Diverzify
- Company typePrivate
- Founded2019
- HeadquartersItasca, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
Diverzify firmographics
Firmographics- Name
- Diverzify
- Legal name
- Diverzify Intermediate, LLC
- Website
- https://diverzify.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Diverzify industry classification
Industry- Product category
- Commercial Flooring Services
- NAICS
- Flooring Contractors (238330), Flooring Contractors (23833)
- akta.pro primary industry
- Flooring Installation Services (Retailer-Affiliated) (CRAIAGAK)
Keywords
Where Diverzify is headquartered
LocationHeadquarters
- HQ city
- Itasca
- HQ country
- United States
- HQ region
- North America
Markets served
Diverzify business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Commercial Flooring Installation: Project-based revenue from choreographed national rollouts and standalone specialty commercial flooring installations across carpet, vinyl, tile & stone, terrazzo, athletic surfaces, resinous/industrial coatings, and access flooring.
- Surface Care, Maintenance & Cleaning Services: Recurring and contract-based revenue from commercial floor maintenance, construction cleanup, and critical space cleaning (data centers, healthcare facilities, labs). Layered monthly, quarterly, and annual programs.
- Flooring Design & Project Management: Fee-based design, specification and project management services for complex commercial flooring installations across all industries.
- Commercial Flooring Accessories & Related Products: Revenue from supply and installation of flooring accessories (transitions, wall bases, stair treads/nosing, entry mats, moisture barriers, underlayments).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | — | Quote-based custom pricing for each commercial flooring project |
Go-to-market motion3 records
Diverzify product offering
Product offeringCore offering
Diverzify is a national commercial flooring and interior services enterprise delivering end-to-end commercial flooring solutions including nationwide installation (carpet, vinyl, tile & stone, terrazzo, athletic surfaces, industrial/resinous coatings, and access flooring), flooring design and project management, and recurring surface care and maintenance programs. The company operates through 65+ locally run offices and a federated network of regional brands across the United States, serving commercial facilities in healthcare, education, hospitality, corporate, industrial, retail, government, and multifamily sectors.
Product overview
Diverzify is a national commercial flooring and interior services enterprise offering a platform-plus-modules architecture: a single integrated platform with multiple service lines (Nationwide Commercial Flooring Installation, Flooring Design & Project Management, Surface Care and Maintenance, Athletic Surfaces, Tile & Stone, Access Flooring Systems, Commercial Carpet, Commercial Vinyl, Industrial Floor Coatings, Commercial Terrazzo, and Flooring Accessories) supported by a network of acquired sub-brands (APEX Group, Diverzify National Accounts / DNA, CCS Floors, DiverzifyPro, Continental Floors, Epoxy S.I., Flooring Solutions, High Performance Floors / HPF, Kenny Floor Covering, Kiefer USA, Pavilion Floors, Select Prefab Solutions, ProSpectra, Spectra Contract Flooring, RD Weis, Wholesale Floors, ReSource Colorado, Wright Commercial Floors, and Floors by Beckers) that operate locally while leveraging Diverzify's national resources, proprietary digital platform, $100M+ bonding capacity, and 7,500+ trained specialists. Together these service modules and sub-brands deliver the full lifecycle of commercial flooring from initial implementation to recurring maintenance across healthcare, education, hospitality, athletic, corporate, industrial, retail, government, and multifamily sectors.
Differentiator
Problem solved
Functional benefit
Brands
- Apex Group: Commercial surface care, floor cleaning and maintenance services across multiple U.S. markets.
- CCS Floors
- Continental Floors
- Diverzify National Accounts (DNA)
- DiverzifyPro
- Epoxy S.I.
- Flooring Solutions
- Floors by Beckers
- High Performance Floors (HPF)
- HPF - Southwest
- Kenny Floor Covering
- Kiefer USA
- Pavilion Floors
- ProSpectra Contract Flooring
- RD Weis
- Resource Colorado
- Select Prefab Solutions (SPS)
- Spectra Contract Flooring
- Wholesale Floors
- Wright Commercial Floors
Products and services
- Nationwide Commercial Flooring Installation
Companies that use Diverzify
Customer profileIdeal customer profiles3 records
Diverzify technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Diverzify partnerships and signals
Strategic signalRecent moves9 records
Expansion highlights6 records
Diverzify competitors and assessment
Company assessmentEmerging players
- Empire Today: National direct-to-consumer flooring installation company focused primarily on residential, with some commercial activity. Comparable as a national flooring installation brand with consultative sales motion, though skewed to a different end-customer.
Broad incumbents
- Cintas: Large publicly traded facility services company providing uniform, janitorial, first-aid and entrance mat services on contract. Comparable as a national facility services consolidator with recurring contract revenue, though adjacent rather than flooring-specific.
- Shaw Industries Group: Largest US commercial carpet and resilient flooring manufacturer (Berkshire Hathaway subsidiary) with commercial specification and project services. Comparable end-market exposure but operates as a manufacturer/incumbent rather than an installation roll-up.
- Tarkett: Global commercial and residential flooring manufacturer with strong North American commercial specification business. Comparable product breadth in commercial flooring but competes as a manufacturer rather than a national installer.
- Interface: Major commercial modular carpet tile manufacturer with a Climate Take Back sustainability positioning. Comparable as a commercial flooring specialist with enterprise sales motion, but as a manufacturer rather than an installation services platform.
Direct peers
- ABM Industries: Large publicly traded facility services platform providing janitorial, maintenance and specialty services across multiple end-markets. Highly comparable to Diverzify as a multi-brand, multi-vertical facility services consolidator serving enterprise clients.
- Installed Building Products: Public specialty contractor focused on installation services (insulation, flooring, garage doors) for residential and commercial builders, built largely through a PE-era roll-up strategy. Closely analogous to Diverzify as a national installation-services roll-up platform.
- Comfort Systems USA: Public specialty mechanical and building services contractor operating through a network of regional operating companies. Directly comparable to Diverzify's multi-brand operating model and national project execution capability.
- IES Holdings: Public specialty contracting platform providing electrical, mechanical and facility services through a portfolio of operating units. Comparable multi-brand roll-up model and end-market exposure to commercial and industrial construction.
- Limbach Holdings: Public specialty contractor delivering integrated facility services (mechanical, electrical, plumbing) through regional operating companies. Analogous decentralized operating company model serving commercial real estate and enterprise clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Diverzify social profiles
Digital presenceDiverzify compliance and trust
Trust signalCompliance6 records
Diverzify financial estimates
Financial estimateRevenue estimate
Valuation estimate
Diverzify leadership team
Management profileNumber of profiles
Profiles5 records
Diverzify subsidiaries and ownership
Company hierarchySubsidiaries20 records
Diverzify funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Diverzify M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Diverzify
What does Diverzify do?
Diverzify is a national commercial flooring and interior services enterprise delivering end-to-end commercial flooring solutions including nationwide installation (carpet, vinyl, tile & stone, terrazzo, athletic surfaces, industrial/resinous coatings, and access flooring), flooring design and project management, and recurring surface care and maintenance programs. The company operates through 65+ locally run offices and a federated network of regional brands across the United States, serving commercial facilities in healthcare, education, hospitality, corporate, industrial, retail, government, and multifamily sectors.
Is Diverzify a public or private company?
Diverzify is a private company. It is classified as private equity controlled and is currently operating.
When was Diverzify founded?
Diverzify was founded in 2019. It employs 501 to 1,000 people.
Where is Diverzify based?
Diverzify is headquartered in Itasca, United States, in the North America region.
How does Diverzify make money?
Four revenue lines are on record. Commercial Flooring Installation is the primary driver. The others are surface Care, Maintenance & Cleaning Services, flooring Design & Project Management and commercial Flooring Accessories & Related Products.
Who are Diverzify's main competitors?
Empire Today is listed as an emerging player. Broad incumbents are Cintas, Shaw Industries Group, Tarkett and Interface. Direct peers are ABM Industries, Installed Building Products, Comfort Systems USA, IES Holdings and Limbach Holdings.
Does Diverzify have an API?
No public API is recorded for Diverzify.
What industry is Diverzify in?
Diverzify's product category is Commercial Flooring Services. Its primary akta.pro industry code is CRAIAGAK, Flooring Installation Services (Retailer-Affiliated). Its NAICS code is 238330.