Shapermint

What Shapermint does

Shapermint is a direct-to-consumer e-commerce brand specializing in shapewear, bras, underwear, bodysuits, and related intimates, founded in 2017 and operating through a Swiss parent (Overnel S.A.) and US operating subsidiary (Favorite World, LLC, d/b/a Shapermint). The platform is built on Shopify with native iOS and Android applications, supplemented by physical retail distribution at Walmart, Belk, and Showcase. The company serves a primarily female consumer base across five core segments: general intimates, plus size, bridal, maternity, and at-home loungewear, with sizing spanning A-cup to plus-size and compression levels graded as high, medium, and light.

The business model combines one-time product sales with a layered subscription stack: Shapermint Club ($4.99/month membership), Club+ (quarterly curated box with up to 4 items at up to 60% off), Autoship (subscribe-and-save), and the Shapermint Credits loyalty program. The company also operates a marketplace model hosting seven partner brands (Bali, Maidenform, Miraclesuit, Wacoal, Truekind, Curveez, TC Fine Intimates), using body-positive positioning, ambassador programs, and educational content as primary acquisition channels. Geographic reach spans 11 countries with localized storefronts and currencies across North America, Europe, and Asia-Pacific, though new Club enrollment was closed in New Zealand and Singapore as of November 11, 2025.

The company is founder-or-family-controlled (no institutional funding rounds disclosed), with no public revenue figures, no disclosed management team, and no public patent or trademark portfolio. The technology stack is standard Shopify commerce infrastructure with conventional marketing analytics (Meta Pixel, TikTok Pixel, Google Analytics, Rakuten Advertising) and no disclosed AI/ML capabilities. Product range and subscription tiers have expanded steadily since 2020, with the most recent loyalty program introduced in 2024.

Name

Shapermint

Legal name

Favorite World LLC d/b/a Shapermint

Website

https://shapermint.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

Shapermint is a DTC e-commerce brand selling shapewear, bras, underwear, and intimates to women across 11 countries, operating through a Shopify storefront, mobile apps, and subscription programs, with a marketplace of seven partner brands.

Ownership category

akta.pro rank

Product category

Women's Intimate Apparel & Shapewear

akta.pro primary industry

Shapewear & Body Contouring (CRAAAIAC)

akta.pro secondary industry

Loungewear (Home Comfort Basics) (CRAAAIAF)

Keywords

• Shapewear e-commerce
• Intimate apparel retail
• Body-positive clothing
• Subscription intimates
• Women's undergarments

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Direct sales of shapewear, bras, underwear, bodysuits, and related intimates through e-commerce website and physical retail locations.
2. Shapermint Club Subscription: Monthly membership program ($4.99/month for US) offering free shipping, exclusive discounts (up to 75% off), 90-day returns, and access to exclusive content and community events.
3. Shapermint Club+ Box Subscription: Quarterly curated box subscription with up to 4 shapewear items at discounts up to 60% off. First box sent 15-90 days after signup, then approximately every 90 days. Items priced under $70 total aggregate.
4. Autoship / Subscribe & Save: Recurring delivery program for selected products with customizable intervals, offering ongoing discounts.
5. Shapermint Credits Loyalty Program: Promotional credits awarded for purchases and membership engagement, redeemable for discounts on future orders (up to 50% of order value).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Shapermint is a direct-to-consumer e-commerce brand that designs, sources, and sells shapewear, bras, underwear, bodysuits, camis, hosiery, and related intimate apparel under its Shapermint Essentials private label and partner brands (Bali, Maidenform, Miraclesuit, Wacoal, Curveez, TC Fine Intimates), with a Truekind wireless-bra sub-brand. The business is reinforced by recurring-revenue subscription programs — Shapermint Club monthly membership ($4.99/month), Shapermint Club+ quarterly curated boxes, and Shapermint Autoship subscribe-and-save — plus a Shapermint Credits loyalty program and mobile shopping apps on iOS and Android.

Product overview

Shapermint is an e-commerce platform specializing in shapewear, bras, and everyday essentials for every body type. The core offering centers on the Shapermint Essentials private-label brand supplemented by third-party partner brands including Bali, Maidenform, Miraclesuit, Wacoal, Curveez, and TC Fine Intimates. The company operates subscription-based membership programs including Shapermint Club ($4.99/month for free shipping, 90-day returns, and exclusive discounts up to 75% off), Shapermint Club+ (quarterly curated boxes with up to 60% off), and Shapermint Autoship (subscribe-and-save recurring shipments). A loyalty credits program rewards members with promotional credits redeemable for discounts. Products span bras, shapewear, underwear, camis/tops, plus size collections, bridal shapewear, swimwear, and maternity wear. The company ships to multiple countries including the U.S., Canada, UK, Australia, New Zealand, Singapore, Netherlands, Sweden, Germany, Denmark, and Finland.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Exclusive member discounts up to 75% off
• +1 more outcomes

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Eight partnerships are on record, tiered minor.

• BaliminorChannel Partner/ Reseller/ DistributorBrand partnership offering Bali shapewear and bra products through Shapermint's e-commerce platform. Customers can browse and purchase Bali products alongside Shapermint's own brand offerings.
• TruekindminorChannel Partner/ Reseller/ DistributorBrand partnership offering Truekind supportive and wireless shaping bra products. Featured as best seller on Shapermint platform.
• MaidenformminorChannel Partner/ Reseller/ DistributorBrand partnership offering Maidenform shapewear and intimates through Shapermint's marketplace.
• WacoalminorChannel Partner/ Reseller/ DistributorBrand partnership offering Wacoal bras through Shapermint's platform, primarily in the bras category.
• MiraclesuitminorChannel Partner/ Reseller/ DistributorBrand partnership offering Miraclesuit shapewear products through Shapermint's marketplace.
• TC Fine IntimatesminorChannel Partner/ Reseller/ DistributorBrand partnership offering TC (TC Fine Intimates) products through Shapermint's platform, featured in both shapewear and underwear categories.
• CurveezminorChannel Partner/ Reseller/ DistributorBrand partnership offering Curveez products through Shapermint's marketplace, appearing in both shapewear and underwear categories.
• Rakuten AdvertisingminorGTM or Marketing PartnerAffiliate marketing partner helping manage referral traffic and commission-based partnerships with third-party publishers who drive sales.

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Skims: Direct-to-consumer shapewear, loungewear, and intimates brand built around inclusive sizing and body positivity. Highly comparable to Shapermint in category, target customer, and DTC-plus-retail distribution model.
• Savage X Fenty: DTC intimates and shapewear brand with a membership-based pricing model (VIP) similar to Shapermint Club. Competes directly for the same inclusive, body-positive customer segment.
• Spanx: Original shapewear category leader offering shaping, leggings, bras, and intimates. Directly overlaps Shapermint's core shapewear and body-shaping assortment.
• ThirdLove: DTC intimates brand with extensive half-size bra fitting and inclusive sizing, competing directly with Shapermint's bra category and inclusive-size positioning.
• True & Co: DTC intimates brand focused on comfortable wireless bras and everyday essentials, with a Try-On revamp model reminiscent of Shapermint's 7-day and 90-day return policies.
• Knix: DTC intimates and activewear brand with inclusive sizing, leakproof underwear, and a subscription component. Overlaps with Shapermint's subscription, loungewear, and inclusive-size positioning.
• Cuup: DTC intimates brand with a strong bra assortment and inclusive sizing focus. Directly competes with Shapermint's bras category and DTC-first ethos.
• Honeylove: Premium DTC shapewear and intimates brand with a focus on supportive, comfortable shaping. Directly comparable to Shapermint's shapewear core and inclusive-fit narrative.

Emerging players

• Yitty: Shapewear and intimates DTC brand launched by Fabletics/Lizzo, focused on inclusive sizing and body-positive messaging. Overlaps Shapermint's shapewear and inclusive sizing approach with a similar go-to-market style.

Broad incumbents

• Victoria's Secret: Incumbent intimates and shapewear retailer with massive retail footprint and brand recognition. Comparable assortment across bras, shapewear, and underwear, but distributed through a broader mass-market retail and DTC model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/shapermint
• YouTubeyoutube.com/@shapermint
• Facebookfacebook.com/Shapermint
• LinkedInlinkedin.com/company/shapermint
• Instagraminstagram.com/shapermint

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shapermint