Designity
Designity is a Creative-as-a-Service platform, founded in 2015, that pairs clients with Creative Director-led teams of top 1% vetted creatives on subscription plans (Plus $5,995/mo, Premium $7,995/mo). It serves 850+ enterprises, growth-stage companies, and nonprofits with 100+ design and marketing services augmented by a brand-trained AI assistant.
- Company typePrivate
- Founded2015
- HeadquartersManhattan, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Designity does
Designity is a Creative-as-a-Service (CaaS) platform founded in 2015 that provides managed creative and marketing teams to enterprises and growth-stage companies on a subscription basis. Each client is paired with a dedicated Creative Director who serves as the single point of contact, leads creative strategy, manages a team of vetted creatives, and ensures quality across all deliverables. The company serves over 850 high-growth teams and enterprises across verticals including technology, hospitality, nonprofit, healthcare, retail, and media, with named clients such as Calendly, Marriott, Audible, Kung Fu Tea, Anaheim Ducks, Big Brothers Big Sisters, and Memphis Zoo.
The platform's core technology includes a centralized client dashboard for real-time project visibility, a brand-trained AI assistant that learns client voice and style to support creative workflows while keeping final output human-made, and access to a curated creative community of professionals vetted at the top 1% from a pool of more than 48,000 candidates receiving roughly 1,000+ applications per week. Designity delivers 100+ integrated services spanning graphic design, motion graphics, video, web and mobile app development, SEO and content marketing, email campaigns, account-based marketing, and branding. The company operates as a fully distributed organization headquartered in New York City (1178 Broadway #3041), with creative talent working globally within US time zones and more than 65,000 projects delivered to date.
Designity generates revenue primarily through tiered monthly subscriptions — Plus at $5,995/month (120 hours, 2 creatives, 1 brand), Premium at $7,995/month (180 hours, 3 creatives, 2 brands), and Custom negotiated pricing — supplemented by add-on services such as $395/month per extra brand and a $995 one-time account pause fee. Discounts of $1,500 per quarter and $10,800 per year apply to longer-term billing. The go-to-market motion is sales-led, targeting CMOs, VPs of Marketing, growth leaders, and CEOs at scaling companies, with demo booking, a 2-week risk-free trial with no upfront payment, and Creative Director matching based on industry expertise. The company has remained largely bootstrapped, with only a $100,000 funding round from NVP Capital disclosed in April 2018, and has cumulatively paid $18.5 million to its creative community.
Designity firmographics
Firmographics- Name
- Designity
- Legal name
- Designity Inc.
- Website
- https://designity.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Designity is a Creative-as-a-Service platform, founded in 2015, that pairs clients with Creative Director-led teams of top 1% vetted creatives on subscription plans (Plus $5,995/mo, Premium $7,995/mo). It serves 850+ enterprises, growth-stage companies, and nonprofits with 100+ design and marketing services augmented by a brand-trained AI assistant.
- Ownership category
- akta.pro rank
Designity industry classification
Industry- Product category
- Creative Services
- NAICS
- Graphic Design Services (541430), Graphic Design Services (54143)
- SIC
- Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Creative Concepting & Campaign Development (BPAFAEAD)
- akta.pro secondary industries
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Creative & Brand Campaign Development (BPAFAAAB)
Keywords
Where Designity is headquartered
LocationHeadquarters
- HQ city
- Manhattan
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Designity business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Monthly Subscription Plans: Designity operates on a subscription-based revenue model with monthly plans offering unlimited project requests and revisions. Plans include dedicated Creative Director, Project Manager, Marketing Strategist, and assigned creatives. Revenue is generated through tiered monthly subscriptions (Plus, Premium, Custom), add-on services, and per-brand fees. The model provides predictable recurring revenue with options for quarterly and annual billing with discounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Plus Plan - 120 hours/month with 2 creatives |
| Subscription | Monthly | Premium Plan - 180 hours/month with 3 creatives |
| Subscription | Monthly | Custom Plan - Tailored hours and services |
| Subscription | Monthly | Extra Brand Add-on |
| One time/ perpetual license | Pay-as-you-go | Account Pause Fee |
| Subscription | Quarterly | Quarterly Billing Discount |
| Subscription | Annual | Annual Billing Discount |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels12 records
Designity product offering
Product offeringCore offering
Designity operates a Creative-as-a-Service (CaaS) platform that delivers on-demand creative and marketing services through managed teams led by dedicated Creative Directors. Clients subscribe monthly to gain access to 100+ design and marketing services — including graphic design, branding, web/app design, motion graphics, SEO, social media, email marketing, ABM, and content writing — with unlimited project requests and revisions handled by top 1% vetted creative talent augmented by a brand-trained AI assistant.
Product overview
Designity is a Creative-as-a-Service (CaaS) platform that provides on-demand creative and marketing services through a managed team model led by Creative Directors. The core offering includes subscription-based plans (Plus, Premium, Custom) providing access to 100+ creative and marketing services including Social Media & Digital Advertising, Marketing Audit & Strategy, Email Marketing & Campaigns, Account-Based Marketing, SEO & Content Marketing, Motion Graphics & Video, Mobile App Design & Coding, Website Design & Coding, NFT Design & Marketing, Logo & Branding Design, Presentation & Publication, Marketing Collateral, Graphic Design & Illustration, Packaging & Labels, and Copy & Content Writing. All plans include a dedicated Creative Director, Project Manager, Marketing Strategist, and access to top 1% vetted creatives. The platform also offers a Brand-Trained AI Assistant, flexible add-ons, and a 2-week risk-free trial. Pricing includes 120 hours (Plus), 180 hours (Premium), or custom hours, with cost savings up to 70% compared to traditional agencies.
Differentiator
Problem solved
Functional benefit
Products and services
- Creative-as-a-Service (CaaS) Platform A managed subscription platform that gives businesses on-demand access to 100+ creative and marketing services delivered by a dedicated Creative Director and top-1% vetted talent, augmented by a brand-trained AI assistant. Targeted at marketing teams, CMOs, founders, and agencies that need an alternative to traditional agencies.
- 2-Week Risk-Free Trial A two-week trial engagement that lets prospective clients test Designity's creative services with no long-term commitment, designed to reduce purchase friction for first-time buyers.
- Add-ons Optional add-on modules that extend the scope of a Designity subscription, allowing clients to expand capacity or capabilities beyond the standard Plus and Premium plan allocations.
- Social Media & Digital Advertising Creative service module for designing and producing social media graphics and digital advertising assets for marketing teams.
- Marketing Audit & Strategy Strategic service module that delivers marketing audits and strategy development for brands seeking to optimize campaigns and creative direction.
- Email Marketing & Campaigns Creative service module focused on designing email templates, campaign assets, and lifecycle marketing creative.
- Account-Based Marketing (ABM) Service module providing creative and marketing assets tailored for account-based marketing programs targeting specific high-value accounts.
- SEO & Content Marketing Service module combining SEO-focused content production and broader content marketing asset creation for organic and inbound programs.
- Motion Graphics & Video Service module producing motion graphics and video creative for marketing campaigns, social, and brand storytelling.
- Mobile App Design & Coding Service module for designing and coding mobile applications, including UX/UI design and front-end development.
- Website Design & Coding Service module for designing and coding websites, covering UX/UI design and front-end web development.
- Logo & Branding Design Service module for logo creation and full brand identity design, including visual systems for new or refreshing brands.
- Presentation & Publication Design Service module producing designed presentations (e.g., pitch decks, sales decks) and publication layouts such as reports and whitepapers.
- Marketing Collateral Design Service module designing marketing collateral such as brochures, one-pagers, flyers, and sales support materials.
- Graphic Design & Illustration Service module providing general graphic design and custom illustration services for marketing and brand use cases.
- Packaging & Labels Design Service module for designing product packaging and labels for physical goods, including CPG, beauty, and food brands.
- Copy & Content Writing Service module providing copywriting and long-form content writing for websites, marketing assets, and campaigns.
- NFT Design & Marketing Service module providing NFT artwork design and supporting marketing assets for Web3 and NFT projects.
Quantifiable outcome
- 70% cost savings compared to in-house teams and agencies
- +5 more outcomes
Companies that use Designity
Customer profileNamed customers18 records
Segments12 records
Ideal customer profiles4 records
Designity technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature5 records
Designity partnerships and signals
Strategic signalScale indicators16 records
Recent moves6 records
Expansion highlights6 records
Designity competitors and assessment
Company assessmentBroad incumbents
- Toptal: Toptal is a curated freelance platform focused on the top 3% of creative, design, and technology talent. Its vetted-talent positioning mirrors Designity's top-1% community narrative for higher-end buyers.
- Upwork: Upwork is the largest freelance marketplace for creative, marketing, and technology talent. While not a managed-service competitor, it is the most common alternative buyers evaluate against Designity's fully-managed CaaS model.
Direct peers
- Flocksy: Flocksy provides flat-rate unlimited graphic design, video, and copywriting subscriptions. It is frequently compared to Designity by prospects evaluating subscription creative services for marketing teams.
- Penji: Penji is a subscription design service offering unlimited graphic, UI/UX, and branding work to agencies, marketers, and small businesses. Its model and target segments overlap directly with Designity's SMB and agency reseller channels.
- No Limit Creatives: No Limit Creatives is an on-demand subscription creative agency serving agencies and in-house teams with design, motion, and web services. Its positioning as a white-label creative partner overlaps with Designity's agency and SMB segments.
- Superside: Superside is a subscription-based Creative-as-a-Service platform offering on-demand graphic design, video, and motion services to enterprise and mid-market clients. It is the closest direct competitor to Designity in model, pricing, and target buyer.
- Kimp: Kimp delivers unlimited graphic design and video via subscription plans staffed by vetted creative teams. It competes head-to-head with Designity on the same Creative-as-a-Service positioning for SMB and mid-market buyers.
- Design Pickle: Design Pickle provides flat-rate monthly graphic design subscriptions with unlimited requests for SMBs and marketing teams. Its pricing structure, subscription motion, and target customer closely mirror Designity's Plus and Premium plans.
- DesignCrowd: DesignCrowd is a crowdsourced design marketplace where clients receive multiple concepts from a global designer pool. It competes for the same buyers but uses a contest model rather than subscription, making it an adjacent substitute.
Emerging players
- Lightboard: Lightboard is a smaller subscription creative agency offering design and motion services on monthly plans. It targets the same mid-market and growth-stage buyers but with narrower service scope than Designity.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Designity social profiles
Digital presenceDesignity financial estimates
Financial estimateRevenue estimate
Valuation estimate
Designity leadership team
Management profileNumber of profiles
Profiles4 records
Designity funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Designity M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Designity
What does Designity do?
Designity operates a Creative-as-a-Service (CaaS) platform that delivers on-demand creative and marketing services through managed teams led by dedicated Creative Directors. Clients subscribe monthly to gain access to 100+ design and marketing services — including graphic design, branding, web/app design, motion graphics, SEO, social media, email marketing, ABM, and content writing — with unlimited project requests and revisions handled by top 1% vetted creative talent augmented by a brand-trained AI assistant.
Is Designity a public or private company?
Designity is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Designity founded?
Designity was founded in 2015. It employs 101 to 250 people.
Where is Designity based?
Designity is headquartered in Manhattan, United States, in the North America region.
How does Designity make money?
One revenue line is on record: monthly Subscription Plans.
Who are Designity's main competitors?
Broad incumbents on record are Toptal and Upwork. Direct peers are Flocksy, Penji, No Limit Creatives, Superside, Kimp, Design Pickle and DesignCrowd. Lightboard is listed as an emerging player.
Does Designity have an API?
No public API is recorded for Designity.
What industry is Designity in?
Designity's product category is Creative Services. Its primary akta.pro industry code is BPAFAEAD, Creative Concepting & Campaign Development, with a secondary code of MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX). Its NAICS code is 541430 and its SIC code is 7311.