Assured Partners

What Assured Partners does

AssuredPartners is a US-headquartered insurance brokerage firm that distributed property and casualty, management liability, and personal lines coverage on behalf of A-rated insurance carriers, supplemented by risk management consulting and employee benefits solutions. The firm organized its offerings into two primary product suites — Small Business Insurance (commercial property, casualty, and management liability) and Personal Insurance (home, auto, flood, umbrella, high net worth, and specialty lines such as marine, pet, and recreational vehicles) — and also offered financial services through its AP Advisors platform.

The firm operated a distributed, agency-based delivery model rather than a centralized technology platform, with approximately 400 offices across the United States, the United Kingdom, and Ireland staffed by more than 3,500 property and casualty professionals. Its core economic engine was commission-based revenue, with brokers paid a percentage of premiums placed with carriers, supplemented by overrides, contingent commissions, profit-sharing, and interest on premiums held in trust. Growth was driven primarily through a roll-up acquisition strategy: between 2021 and 2024 the firm completed more than 45 acquisitions in a single year, adding regional agencies and specialty capabilities (marine, bonds, wealth management) to a decentralized platform that preserved acquired brand identities.

At the time of its August 2025 acquisition by Arthur J. Gallagher & Co. for approximately $13.45 billion, AssuredPartners generated roughly $2.9 billion in adjusted revenue and employed approximately 10,900 people. Prior to the sale the firm was controlled by private equity sponsors GTCR and Apax Partners, and the transaction was characterized as the largest sale of a US insurance broker to a strategic acquirer in the industry's history. Post-acquisition, AssuredPartners operates as "A Gallagher Company," with the aviation team having already been rebranded under the Gallagher name.

Name

Assured Partners

Legal name

AssuredPartners, Inc.

Website

https://assuredpartners.com

Company type

Private

Founded year

2011

Operating status

Acquired

Headcount range

5,001–10,000 employees

Short description

AssuredPartners is a US-headquartered insurance brokerage offering commercial P&C, personal lines, and high-net-worth coverage across roughly 400 offices in the US, UK, and Ireland. The firm operated as a PE-backed roll-up aggregator until its August 2025 acquisition by Arthur J. Gallagher & Co. for $13.45 billion.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421), Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411), Surety Insurance (6351)

akta.pro primary industry

Insurtech-Enabled Brokerage (Digital Brokers & Aggregators) (FSAEADAN)

akta.pro secondary industry

Surety & Bond Brokerage (FSAEADAI)

Keywords

• Insurance brokerage
• Commercial insurance
• Personal insurance
• Risk management
• High net worth insurance

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Commissions: AssuredPartners receives compensation from insurers in the form of commissions paid as a percentage of premiums due. Commissions vary by insurance company, by volume of business placed, profitability, and other factors. The company may also receive other forms of compensation from insurers, insurance intermediaries, premium finance companies and other vendors including contingents, overrides, profit-sharing, premium finance fees, expense reimbursements, producer subsidies, award trips, meetings and other incentives. Interest is also earned on premiums held until paid to insurance companies.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

AssuredPartners is an insurance brokerage firm that sells and places commercial insurance for small businesses and personal insurance products for individuals, acting as an intermediary between customers and insurance carriers. The firm offers risk management, captive insurance, surety bonds, retirement solutions and tailored coverage for high net worth individuals through a network of approximately 400 offices.

Product overview

AssuredPartners is an insurance brokerage firm that offers a comprehensive portfolio of insurance products and services organized into two main categories: Small Business Insurance and Personal Insurance. The Small Business Insurance suite includes commercial property, casualty, and management liability coverage, while the Personal Insurance portfolio encompasses home, auto, flood, renters, condo, boat/yacht, pet, motorcycle, RV, umbrella, and high net worth insurance. The company also offers bundled home and auto solutions and financial services through its AP Advisors platform. AssuredPartners was acquired by Arthur J. Gallagher & Co. in August 2025 and now operates as 'A Gallagher Company.'

Differentiator

Problem solved

Functional benefit

Products and services

• Small Business Insurance

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Arthur J. Gallagher & Co.coreOthers · 18 August 2025Arthur J. Gallagher & Co. completed acquisition of AssuredPartners for approximately $13.45 billion in cash in August 2025. The deal brought approximately 10,900 employees and roughly $2.9 billion in adjusted revenue to Gallagher. AssuredPartners now operates as a Gallagher company, with Gallagher describing the deal as creating the largest sale of a U.S. insurance broker to a strategic acquirer in industry history.
• A-rated Insurance CarrierscoreOthersAssuredPartners represents A-rated insurance carriers for property and casualty coverage, providing customers access to comprehensive insurance solutions and competitive pricing through these carrier partnerships.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• USI Insurance Services: PE-backed (Stone Point, KKR) national insurance brokerage with a similarly distributed branch model. USI competes in the same commercial P&C, personal lines, and HNW segments AssuredPartners serves, particularly across the US Northeast and West.
• Alliant Insurance Services: Privately held national specialty broker offering commercial P&C, surety, and personal lines through a distributed office network that closely mirrors AssuredPartners' agency-network GTM motion.
• Lockton Companies: Largest privately held insurance broker in the world with substantial commercial P&C, personal lines, and employee benefits franchises. Competes head-to-head with AssuredPartners for mid-market and enterprise commercial clients and runs its own PE-style M&A program.
• Acrisure: PE-backed (Gallagher Capital, Bain Capital, others) insurance brokerage built via aggressive roll-up, including the acquisition of Wells Fargo Insurance in 2024. Overlaps with AssuredPartners in commercial and personal P&C with a similar tech-forward, scale-driven thesis.
• Brown & Brown, Inc. National insurance brokerage built via a programmatic roll-up strategy highly analogous to AssuredPartners'. Brown & Brown operates similar M&A-driven growth, focuses on commercial P&C and personal lines, and has a major presence in the US Southeast where AssuredPartners is headquartered.
• Arthur J. Gallagher & Co. Gallagher is the strategic acquirer of AssuredPartners and a top-tier global insurance broker and risk management firm. After the 2025 acquisition, Gallagher directly owns AssuredPartners' brokerage franchise and competes across the same commercial P&C, personal, and HNW segments.
• Hub International Limited: PE-backed (Hellman & Friedman, Bain Capital) mid-market insurance broker pursuing the same acquisition-led growth playbook as AssuredPartners. Overlaps directly in commercial P&C, personal lines, and employee benefits with comparable scale and regional branch footprint.

Broad incumbents

• Aon plc: Top-three global insurance broker and reinsurance intermediary with extensive commercial and personal lines capabilities. Competes directly with AssuredPartners and Gallagher in mid-market commercial P&C brokerage and employee benefits.
• Marsh McLennan: World's largest insurance broker and risk advisor, operating Marsh (brokerage), Mercer (health/benefits), and Oliver Wyman (consulting). Direct overlap with AssuredPartners' commercial P&C placement and risk advisory business, with global scale and enterprise client focus.
• Truist Insurance Holdings: Top-tier US insurance brokerage division of Truist Financial, serving commercial, personal, and specialty clients via a distributed agent network. Now being divested/sold (announced 2024) and represents a relevant comparable as a similarly large, PE-acquirable brokerage platform.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AssuredPartners
• LinkedInlinkedin.com/company/assuredpartners
• Instagraminstagram.com/AssuredPartners
• Xx.com/assuredpartners

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries13 records

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A239 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Assured Partners