-go | Flex Service with transaction fee |
| Usage-based | Monthly | API Access (Developer Tools) |
Go-to-market motion4 records
Distribution channels7 records
Marketing channels5 records
Perse product offering
Product offeringCore offering
Perse operates an energy data and insights platform providing real-time APIs and SaaS tools that aggregate gas, electricity, renewables, property (EPC), environmental (weather, satellite, carbon), and market data across the UK. Its portfolio of products includes APIs (raw data feeds), Appstore (no-code data visualisation), Optimise (low carbon recommendations), Energy Procurement (tariff comparison and switching), Flex (demand response), ConsentWallet (consent management), and a Non-Commodity Cost Calculator, serving energy suppliers, property managers, banks, and consumers.
Product overview
Perse is an energy data and insights platform offering a unified portfolio of SaaS products and APIs. The core platform provides APIs (raw data feeds) and Appstore (visual interface) as the foundational data access layer. Built on these are specialized solutions: Optimise delivers personalized low carbon recommendations (solar PV, heat pumps); Energy Procurement enables tariff comparison and switching; Flex (Demand Flexibility) manages smart energy and demand response; ConsentWallet provides privacy-first data consent management; and Non-Commodity Cost Calculator offers comprehensive UK non-commodity cost forecasting. The company also operates Labrador as a sub-brand for domestic comparison and switching. All products share access to the same underlying energy, property, environmental, and market datasets across energy, real estate, and finance sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- APIs (Developer Tools) Real-time data feeds providing raw energy, property, environmental, and market data with scalable endpoints and custom integrations. Targets developers and enterprise clients building energy, real estate, or finance data products.
- Appstore User-friendly SaaS platform interface providing data visualisation and no-code solutions for accessing energy and property data. Targets non-technical users needing energy and carbon insights without API integration.
- Optimise Instantly personalised low carbon recommendations including solar PV and heat pumps with ROI calculations. Uses address as only data input, no site visit needed. Targets homeowners, small businesses, and installers looking for property-level decarbonisation insights.
- Energy Procurement Whole of market tariff comparison and automated switching service for homes and businesses. Includes non-commodity cost breakdown and commission reconciliation. Targets both domestic consumers and commercial energy buyers.
- Flex (Demand Flexibility) Smart energy management and demand response services for grid balancing. Enables homes and businesses to be paid for consuming energy at different times of the day. Includes automated bids and grid flexibility services.
- ConsentWallet Privacy-first consent management tool enabling occupants, bill payers or landlords to choose how they receive and share their utility data securely. Provides open banking level security for secure data sharing across energy, property and finance use cases.
- Non-Commodity Cost Calculator The most comprehensive UK tool calculating all non-commodity costs for any meter at half-hourly intervals with forecasting until March 2031. Complete coverage of all UK non-commodity charges with real-time updates. Targets energy suppliers, procurement teams and bill validation professionals.
Quantifiable outcome
- £64,155,648+ in savings identified for clients
- +4 more outcomes
Companies that use Perse
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles5 records
Perse technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability4 records
Feature5 records
Perse partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and secondary.
- EDF EnergycorePerse Technology and EDF partnered to help UK small businesses identify energy savings through free Low Carbon Reports using advanced property and energy data without onsite surveys. The initiative assessed 1,177 locations across more than 1,000 EDF customers, identifying £10 million in potential savings and 6,565 tonnes of carbon reductions. Supports UK Net Zero targets with recommendations for solar panels, heat pumps, and EV charging solutions.
- Compare the MarketcorePartnership for energy tariff comparison and switching services through Compare the Market platform. Powers the energy procurement product with whole of market comparison and automated switching for homes and businesses.
- Free Price Compare (RBH LONDON LTD)secondaryPartnership with Free Price Compare for domestic energy switching services. Trading as RBH LONDON LTD, company number 08687442, providing 14-day cooling off period for domestic switches.
- N3rgy Data LimitedcoreData provider for smart meter data interface with the national smart meter systems. Uses Smart Energy Code Party credentials and Party ID of N3RGY DATA LIMITED (company number 11712674) to collect, store, manage and share smart meter data.
- Stark Software International LimitedcoreData provider for energy data services. Company number 02911704, Sentinel House, 10-12 Massetts Road, Horley, Surrey RH6 7DE. Provides data for meter types and services including building fabric and tariff pricing.
- Retail Energy Code Company (RECCo)coreIndustry body whose data Perse accesses and provides to customers. RECCo has audit rights for data protection compliance, permitted purposes verification, and UK data transfer compliance under the Retail Energy Code.
- Pod PointsecondaryEV charging solution provider included in Perse's low carbon recommendations. Pod Point was acquired by EDF in 2025 and is offered as an option through the EDF partnership for EV charging solutions.
- GRESBcoreOfficial GRESB partner providing data for real estate sustainability benchmarking. Powers GRESB assessments with carbon reporting, location and market-based methodologies, and portfolio management.
- National Energy System Operator (NESO)corePartnership for demand flexibility services and grid balancing. NESO participates as a Flex Provider in demand flexibility services, receiving and processing flexibility bids and coordinating event notifications.
- Perseus Working GroupssecondaryIndustry advisory and change committees. Perse participates in Perseus working groups alongside advisory committees across Elexon, RECCo, Ofgem and DESNZ to improve market outcomes.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Perse competitors and assessment
Company assessmentDirect peers
- GridBeyond: GridBeyond is a demand-response and energy-data platform operating across the UK and Ireland, aggregating flexibility from commercial and industrial sites for grid services. It is directly comparable to Perse's Flex demand-response product and shares the same NESO/DNO-customer orientation and API-driven data model.
- Watershed: Watershed is an enterprise carbon-accounting platform serving large corporates with Scope 1–3 reporting. It competes head-on with Perse's carbon-reporting and PCAF-aligned offerings for banks, asset managers and large property portfolios, with a comparable API-first delivery model.
- Persefoni: Persefoni is a SaaS carbon-accounting and climate-management platform used by financial institutions and large enterprises. It directly overlaps with Perse's finance-vertical carbon-reporting use cases and competes for the same PCAF-aligned bank and asset-manager budgets.
- Sweep: Sweep is a carbon-data platform for enterprises with embedded emissions tracking, supplier engagement and reporting. It is highly comparable to Perse's enterprise carbon-reporting and Appstore data-visualisation layer for corporate sustainability teams.
- ev.energy: ev.energy is a UK-headquartered smart-EV charging platform that aggregates flexibility from residential chargers for grid services. It overlaps with Perse's Flex product on demand-response monetisation and shares the API-driven, partner-distributed GTM model.
- Piclo: Piclo is a UK flexibility marketplace connecting DERs with NESO, DNOs and suppliers. It directly competes with Perse's Flex product for flexibility-provider relationships and shares the same UK regulatory positioning around demand-response.
- SMS plc: SMS plc is a UK utility-data and metering-services company providing smart-meter data, energy data management and billing services to energy suppliers. It is directly comparable to Perse on UK energy-data aggregation, supplier-customer base and RECCo-adjacent positioning.
- Northmore Gordon: Northmore Gordon is a UK energy-data and utility-services provider supporting suppliers with data management, billing and regulatory reporting. It shares Perse's UK energy-supplier customer base and RECCo-adjacent positioning, making it a direct competitor for supplier-side data workloads.
Broad incumbents
- Carbon Trust: Carbon Trust is a long-established UK advisory organisation providing carbon-footprinting, certification and sustainability consulting to enterprises and governments. While much larger and advisory-led rather than platform-led, it competes with Perse for corporate carbon-accounting and ESG-disclosure budgets.
Emerging players
- Ohme: Ohme is a UK-based smart-EV charging company with a demand-response offering linked to energy tariffs. It is an emerging overlap on flexibility monetisation with Perse's Flex product and shares a partner-led distribution model with UK energy suppliers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Perse social profiles
Digital presencePerse compliance and trust
Trust signalCompliance2 records
Perse financial estimates
Financial estimateRevenue estimate
Valuation estimate
Perse leadership team
Management profileNumber of profiles
Profiles3 records
Perse funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Perse M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Perse
What does Perse do?
Perse operates an energy data and insights platform providing real-time APIs and SaaS tools that aggregate gas, electricity, renewables, property (EPC), environmental (weather, satellite, carbon), and market data across the UK. Its portfolio of products includes APIs (raw data feeds), Appstore (no-code data visualisation), Optimise (low carbon recommendations), Energy Procurement (tariff comparison and switching), Flex (demand response), ConsentWallet (consent management), and a Non-Commodity Cost Calculator, serving energy suppliers, property managers, banks, and consumers.
Is Perse a public or private company?
Perse is a private company. It is classified as venture growth investor backed and is currently operating.
When was Perse founded?
Perse was founded in 2020. It employs 11 to 50 people.
Where is Perse based?
Perse is headquartered in London, United Kingdom, in the Europe region.
How does Perse make money?
Five revenue lines are on record. Energy Switching Commissions are the primary driver. The others are installer/Financier Commissions, flex Service Transaction Fees, API and SaaS Platform Access and data Services to Third Parties.
Who are Perse's main competitors?
Direct peers on record are GridBeyond, Watershed, Persefoni, Sweep, ev.energy, Piclo, SMS plc and Northmore Gordon. Carbon Trust is listed as a broad incumbent. Ohme is listed as an emerging player.
Does Perse have an API?
Yes. Perse offers real-time APIs with sub-200ms response times and RESTful APIs with SDKs. The platform processes 10M+ records per hour with 99.9% system uptime and <200ms API response time. Provides access to energy data (gas, electricity, renewables), property data (EPC ratings, building fabric), environmental data (weather, satellite, carbon), and market data (pricing, demand patterns). UK-wide coverage with complete national datasets. Documentation available at https://apidocs.perse.io/. Developer documentation is at apidocs.perse.io.
What industry is Perse in?
Perse's product category is Energy Data Platform. Its primary akta.pro industry code is EUABAEAA, Enterprise Carbon Accounting & GHG Inventory Platforms. Its NAICS code is 51821 and its SIC code is 4900.