Hutly
- Company typePrivate
- Founded2018
- HeadquartersBrisbane, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Hutly firmographics
Firmographics- Name
- Hutly
- Legal name
- Hutly Pty Ltd
- Website
- https://hutly.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Hutly is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Hutly business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Plans: Three-tier monthly subscription model: Solo ($50), Pro ($200), Power ($300). All plans include full platform access, forms, eSigning, PropertyData, AI workflows, CRM integrations, compliance workflows, mobile access, and audit trails. Differentiated by credit allocation and per-transaction fees.
- Credit Top-ups: Usage-based credit system where operators purchase additional credits at tiered rates: $0.28 (Solo), $0.17 (Pro), $0.14 (Power). Credits consumed by eSign envelopes (~1), CMA reports (~4), property data exports (~2), and AI workflow runs.
- Transaction Fees: Monthly transaction fees per plan: $1 (Solo), $4 (Pro), $6 (Power). Flat monthly charges regardless of transaction volume.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Solo: $50/month - Ideal for low-volume operators handling 1-2 deals per week |
| Subscription | Monthly | Pro: $200/month - For growing operators with consistent deal flow (Most Popular) |
| Subscription | Monthly | Power: $300/month - For high-volume operators and heavy AI usage |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Hutly product offering
Product offeringCore offering
Hutly is an AI workforce platform built for real estate and other process-heavy industries. It combines an agentic AI orchestrator (Sammy), property market intelligence (PropertyData), digital forms and eSigning (ADL), and Victorian-specific compliance forms (VicForms) into a single subscription platform. Operators and agencies use Hutly to generate CMAs, prepare leases and contracts, run compliance audits, and automate administrative workflows through natural-language prompts.
Product overview
Hutly is a unified platform for real estate operations consisting of four integrated products: (1) Sammy - the AI orchestrator that runs the operational layer using natural language prompts; (2) PropertyData - market intelligence and property data platform for valuations, comparables, and trends; (3) ADL Forms Online - digital forms and contracts platform with built-in eSigning; and (4) VicForms - Victorian-specific compliance forms. The platform is offered through three pricing tiers (Solo, Pro, Power) that differ by capacity and credit pricing, with all tiers including full platform access, eSigning, property data, AI workflows, CRM integrations, compliance workflows, mobile access, and audit trails. Hutly operates on a credit-based consumption model where users pay only when outputs are delivered.
Differentiator
Problem solved
Functional benefit
Brands
- Sammy: AI orchestrator that runs the operational layer of an agency - handles CMAs, compliance audits, business health reports, and workflow automation through natural language prompts.
- PropertyData
- ADL Forms
- VicForms
Products and services
- Sammy AI orchestrator that serves as the operational layer for real estate agencies. Sammy interprets natural language prompts, coordinates platform resources (PropertyData, ADL, VicForms), and delivers finished outputs including CMAs, compliance audits, contracts, business health reports, and market analyses.
- PropertyData Market intelligence platform providing property valuations, comparable sales analysis, suburb trends, sales history searches, and CMAs for real estate professionals. Australia's leading independent property data provider with 1,530+ Victorian agencies and 8.3M+ historical sales records.
- ADL Forms
Quantifiable outcome
- CMA completed in 90 seconds vs hours manually
- +8 more outcomes
Companies that use Hutly
Customer profileNamed customers18 records
Segments6 records
Ideal customer profiles3 records
Hutly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability9 records
Feature8 records
Hutly partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- REIV (Real Estate Institute of Victoria)corePropertyData works in partnership with REIV, providing exclusive market insights that are exclusive to REIV Members and PropertyData subscribers. This includes REIV's full suite of premium market insights: Research Bulletin, median prices by bedroom, days on market, clearance rates, vacancy rates, median rents, and rental yields. 95% of auction results collected weekly are provided through this partnership.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Hutly competitors and assessment
Company assessmentEmerging players
- BoxBrownie: Australian proptech providing AI-powered marketing content (photo enhancement, floor plans, virtual staging) for real estate. Adjacent rather than direct competitor, but shares the AI-for-real-estate-agent positioning Hutly is building.
Broad incumbents
- MRI Software: Global real estate and property management software suite with Australian operations (Console, PayProp). Broader portfolio than Hutly but competes directly on property management workflows and compliance tooling.
- PropTrack (REA Group): Property data and insights arm of REA Group, providing sales results, valuations, and market intelligence to Australian real estate professionals. Competes with PropertyData on property data depth and with Hutly's CMA workflows.
- CoreLogic (Cotality): Australia's largest property data and analytics provider (now part of Cotality). Directly comparable to PropertyData on comparable sales, suburb medians, and CMA workflows, with broader national footprint and broader analytics than Hutly's Victorian-focused PropertyData.
- DocuSign: Global eSignature leader with AI contract review (DocuSign IAM / Intelligent Agreement Management). Competes with Hutly's built-in eSigning and adjacent to ADL Forms contract generation; a likely substitute for the eSign portion of Hutly's offering.
- Salesforce (Agentforce / Real Estate Cloud): Enterprise CRM with AI agents (Agentforce) increasingly marketed into real estate and adjacent compliance-heavy industries. Competes with Hutly's CRM integration feature and represents the most credible well-funded threat to the agentic AI orchestration layer.
Direct peers
- VaultRE: Australian real estate CRM and operations platform used by agencies for listings, contacts, and workflow. Comparable to Hutly's agency-OS layer and directly competes for the same operator and principal buyer.
- Re-Leased: Cloud property management software with strong Australian presence for residential and commercial property managers. Directly comparable to Hutly's property management and lease prep workflows powered by Sammy.
- PriceFinder (PRD): Australian property data platform offering sales history, comparable sales, and CMA reports to real estate agents. Most directly comparable peer to PropertyData within Hutly's primary product line.
- Console (PayProp / MRI Software): Australian trust accounting and property management software for real estate agencies. Overlaps with Hutly's trust-accounting monitoring, compliance, and VicForms workflows.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Hutly social profiles
Digital presenceHutly compliance and trust
Trust signalCompliance1 record
Hutly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hutly leadership team
Management profileNumber of profiles
Profiles2 records
Hutly subsidiaries and ownership
Company hierarchySubsidiaries4 records
Hutly funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hutly M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hutly
What does Hutly do?
Hutly is an AI workforce platform built for real estate and other process-heavy industries. It combines an agentic AI orchestrator (Sammy), property market intelligence (PropertyData), digital forms and eSigning (ADL), and Victorian-specific compliance forms (VicForms) into a single subscription platform. Operators and agencies use Hutly to generate CMAs, prepare leases and contracts, run compliance audits, and automate administrative workflows through natural-language prompts.
Is Hutly a public or private company?
Hutly is a private company. It is classified as venture growth investor backed and is currently operating.
When was Hutly founded?
Hutly was founded in 2018. It employs 11 to 50 people.
Where is Hutly based?
Hutly is headquartered in Brisbane, Australia, in the Oceania region.
How does Hutly make money?
Three revenue lines are on record. Subscription Plans are the primary driver. The others are credit Top-ups and transaction Fees.
Who are Hutly's main competitors?
BoxBrownie is listed as an emerging player. Broad incumbents are MRI Software, PropTrack (REA Group), CoreLogic (Cotality), DocuSign and Salesforce (Agentforce / Real Estate Cloud). Direct peers are VaultRE, Re-Leased, PriceFinder (PRD) and Console (PayProp / MRI Software).
Does Hutly have an API?
Yes. PropertyData offers API access providing live data feeds including latest sales and auction results, comparable sales, property sales histories, median prices, and extensive demographic information. The API toolkit enables building unique digital experiences for clients.