Shapermint
Shapermint is a DTC e-commerce brand selling shapewear, bras, underwear, and intimates to women across 11 countries, operating through a Shopify storefront, mobile apps, and subscription programs, with a marketplace of seven partner brands.
- Company typePrivate
- Founded2017
- HeadquartersIrvine, United States
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What Shapermint does
Shapermint is a direct-to-consumer e-commerce brand specializing in shapewear, bras, underwear, bodysuits, and related intimates, founded in 2017 and operating through a Swiss parent (Overnel S.A.) and US operating subsidiary (Favorite World, LLC, d/b/a Shapermint). The platform is built on Shopify with native iOS and Android applications, supplemented by physical retail distribution at Walmart, Belk, and Showcase. The company serves a primarily female consumer base across five core segments: general intimates, plus size, bridal, maternity, and at-home loungewear, with sizing spanning A-cup to plus-size and compression levels graded as high, medium, and light.
The business model combines one-time product sales with a layered subscription stack: Shapermint Club ($4.99/month membership), Club+ (quarterly curated box with up to 4 items at up to 60% off), Autoship (subscribe-and-save), and the Shapermint Credits loyalty program. The company also operates a marketplace model hosting seven partner brands (Bali, Maidenform, Miraclesuit, Wacoal, Truekind, Curveez, TC Fine Intimates), using body-positive positioning, ambassador programs, and educational content as primary acquisition channels. Geographic reach spans 11 countries with localized storefronts and currencies across North America, Europe, and Asia-Pacific, though new Club enrollment was closed in New Zealand and Singapore as of November 11, 2025.
The company is founder-or-family-controlled (no institutional funding rounds disclosed), with no public revenue figures, no disclosed management team, and no public patent or trademark portfolio. The technology stack is standard Shopify commerce infrastructure with conventional marketing analytics (Meta Pixel, TikTok Pixel, Google Analytics, Rakuten Advertising) and no disclosed AI/ML capabilities. Product range and subscription tiers have expanded steadily since 2020, with the most recent loyalty program introduced in 2024.
Shapermint firmographics
Firmographics- Name
- Shapermint
- Legal name
- Favorite World LLC d/b/a Shapermint
- Website
- https://shapermint.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Shapermint is a DTC e-commerce brand selling shapewear, bras, underwear, and intimates to women across 11 countries, operating through a Shopify storefront, mobile apps, and subscription programs, with a marketplace of seven partner brands.
- Ownership category
- akta.pro rank
Shapermint industry classification
Industry- Product category
- Women's Intimate Apparel & Shapewear
- akta.pro primary industry
- Shapewear & Body Contouring (CRAAAIAC)
- akta.pro secondary industry
- Loungewear (Home Comfort Basics) (CRAAAIAF)
Keywords
Where Shapermint is headquartered
LocationHeadquarters
- HQ city
- Irvine
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Shapermint business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure
Revenue model
- Product Sales: Direct sales of shapewear, bras, underwear, bodysuits, and related intimates through e-commerce website and physical retail locations.
- Shapermint Club Subscription: Monthly membership program ($4.99/month for US) offering free shipping, exclusive discounts (up to 75% off), 90-day returns, and access to exclusive content and community events.
- Shapermint Club+ Box Subscription: Quarterly curated box subscription with up to 4 shapewear items at discounts up to 60% off. First box sent 15-90 days after signup, then approximately every 90 days. Items priced under $70 total aggregate.
- Autoship / Subscribe & Save: Recurring delivery program for selected products with customizable intervals, offering ongoing discounts.
- Shapermint Credits Loyalty Program: Promotional credits awarded for purchases and membership engagement, redeemable for discounts on future orders (up to 50% of order value).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Shapermint Club Membership - US |
| Subscription | Monthly | Shapermint Club Membership - Canada |
| Subscription | Monthly | Shapermint Club Membership - UK |
| Subscription | Monthly | Shapermint Club Membership - Australia |
| Subscription | Multi-year contract | Shapermint Club+ Box |
| Unit Pricing | Pay-as-you-go | Standard Product Pricing |
| Other | Pay-as-you-go | Refer a Friend |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Shapermint product offering
Product offeringCore offering
Shapermint is a direct-to-consumer e-commerce brand that designs, sources, and sells shapewear, bras, underwear, bodysuits, camis, hosiery, and related intimate apparel under its Shapermint Essentials private label and partner brands (Bali, Maidenform, Miraclesuit, Wacoal, Curveez, TC Fine Intimates), with a Truekind wireless-bra sub-brand. The business is reinforced by recurring-revenue subscription programs — Shapermint Club monthly membership ($4.99/month), Shapermint Club+ quarterly curated boxes, and Shapermint Autoship subscribe-and-save — plus a Shapermint Credits loyalty program and mobile shopping apps on iOS and Android.
Product overview
Shapermint is an e-commerce platform specializing in shapewear, bras, and everyday essentials for every body type. The core offering centers on the Shapermint Essentials private-label brand supplemented by third-party partner brands including Bali, Maidenform, Miraclesuit, Wacoal, Curveez, and TC Fine Intimates. The company operates subscription-based membership programs including Shapermint Club ($4.99/month for free shipping, 90-day returns, and exclusive discounts up to 75% off), Shapermint Club+ (quarterly curated boxes with up to 60% off), and Shapermint Autoship (subscribe-and-save recurring shipments). A loyalty credits program rewards members with promotional credits redeemable for discounts. Products span bras, shapewear, underwear, camis/tops, plus size collections, bridal shapewear, swimwear, and maternity wear. The company ships to multiple countries including the U.S., Canada, UK, Australia, New Zealand, Singapore, Netherlands, Sweden, Germany, Denmark, and Finland.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Exclusive member discounts up to 75% off
- +1 more outcomes
Companies that use Shapermint
Customer profileSegments5 records
Ideal customer profiles2 records
Shapermint technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Shapermint partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor.
- BaliminorBrand partnership offering Bali shapewear and bra products through Shapermint's e-commerce platform. Customers can browse and purchase Bali products alongside Shapermint's own brand offerings.
- TruekindminorBrand partnership offering Truekind supportive and wireless shaping bra products. Featured as best seller on Shapermint platform.
- MaidenformminorBrand partnership offering Maidenform shapewear and intimates through Shapermint's marketplace.
- WacoalminorBrand partnership offering Wacoal bras through Shapermint's platform, primarily in the bras category.
- MiraclesuitminorBrand partnership offering Miraclesuit shapewear products through Shapermint's marketplace.
- TC Fine IntimatesminorBrand partnership offering TC (TC Fine Intimates) products through Shapermint's platform, featured in both shapewear and underwear categories.
- CurveezminorBrand partnership offering Curveez products through Shapermint's marketplace, appearing in both shapewear and underwear categories.
- Rakuten AdvertisingminorAffiliate marketing partner helping manage referral traffic and commission-based partnerships with third-party publishers who drive sales.
Scale indicators2 records
Recent moves5 records
Expansion highlights6 records
Shapermint competitors and assessment
Company assessmentDirect peers
- Skims: Direct-to-consumer shapewear, loungewear, and intimates brand built around inclusive sizing and body positivity. Highly comparable to Shapermint in category, target customer, and DTC-plus-retail distribution model.
- Savage X Fenty: DTC intimates and shapewear brand with a membership-based pricing model (VIP) similar to Shapermint Club. Competes directly for the same inclusive, body-positive customer segment.
- Spanx: Original shapewear category leader offering shaping, leggings, bras, and intimates. Directly overlaps Shapermint's core shapewear and body-shaping assortment.
- ThirdLove: DTC intimates brand with extensive half-size bra fitting and inclusive sizing, competing directly with Shapermint's bra category and inclusive-size positioning.
- True & Co: DTC intimates brand focused on comfortable wireless bras and everyday essentials, with a Try-On revamp model reminiscent of Shapermint's 7-day and 90-day return policies.
- Knix: DTC intimates and activewear brand with inclusive sizing, leakproof underwear, and a subscription component. Overlaps with Shapermint's subscription, loungewear, and inclusive-size positioning.
- Cuup: DTC intimates brand with a strong bra assortment and inclusive sizing focus. Directly competes with Shapermint's bras category and DTC-first ethos.
- Honeylove: Premium DTC shapewear and intimates brand with a focus on supportive, comfortable shaping. Directly comparable to Shapermint's shapewear core and inclusive-fit narrative.
Emerging players
- Yitty: Shapewear and intimates DTC brand launched by Fabletics/Lizzo, focused on inclusive sizing and body-positive messaging. Overlaps Shapermint's shapewear and inclusive sizing approach with a similar go-to-market style.
Broad incumbents
- Victoria's Secret: Incumbent intimates and shapewear retailer with massive retail footprint and brand recognition. Comparable assortment across bras, shapewear, and underwear, but distributed through a broader mass-market retail and DTC model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Shapermint social profiles
Digital presenceShapermint compliance and trust
Trust signalCompliance2 records
Shapermint financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shapermint leadership team
Management profileNumber of profiles
Shapermint subsidiaries and ownership
Company hierarchySubsidiaries1 record
Shapermint funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shapermint M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shapermint
What does Shapermint do?
Shapermint is a direct-to-consumer e-commerce brand that designs, sources, and sells shapewear, bras, underwear, bodysuits, camis, hosiery, and related intimate apparel under its Shapermint Essentials private label and partner brands (Bali, Maidenform, Miraclesuit, Wacoal, Curveez, TC Fine Intimates), with a Truekind wireless-bra sub-brand. The business is reinforced by recurring-revenue subscription programs — Shapermint Club monthly membership ($4.99/month), Shapermint Club+ quarterly curated boxes, and Shapermint Autoship subscribe-and-save — plus a Shapermint Credits loyalty program and mobile shopping apps on iOS and Android.
Is Shapermint a public or private company?
Shapermint is a private company. It is classified as corporate owned and is currently operating.
When was Shapermint founded?
Shapermint was founded in 2017. It employs 101 to 250 people.
Where is Shapermint based?
Shapermint is headquartered in Irvine, United States, in the North America region.
How does Shapermint make money?
Five revenue lines are on record. Product Sales are the primary driver. The others are shapermint Club Subscription, shapermint Club+ Box Subscription, autoship / Subscribe & Save and shapermint Credits Loyalty Program.
Who are Shapermint's main competitors?
Direct peers on record are Skims, Savage X Fenty, Spanx, ThirdLove, True & Co, Knix, Cuup and Honeylove. Yitty is listed as an emerging player. Victoria's Secret is listed as a broad incumbent.
Does Shapermint have an API?
No public API is recorded for Shapermint.
What industry is Shapermint in?
Shapermint's product category is Women's Intimate Apparel & Shapewear. Its primary akta.pro industry code is CRAAAIAC, Shapewear & Body Contouring, with a secondary code of CRAAAIAF, Loungewear (Home Comfort Basics).