What Miraclesuit does

Miraclesuit is a privately held, US-based shapewear and shaping-swimwear company headquartered in Pen Argyl, Pennsylvania, operating with 51–100 employees. It sells body-contouring swimwear, shaping clothing, standalone shapewear, and a skincare line through a multi-brand portfolio anchored by the Miraclesuit, Magicsuit, miracle by Miraclesuit, and Body by Miraclesuit sub-brands, supplemented by a strategic partnership with skincare brand Aeston West. The company primarily serves women seeking slimming, supportive swimwear and shaping apparel, with a dedicated emphasis on plus-size and D+ cup fit.

The company's core technology is Miratex 360° Shaping Net, a proprietary invisible targeted compression fabric backing layered constructions across the Miramatte (draped jersey), Mirasculpt (premium smoothing), and Miraluxe (soft dressing) fabric families. The signature hourglass silhouette is engineered into swimwear one-pieces, tankinis, swim dresses, and cover-ups, with a catalog of 800+ styles and 596 swimwear SKUs. The Aeston West partnership introduces a skincare line based on the patent-pending Cellevitae™ active ingredient, extending the brand's transformation positioning into beauty.

Miraclesuit operates a direct-to-consumer e-commerce model through miraclesuit.com, complemented by wholesale and retail partner channels plus an affiliate program. Pricing spans $52–$90 for shapewear, $84–$202 for swimwear, $128–$238 for shaping clothing, and $30–$98 for skincare, with international shipping to 50+ countries via Global-E. The Miracle Rewards loyalty program (Silver/Gold/Platinum tiers, refer-a-friend loop) drives repeat purchase, and the addressable market is the global shapewear category, projected to reach $6.4B by 2035 at 8.0% CAGR.

Name

Miraclesuit

Legal name

Miraclesuit

Website

https://miraclesuit.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

51–100 employees

Short description

Miraclesuit is a US-based shapewear and shaping-swimwear brand selling body-contouring swimwear, shaping clothing, shapewear, and skincare through DTC e-commerce, wholesale, and retail partners to women seeking slimming, supportive apparel across extended sizing.

Ownership category

akta.pro rank

Product category

Shapewear and Swimwear Apparel

NAICS

Health and Personal Care Retailers (456), Apparel Accessories and Other Apparel Manufacturing (3159), Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Retail-Women's Clothing Stores (5621), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF)

akta.pro secondary industry

Shapewear & Body Contouring (CRAAAIAC)

Keywords

• Shapewear swimwear
• Body contouring apparel
• Slimming swimwear
• Sculpting dresses
• Shaping clothing

Headquarters

HQ city

Pen Argyl

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Swimwear Sales: Direct-to-consumer sale of Miraclesuit, Magicsuit, and miracle by Miraclesuit branded swimwear including one-piece swimsuits, tankinis, swim dresses, and swim bottoms. One-time purchase model with prices ranging from $84-$202.
2. Shaping Clothing Sales: Sale of Body by Miraclesuit clothing line including shaping dresses, jumpsuits, tops, and bottoms. Features Miramatte™, Mirasculpt™, and Miraluxe™ fabric technologies. Prices range from $128-$238.
3. Shapewear Sales: Sale of shapewear products including thigh shapers, waist shapers, bodysuits, camisoles, and briefs. Prices range from $52-$90.
4. Skincare Partnership: Aeston West skincare partnership products sold through Miraclesuit website, including cleansing nectar, treatment mist, and serum products. Prices range from $30-$98.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Miraclesuit designs, manufactures, and sells slimming swimwear, shaping clothing, and shapewear for women through its own e-commerce site, retail partners, and wholesale channels. The portfolio includes the Miraclesuit, Magicsuit, miracle by Miraclesuit, and Body by Miraclesuit sub-brands, each featuring proprietary fabric technologies (Miratex 360° Shaping Net, Miramatte, Mirasculpt, Miraluxe) that deliver body-contouring effects. The company also distributes Aeston West skincare products powered by patent-pending Cellevitae™ technology.

Product overview

Miraclesuit is a shapewear and swimwear company operating as a multi-brand portfolio. The core offering centers on Miraclesuit and Magicsuit shapewear swimwear lines that provide body-contouring and slimming effects through proprietary Miratex 360° Shaping Net technology. The portfolio extends to Body by Miraclesuit clothing line featuring three distinct fabric technologies: Miramatte (360° shaping jersey), Mirasculpt (premium smoothing fabric), and Miraluxe (soft dressing fabric). A lateral partnership with Aeston West brings high-performance skincare products powered by the proprietary Cellevitae technology, including cleansers, treatment mists, and serums. The brand positions itself as offering transformation through fit, with over 30 years of experience in body contouring.

Differentiator

Problem solved

Functional benefit

Brands

• Magicsuit: Slimming swimsuit line emphasizing comfort with chic designs that provide great support and a sleeker silhouette
• miracle by Miraclesuit
• Body by Miraclesuit
• Mirasculpt
• Miraluxe
• Miramatte
• Aeston West
• Miracle Rewards

Products and services

• Miraclesuit Shapewear Swimwear The flagship shapewear swimsuit brand offering the core hourglass-silhouette sculpting technology, marketed as the #1 sculpting swimsuit providing full body transformation. Includes one-piece swimsuits ($168-$202), tankini tops, swim dresses, and swim bottoms.
• Magicsuit Slimming Swimwear A comfortable and chic shapewear swimsuit sub-brand that provides great support while remaining comfortable, offering a slimmer and sleeker silhouette.
• miracle by Miraclesuit Minimalist Swimwear Minimalist swimwear with shaping built in, offering contouring without compromising style or comfort for those seeking a more subtle shaping effect. Lightweight swimwear for subtle contouring.
• Body by Miraclesuit Sculpting Dresses & Clothing Sculpting dresses and jumpsuits that smooth, cinch, and transform the silhouette in seconds with step-in convenience. Features Miramatte, Mirasculpt, and Miraluxe fabric lines. Prices range from $198-$248 for shaping dresses and jumpsuits.
• Miraclesuit Shapewear Core shapewear line including thigh shapers, waist shapers, bust shapers, camisoles, tummy control, body suits, slips, and underwear with firm yet breathable fabric. Prices range from $52-$90 USD.
• Aeston West Skincare High-performance skincare line developed in partnership, designed to repair visible signs of aging and protect against future damage. Includes cleansers, treatment mists, and serums featuring patent-pending Cellevitae™ active ingredient. Prices range from $30-$98.
• Resort 2026 Collection (Body by Miraclesuit) A seasonal line of dresses featuring integrated shapewear designed to merge outerwear and undergarments into single garments. The collection uses proprietary construction techniques to provide smoothing and sculpting effects for warm-weather occasions.

Quantifiable outcome

• Miraclesuit's hourglass silhouette technology provides instant slimming effect, marketed as 'Look 10 lbs lighter in 10 seconds'
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Aeston WestcoreStrategic or Co-development PartnerStrategic partnership where Miraclesuit partnered with Aeston West to bring high-performance skincare products to their customers. The partnership leverages Miraclesuit's 'power of transformation' brand positioning into the skincare category. Aeston West provides clinically-tested, dermatologically-reviewed skincare products featuring the proprietary Cellevitae™ active ingredient.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Andie Swim: Premium women's swimwear brand focused on inclusive sizing and tailored fit, competing in the same one-piece and shaping-aware swimwear niche as Miraclesuit.
• Spanx: Category-defining shapewear brand that has expanded into shaping swimwear, leggings, and apparel — directly competing with Miraclesuit across the core shaping swimsuit and shapewear lines.
• SKIMS: Kim Kardashian-led shapewear and apparel brand with growing swim and shaping offerings; competes head-on with Miraclesuit for the same shaping-conscious female consumer with stronger cultural momentum.
• Summersalt: Direct-to-consumer women's swimwear brand emphasizing flattering fit, inclusive sizing, and lifestyle marketing — overlapping Miraclesuit's body-positive shaping positioning with a younger, digitally native customer.
• Cupshe: DTC-first women's swimwear brand competing on style, fit, and value in the same one-piece and tankini categories that anchor Miraclesuit's swimwear business.
• Magicsuit: Sub-brand of Miraclesuit itself; listed separately because it operates as a distinct comfort-focused shaping swimwear line competing in the same category at a slightly lower price point.

Broad incumbents

• Athleta: Women's active and lifestyle apparel brand under Gap Inc., overlapping with Body by Miraclesuit in shaping-aware women's apparel and reaching the same work-to-weekend consumer.
• Speedo: Global swimwear incumbent with broad performance and lifestyle offerings; competes with Miraclesuit on swimwear real estate in department stores and sporting goods channels rather than on shaping specialty.
• Victoria's Secret: Large intimates and swimwear retailer with its own shaping swimwear assortment; overlapping with Miraclesuit in plus-size and D+ cup categories at retail and on its own DTC site.

Emerging players

• Beach Bunny: Premium women's swimwear brand focusing on fashion-forward and body-flattering designs, competing in the upper price tier of the shaping and style-conscious swimsuit market that Miraclesuit targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Miraclesuit
• Instagraminstagram.com/miraclesuit
• Pinterestpinterest.com/miraclesuit
• Xx.com/miraclesuitswim

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Miraclesuit