What Shaw Industries Group does

Shaw Industries Group, Inc. is a wholly owned subsidiary of Berkshire Hathaway and one of the world's largest flooring manufacturers, headquartered in Dalton, Georgia (often referred to as the "flooring capital of the world"). Founded in 1967 and acquired by Berkshire Hathaway in 2012, the company employs approximately 18,000 associates worldwide and reports more than $5 billion in annual sales, holding 10-13% of the global flooring and carpets market. The company operates through a portfolio of 12+ sub-brands organized into four segments: Residential (Anderson Tuftex, COREtec, Shaw Floors, Philadelphia Commercial for residential applications) spanning budget to luxury across carpet, hardwood, luxury vinyl tile, and tile; Commercial (Shaw Contract, Patcraft, Philadelphia Commercial) serving healthcare, education, retail, and hospitality with durable, sustainably certified products; Synthetic Turf (Shawgrass, Shaw Sports Turf, Southwest Greens) for landscapes, athletic facilities, and golf; and Other (Shaw Nonwovens, TotalWorx installation accessories, Watershed Geo environmental products).

The company monetizes through B2B distribution via retail partner networks, direct commercial dealer relationships (Elite Strategic Partners program covering top 50 commercial dealers representing nearly $100 million in business), and a private transportation fleet (Shaw Transport) executing 4,200 daily deliveries to customers and distribution centers nationwide. Pricing is quote-based and not publicly disclosed. Named enterprise customers span hospitality (Marriott, Hilton, IHG, Motel 6), healthcare, and education sectors, with the Motel 6 commitment to all-LVT across 1,100 properties illustrating specification depth at scale.

Competitive differentiation rests on proprietary materials technologies: EcoWorx carpet tile (introduced 1999, the first Cradle to Cradle Certified flooring product, PVC-free, fully reclaimable through the re[TURN] program); NXTPlay shock pad manufactured from 13 million pounds of reclaimed synthetic turf; patented GAME ON artificial turf technology; Soft Step underlayment technology; and a patent-pending PFAS testing methodology (filed December 2024) developed by in-house scientist Clay Hampton. Nearly 90% of products by sales are Cradle to Cradle Certified, the company has been carbon-neutral in commercial carpet operations since 2018, and it targets net zero Scope 1 and 2 emissions by 2030. The company has invested $1 billion in U.S. manufacturing over five years, including a $90 million Ringgold resilient flooring expansion, and operates manufacturing and distribution across 14+ countries.

Name

Shaw Industries Group

Legal name

Shaw Industries Group, Inc.

Website

https://shawinc.com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Shaw Industries Group is a Berkshire Hathaway-owned flooring and surface solutions manufacturer (founded 1967, Dalton, GA) producing carpet, resilient, hardwood, LVT, tile, and synthetic turf across 12+ brands serving residential, commercial, and athletic markets with $5B+ annual sales.

Ownership category

akta.pro rank

Headquarters

HQ city

Dalton

HQ country

United States

HQ region

North America

Offices30 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Residential Flooring: Sale of residential flooring products including carpet, hardwood, luxury vinyl, and tile through Shaw Floors, COREtec, Anderson Tuftex brands targeting budget-friendly to luxury market segments.
2. Commercial Flooring: Sale of commercial flooring products through Shaw Contract, Patcraft, and Philadelphia Commercial brands targeting healthcare, education, retail, and hospitality sectors.
3. Synthetic Turf: Sale and installation of artificial sports turf and landscaping products through Shawgrass, Shaw Sports Turf, and Southwest Greens brands.
4. Installation Accessories: Sale of installation accessories through TotalWorx brand including adhesives, preparation products, and underlayment. Also includes charitable giving component where TotalWorx donates 18 cents per square yard from St. Jude cushion sales to St. Jude Children's Research Hospital.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Shaw Industries Group manufactures and sells flooring and other surface solutions including carpet, resilient flooring (luxury vinyl tile, vinyl composition tile), hardwood, laminate, tile, and stone products, as well as synthetic turf for sports and landscape applications. The company operates through a portfolio of brands — Anderson Tuftex, COREtec, Shaw Floors, Shaw Contract, Patcraft, Philadelphia Commercial, Shaw Sports Turf, Shawgrass, Southwest Greens, TotalWorx, Shaw Nonwovens, and Watershed Geo — serving residential housing, commercial spaces (healthcare, education, retail, hospitality), and outdoor environments with more than $5 billion in annual sales.

Product overview

Shaw Industries Group is a diversified flooring and surface solutions company operating under a portfolio brand architecture. The company organizes its offerings into four main segments: Residential brands (Anderson Tuftex, COREtec, Shaw Floors) serving homeowners from luxury to value segments with carpet, hardwood, luxury vinyl, and tile; Commercial brands (Shaw Contract, Patcraft, Philadelphia Commercial) providing carpet tile, broadloom, and hard surface solutions for offices, healthcare, education, and retail; Synthetic Turf brands (Shawgrass, Shaw Sports Turf, Southwest Greens) serving landscapes, athletic facilities, and golf applications; and Other Brands (Shaw Nonwovens, TotalWorx installation accessories, Watershed Geo environmental products). Core product technologies include EcoWorx carpet tile (introduced 1999, first Cradle to Cradle Certified flooring product), EcoWorx Resilient, ReWorx hybrid flooring, and patented NXTPlay shock pad from reclaimed turf. TotalWorx provides professional installation products including LokWorx locking systems, RockHold adhesive, and PrepWorx preparation products. Shaw's sustain[HUMAN]ability strategy underpins the entire portfolio with nearly 90% of products Cradle to Cradle Certified.

Differentiator

Problem solved

Functional benefit

Brands

• Anderson Tuftex: Luxury residential flooring brand offering carpet and hardwood products
• COREtec
• Shaw Floors
• Patcraft
• Philadelphia Commercial
• Shaw Contract
• Shaw Sports Turf
• Shawgrass
• Southwest Greens
• Watershed Geo
• TotalWorx

Products and services

• Anderson Tuftex Luxury residential flooring brand offering wool carpet and hardwood products positioned at the premium end of the market with artisanal craftsmanship and high-end design for discerning consumers. Distributed through the Anderson Tuftex Design Trade Program serving interior designers and architects.
• COREtec Luxury vinyl flooring brand offering waterproof WPC (Wood Plastic Composite) and SPC (Stone Plastic Composite) rigid core products with patented Soft Step technology for comfort and acoustic performance.
• Shaw Floors Flagship residential flooring brand offering carpet, hardwood, luxury vinyl, and tile products across all price points from budget-friendly to premium, with broad retail distribution. Summer 2026 Pet Perfect Luxury Vinyl collection expansion includes Maltese style.
• Shaw Contract Commercial carpet brand offering broadloom and carpet tile solutions for corporate offices, healthcare, education, and other commercial spaces with a focus on design and sustainability. Achieved carbon neutrality since 2018.
• Patcraft Commercial carpet brand offering innovative carpet tile and broadloom products with creative design patterns for commercial interiors, healthcare, and retail environments.
• Philadelphia Commercial Commercial brand offering acoustic-focused hard surface and carpet products designed for commercial spaces, including acoustic properties for noise reduction in high-traffic environments.
• Shawgrass Synthetic grass brand offering artificial turf products for residential landscapes, commercial properties, and playgrounds designed for aesthetic appeal and low maintenance.
• Shaw Sports Turf Synthetic sports turf brand offering artificial playing surfaces for sports fields, athletic facilities, and recreational applications, featuring patented GAME ON technology and NXTPlay shock pad system.
• Southwest Greens Synthetic turf brand specializing in golf course applications and premium residential landscapes, offering professional-grade putting surfaces and outdoor living spaces.
• TotalWorx Installation accessories brand offering professional-grade flooring installation products including LokWorx locking systems, RockHold adhesive, PrepWorx preparation products, and moisture mitigation solutions for professional flooring installers.
• EcoWorx Flagship Cradle to Cradle Certified carpet tile technology using PVC-free construction and recycled EcoSolution Q100 nylon fiber, designed for circularity through the re[TURN] reclamation program. EcoWorx carpet tiles can be reclaimed and recycled into new flooring products.
• NXTPlay Patented high-performance shock pad system created from reclaimed end-of-use synthetic turf fields, transforming waste from Shaw Sports Turf installations into safe, durable athletic surfaces.
• Watershed Geo Geosynthetic and environmental containment products for water management and environmental protection applications, expanding Shaw's surface solutions portfolio beyond flooring.
• Shaw Nonwovens Nonwoven textile products and materials for various industrial and commercial applications within Shaw's diversified product portfolio.

Quantifiable outcome

• 90% of products Cradle to Cradle Certified
• +7 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Six partnerships are on record, tiered core and minor.

• PPG IndustriescoreStrategic or Co-development Partner · 8 October 2024Strategic agreement for resinous flooring products, announced October 2024. PPG serves as a significant manufacturing and building materials company with synergies in surface solutions.
• Schluter SystemsminorGTM or Marketing PartnerSupport sponsor for Flooring Sustainability Summit scheduled July 15-16, 2026 in Washington D.C., a pre-summit primer on July 14th.
• CoveringsminorGTM or Marketing PartnerSponsorship support for Flooring Sustainability Summit, an industry event focused on material health transparency, circularity, and supply chain alignment in flooring.
• UK Salvation Army Trading CompanycoreStrategic or Co-development PartnerPartnership to promote carpet tile reuse, recognized at 2025 GreenStep Awards for international sustainability initiatives. This circular economy partnership diverts carpet from landfills.
• St. Jude Children's Research HospitalcoreGTM or Marketing PartnerCharitable partnership aligned with Shaw's commercial brands including Shaw Contract, Patcraft, and Philadelphia Commercial. Also part of TotalWorx St. Jude cushion program donating 18 cents per square yard to the hospital.
• USA FlooringcoreChannel Partner/ Reseller/ DistributorPartner in USA Flooring's Partner Rewards Loyalty program using the inGauge B2B Loyalty platform to engage flooring influencers including realtors, designers, and contractors.

Scale indicators18 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Mohawk Industries: Largest publicly traded flooring manufacturer in the world and Shaw's primary direct competitor across carpet, ceramic, LVT, and laminate. Both companies are Georgia-based carpet manufacturers facing the same PFAS litigation exposure over Conasauga River contamination.
• Interface: Global leader in modular carpet tile and resilient flooring with strong commercial focus on corporate, education, and healthcare. Direct competitor to Shaw Contract and Patcraft in commercial carpet tile, with similar sustainability positioning (Climate Take Back mission).
• Tarkett: French-based global flooring manufacturer offering vinyl, carpet, rubber, wood, and laminate for residential and commercial markets. Competes with Shaw across LVT, commercial carpet, and resilient categories with comparable sustainability certifications.
• Mannington Mills: Privately held US flooring manufacturer producing residential and commercial carpet, LVT, hardwood, and sheet vinyl. Direct competitor to Shaw Floors and Shaw Contract with similar distribution through independent retailers.
• Armstrong Flooring: US-based manufacturer of resilient and hardwood flooring including LVT, engineered tile, and laminate. Directly competes with Shaw's COREtec and hardwood lines in residential and light commercial markets.
• Engineered Floors: Privately held US carpet manufacturer focused on residential and commercial broadloom and carpet tile. Direct competitor to Shaw Floors and Shaw Contract with strong position in solution-dyed polyester carpet.
• Dixie Group: US-based manufacturer of commercial and residential carpet including the Masland and Fabrica premium brands. Direct competitor to Shaw Contract, Patcraft, and Anderson Tuftex in specialty/high-end carpet markets.

Broad incumbents

• Forbo Flooring Systems: Swiss-headquartered global flooring manufacturer of vinyl, linoleum, carpet tiles, and entrance matting systems. Competes with Shaw in commercial resilient flooring and has comparable sustainability positioning with cradle-to-cradle certified products.
• James Hardie Industries: Global leader in fiber cement siding and building products. While not a flooring competitor, James Hardie is a comparable Berkshire Hathaway-adjacent building products manufacturer with similar sustainability claims and distribution through big-box retail channels.

Regional players

• Shaw Industries (international peers - Beaulieu International Group): Belgian-headquartered flooring manufacturer producing carpets, rugs, and needle-punched products primarily for European markets. Competes with Shaw's international operations and synthetic turf/narrow fabrics segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ShawIndustriesGroupInc
• LinkedInlinkedin.com/company/shaw-industries
• Instagraminstagram.com/shaw_industries
• Xx.com/Shaw_Inc

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shaw Industries Group