VaultRE
VaultRE, now MRI Vault CRM under MRI Software, is a cloud-based real estate CRM that unifies marketing, sales, trust accounting, and commercial operations for 3,950+ real estate agencies across Australia and New Zealand, distributed via a subscription-based sales-led motion with 1,000+ PropTech integrations.
- Company typePrivate
- Founded2018
- HeadquartersPerth, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What VaultRE does
VaultRE, founded in 2018 in Perth, Australia, operates as MRI Vault CRM following its acquisition by MRI Software LLC and rebrand into the parent's broader real estate software suite. The product is a cloud-based real estate CRM that unifies marketing, sales, trust accounting, and commercial operations into a single platform, supported by add-on modules including Property Tree (residential property management), Secure Sign, Agent Proposals, Agora Insights, Alex AI, Agency Studio, and PropTechBI. It serves a customer base of 3,950+ offices and 64,700+ users across Australia and New Zealand, with a claimed share of more than 1 in 4 real estate agencies in those markets, and reaches additional markets in Singapore, Hong Kong, UK, Ireland, South Africa, the Middle East, Canada, India, and the US through MRI Software's global distribution network.
The platform's technical architecture combines CRM, listings management with real-time portal sync, trust accounting via a two-way Xero integration, and analytics inside one product, with AI features for property description generation, automated lead nurturing, and an Alex AI assistant. An ecosystem of 1,000+ PropTech integrations is accessible directly from within the platform, which the company positions as a core interoperability differentiator versus generic CRMs. Mobile applications for Android and iOS support field workflows including open homes, appraisals, and self-kiosk check-ins, and commercial-specific features such as lease expiry reports and stack plans support occupier and investor use cases beyond residential agency work.
The business model is subscription-based with quote-based, annual pricing tailored to agency size and requirements, sold through a sales-led direct enterprise field sales motion that uses "Book a Demo" and "Request Information" conversion mechanics on the website and a dedicated phone sales line. Customer mix spans large enterprise agencies (Raine & Horne, Colliers, Barfoot and Thompson, Bayleys, Coronis) through to small and mid-sized agencies, distributed across both Australia and New Zealand. Within the parent MRI Software structure, the VaultRE-branded business unit operates as part of a wider real estate technology portfolio rather than a stand-alone entity, which influences capital allocation, geographic reach, and cross-sell potential.
VaultRE firmographics
Firmographics- Name
- VaultRE
- Legal name
- MRI Software LLC
- Website
- https://vaultre.com.au
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- VaultRE, now MRI Vault CRM under MRI Software, is a cloud-based real estate CRM that unifies marketing, sales, trust accounting, and commercial operations for 3,950+ real estate agencies across Australia and New Zealand, distributed via a subscription-based sales-led motion with 1,000+ PropTech integrations.
- Ownership category
- akta.pro rank
VaultRE industry classification
Industry- Product category
- Real Estate CRM Software
- NAICS
- Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
- akta.pro secondary industry
- CRM Strategy & Consulting (BPAFAFAA)
Keywords
Where VaultRE is headquartered
LocationHeadquarters
- HQ city
- Perth
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
VaultRE business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- CRM Software Subscription: Cloud-based CRM software sold on subscription basis to real estate agencies. Pricing is quote-based, tailored to agency size and requirements. Includes implementation support, training, and ongoing customer support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based pricing tailored to agency size and requirements |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
VaultRE product offering
Product offeringCore offering
VaultRE (now branded as MRI Vault CRM) sells a cloud-based real estate CRM platform that unifies marketing, sales, trust accounting, and commercial operations for real estate agencies. The platform is sold on a subscription basis and includes AI-powered property description generation, two-way Xero accounting integration, mobile productivity apps for field agents, and access to over 1,000 PropTech integrations.
Product overview
MRI Vault CRM (formerly VaultRE) is a cloud-based real estate CRM platform that serves as the core product, connecting marketing, sales, trust accounting, and commercial operations. The portfolio operates as a platform-plus-modules architecture, where MRI Vault CRM serves as the central hub, supplemented by integrated modules including Property Tree (residential property management), Secure Sign (document signing), Agora Insights (analytics), Agent Proposals (prospecting tools), Agency Studio (marketing), Alex AI (AI assistant), and Learning Hub (training). These modules are designed to work together within the MRI Agora platform ecosystem, enabling agencies to manage the entire sales process from lead capture to settlement.
Differentiator
Problem solved
Functional benefit
Brands
- MRI Vault CRM: Cloud-based real estate CRM designed for scalable success, connecting marketing, sales, trust accounting, and commercial operations in one platform.
- PropTechBI
Products and services
- MRI Vault CRM A cloud-based real estate CRM that unifies marketing, sales, trust accounting, and commercial operations in one platform for real estate agencies of all sizes. Includes prospecting, lead generation, listings management with portal sync, AI-powered property descriptions, two-way Xero accounting integration, mobile productivity apps, and business insights.
- Property Tree
Quantifiable outcome
- Up to 20% efficiency boost through automation
- +2 more outcomes
Companies that use VaultRE
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles2 records
VaultRE technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability4 records
Feature6 records
VaultRE partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- XerocoreDeep 2-way integration with Xero accounting software. Enables seamless trust accounting, advertising tracking, and invoicing directly within MRI Vault CRM. Allows users to manage finances without leaving the platform.
- 1,000+ PropTech IntegrationscorePlatform connects with over 1,000 leading global PropTech integrations, enabling real estate agencies to elevate their experience without leaving the Vault platform. Includes property portals, accounting tools, and other real estate-specific software.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
VaultRE competitors and assessment
Company assessmentDirect peers
- Rex Software: Australian cloud CRM and back-office platform purpose-built for real estate agencies. Direct competitor to MRI Vault CRM across ANZ agencies with overlapping listings, contacts, and trust accounting capabilities.
- Console: Long-standing Australian real estate CRM and trust accounting vendor serving residential and commercial agencies. Closely comparable in vertical specialization and Xero-style accounting workflows.
- PropertyMe: Cloud-based property management and CRM platform popular with Australian agencies. Competes with MRI Vault CRM and the broader MRI stack (Property Tree) for real estate back-office workflows.
- InspectRE: Australian real estate CRM focused on sales, pipeline and open home management. Targets the same primary segment (boutique and mid-market agencies) as Vault CRM.
Broad incumbents
- MRI Software: Parent company of MRI Vault CRM; broad real estate software portfolio spanning residential, commercial, investment and occupier solutions. The wider MRI platform competes with Vault CRM for ANZ agency wallet share across multiple product lines.
- Salesforce: Horizontal CRM leader with an explicit real estate cloud offering, marketplace of real estate apps, and Einstein AI. Competes with Vault CRM for mid-market and enterprise agencies willing to build/configure.
- HubSpot: Horizontal CRM/marketing platform increasingly marketed to real estate teams with self-serve pricing that contrasts with Vault CRM's quote-based model. Competes for the small-to-mid agency segment.
Others
- REA Group: Operator of realestate.com.au and provider of agency software including Eagle (CRM/MLS) and Lead Developer tools. Adjacent platform competitor in ANZ real estate technology.
- Domain Group: Operator of domain.com.au and agency software products in ANZ, including agent CRM and lead-generation tools. Overlaps with Vault CRM via portals, marketing, and CRM data.
- CoreLogic: Property data, analytics and workflow solutions supplier to real estate agents and lenders. Adjacent to Vault CRM via data feeds, appraisals and insights (overlaps with MRI's PropTechBI/Agora Insights).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
VaultRE social profiles
Digital presenceVaultRE financial estimates
Financial estimateRevenue estimate
Valuation estimate
VaultRE leadership team
Management profileNumber of profiles
VaultRE subsidiaries and ownership
Company hierarchySubsidiaries2 records
VaultRE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VaultRE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VaultRE
What does VaultRE do?
VaultRE (now branded as MRI Vault CRM) sells a cloud-based real estate CRM platform that unifies marketing, sales, trust accounting, and commercial operations for real estate agencies. The platform is sold on a subscription basis and includes AI-powered property description generation, two-way Xero accounting integration, mobile productivity apps for field agents, and access to over 1,000 PropTech integrations.
Is VaultRE a public or private company?
VaultRE is a private company. It is classified as corporate owned and is currently operating.
When was VaultRE founded?
VaultRE was founded in 2018. It employs 11 to 50 people.
Where is VaultRE based?
VaultRE is headquartered in Perth, Australia, in the Oceania region.
How does VaultRE make money?
One revenue line is on record: CRM Software Subscription.
Who are VaultRE's main competitors?
Direct peers on record are Rex Software, Console, PropertyMe and InspectRE. Broad incumbents are MRI Software, Salesforce and HubSpot. Others are REA Group, Domain Group and CoreLogic.
Does VaultRE have an API?
No public API is recorded for VaultRE.
What industry is VaultRE in?
VaultRE's product category is Real Estate CRM Software. Its primary akta.pro industry code is HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support), with a secondary code of BPAFAFAA, CRM Strategy & Consulting. Its NAICS code is 5312 and its SIC code is 6531.