Mainsail Lodging & Development

What Mainsail Lodging & Development does

Mainsail Lodging & Development LLC is a privately held, Tampa-headquartered hospitality management and development company that partners with real estate investors to acquire, develop, and operate upscale and luxury hotels, resorts, furnished housing, and vacation rentals across the southeastern United States and the British Virgin Islands. Founded by Joe Collier in 1998, the company operates a nine-property hotel portfolio under Marriott International's Autograph Collection (five properties: Epicurean Hotel Tampa, Epicurean Atlanta, Waterline Villas & Marina, Fenway Hotel, Luminary Hotel & Co.) and Tribute Portfolio (two properties: Hotel Forty Five and Trilith Guesthouse), plus independent properties Scrub Island Resort, Spa & Marina and Spartanburg Marriott. The portfolio spans roughly 1,200+ hotel keys and approximately 25+ food-and-beverage outlets including signature restaurants, rooftop bars, and culinary theater venues, supported by property-level spas (Spa Evangeline, Ixora Spa) and marinas.

Revenue is generated through multiple streams: management fees and incentive fees on third-party-owned hotel assets, development fees and equity returns from ground-up hotel projects (including announced 186-room Pagemore Hotel at Fenton opening Fall 2027 and 150-room Hotel at Medley opening 2028), food-and-beverage operations across proprietary restaurant and bar concepts, short-term furnished housing under the Stay Sojo brand (including a GSA Multiple Award Schedule contract serving U.S. government clients), vacation rental management under Mainsail Vacation Rentals and ancillary brands (Mainsail Beach Inn, Mello on the Beach, Hunters Point), and real estate sales at Scrub Island and Waterline. The stated go-to-market motion is enterprise field sales — pursuing management agreements and development partnerships with property owners and developers (Toro Development, Ross Hotel Partners, Hines, DEVEN, Pearl Homes). Underlying technology is described only as a generic hospitality management platform with no disclosed proprietary features, AI capabilities, or public APIs; competitive differentiation is built on culinary programming, curated F&B concepts, brand partnerships with Marriott, and a high-touch operator identity that has earned consecutive Marriott J.W. Marriott Jr. Guest Experience Awards and Top Workplaces recognition.

Name

Mainsail Lodging & Development

Legal name

Mainsail Lodging & Development LLC

Website

https://mainsailhotels.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

251–500 employees

Short description

Mainsail Lodging & Development is a Tampa-based hospitality management and development company operating upscale hotels, resorts, corporate housing, and vacation rentals across the Southeast US and Caribbean under Marriott's Autograph Collection and Tribute Portfolio brands, serving leisure and business travelers, government clients, and developer-investor partners.

Ownership category

akta.pro rank

Product category

Hotel Management and Development

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), All Other Traveler Accommodation (721199), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Boutique Resorts (Small-Scale Resorts) (THAGADAJ), Hospitality (Hotel) Property Management (BPAJAGAG), Resort & Branded Residence Vacation Rental Management (BPAJAIAE), Hotel & Resort Restaurants (THAFACAH), Resort Convention Hotels (THAGALAC)

Keywords

• Hotel management services
• Hospitality development
• Resort property management
• Furnished corporate housing
• Vacation rental management

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Hotel Management and Operations: Management fees and operational revenue from hotel properties under management, including full-service hotels, resorts, and boutique properties throughout the Southeast and Caribbean.
2. Hotel Development: Development fees and equity returns from ground-up hotel development and major renovations, as evidenced by projects like the 150-room hotel at Medley in Johns Creek, Georgia (opening 2028) and The Pagemore Hotel at Fenton in Cary, NC (opening Fall 2027).
3. Food and Beverage Operations: Revenue from restaurant concept development and management across their portfolio, including signature restaurants, rooftop bars, casual dining, and culinary theater experiences at their hotel properties.
4. Furnished Housing (Stay Sojo): Short-term furnished living options across the country, with Stay Sojo having been awarded a GSA Multiple Award Schedule contract (#47QMCB25D000R) expanding access to government clients nationwide.
5. Vacation Rentals: Revenue from managing a collection of private vacation homes in Florida and the Caribbean through Mainsail Vacation Rentals brand.
6. Real Estate Sales: Scrub Island Real Estate and Waterline Real Estate offerings, including turnkey portal to luxury private island ownership in the BVI.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Mainsail Lodging & Development acquires, develops, and manages a portfolio of boutique and lifestyle hotels, resorts, corporate furnished housing, and vacation rental properties across the Southeast United States and the Caribbean. The company operates under Marriott's Autograph Collection and Tribute Portfolio soft brands, delivers comprehensive hotel operations and food and beverage management including proprietary restaurant concepts and culinary theaters, and earns revenue through management fees, development fees and equity returns, food and beverage operations, furnished housing (Stay Sojo), and vacation rental management.

Product overview

Mainsail Lodging & Development is a hospitality management and development company operating a portfolio of hotel properties, vacation rentals, and corporate furnished housing across the southeastern United States and Caribbean. The company's offerings include both branded properties (Marriott Autograph Collection and Tribute Portfolio) and independent hotels, along with vacation rental management brands (Stay Sojo for corporate housing, Mainsail Vacation Rentals for private homes). Hotel properties include Epicurean Hotel Tampa, Scrub Island Resort BVI, Waterline Villas & Marina, Fenway Hotel, Luminary Hotel & Co., Epicurean Atlanta, Hotel Forty Five, Trilith Guesthouse, and Spartanburg Marriott. The company also manages multiple restaurant outlets and spas across these properties, including signature restaurants, rooftop bars, and culinary theaters. The portfolio is characterized by culinary-focused experiences, with many properties featuring food and beverage as central amenities.

Differentiator

Problem solved

Functional benefit

Brands

• Stay Sojo: Short-term furnished living options across the country
• Mainsail Vacation Rentals
• Mainsail Beach Inn
• Mello on the Beach

Products and services

• Epicurean Hotel A AAA Four Diamond boutique hotel in Tampa's Hyde Park district featuring culinary-inspired experiences including Élevage SoHo Kitchen & Bar, EDGE Rooftop Cocktail Lounge, Epicurean Theatre, Spa Evangeline, and Bern's Fine Wines & Spirits.
• Scrub Island Resort, Spa & Marina A luxury AAA Four Diamond private island resort in the British Virgin Islands featuring 52 guest accommodations, two- to six-bedroom villas, Ixora Spa, multiple restaurants, a 55-slip marina, and two private beaches.
• Waterline Villas & Marina An Autograph Collection resort on Anna Maria Island, Florida featuring waterfront villas, marina access, and resort amenities.
• Fenway Hotel A historic boutique hotel in Dunedin, Florida featuring HEW Parlor & Chophouse, Hi-Fi Rooftop Bar, and Room 27 Speakeasy.
• Luminary Hotel & Co. A 12-story, 243-room waterfront boutique hotel in Fort Myers, Florida and member of Marriott's Autograph Collection, featuring multiple dining venues including The Silver King Coastal Kitchen, Beacon Social Drinkery, and The Workshop culinary theater.
• Epicurean Atlanta A 178-room culinary-inspired hotel in Midtown Atlanta, member of Marriott's Autograph Collection, featuring Reverence restaurant, Aerial Kitchen & Bar, The Office Bar, Epicurean Theatre, and Sky Terrace.
• Hotel Forty Five A 94-room boutique hotel in downtown Macon, Georgia, member of Marriott's Tribute Portfolio, featuring Loom Comfort Kitchen & Cocktails, Hightales Rooftop Bar, and Reckon Coffee Bar.
• Trilith Guesthouse A 193-room boutique hotel in Town at Trilith, Fayetteville, Georgia, member of Marriott's Tribute Portfolio, featuring Prologue Dining & Drinks, Oliver's Twist Bar & View, The Kitchen culinary studio, and over 17,000 square feet of event space.
• Spartanburg Marriott A 247-room, nine-story full-service hotel in downtown Spartanburg, South Carolina, featuring over 30,000 square feet of meeting space and various dining venues, under Marriott management with Mainsail as operator.
• Stay Sojo Mainsail's brand providing short-term furnished living options across the country, with a GSA Multiple Award Schedule Contract for government clients nationwide.
• Mainsail Vacation Rentals A collection of private vacation homes in Florida and the Caribbean managed by Mainsail.
• Mainsail Beach Inn A beachfront property on Anna Maria Island, Florida offering vacation rentals.
• Mello on the Beach A mod beachfront retreat on Anna Maria Island's Manatee Beach in Holmes Beach, Florida.
• Scrub Island Real Estate Private island real estate opportunities at Scrub Island in the British Virgin Islands, providing a turnkey portal to luxury private island ownership.
• Waterline Real Estate Real estate opportunities associated with Waterline Villas & Marina resort on Anna Maria Island, Florida.

Named customers1 record

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered minor, major and core.

• Sub-Zero Group Southeast and Sub-Zero Group FloridaminorStrategic or Co-development Partner · 2 April 2026Four-city Liberty & Legacy dinner series collaboration honoring 250 years of American service. Sub-Zero, Wolf, and Cove appliances support culinary theater events at Epicurean Hotel Tampa, Luminary Hotel & Co., Epicurean Atlanta, and Trilith Guesthouse. Ticketed dinners at $250/person benefit Hire Heroes USA veteran employment programs.
• Hire Heroes USAminorOthers · 2 April 2026National nonprofit empowering U.S. service members, veterans, and military spouses to succeed in civilian workforce. Since founding, over 115,000 clients secured employment generating $970 million economic impact. Mainsail partnership benefits from Liberty & Legacy dinner series proceeds.
• Pearl HomesminorStrategic or Co-development Partner · 25 March 2026Pearl Homes selected Mainsail to oversee property management and rental operations for Hunters Point Resort & Marina, a waterfront residential community alongside Anna Maria Island.
• Toro Development CompanymajorStrategic or Co-development Partner · 23 January 2026Toro Development Company selected Mainsail as development partner and operator for 150-room lifestyle hotel at Medley, a 43-acre mixed-use development in Johns Creek, Georgia. Hotel scheduled to open 2028, featuring modern guestrooms, signature restaurant, and ~5,000 sq ft meeting space within 164,000 sq ft retail/entertainment district.
• Feeding America Tampa BayminorOthers · 25 September 2014Mainsail's official corporate charity partner since 2014. Partnership includes holiday food drive, Annual Fork Fight Gala participation, and feeding programs.
• Marriott International (Autograph Collection, Tribute Portfolio)coreChannel Partner/ Reseller/ DistributorFive Autograph Collection properties (Epicurean Hotel Tampa, Epicurean Atlanta, Waterline Villas & Marina, Fenway Hotel, Luminary Hotel & Co.) and two Tribute Portfolio properties (Hotel Forty Five, Trilith Guesthouse). Marriott provides global distribution, reservation systems, and Bonvoy loyalty program access.
• Development Ventures Group, Inc. (DEVEN)majorStrategic or Co-development PartnerDevelopment partner for Trilith Guesthouse project in Town at Trilith, Fayetteville, Georgia. DEVEN develops and invests in high quality real estate assets with commitment to deep analytical approach and integrity.
• Ross Hotel PartnersmajorStrategic or Co-development PartnerDevelopment partner for The Pagemore Hotel at Fenton in Cary, North Carolina. Seven-story, 186-room Tribute Portfolio property set to open Fall 2027.
• HinesmajorStrategic or Co-development PartnerGlobal real estate firm partnering on The Pagemore Hotel at Fenton development in Cary, NC. Hines commits to superior risk-adjusted returns and innovative structuring.
• BRPHminorStrategic or Co-development PartnerArchitecture and design firm partnered on The Pagemore Hotel at Fenton development.
• Offshore Sailing SchoolminorOthersSailing certifications offered at Scrub Island Marina, part of the resort's adventure activities portfolio.
• Dive BVIminorOthersDive excursions offered through Scrub Island Marina, providing underwater adventures for resort guests.
• Up 'n' Under WatersportsminorOthersWatersport activities partnership at Marina Cay, including eFoil and aquaDART rentals, as part of Scrub Island Resort's activity offerings.
• Leap for LiteracyminorOthersTrilith Guesthouse community partner. Nonprofit removes financial barriers preventing low-income students from obtaining books by using kindness as currency. Partnership includes onsite book displays, guest purchases supporting literacy, and associate volunteer opportunities.
• Bern's Steak HousemajorStrategic or Co-development PartnerLegendary Tampa restaurant collaborated with Mainsail to develop Epicurean Hotel, the first newly constructed hotel property in the U.S. to join Marriott's Autograph Collection. Bern's founded in 1956, world-renowned for exceptional cuisine and 500,000+ bottle wine cellar.

Scale indicators5 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Aimbridge Hospitality: One of the largest U.S. third-party hotel management companies, operating a broad portfolio of full-service and lifestyle hotels across all major brands. Comparable to Mainsail as a non-owning operator that acquires and manages branded hotel assets, but far larger and more geographically diversified.
• Highgate Hotels: Major private hospitality company operating, managing, and investing in hotels, resorts, and residential living across luxury and upper-upscale segments. Comparable as a multi-brand operator-investor with strong F&B; substantially larger than Mainsail.

Direct peers

• HEI Hotels & Resorts: Private operator and developer of upper-upscale and luxury hotels across major brands including Marriott, Hilton, and IHG. Closely comparable to Mainsail in asset-light management, lifestyle hotel positioning, and F&B-driven value creation.
• Sage Hospitality Group: Denver-based hotel management, development, and F&B company operating lifestyle and luxury properties with a strong culinary identity (e.g., Kimpton, Curio, independent boutiques). Directly mirrors Mainsail's boutique-resort-plus-signature-F&B model.
• Davidson Hotels & Resorts: Operator of full-service, lifestyle, and luxury hotels primarily under Marriott, Hilton, and Hyatt soft brands. Directly comparable to Mainsail's branded full-service management focus and Bonvoy/Le Meridien-style distribution dependence.
• Pyramid Hotel Group: Boston-based private hotel management company operating branded full-service, lifestyle, and independent hotels across the U.S. Similar asset-light operating model and similar tier of branded full-service properties as Mainsail.
• Concord Hospitality Enterprises: Mid-sized private hotel developer and operator focused on premium-branded select-service and full-service properties, predominantly Marriott and Hilton. Comparable size, ownership/management hybrid model, and developer-partner orientation.
• Remington Hotels: Private hospitality management company operating luxury and upscale independent and branded hotels, with a notable focus on F&B-driven differentiation and resort properties. Closely comparable to Mainsail on culinary identity and resort/lifestyle portfolio.
• Hospitality Ventures Management Group (HVMG): Private hotel management and asset management firm operating upper-upscale and luxury properties for institutional owners, including Marriott and Hilton soft brands. Comparable third-party operator model and asset-light economics.
• Columbia Sussex Hotels: Privately held developer and operator of full-service and lifestyle hotels, including Marriott Autograph Collection and Renaissance-branded properties. Comparable full-service, branded, owner-operator hybrid with resort and urban assets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mainsail-hotels
• Instagraminstagram.com/mainsailhotels

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mainsail Lodging & Development